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Tesla vs The Big Three – An uneven contest

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Elon Musk has said many times that his ultimate goal is to increase the adoption of electric vehicles, a goal that’s advanced with every EV that rolls off a dealer’s lot, even if it’s not a Tesla. “The biggest impact that Tesla will have is not the cars that we make ourselves, but the fact that we show that you can make compelling electric cars that people want to buy,” he said in Revenge of the Electric Car.

When it comes to making compelling electric cars, the company has succeeded spectacularly. But when it comes to inspiring the industry leaders to sell their own EVs in substantial numbers, that isn’t happening. Spokesmen for the major automakers (especially when speaking to the EV media) say things like, “the future is electric,” and “we intend to stay at the forefront of technology,” but when it comes to action, the playbook is: sell just enough EVs to satisfy government regulators, while keeping the focus on profitable trucks and SUVs.

A recent article in CleanTechnica takes a look at the lineup of plug-in models offered by the Big Three (Ford, GM, and Fiat Chrysler). The current roster consists of 3 pure electric vehicles (EVs) and 5 plug-in hybrids (PHEVs). Of the 3 EVs, only one, the Chevy Bolt, is truly an attractive option. The Fiat 500e is a compliance car that’s only available in two states, and Fiat Chrysler CEO Sergio Marchionne has asked the public not to buy it. The Ford Focus EV was introduced in 2011, and not updated until 2015 – it sold a grand total of 901 units in 2016.

However, the handwriting is on the garage wall. Plug-in vehicle sales have increased every month for the last 20 months, Tesla’s Model 3 has accumulated somewhere around 400,000 advance orders sight unseen, and battery prices are falling rapidly – several industry observers have predicted that EVs will reach cost parity with legacy vehicles in about 5 years. So, is Detroit raising its game, and preparing to expand its portfolio of electric models?

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Fiat 500e [Credit: Car and Driver]

Well, sort of. In January, Ford announced that it plans to introduce 13 new electrified vehicles over the next five years. However, it offered specifics for only 7, and only one of these is an electric vehicle for the US market: “an all-new fully electric small SUV, coming by 2020, engineered to deliver an estimated range of at least 300 miles.” The other 6 include hybrids and an electric commercial van to be sold in Europe.

Ford representatives have made it clear that the company will be taking a gradual, go-slow approach to electrification. CleanTechnica’s Loren McDonald spoke with Brett Hinds, Ford’s Chief Engineer of Electrified Powertrain Systems, in early January, and was left with the impression that the automaker feels little urgency about upgrading its electric vehicles. When McDonald mentioned that industry experts expect EV ranges to increase to 300 miles in 5-7 years, and that battery charging rates are also expected to improve, he was told that “Ford just doesn’t see it that way.” (Yes, this directly contradicts Ford’s official announcement quoted above – the major automakers often make contradictory statements about their electrification plans.)

More recently, Ford replaced CEO Mark Fields with Jim Hackett, the head of its Smart Mobility division, a move that is believed to signal more emphasis on electric and autonomous vehicles. Ford Executive Chairman Bill Ford confirmed this, telling Bloomberg in an interview that the CEO switch “is about EVs, and it’s about AVs [autonomous vehicles].” However, he seemed to acknowledge that the focus would remain on short-term profits (read: trucks). “Wherever we go, we have to make sure that the returns are great for our shareholders,” said Ford. When asked if he could foresee a future in which EVs would generate the kind of margins the company makes on the F-150 pickup, he thought silently for a moment, then changed the subject.

The voltage level is much higher over at GM, where the new Chevy Bolt has been earning rave reviews, and making respectable sales – it moved 1,566 units in May, #5 in the US plug-in ranking. However, the rollout has been slow – the Bolt went on sale in December 2016, but it still isn’t available in all 50 states.

“I wouldn’t necessarily call it a slow rollout; it was a phased rollout,” Chevrolet spokesman Jim Cain told Bloomberg. “In terms of sales, I think we’re right on plan.” And that’s kind of the point. As Elon Musk and others have pointed out, GM doesn’t seem to have any desire to sell the Bolt in mass-market quantities – it’s likely to limit production to 25,000 or so per year.

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Ironically, the considerable media buzz around the Bolt seemed to disappear as soon as it actually went on the market. “The little car hasn’t captured any of Tesla’s Silicon Valley street cred, and it hasn’t whipped up any of the cultish following that still benefits the Toyota Prius,” writes Bloomberg’s Kyle Stock.

GM’s future electrification plans are vague. In February, GM CEO Mary Barra told CNET’s RoadShow that the Bolt platform will be the basis for a range of future EVs, but no details have been forthcoming.

And then there is Fiat Chrysler, the only automaker that has always been honest about its lack of interest in EVs. CEO Sergio Marchionne has said that the company loses about $14,000 on each unit of its Fiat 500e, and famously asked consumers not to buy it. The little electric runabout has garnered excellent reviews, can be leased for as little as $100 a month, and has been selling a surprising 600 or 700 per month, despite being available only in California and Oregon. Chrysler recently launched a plug-in hybrid version of its extremely popular Pacifica minivan, but it’s too early to tell how it will do.

One glaring problem is that the Big Three continue to put out lackluster designs for their electric cars. Diarmuid O’Connell, Tesla’s vice president of business development had said, “In essence, they’ve delivered little more than appliances. Now, appliances are useful. But… they tend to be unemotional.” Tesla’s CEO, Elon Musk, goes one step further, pointing out that an electric car shouldn’t “feel like a weird-mobile.”

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On the other hand, the issue with the majors’ plug-in models has never been quality – almost all who’ve driven them, including this writer, agree that they are excellent automobiles. What remains puzzling is the companies’ willingness to market them. The automakers do almost no advertising for them, and most (not all) of their dealers do their utmost to steer customers away from them. Meanwhile, the companies continue to lobby to have fuel economy and emissions standards watered down.

A recent article in Plug-in Future, “How the Major Global Automobile Manufacturers Fell Asleep at the Wheel” notes a cling-to-the-past cultural dynamic. “Part of it comes down to mentality and culture. Senior executives in automobile companies tend to be [oftentimes] male mechanical engineers who… [enjoy] tinkering around with old cars and tractors. It’s what they do; it’s what they love and their careers have been about perfecting the highly complex internal combustion engine. And now you are telling them to get rid of that engine and replace it with a simple electric drive and a battery to power it. No wonder they are resistant… Changing such a culture is very difficult.”

So what gives? Is it short-sightedness? Fear of the future? Plain old stupidity? Not likely. Sure, they might be stuck in their ways but we’re talking about highly informed veterans of the auto business, who have access to all the same articles, statistics and reports that you and I do (much more, actually).

What’s really happening here is a phenomenon called The Innovator’s Dilemma (the title of a 1997 book by Clayton Christensen, and yes, I believe most auto industry execs have read it). Incumbent corporations can’t keep up with disruptive technological changes, because their shareholders demand quarterly profits. They can experiment with new technologies, but they can’t pursue them whole-heartedly, because that would mean cannibalizing their proven profit centers (to sell an electric car, you have to explain why it’s better than a gas car). Once a new technology improves to the point that it can offer similar capabilities (range, charging time) to the old at a similar price, the incumbents’ market can disappear surprisingly quickly – remember Kodak, Blockbuster, and Blackberry.

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by Charles Morris

This story was originally published on EVANNEX

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Tesla improves Dashcam playback with awesome addition

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Image Credit: The Kilowatts/Twitter

Tesla has improved Dashcam playback with an awesome new addition, as the company has launched a web-based version that is potentially easier to navigate and operate.

The tool is available at dashcam.tesla.com and will be enabled as your vehicle receives the 2026.20 Software Version. Clips that are captured by your Tesla will be available on the Online Dashcam Clip Viewer once the files on your car’s storage drive are encrypted.

Not a Tesla App first noticed the new feature, and states that once your Tesla updates to 2026.20, the car will automatically protect the clips with an encryption key that is uniquely tied to your owner account.

The web-based viewer should be easier to operate for most. All you will do is head over to dashcam.tesla.com and log in using your account credentials.

Ensure your vehicle is updated to 2026.20 in order for the web-based viewer tool to fetch your vehicle’s saved dashcam clips.

Currently, only a small percentage of owners are updated to this, so it may be a couple of weeks until a majority of owners in the fleet are able to access this feature.

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Watching Dashcam clips on the Tesla smartphone app is quick and convenient, as they can also be easily downloaded and stored right on your smartphone.

However, the clips are sometimes tougher to navigate, and in order to get details like self-driving activation, speed, and turn signals, owners have to screen record the Tesla app and crop out the rest of the screen.

It could also be a massive storage saver as you’ll be able to download the Dashcam clips from the online viewer and save them to your laptop, desktop, a flash drive, or even an external hard drive. This will keep all your clips in one place.

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Tesla Full Self-Driving attempts 150-mile stress test: the good and the bad

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Credit: TESLARATI

I recently took my Tesla Model Y running Full Self-Driving (Supervised) v14.3.3 over 150 miles on the Pennsylvania Turnpike in an effort to truly put the system under a stress test. There were a lot of good moments, and some bad, but overall, Full Self-Driving impressed me.

Last Thursday, I decided it was time to visit the Flight 93 National Memorial near Shanksville, PA. I go a few times a year, and it was a beautiful day. Others have taken some pretty lengthy drives using FSD, but I haven’t had the opportunity to really do something lengthy in quite a few months on an older version. I decided it was the perfect opportunity to try some things out.

I recorded the entire ride there on a GoPro, edited to highlight the crucial moments, and shared them on our social media accounts. If you want to watch them, I’ll share them throughout the piece, but I did not get to do a real breakdown of what I felt about its performance.

Overall Thoughts

I realize it is probably better to do a summation of its performance toward the end of the piece, but I feel like it is also reasonable to lead with this because I was overly impressed with how well it handled everything. The only moments where I felt a little bit of reason to touch the wheel, at least while traveling on the Turnpike and Rt. 30, were due to other drivers and their behaviors.

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I have taken many drives to the Memorial over the past several years, and although it’s not incredibly long, it is a tiring drive. It’s about five hours both ways, close to 300 miles, and I think most of the exhaustion comes from the toll of sitting in the car and then visiting something that is pretty heavy to take in.

This was the first time I’ve ever taken the ride and not felt like I needed to avoid my vehicle after I got home. In the past, I could not even think about driving after I finally arrived at my house, but this was simply different.

It was nice to have something else take the drive for me, while I still had the freedom to take over if I chose to. It made the entire trip more enjoyable.

Full Self-Driving Recognizes Lane-Ending Arrows on Road

After traveling in the fast lane for a little while, FSD noticed the arrows on the road indicating the lane was coming to an end ahead. The car was also in the process of making a pass on a slower vehicle in the middle lane, but aborted this maneuver and backed off to get behind the vehicle.

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I was really impressed by this because I thought that the car would absolutely try to make the pass, only to get in front of the other car, and then slow back down to 75 MPH:

Full Self-Driving Notices Veering Tractor Trailer, Adjusts Lane Positioning

My two rules of the road are never cruise in the fast lane and never drive next to a tractor-trailer. This clip is a perfect example as to why.

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FSD v14.3.3 recognized this tractor-trailer attempting to change lanes while we were still next to it. The car shifted its lane positioning to the shoulder slightly to make room for the merging semi, executed the pass safely, and on we went.

I will admit this one made me a little nervous, but more so because of the 18-wheeler, and not because of the Tesla:

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Full Self-Driving Follows the Rules of Tunnel Travel

Many people who are not familiar with Full Self-Driving and its capabilities are pretty limited in what they know about the really simple things it does well. Part of supervising FSD is being aware of things it might make mistakes with, and anticipating maneuvers it might want to make at the wrong time.

Entering the Blue Mountain Tunnel on the Turnpike, I was ready for FSD to attempt to get back into the right lane after making a pass on a tractor-trailer, but I was pleasantly surprised. Several signs outside the tunnel advise drivers to stay in the lane they’ve chosen while driving through the tunnel; this eliminates the possibility of an accident caused by lane changes, which would impede traffic on a crucial logistics route.

I was happy to see that Tesla Full Self-Driving v14.3.3 did not make this mistake:

Full Self-Driving Navigates Toll Plazas with Ease

I was interested to see how FSD would handle toll plazas, including the speed at which it would travel through them, and whether it would stop on the Turnpike at these booths, which have since been transitioned to a “Toll by Plate” system, which mails you a bill.

It was flawless:

Full Self-Driving Still Struggles with Parking from Time to Time

Since I took delivery in late August, I’ve never had a single instance of my Tesla struggling to park at a Supercharger. Other spots at the mall, market, or gym are another story.

This was the first time it did such a terrible job of backing into a spot. This required me to take over and manually park at another charger:

Full Self-Driving Gets Confused After Arriving at Its Destination

This was the first time I have ever experienced FSD getting confused and just circling the lot. The navigation continued to reroute to try to resolve the issue, but after four laps, I decided it was time to overtake the car’s controls and park manually:

This was a baffling behavior that I truly couldn’t explain. Other owners communicated that they have also experienced this issue.

Final Thoughts

I am so incredibly impressed by FSD that it has really made traveling stress-free. The two issues related to parking were not ideal, but to be fair, I usually take over when arriving at parking lots. However, this shortcoming is something Tesla has to make some serious progress with, because parking has truly stumped FSD at times.

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Solving that will be a major breakthrough for autonomy, but Tesla has struggled with it for some time.

All in all, FSD v14.3.3 is unbelievably accurate and handles many of the more stressful maneuvers with ease, one of them being avoiding merging traffic on highways, which was shown above.

Some things that would be great to see improvements on are parking, Speed Profiles, which are relatively tough to adjust (I stayed in Standard for the duration of this drive), and, of course, navigation.

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SpaceX’s amended S-1 is sparking a major Tesla merger conversation

A single line in SpaceX’s amended S-1 just sent Tesla stock down 5% in one day.

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A single line buried in SpaceX’s amended S-1 filing is doing more to move Tesla’s stock price than anything Tesla itself has announced in months. The clause, disclosed as SpaceX prepares for what could be the largest IPO in Wall Street history, states that the company “may issue a significant amount of equity in connection with future transactions.” While this may be seen as boilerplate language in S-1 filings, the historical ties between SpaceX and Tesla, and with Elon Musk reportedly discussing a possible merger with close colleagues, investors are interpreting it as something closer to a signal.

The concern among institutional investors like Gary Black, managing director of The Future Fund, pointed directly to the amended filing on X, saying it “strongly suggests more SPCX equity will be issued,” which could potentially be used to acquire Tesla. He estimated such a deal could be 28% dilutive to Tesla shareholders since SpaceX would likely command a significantly higher valuation multiple. Black added that institutional investors he knows hate the idea of a combination because they prefer pure plays over conglomerates, which he said “nearly always gravitate to the lowest common multiple.”

The Tesla and SpaceX merger everyone is talking about is quietly building

The bull case runs the math differently. Tesla influencer and retail shareholder advocate AleXandra Merz pushed back on what she called a widespread misunderstanding of how merger-of-equals deals actually work. Rather than simply splitting the difference between two market caps, a merger exchange ratio is negotiated based on relative fair market values, meaning the lower valued company typically sees its stock reprice upward toward the deal value.

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Under her model, SpaceX enters at a $2.5 trillion valuation and Tesla at $1.6 trillion, producing a combined entity worth $4.1 trillion split evenly between both shareholder groups. That implies Tesla’s side of the deal would be valued at $2.05 trillion, a gain of roughly $450 billion from its current market cap. She cited Dow-DuPont and CBS-Viacom as historical examples of how markets reprice both companies toward the announced exchange ratio after a deal is unveiled.


The SpaceX S-1 amendments also revealed just how much financial infrastructure already binds the two companies together. As Teslarati has reported, SpaceX purchased $697 million in Tesla Megapacks, $131 million in Cybertrucks, and the two companies have shared supply chain resources, and semiconductor fabrication plans since well before any merger conversation became public. A retail poll by Tesla influencer Sawyer Merritt is finding that 36% of respondents do not plan to buy SpaceX shares at IPO and 15.3% saying their decision depends on the valuation.


Whether the merger happens or not, the amended filing is seemingly moving markets and sharpened a debate that is no longer theoretical. SpaceX is weeks away from trading publicly, and Tesla shareholders are now watching every word of every filing for clues about what Musk plans to do next.

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