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Tesla’s snub from White House EV event: the Pros and Cons

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As the United States government continues its monumental push of domestic automakers to transition to electrification, President Joe Biden and fellow White House staff have invited companies like Ford, General Motors, and Stellantis to Washington to discuss what steps can be taken at the federal level to reach lofty EV delivery goals. However, perhaps the Biden Administration’s biggest ally, Tesla, wasn’t there because it was not extended an invitation. While CEO Elon Musk called the no-invite “odd,” there are potentially some bright spots in the situation, although the question of whether they outweigh the negatives is up to the reader to decide.

White House Electrification Event for U.S. Automakers

A relatively groundbreaking announcement that comes on the heels of President Biden’s request for legacy automakers to commit to a 40% electrified fleet by 2030, the companies agreed to a loftier but more satisfying figure of 50%. Now that half of all legacy automaker vehicles sold in 2030 will be electric, the big question is, how will it work? How will this plan be carried out?

Effectively, a game plan is likely being discussed among the White House staff and the leaders of the automakers who were invited to the event. With each company outlining specific goals through various announcements over the past several years, it is now time for action. The talking is done, a plan needs to be laid out and completed. The thing about electrification is that it is vastly different from building an ICE car, which each of these companies has long, storied, and successful histories of doing. Building an electric vehicle is a completely different project, and it goes much further than putting some electric motors and batteries in a pack and calling it an EV. There needs to be efficient and effective software, the batteries need to have a specific cell chemistry to operate for a long time, charging infrastructures need to be established, along with many other factors.

Tesla’s absence from White House EV event sidestepped in Pete Buttigieg interview

The overall issue that many of these companies have when transitioning to electrification is finding out how to make EVs operational. Far too many times, we have heard about incredible EVs that will come to the market in a few years, they are going to be amazing and effective, and they will show Tesla who is boss. But every time this has happened, these cars fall short of their mark.

The Cons: Why Tesla should be at the White House, no questions asked

Tesla has the experience to help these automakers navigate through extremely difficult times, which are likely to come based on many of these companies’ current situations with developing electric powertrains. Creating one or two vehicles and selling between thirty and fifty thousand of them definitely helps the cause. However, keeping these delivery rates and simply putting a few new bells and whistles in the interior doesn’t make it a new car. Consumers want new technology, new looks, new aesthetics. This means cars with more range, more features, and sleeker, more modern designs.

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The goal should be for these automakers to develop a plan by 2030, about eight and a half years, to have four to five different electrified models on the road by that year. Rolling out that many new models while simultaneously engineering and building effective electric powertrains is extremely difficult. Many companies may find that the road to this goal is not necessarily as simple as they thought.

Ask Tesla about it.

After unveiling the Model 3, Tesla and CEO Elon Musk entered the toughest few years of Tesla’s short life.

However, Tesla overcame all odds by delivering four electric models in just eight years: the Model S in 2012, the Model X in 2015, the Model 3 in 2017, and the Model Y in 2020.

Ideally, Tesla would be the biggest advantage for all of these companies from a consultant standpoint. If Tesla’s goal really is to accelerate the world’s transition to sustainable energy, it would have no issue helping car companies figure out where their shortcomings are. No technological advantages would need to be shared. Still, a roadmap of how Tesla navigated through the toughest portion of its existence by releasing popular, profitable, and effective EVs would undoubtedly help. Not to mention, these companies are much more financially stable than Tesla was while it was ramping up its production of vehicles. That would only help the cause as money really isn’t an issue.

Another negative comes from a perceptive standpoint, but it can’t be a good look for the Biden administration to go through with this event without having the industry leader there. It would be like having a tech event without Apple, an Olympic highlight reel without Phelps, a chef’s get-together without Gordon Ramsay. It just doesn’t make sense, and on top of it, it doesn’t necessarily show that the country’s leaders support Tesla’s efforts. After all, Joe Biden hasn’t uttered the word “Tesla” since he’s taken office.

The Pros: Why it might not be so bad after all

If the purpose of this event is to get automakers on board with electrification, then Tesla really would have no business being there. After all, the companies invited have pledged to have half of their vehicle deliveries be electric in 2030. Tesla already delivers only electric vehicles, and it has since day 1. Some could see it as the Straight A student going to tutoring; it’s really kind of pointless.

Additionally, it might be a good look for Tesla not to go to the event from a political standpoint. Currently, 52% of Americans disapprove of Biden’s job performance. This is according to Rasmussen, which updates the poll daily.

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Tesla also does not need any assistance federally, and it does not need any entity to tell it how to handle its business. This is something that Tesla should take pride in. The hard-working giants who have ruled the automotive industry for a century need guidance on continuing to move forward.

For Tesla, the answers came through its own hard work and its own want to change the world for the better.

What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Tesla upfitter offers to keep Cybertruck alive

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Credit: Unplugged Performance

A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.

Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”

The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.

Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.

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Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.

In an X post on Tuesday, Unplugged said:

“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”

The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.

Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.

The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.

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Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.

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Elon Musk

Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’

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Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”

Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.

Whatever side you are on — it’s happening.

Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.

But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:

Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.

As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.

The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.

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Tesla slims Cybertruck offerings to only its most expensive trim

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Credit: u/dregonzz/Reddit

Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.

After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.

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Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.

Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.

Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.

Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”

Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.

Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.

Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing

Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.

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