News
Tesla’s snub from White House EV event: the Pros and Cons
As the United States government continues its monumental push of domestic automakers to transition to electrification, President Joe Biden and fellow White House staff have invited companies like Ford, General Motors, and Stellantis to Washington to discuss what steps can be taken at the federal level to reach lofty EV delivery goals. However, perhaps the Biden Administration’s biggest ally, Tesla, wasn’t there because it was not extended an invitation. While CEO Elon Musk called the no-invite “odd,” there are potentially some bright spots in the situation, although the question of whether they outweigh the negatives is up to the reader to decide.
White House Electrification Event for U.S. Automakers
A relatively groundbreaking announcement that comes on the heels of President Biden’s request for legacy automakers to commit to a 40% electrified fleet by 2030, the companies agreed to a loftier but more satisfying figure of 50%. Now that half of all legacy automaker vehicles sold in 2030 will be electric, the big question is, how will it work? How will this plan be carried out?
Effectively, a game plan is likely being discussed among the White House staff and the leaders of the automakers who were invited to the event. With each company outlining specific goals through various announcements over the past several years, it is now time for action. The talking is done, a plan needs to be laid out and completed. The thing about electrification is that it is vastly different from building an ICE car, which each of these companies has long, storied, and successful histories of doing. Building an electric vehicle is a completely different project, and it goes much further than putting some electric motors and batteries in a pack and calling it an EV. There needs to be efficient and effective software, the batteries need to have a specific cell chemistry to operate for a long time, charging infrastructures need to be established, along with many other factors.
Tesla’s absence from White House EV event sidestepped in Pete Buttigieg interview
The overall issue that many of these companies have when transitioning to electrification is finding out how to make EVs operational. Far too many times, we have heard about incredible EVs that will come to the market in a few years, they are going to be amazing and effective, and they will show Tesla who is boss. But every time this has happened, these cars fall short of their mark.
The Cons: Why Tesla should be at the White House, no questions asked
Tesla has the experience to help these automakers navigate through extremely difficult times, which are likely to come based on many of these companies’ current situations with developing electric powertrains. Creating one or two vehicles and selling between thirty and fifty thousand of them definitely helps the cause. However, keeping these delivery rates and simply putting a few new bells and whistles in the interior doesn’t make it a new car. Consumers want new technology, new looks, new aesthetics. This means cars with more range, more features, and sleeker, more modern designs.
The goal should be for these automakers to develop a plan by 2030, about eight and a half years, to have four to five different electrified models on the road by that year. Rolling out that many new models while simultaneously engineering and building effective electric powertrains is extremely difficult. Many companies may find that the road to this goal is not necessarily as simple as they thought.
Ask Tesla about it.
After unveiling the Model 3, Tesla and CEO Elon Musk entered the toughest few years of Tesla’s short life.
However, Tesla overcame all odds by delivering four electric models in just eight years: the Model S in 2012, the Model X in 2015, the Model 3 in 2017, and the Model Y in 2020.
Ideally, Tesla would be the biggest advantage for all of these companies from a consultant standpoint. If Tesla’s goal really is to accelerate the world’s transition to sustainable energy, it would have no issue helping car companies figure out where their shortcomings are. No technological advantages would need to be shared. Still, a roadmap of how Tesla navigated through the toughest portion of its existence by releasing popular, profitable, and effective EVs would undoubtedly help. Not to mention, these companies are much more financially stable than Tesla was while it was ramping up its production of vehicles. That would only help the cause as money really isn’t an issue.
Another negative comes from a perceptive standpoint, but it can’t be a good look for the Biden administration to go through with this event without having the industry leader there. It would be like having a tech event without Apple, an Olympic highlight reel without Phelps, a chef’s get-together without Gordon Ramsay. It just doesn’t make sense, and on top of it, it doesn’t necessarily show that the country’s leaders support Tesla’s efforts. After all, Joe Biden hasn’t uttered the word “Tesla” since he’s taken office.
The Pros: Why it might not be so bad after all
If the purpose of this event is to get automakers on board with electrification, then Tesla really would have no business being there. After all, the companies invited have pledged to have half of their vehicle deliveries be electric in 2030. Tesla already delivers only electric vehicles, and it has since day 1. Some could see it as the Straight A student going to tutoring; it’s really kind of pointless.
Additionally, it might be a good look for Tesla not to go to the event from a political standpoint. Currently, 52% of Americans disapprove of Biden’s job performance. This is according to Rasmussen, which updates the poll daily.
Tesla also does not need any assistance federally, and it does not need any entity to tell it how to handle its business. This is something that Tesla should take pride in. The hard-working giants who have ruled the automotive industry for a century need guidance on continuing to move forward.
For Tesla, the answers came through its own hard work and its own want to change the world for the better.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
