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Tesla White House Petition Response Falls on Deaf Ears

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Tesla Motors direct sales proponents sent a “We the People Petition on Tesla Motors” petition to the White House asking the government to let the company sell directly to consumers. In typical modern politics, the Tesla White House response was vague, slippery and off-topic, showing once more how disconnected modern politics are from the constituent’s wishes.

Tesla White House petition response

Sometimes, the modern state of politics is enough to discourage even the most ardent liberty defender. The We the People Petition on Tesla Motors petition gathered only a few signatures, 138,469. The Tesla White House response seems to pass the bucket down. You can read the We the People Petition on Tesla Motors below. More than a year after its filing, according to ArsTechnica, the official White House response was signed by Dan Utech, Special Assistant to the President for Energy and Climate Change. The answer boils down to, it’s up to Congress to answer this matter. The call for Tesla to sell direct is now part of the left and right political maneuvers, unfortunately.

What the Tesla White House petition response asks

The Tesla White House response clearly asks to allow Tesla Motors to sell directly to consumers in all 50 states. It bases the premise on the fact most people ask for freedom of choice and that the 60 years old dealership association requirement are woefully out of date and do not represent our fast changing landscape. People want more choice and certainly, very little people can claim very positive experiences walking out of car dealerships.

What the Tesla White House petition response doesn’t answer

Utech’s Tesla White House response, goes into tangents about how the current administration has done a great job improving the choice in America and saving the environment. But it still views EV drivers as environmentalists. It’s fair to say that most Tesla drivers are more tech savvy than environmentalists. The spin Meisters response further dives and twists, avoiding to answer the petition directly. The answer hits rock bottom when it mentions: “significant progress in promoting vehicle efficiency”, talking about gasoline car, completely unrelated to the pure electric car Tesla Motors sells. To drive the point further, it states something every Tesla Motors loyalist knows by now, that the company repaid its loan nine years ahead of schedule.

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This leaves us to wonder two things. Does democracy still have a place where lobbies command more decision making than what the constituents demand from their representatives, or was this befuddling answer because only 138,469 signed the petition? In the meantime, the Tesla White House response to selling directly just puts pressure on Congress.

The We the People Petition on Tesla Motors petition response

tesla-white-house-petition

“Thanks for your We the People petition. We’re excited about the next generation of transportation choices, including the kind of electric vehicles that Tesla and others have developed. These companies are taking steps to help spur innovation in the promising area of advanced batteries and electric automobiles. Vehicle electrification and other advanced technologies are vital components of President Obama’s Climate Action Plan, and his commitment to addressing climate change and reducing carbon pollution, in addition to reducing our dependence on oil.

But as you know, laws regulating auto sales are issues that have traditionally sat with lawmakers at the state level.

We believe in the goal of improving consumer choice for American families, including more vehicles that provide savings at the pump for consumers. However, we understand that pre-empting current state laws on direct-to-consumer auto sales would require an act of Congress.

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We are already making significant progress in promoting vehicle efficiency: new vehicle fuel economy has increased by 12% since 2008 and consumers now can choose from five times more car models with a combined city/highway fuel economy of 30 mpg or more, compared to just five years ago. In December 2013, the Environmental Protection Agency (EPA) announced that model year 2012 vehicles achieved an all-time high fuel economy, after increasing seven of the last eight years.

The President has taken historic action to spur more consumer choice — saving consumers money at the pump and reducing our dependence on oil. Here are some of the ways we’re helping to encourage the future generation of energy-efficient cars:

In 2012, the Obama Administration finalized groundbreaking standards that will increase fuel economy to the equivalent of 54.5 mpg for cars and light-duty trucks by Model Year 2025. These standards will save consumers more than $1.7 trillion at the gas pump and reduce U.S. oil consumption by 12 billion barrels. And this spring, we also released standards for medium- and heavy-duty trucks, a move that will save vehicle owners and operators an estimated $50 billion in fuel, and save a projected 530 million barrels of oil. You can learn more about that here.

The Department of Energy (DOE) has a loan program to help spur the kinds of innovation needed to create the future of transportation. In fact, Tesla’s electric car won the 2013 Motor Trend Car of the Year while repaying its DOE loan 9 years early and earning the taxpayers about $17 million in profit. And DOE’s loan to Ford Motor Company to upgrade 13 factories across six states and to upgrade the fuel efficiency of a dozen popular vehicles has supported 33,000 jobs across the United States.

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In September 2013, DOE awarded $45 million in funding for 38 new projects that to improve fuel efficiency, lower transportation costs, and protect the environment. The 38 new projects support the goals of the EV Everywhere Grand Challenge, a public-private initiative to make EVs as affordable and convenient to own and drive as gasoline-powered vehicles within 10 years. Also as part of EV Everywhere, DOE has launched the Workplace Charging Challenge, with a goal of achieving a tenfold increase in the number of U.S. employers offering workplace charging for plug-in electric vehicles in the next five years.

As these initiatives show, the Administration is in favor of fostering competition in the market to help spur the kinds of innovation needed to support ongoing U.S. leadership in vehicle manufacturing and a potential range of new technologies.

Again, thank you for your petition.

Dan Utech is Special Assistant to the President for Energy and Climate Change”

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

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“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

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However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

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Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

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CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

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The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

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These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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