Lifestyle
Tesla’s Biggest Enemy: The Spread of Misinformation from the Misinformed
Automotive enthusiast and former Late-Night funny guy Jay Leno hosted Elon Musk and a series of Tesla vehicles on his show, Jay Leno’s Garage, earlier this week on CNBC. While most of the “well-informed” Tesla fans (including me considering it is my job to know anything and everything going on with this company on a daily basis) found the episode to be disappointing and somewhat outdated, it was certainly a good opportunity for people who know about Tesla, but not the company’s finer points, to expand their opinions on the Cybertruck.
Nothing was more entertaining than listening to Leno and Elon Musk talk about the Cybertruck. Even though a lot of what was being said was stuff I already knew, it was cool to see someone like Leno, who has driven/owned some of the coolest cars to ever exist, nearly awestricken by the features of the all-electric pickup.
Despite a lot of super cool things, the segment was really only about 1/6th of the entire episode, while the rest of the TV time was allotted for excessive commercial breaks and a few other interesting portions of the show itself.
From past experiences, I knew mainstream media outlets would hop all over the story to give a summary of what the episode entailed. I also expected to see a lot of people who don’t follow Tesla closely give their uninformed and incorrect points of view on the truck and the company.
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I don’t mean cosmetic opinions, because those cannot be right or wrong. What irks me and really drives me wild is that in 2020, an entire eight years after the Model S was released and three years after the most affordable Tesla vehicle was unveiled to the public, people still hold this false pretense that Tesla’s cars are for the rich and the wealthy. I’m here to tell you, they are not.
The first thing I did was head to Facebook and look at the comments on CNBC’s article. Boy, was I in for a treat. The comment I really wanted to dial in on for this week’s newsletter had to do with Tesla’s rumored “inability” to offer the automotive market a reliable and affordable electric vehicle. For some reason, this is still not common knowledge, which is extremely surprising to me considering we are literally years past these cars being “new” to people.
The comment simply states: “Ok he got the technology side. Now he needs to work on the economics. These vehicles are not priced for the average person.”
I really don’t know what to say to this, and I tend to just read these kinds of comments and navigate away from them to avoid pointless arguments. Sometimes I want to get involved just to spread the narrative that Teslas are affordable, but other people usually beat me to the punch.
Some replies to the comment talked about pricing points, the most logical saying “The starting price is slated to be only a few thousand more than what most regular size trucks go for.”
For me, it is still striking that people see the cars as “luxury mobiles that only Matt Damon can afford after his biggest motion picture.” This narrative is effectively killing Tesla from growing even more than it already has in the past few years, and to me, it is the arrogance that prevents some people from doing a simple Google search to find out how much these cars cost.
The most affordable truck costs $39,900. The Base Regular Cab Ford F-150 starts at $28,745 and is missing a lot of features that most people expect with a nearly $30,000 vehicle. Even Cars.com states that one of the drawbacks of the F-150 is that Limited trim not luxurious enough, and the price of High-End configurations of the truck are very expensive. Try over $71,000 for the most expansive version of the F-150. Just a reminder that the price of the Tri-Motor Cybertruck is cheaper than that at $69,990.
Here’s my question: Why aren’t people holding this same narrative with gas trucks? Why is it super acceptable to spend $40,000 on a gas truck, but $40,000 on a Cybertruck is key for the misinformed to say that the electric vehicles manufactured by Tesla are “not priced for the average person.”
It goes past the Cybertruck. It goes to the polar opposite of the Cybertruck: The Model 3. There is a $35,000 variant of the Model 3 that is available “off-menu” which is more than affordable for most people. People will spend $40,000 on Honda Type-R and not blink twice, but a $35,000 car that you never have to put gas into is “too expensive.”
So to get to my main point, we as Tesla fans/enthusiasts/owners hold a responsibility to inform the misinformed about the benefits of owning an electric vehicle. We also hold a responsibility to inform those who have misconceptions about the car’s price. It’s not unaffordable, people just want to believe that it is (for whatever reason).
Keep the emails coming! I enjoy talking to all of you!
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Elon Musk
Elon Musk says he knows how to save Earth for a billion years
Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.
Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.
In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.
The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.
But we do need to act much faster than that if people still want to live where the beach is today. We have about 50 years or so to take action, which should be more than enough time for the space satellites to solve any heating problems. https://t.co/xhrVQALwQw
— Elon Musk (@elonmusk) August 30, 2026
Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.
This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.
Lifestyle
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
A former Vancouver police sergeant with ALS accounts his journey to become a patient for Elon Musk’s Neuralink wireless brain-computer interface technology.
“I’m texting you from my brain right now.” That was the first message Lee Marten sent after waking up from Neuralink surgery, five hours and one migraine after dozens of threads were stitched into his motor cortex.
Marten, a former Vancouver police sergeant, is one of the first Canadian ALS patients to receive Neuralink’s N1 brain implant, and the 26th recipient overall. He tells his story in a first-person account published by Maclean’s.
Marten recounts how he was a healthy, athletic Vancouver police sergeant until April 2022 when symptoms of muscle twitching and balance loss, were followed by a bad fall that broke his leg. He would eventually be diagnosed with ALS in early 2025 at the age of 47. ALS, also known as Lou Gehrig’s disease, is a fatal neurodegenerative disease that progressively destroys the motor neurons controlling voluntary muscle movement, eventually taking away a patient’s ability to walk, speak, swallow and breathe. There’s no cure, and most patients live two to five years after diagnosis.
He describes the devastation of the diagnosis and how he began preparing for it while connecting with other young ALS patients through a WhatsApp group called Young Guns. Through that group he learned about a Neuralink clinical trial at Toronto Western Hospital and, after a roughly seven-month vetting process (physical assessments, psychiatric evaluation, a final interview with the Neuralink team), was accepted this past April as the trial’s 26th recipient and the first Canadian ALS patient to get the N1 implant. He recounts the May surgery in detail, including the robotic system that stitched 64 threads into his brain, and describes the app, Link, translating his neural signals into cursor control, which he was using within hours of waking up.
Marten walks through what daily use looks like, including weekly “brain training” exercises, a real-time neural-activity display, charging the implant via a beanie-mounted MagSafe charger, and using the implant for emailing, texting, social media, and gaming via a “Magic Box” that connects it to other devices. He also gives brief context on brain-computer interface history and quite candid about Musk, calling him “divisive” but saying he found him “easy to admire.
The piece closes on a heavier note, with Marten seeking to pursue medical assistance in dying as his symptoms progressed, noting that he’ll be able to communicate his final words to his family through Neuralink rather than facing a silent decline. He expresses hope the data from his case will help future ALS patients, even without a cure in his own lifetime.
