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Uber reports success with Tesla rental program after 1 year

Tesla Model 3 at Hertz (Credit: Hertz)

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Uber kicked off its Tesla rental program with Hertz roughly one year ago, and the company has published a report on its progress.

Uber’s report, published by an analyst within the company, Rainer Lempert, details the Tesla rental program’s first year in operation. The analysis primarily focuses on the program’s sustainability, how drivers reacted to the new program, and its equitability. Overall, Uber has found success, especially in their efforts to decarbonize, but the report lacks a focus on how the program has affected Uber itself.

Uber’s Hertz Tesla rental program is a relatively simple one. For roughly $334 per week (depending on location), a driver is given a Tesla Model 3 and essential maintenance and insurance. Furthermore, EV drivers are given an extra dollar per ride, up to $4,000 annually, to help recoup costs. Finally, drivers in the Hertz program receive 45% off charging at EVgo charging locations. Oh, and Uber will even pay you $40 to get to the rental site in the first place.

Mr. Lempert’s report begins with basic statistics regarding the Tesla rental program. The partnership and subsequent program started in October of 2021 and, as of August of this year, has completed over 5 million trips, 40 million miles, and been tested in 30 different U.S. markets. In turn, the program has prevented 19.9k metric tonnes of carbon emissions, or roughly 2.1 million gallons of gas, from being burned.

Trips completed by Hertz Tesla vehicles in San Francisco and Oakland during the weeks of November 21, 2021, and May 22, 2022, respectively. Trip start and end points are jittered to protect privacy. – Credit: Rainer Lempert / Uber

Mr. Lempert’s research becomes even more interesting in its details regarding the markets it has served and the drivers that have used it. Foremost, the program has served as a significant aid for Uber in achieving its EV implementation goals. 95% of drivers had never driven an EV before entering the program, and 77% now believe they will either stay with the program or purchase an electric vehicle.

Percentage of on-trip miles completed by ZEVs (including Hertz Tesla vehicles) on the Uber platform in the US. – Credit: Rainer Lempert / Uber

The final accomplishment noted in the report was the equity achieved by the program. EVs are often seen as a vehicle of the middle and upper classes, particularly in the U.S., where the researcher notes that distribution remains heavily weighted towards higher-income car buyers. Despite this market trend, the program had a fairly even spread among different income brackets, resembling the average car market in the U.S. more broadly.

Left: Percentage of California vehicle registrations by ZCTA-level median household income quintile. Right: Driver home addresses by ZCTA-level median household income quintile. – Credit: Rainer Lempert / Uber

Where the report is lacking is in detail on the program’s effect on Uber. Uber has long battled profitability, only recently breaking even with quite slim margins. But with the prospect of cheaper transportation, has the company been able to increase profits? Or, at the very least, have Tesla drivers been able to attract more rides than their gas-powered counterparts?

Looking past Uber’s ever-lasting profitability question, the program is achieving positive results, at least by the metrics of sustainability, driver satisfaction, and “equitable access,” according to this report. Hopefully, this can lead to other companies, even those outside the ride-sharing business, aiding their employees in affording and using electric vehicles in their day-to-day transportation needs.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk teases Tesla Roadster unveiling once again

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tesla roadster
Credit: Tesla

Elon Musk continues to tease the unveiling event for the Tesla Roadster, a continuing trend that has grown into a bigger game of “When” for fans who have been waiting years for the car to finally enter production.

A video shared on X of the Joe Rogan Experience podcast that Musk appeared on last year, teasing the Roadster unveiling, was shared once again on the social media platform. The poster said the Roadster event will be “unforgettable.”

Musk agreed:

The timing is interesting because just yesterday, Musk said that we will be getting flying cars, and for years, Tesla has hinted that it could develop a SpaceX cold gas thruster package that would help the car float or fly for a short period of time.

It would be reasonable to assume Tesla’s major delays with this unveiling event are likely caused by the company’s need to break the rules and push the envelope on nearly everything. Last July, Lars Moravy, Tesla’s VP of Vehicle Engineering, said:

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“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind blowing. We showed Elon some cool demos last week of the tech we’ve been working on and he got a little excited.”

The latest updates that Tesla has given us are that the Roadster is in design development, and it did have several potential dates for an unveiling event this year, including April. It was then pushed to August.

However, there are no clues as to when Tesla will be ready, and fans are certainly getting frustrated with the delays.

For what it is worth, Franz von Holzhausen told Jay Leno this week that the event would be “very soon.”

We sure hope.

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Tesla’s driverless Cybercab just passed a big test with State Governor

Florida’s governor rode Tesla’s Cybercab at a closed test track and called the experience impressive.

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Florida Governor Ron DeSantis rode in a Tesla Cybercab on a closed test track this week and came away impressed, posting on X that the vehicle “successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.” He called the ride “impressive.”

The stop was part of a broader event Monday at SunTrax, a 775 acre state owned proving ground in Auburndale that Florida built specifically to test autonomous and connected vehicles before they reach public roads. Standing next to a gold Cybercab, DeSantis described the car in plain terms: “You go in there and you just sit. You have a screen. There’s no steering wheel, no pedals. Clearly these things could be very beneficial.”

DeSantis paired the praise with a caveat that has followed autonomous vehicles since the category existed. “You don’t want to be in an autonomous vehicle and it drives you into a ditch. That would not be good,” he said, framing safety validation as the gate before wider deployment.

SunTrax, the 2.25 mile oval which the state calls the only high speed autonomous vehicle test track in the Southeast, can simulate rain, pedestrian crossings, hills and crowded urban conditions at highway speeds, letting companies push a car past what an early public rollout would risk. Tesla, Waymo and Beep all use the facility, and Florida’s regulatory approach, among the most permissive for autonomous vehicles in the country, doesn’t require a human operator inside a fully autonomous car.

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Tesla has reason to want the blessing of Florida and states beyond, as the Cybercab entered volume production at Gigafactory Texas this spring and has since self certified as SAE Level 4 under Texas law. Public road testing so far has kept a safety monitor in the passenger seat, and Florida is where Tesla has been expanding its existing Model Y based Robotaxi service instead, adding Miami in July and then Orlando and Tampa two weeks later. A closed track endorsement from a sitting governor doesn’t change any of that, but it does put Tesla’s newest hardware in front of a state that has already shown it will move fast on rules.

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Tesla wins three-year standoff against Sweden’s IF Metall union

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Credit: Tesla Europe and Middle East | X

Sweden’s IF Metall union has announced that it is ending all protests against Tesla, effective immediately.

The union said in a statement this morning:

“There seems to be no limits to the length Tesla would go to keep unions out of their operations. Unfortunately, they have managed to pay their way out in Sweden. At least that has given the former IF Metall members more money in their pocket, but the insecurity of not having a union or a collective agreement still remains.”

IF Metall has been after Tesla in Sweden for the past three years, attempting to push unionized operations into its factories. Tesla, on the other hand, has given its employees the chance to unionize in various markets. However, the organization says that Tesla has “bought out all of its striking members.”

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“Today, we end our industrial action against Tesla. We do so because it can no longer have an effect – not because our principles have changed,” a written statement said.

Over the past three years, IF Metall has definitely been a thorn in the side of Tesla and its operations in Sweden. The primary strike started in October 2023, when IF Metall members at Tesla’s Swedish Service Centers refused to work.

IF Metall chair to Elon Musk: “Give us a chance” as Tesla Sweden strike hits 2 years

Strikes extended to blockades and work stoppages at non-Tesla-owned repair shops that service Teslas. This limited and stopped anything related to warranties, transport damage, and other work on Teslas ending, eliminating work arounds for customers.

Sympathy strikes followed, as postal workers, dock workers, electricians, and other tradesmen stopped working. Add in lawsuits and other pressures, and you get the full scope of what strategies the union has used against Tesla over the past several years.

But now, it’s all over.

“We will continue to defend the right of workers to organize. We will continue to fight for collective bargaining. And we will continue to stand in solidarity with workers and trade unions facing similar challenges elsewhere – just as you have stood with us,” IF Metall said.

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