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Uber reports success with Tesla rental program after 1 year

Tesla Model 3 at Hertz (Credit: Hertz)

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Uber kicked off its Tesla rental program with Hertz roughly one year ago, and the company has published a report on its progress.

Uber’s report, published by an analyst within the company, Rainer Lempert, details the Tesla rental program’s first year in operation. The analysis primarily focuses on the program’s sustainability, how drivers reacted to the new program, and its equitability. Overall, Uber has found success, especially in their efforts to decarbonize, but the report lacks a focus on how the program has affected Uber itself.

Uber’s Hertz Tesla rental program is a relatively simple one. For roughly $334 per week (depending on location), a driver is given a Tesla Model 3 and essential maintenance and insurance. Furthermore, EV drivers are given an extra dollar per ride, up to $4,000 annually, to help recoup costs. Finally, drivers in the Hertz program receive 45% off charging at EVgo charging locations. Oh, and Uber will even pay you $40 to get to the rental site in the first place.

Mr. Lempert’s report begins with basic statistics regarding the Tesla rental program. The partnership and subsequent program started in October of 2021 and, as of August of this year, has completed over 5 million trips, 40 million miles, and been tested in 30 different U.S. markets. In turn, the program has prevented 19.9k metric tonnes of carbon emissions, or roughly 2.1 million gallons of gas, from being burned.

Trips completed by Hertz Tesla vehicles in San Francisco and Oakland during the weeks of November 21, 2021, and May 22, 2022, respectively. Trip start and end points are jittered to protect privacy. – Credit: Rainer Lempert / Uber

Mr. Lempert’s research becomes even more interesting in its details regarding the markets it has served and the drivers that have used it. Foremost, the program has served as a significant aid for Uber in achieving its EV implementation goals. 95% of drivers had never driven an EV before entering the program, and 77% now believe they will either stay with the program or purchase an electric vehicle.

Percentage of on-trip miles completed by ZEVs (including Hertz Tesla vehicles) on the Uber platform in the US. – Credit: Rainer Lempert / Uber

The final accomplishment noted in the report was the equity achieved by the program. EVs are often seen as a vehicle of the middle and upper classes, particularly in the U.S., where the researcher notes that distribution remains heavily weighted towards higher-income car buyers. Despite this market trend, the program had a fairly even spread among different income brackets, resembling the average car market in the U.S. more broadly.

Left: Percentage of California vehicle registrations by ZCTA-level median household income quintile. Right: Driver home addresses by ZCTA-level median household income quintile. – Credit: Rainer Lempert / Uber

Where the report is lacking is in detail on the program’s effect on Uber. Uber has long battled profitability, only recently breaking even with quite slim margins. But with the prospect of cheaper transportation, has the company been able to increase profits? Or, at the very least, have Tesla drivers been able to attract more rides than their gas-powered counterparts?

Looking past Uber’s ever-lasting profitability question, the program is achieving positive results, at least by the metrics of sustainability, driver satisfaction, and “equitable access,” according to this report. Hopefully, this can lead to other companies, even those outside the ride-sharing business, aiding their employees in affording and using electric vehicles in their day-to-day transportation needs.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla rolls out update to Robotaxi service that makes pickups so much better

The update was confirmed by CEO Elon Musk in a post on social media platform X.

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Credit: Joe Tegtmeyer/X

Tesla has rolled out a minor update to its Robotaxi service that will likely make the driverless ride-hailing system notably better and more convenient for consumers. The update was confirmed by CEO Elon Musk in a post on social media platform X.

Robotaxi service updates

The Robotaxi update was observed by users of the driverless ride-hailing service over the weekend. As observed by Tesla enthusiast Owen Sparks, the Austin Robotaxi fleet no longer strictly navigates to the pickup point listed on the app. Instead, the Robotaxis now stop in the exact location of a user’s phone.

Elon Musk confirmed the update, noting in a post on X that the change was an upgrade to the service. It’s a reactively minor update in the grand scheme of things, but it should make the Robotaxi service feel more organic and humanlike.

Driverless taxis

Tesla’s Robotaxi service in Austin has been receiving good reviews from users since it was launched, with many praising the vehicles for their cautious and humanlike behavior. Some users on social media even noted that Tesla’s Robotaxis feel safer on the road than cars from services like Uber, which are manually driven.

Tesla’s minor updates to its Robotaxi service are expected to make the customer experience of the driverless ride-hailing service more refined. By doing so, Tesla could ease customers into its service, even if only a fraction of ride-hailing users are familiar with fully autonomous cars. With this in mind, even small updates like picking up customers based on their specific phone location will likely go a long way towards making Tesla’s Robotaxis more accepted by the general public. 

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Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes

This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

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Credit: Tesla China

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Massive Milestone

Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score. 

“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post. 

She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.

Tesla’s Mainstream Bet

There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.

The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.

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Investor's Corner

Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

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Credit: @JoeTegtmeyer/X

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.

This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.

Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.

The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.

Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:

“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”

Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.

Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.

Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.

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