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Uber reports success with Tesla rental program after 1 year

Tesla Model 3 at Hertz (Credit: Hertz)

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Uber kicked off its Tesla rental program with Hertz roughly one year ago, and the company has published a report on its progress.

Uber’s report, published by an analyst within the company, Rainer Lempert, details the Tesla rental program’s first year in operation. The analysis primarily focuses on the program’s sustainability, how drivers reacted to the new program, and its equitability. Overall, Uber has found success, especially in their efforts to decarbonize, but the report lacks a focus on how the program has affected Uber itself.

Uber’s Hertz Tesla rental program is a relatively simple one. For roughly $334 per week (depending on location), a driver is given a Tesla Model 3 and essential maintenance and insurance. Furthermore, EV drivers are given an extra dollar per ride, up to $4,000 annually, to help recoup costs. Finally, drivers in the Hertz program receive 45% off charging at EVgo charging locations. Oh, and Uber will even pay you $40 to get to the rental site in the first place.

Mr. Lempert’s report begins with basic statistics regarding the Tesla rental program. The partnership and subsequent program started in October of 2021 and, as of August of this year, has completed over 5 million trips, 40 million miles, and been tested in 30 different U.S. markets. In turn, the program has prevented 19.9k metric tonnes of carbon emissions, or roughly 2.1 million gallons of gas, from being burned.

Trips completed by Hertz Tesla vehicles in San Francisco and Oakland during the weeks of November 21, 2021, and May 22, 2022, respectively. Trip start and end points are jittered to protect privacy. – Credit: Rainer Lempert / Uber

Mr. Lempert’s research becomes even more interesting in its details regarding the markets it has served and the drivers that have used it. Foremost, the program has served as a significant aid for Uber in achieving its EV implementation goals. 95% of drivers had never driven an EV before entering the program, and 77% now believe they will either stay with the program or purchase an electric vehicle.

Percentage of on-trip miles completed by ZEVs (including Hertz Tesla vehicles) on the Uber platform in the US. – Credit: Rainer Lempert / Uber

The final accomplishment noted in the report was the equity achieved by the program. EVs are often seen as a vehicle of the middle and upper classes, particularly in the U.S., where the researcher notes that distribution remains heavily weighted towards higher-income car buyers. Despite this market trend, the program had a fairly even spread among different income brackets, resembling the average car market in the U.S. more broadly.

Left: Percentage of California vehicle registrations by ZCTA-level median household income quintile. Right: Driver home addresses by ZCTA-level median household income quintile. – Credit: Rainer Lempert / Uber

Where the report is lacking is in detail on the program’s effect on Uber. Uber has long battled profitability, only recently breaking even with quite slim margins. But with the prospect of cheaper transportation, has the company been able to increase profits? Or, at the very least, have Tesla drivers been able to attract more rides than their gas-powered counterparts?

Looking past Uber’s ever-lasting profitability question, the program is achieving positive results, at least by the metrics of sustainability, driver satisfaction, and “equitable access,” according to this report. Hopefully, this can lead to other companies, even those outside the ride-sharing business, aiding their employees in affording and using electric vehicles in their day-to-day transportation needs.

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What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email atย william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us atย tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla dominates in the UK with Model Y and Model 3 leading the way

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Credit: Tesla China

Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.

The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.

According to data gathered byย EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.

The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.

The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.

For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.

Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.

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Tesla announces major milestone in the United Kingdom

Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.

The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.

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Tesla Insurance officially expands to new U.S. state

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

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Credit: Tesla Insurance

Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.

Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.

Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.

Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.

It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.

Tesla partners with Lemonade for new insurance program

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Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.

Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.

However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.

Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.

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Tesla Full Self-Driving gets sparkling review from South Korean politician

“Having already ridden in an unmanned robotaxi, the novelty wasnโ€™t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”

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Credit: Soyoung Lee | X

Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.

Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.

Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”

Her translated post says:

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“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, Iโ€™m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasnโ€™t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, donโ€™t see much reason to learn to drive a manual anymore.”

Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.

It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.

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