News
ULA set to ship Vulcan rocket to Florida for Moon lander launch
After many years of delays, all the parts of the United Launch Alliance’s next-generation Vulcan Centaur rocket are about to converge on Florida for their first launch.
Unveiled in 2015, ULA has been working on Vulcan Centaur since at least 2014. Following Russia’s first illegal invasion of Ukraine, countries around the world attempted to punish the aggressor mainly through economic sanctions. In the US, those sanctions included bans on the import of most Russian aerospace technologies, including the RD-180 engines that still power ULA’s Atlas V workhorse rocket in 2023. In 2014, ULA announced that it would work with Blue Origin to integrate the startup’s BE-4 engine into a new rocket booster to end its reliance on Russian engines.
More than eight years later, that BE-4 engine is finally ready for flight, and the rest of the first two-stage Vulcan rocket appears to be right behind it.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Eastward-bound
In a burst of New Year activity, CEO Tory Bruno confirmed that Vulcan Flight 1’s core stage (booster) has been fully assembled, buttoned up, and loaded onto ULA’s transport ship. The aptly named RocketShip will ferry the booster from ULA’s Decatur, Alabama factory to Cape Canaveral, Florida, where it will enter the final stages of launch preparation at the company’s Cape Canaveral Space Force Station (CCSFS) LC-41 pad.
Simultaneously, ULA has finished proof testing Vulcan’s first Centaur V upper stage, a larger and more advanced version of the Centaur III stage ULA and its predecessors have been flying for decades. Centaur V is almost twice as wide as Centaur III and is designed to hold two and a half times more propellant, enabling significantly higher performance in some scenarios.
Additionally, while ULA has partially abandoned plans for a reusable upper stage called ACES (Advanced Cryogenic Evolved Stage), some of those improvements may still be added to Centaur V. Compared to Centaur III, Centaur V’s longevity in space will grow from 8 to 12 hours. ULA is also developing a “mission extension kit” that will allow it to operate for multiple months – unprecedented for a rocket stage powered by cryogenic propellant.
Photos taken by a local paper appear to indicate that ULA is shipping one or more payload fairing (nosecone) halves alongside Vulcan’s first flightworthy booster. While unconfirmed, it would make sense for ULA to ship Vulcan’s booster and fairing together. Another tweet from Tory Bruno indicates that ULA intends to ship Vulcan’s booster and upper stage together, increasing the odds that all components will be aboard RocketShip when it departs for Florida.
A New Workhorse
Vulcan Centaur is ultimately designed to fully replace ULA’s existing Delta IV and Atlas V rockets. Building and operating two very different rockets simultaneously is undoubtedly one of the reasons that ULA’s launch costs are so much higher than SpaceX’s, and simplifying to a single production line is one clear way to achieve major cost savings. ULA hopes that the simplest version of Vulcan will eventually cost about $100 million per launch – still far more than SpaceX’s base Falcon 9 price [PDF] but potentially more competitive than Atlas V. That’s unclear, though, as Bruno has previously stated that Atlas V’s launch costs have fallen to about $100 million apiece thanks to unrelated cost savings.
Regardless, Vulcan Centaur will be a capable rocket and its price is close enough to SpaceX’s extremely competitive Falcon 9 for it to be a mostly valid option for launch customers who want diversity or want to avoid SpaceX for less rational reasons. Vulcan has secured more than 70 launch contracts thanks to ULA’s intimate relationship with the US military and Amazon’s reluctance to launch its Project Kuiper internet satellites with the company behind Starlink, a direct competitor.
Fitted with two BE-4 engines, six solid rocket boosters (SRBs), and unknown upgrades, ULA says the most capable version of Vulcan Centaur will be able to launch up to 12.1 tons (26,700 lb) to the Moon, 15.3 tons (33,700 lb) to geostationary transfer orbit (GTO), and 27.2 tons (60,000 lb) to low Earth orbit (LEO). To high orbits, the most capable Vulcan variant will fairly competitive with SpaceX’s Falcon Heavy rocket. To low orbits, it will generally match or slightly exceed the performance of an expendable Falcon 9, but likely for a much higher price. By every measure, the simplest and cheapest Vulcan variant is significantly less capable than even a partially reusable Falcon 9 and will likely cost 50-100% more.
Moon or bust
Indicating ULA’s confidence in the unflown rocket, the main target of Vulcan’s first launch is the Moon. Vulcan Flight 1 will carry two main payloads: the first two Amazon Kuiper satellite prototypes and Pittsburgh startup Astrobotic’s first Peregrine Moon lander. After deploying both Kuiper satellites in low Earth orbit, Centaur V will fire up again and attempt to send the 1.3-ton (~2850 lb) Peregrine lander directly to the Moon – also known as a trans-lunar injection (TLI) burn. Developed as part of NASA’s Commercial Lunar Payload Services (CLPS) program, Peregrine will be tasked with entering orbit around the Moon and eventually landing up to 70-90 kilograms (150-200 lb) of payload on the lunar surface.
The first Peregrine Moon lander is fully assembled and currently in the middle of extensive integrated testing. If successful, ULA CEO Tory Bruno says that Vulcan will likely be ready to launch sometime in Q1 2023, though Q2 2023 is more likely.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
