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ULA set to ship Vulcan rocket to Florida for Moon lander launch
After many years of delays, all the parts of the United Launch Alliance’s next-generation Vulcan Centaur rocket are about to converge on Florida for their first launch.
Unveiled in 2015, ULA has been working on Vulcan Centaur since at least 2014. Following Russia’s first illegal invasion of Ukraine, countries around the world attempted to punish the aggressor mainly through economic sanctions. In the US, those sanctions included bans on the import of most Russian aerospace technologies, including the RD-180 engines that still power ULA’s Atlas V workhorse rocket in 2023. In 2014, ULA announced that it would work with Blue Origin to integrate the startup’s BE-4 engine into a new rocket booster to end its reliance on Russian engines.
More than eight years later, that BE-4 engine is finally ready for flight, and the rest of the first two-stage Vulcan rocket appears to be right behind it.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Eastward-bound
In a burst of New Year activity, CEO Tory Bruno confirmed that Vulcan Flight 1’s core stage (booster) has been fully assembled, buttoned up, and loaded onto ULA’s transport ship. The aptly named RocketShip will ferry the booster from ULA’s Decatur, Alabama factory to Cape Canaveral, Florida, where it will enter the final stages of launch preparation at the company’s Cape Canaveral Space Force Station (CCSFS) LC-41 pad.
Simultaneously, ULA has finished proof testing Vulcan’s first Centaur V upper stage, a larger and more advanced version of the Centaur III stage ULA and its predecessors have been flying for decades. Centaur V is almost twice as wide as Centaur III and is designed to hold two and a half times more propellant, enabling significantly higher performance in some scenarios.
Additionally, while ULA has partially abandoned plans for a reusable upper stage called ACES (Advanced Cryogenic Evolved Stage), some of those improvements may still be added to Centaur V. Compared to Centaur III, Centaur V’s longevity in space will grow from 8 to 12 hours. ULA is also developing a “mission extension kit” that will allow it to operate for multiple months – unprecedented for a rocket stage powered by cryogenic propellant.
Photos taken by a local paper appear to indicate that ULA is shipping one or more payload fairing (nosecone) halves alongside Vulcan’s first flightworthy booster. While unconfirmed, it would make sense for ULA to ship Vulcan’s booster and fairing together. Another tweet from Tory Bruno indicates that ULA intends to ship Vulcan’s booster and upper stage together, increasing the odds that all components will be aboard RocketShip when it departs for Florida.
A New Workhorse
Vulcan Centaur is ultimately designed to fully replace ULA’s existing Delta IV and Atlas V rockets. Building and operating two very different rockets simultaneously is undoubtedly one of the reasons that ULA’s launch costs are so much higher than SpaceX’s, and simplifying to a single production line is one clear way to achieve major cost savings. ULA hopes that the simplest version of Vulcan will eventually cost about $100 million per launch – still far more than SpaceX’s base Falcon 9 price [PDF] but potentially more competitive than Atlas V. That’s unclear, though, as Bruno has previously stated that Atlas V’s launch costs have fallen to about $100 million apiece thanks to unrelated cost savings.
Regardless, Vulcan Centaur will be a capable rocket and its price is close enough to SpaceX’s extremely competitive Falcon 9 for it to be a mostly valid option for launch customers who want diversity or want to avoid SpaceX for less rational reasons. Vulcan has secured more than 70 launch contracts thanks to ULA’s intimate relationship with the US military and Amazon’s reluctance to launch its Project Kuiper internet satellites with the company behind Starlink, a direct competitor.
Fitted with two BE-4 engines, six solid rocket boosters (SRBs), and unknown upgrades, ULA says the most capable version of Vulcan Centaur will be able to launch up to 12.1 tons (26,700 lb) to the Moon, 15.3 tons (33,700 lb) to geostationary transfer orbit (GTO), and 27.2 tons (60,000 lb) to low Earth orbit (LEO). To high orbits, the most capable Vulcan variant will fairly competitive with SpaceX’s Falcon Heavy rocket. To low orbits, it will generally match or slightly exceed the performance of an expendable Falcon 9, but likely for a much higher price. By every measure, the simplest and cheapest Vulcan variant is significantly less capable than even a partially reusable Falcon 9 and will likely cost 50-100% more.
Moon or bust
Indicating ULA’s confidence in the unflown rocket, the main target of Vulcan’s first launch is the Moon. Vulcan Flight 1 will carry two main payloads: the first two Amazon Kuiper satellite prototypes and Pittsburgh startup Astrobotic’s first Peregrine Moon lander. After deploying both Kuiper satellites in low Earth orbit, Centaur V will fire up again and attempt to send the 1.3-ton (~2850 lb) Peregrine lander directly to the Moon – also known as a trans-lunar injection (TLI) burn. Developed as part of NASA’s Commercial Lunar Payload Services (CLPS) program, Peregrine will be tasked with entering orbit around the Moon and eventually landing up to 70-90 kilograms (150-200 lb) of payload on the lunar surface.
The first Peregrine Moon lander is fully assembled and currently in the middle of extensive integrated testing. If successful, ULA CEO Tory Bruno says that Vulcan will likely be ready to launch sometime in Q1 2023, though Q2 2023 is more likely.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
