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DeepSpace: Virgin Galactic and Blue Origin banter about the fine print of suborbital tourism

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Welcome to the sixth edition of our new newsletter, DeepSpace! Each Tuesday, I’ll be taking a deep-dive into the most exciting developments in commercial space, from satellites and rockets to everything in between. If you’d like to receive DeepSpace and all of our newsletters and membership benefits, you can become a member for as little as $3/month here.


Just shy of two months into 2019, the new year has been marked by a distinct focus on human spaceflight. Most of that focus has centered (as it should) on the relatively imminent launch debut of both SpaceX’s Crew Dragon and Boeing’s Starliner, crewed spacecraft designed and built to carry astronauts into orbit for NASA.

However, beyond SpaceX and Boeing, a considerable amount of noise is being made about the labors and relative progress of companies like Blue Origin and Virgin Galactic, both primarily focused on building a suborbital tourism market with their New Shepard and SpaceShipTwo launch vehicles. Coming as no surprise from companies aiming to create a sustainable market for a very expensive consumer product, both products have been dragged through a torturous maze of marketing hype in a process that has not really done the serious endeavor of human spaceflight any favors.

The Shepard and the Ship

  • Virgin Galactic’s launch vehicle provider The Spaceship Company has been working to develop a suborbital platform to launch humans since the early 2000s, incorporated after billionaire Paul Allen funded a group of companies that ultimately won the Ansari X Prize in 2004.
    • The Virgin/TSC approach involves a carrier aircraft (Known as White Knight Two) and a much smaller rocket plane (SpaceShipTwo) that is carried up to ~30,000 feet (9 km) before dropping and igniting its engine.
    • SpaceShipTwo is meant to reach a maximum altitude of around 300,000 feet (~90 km) at a top speed of roughly Mach 3 (1000 m/s, 2200 mph) before gliding back to land on the same runway.
    • In 2014, a combination of bad aeronautical design and pilot error triggered the in-flight failure of the first SpaceShipTwo, killing one of its two pilots. A member of the NTSB board that investigated the failure stated that Scale Composites (one of TSC’s parent companies) “put all their eggs in the basket of the pilots [flying the vehicle] correctly.”
    • In a February 2019 video, Virgin Galactic CEO George Whitesides noted that “many aircraft are moving to being less piloted over time [but] our vehicle really is piloted to space.”
    • SpaceShipTwo most recently launched on February 22nd.
  • Blue Origin has yet to launch an actual human on New Shepard, a small, reusable single-stage rocket designed to loft a separate passenger capsule to approximately 100 km (330,000 ft).
    • New Shepard has conducted ten launches since its 2015 debut, most of which saw the crew capsule and booster approximately reach that nominal 100 km apogee and nine of which concluded with a successful landing of the rocket’s booster.
    • Capable of carrying up to six passengers, the Crew Capsule features a built-in abort motor that has been successfully tested, as well as a parachute system for a relatively soft landing at end-of-mission.

“Spacecraft” and “astronauts”

  • Aside from the generally impressive technology itself and the undeniable challenges and risks of launch humans on fueled rockets, both Blue Origin’s New Shepard and Virgin Galactic’s SpaceShipTwo exist – albeit with different weights – to cater to a new market, suborbital or “space” tourism.
    • While NASA is taking advantage of the opportunities to test small experiments with both vehicles as a partial platform, the real goal of both vehicles is to routinely launch paying customers.
    • While Blue Origin has yet to announce ticket pricing, Virgin Galactic has priced their offering at $250,000 per person. In both cases, the end result will likely be a six-figure sum in return for an experience that should last no more than 10-60 minutes from start to finish, excluding buildup from screening and whatever training is deemed necessary.
    • In other words, short of cases involving charity, tickets on New Shepard and SpaceShipTwo will almost indefinitely be reserved for less than 1% of humanity, those with income around $1M or more per year. This is by no means a bad thing and is, in fact, a proven first or second step in the direction of democratizing exotic or expensive technologies like air travel, computers, and even electric cars (namely Teslas).
  • However, both companies are laser-focused on branding their vehicles as spacecraft and their passengers as astronauts, with Virgin Galactic being the worst offender in this regard.
    • Aside from literally calling its 600+ prospective customers “Future Astronauts”, Virgin Galactic uses every chance it gets to hammer home its claim that SpaceShipTwo is a commercial spacecraft and its pilots true licensed, “wing”-ed astronauts.
    • While passengers are not eligible for official FAA ‘astronauts’ wings’, it appears that Virgin will continue to market its passenger experience as one where customers will get to ‘travel to space’ and more or less become astronauts.
    • Blue Origin describes its commercial offering as a “reusable suborbital rocket system designed to take astronauts and research payloads past the Kármán line – the internationally recognized boundary of space.”
    • Both Blue and Virgin flights offer about ~4 minutes of weighlessness between launch and landing.
  •  

    • For context, Alan Shepard – the US test pilot and namesake of New Shepard – was launched to an altitude of almost 190 km (120 mi) for what was recognized as the first US “spaceflight” and spent something like 5-10 minutes in microgravity and above the Karman Line (100 km).
    • Used as a rough measure for a sort of fixed, arbitrary boundary between “Earth” and “Space”, reasonable arguments have been made in the last few years that the 100 km Karman Line could more accurately be placed around 70-90 km, in which case Virgin Galactic might actually be technically correct when saying that SpaceShipTwo and its passengers are traveling to space.
      • Fewer than 570 humans in all of history have visited space (> 100 km), around 99.5% of which were astronauts that reached orbit. To call pilots of a spaceplane as distinctly suborbital as SpaceShipOne “astronauts” is palatable, particularly given the risks they face as test subjects and test pilots.
      • However, to even hinting that tourists riding New Shepard or SpaceShipTwo to altitudes of ~80-100 kilometers are astronauts would do an immense disservice to those that pushed the limits of technology, risked their lives, or even died in pursuit of orbital spaceflight, the only kind of spaceflight with any significant utility.
    • Much like cruise ship customers are not under the impression that they are coming along to ‘become sailors’, suborbital tourists are not astronauts. That being said, it’s not inaccurate to describe the experience they will have the privilege of being part of as something truly extraordinary, given that they will become one of a very select few humans to have actually launched on a rocket or seen the exaggerated curvature of Earth’s limb against the blackness of space.

    Mission Updates 

    • SpaceX’s first attempted orbital launch of Crew Dragon – a spacecraft designed to transport astronauts to and from the International Space Station – is set to occur as early as 2:49 am EST/07:49 UTC on March 2nd.
      • This is the first truly serious date, thanks to the successful completion of a critical pre-launch review conducted by NASA and SpaceX.
    • The second launch of Falcon Heavy could occur as early as late March
    • Aside from DM-1 and Falcon Heavy Flight 2, it’s unclear what SpaceX mission will happen next, although a West Coast launch (the Radarsat Constellation Mission) is a strong candidate.

    Photos of the Week:

    After successfully sending the world’s first commercial lunar lander on its way to the Moon and placing Indonesian communications satellite PSN-6 in a high-energy Earth orbit, Falcon 9 B1048 completed its third launch and landing and returned to port on February 24th. The booster’s fourth mission, a Crew Dragon in-flight abort test, will likely destroy B1048, making this its last successful recovery. (c. Tom Cross)

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley

Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.

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Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.

Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.

Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:

“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”

Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.

The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.

Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.

Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.

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Elon Musk

Elon Musk follows Trump’s lead, says a SpaceX name change is coming

Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.

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Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.

In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”

The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”

Elon Musk and Trump are closer than ever, and Tesla could be the big winner

SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.

Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.

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The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.

It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”

The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.

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Starlink launches Communities Program for passive income through internet sharing

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(Credit: Starlink | X)

Starlink is launching a new beta path for ordinary property owners and local operators to turn a single Starlink kit into a small shared-access business for passive income.

Under the Starlink for Communities program, a host installs one dish and router setup in a location with nearby demand: an apartment complex, campground, rural crossroads, or event site. Neighbors or local users can buy short-term passes rather than full individual subscriptions, giving the Starlink provider a potential path to passive income.

Hour, day, and week passes cover one device. A month pass covers up to four. Starlink handles account creation, payments, access controls, and the satellite link itself. The host’s role is mainly placement, power, and basic upkeep, with earnings tied to each paid connection.

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The model echoes the passive-income vision long attached to Tesla’s Robotaxi plans, and it seems like it’s something Musk has hinted toward in the past as he believes AI will make the need to work relatively optional. In both cases, the platform owns the hard parts of matching, billing, and network management, while an individual supplies a physical asset that sits idle much of the time.

A Starlink host’s dish can serve multiple nearby users without each household buying and installing its own terminal. A Tesla owner, under the stated Robotaxi concept, would leave a vehicle enrolled in the fleet during unused hours so the car generates rides while the owner is at work or asleep.

Both arrangements convert under-utilized hardware into a revenue stream. They also let the company scale coverage or capacity without owning every endpoint.

Differences are practical. A Starlink kit is a fixed, relatively low-cost terminal whose main constraint is local congestion and line-of-sight. A Tesla Robotaxi is a mobile, high-value vehicle whose earnings depend on demand density, utilization rates, insurance, cleaning, and charging.

Starlink’s program is already accepting host applications in multiple countries and describes the revenue split as ongoing. Tesla’s owner-network version remains more aspirational.

The company currently operates a limited company-controlled robotaxi service in select areas and has solicited interest from fleet buyers for Cybercab vehicles, while private Full Self-Driving owners have not yet been able to dispatch their own cars for paid rides at scale.

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Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration

Starlink is a satellite broadband service operated by SpaceX that uses a constellation of low-Earth-orbit satellites to deliver internet to locations where terrestrial broadband is slow, expensive, or absent. It has grown to millions of subscribers worldwide by selling direct residential, mobile, and enterprise terminals, and have become widely available at a wide array at retail locations like Target and Best Buy.

The Communities program extends that reach by letting hosts resell short bursts of capacity to people nearby, while also providing high-speed internet access to those who are simply around a Starlink user.

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