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Volkswagen brand is ‘no longer competitive’ as it faces job cuts

(Credit: Volkswagen)

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German automaker Volkswagen is airing warning signals amidst high costs and low productivity at its vehicle plants, which one executive says has made the company’s main brand fall behind the competition.

On Monday, Volkswagen Group announced plans for a $10 billion euro (~$10.9 billion) cost-cutting measure at the VW brand, including job cuts, in a statement from managers to staff, according to an Automotive News report. The statements followed brand chief Thomas Schaefer’s warnings, in which he said the brand was “no longer competitive.”

“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Schaefer said during a staff meeting in Wolfsburg.

In the past, Volkswagen has shared similar warnings, though the automaker previously said it wouldn’t carry out plans for the staff reductions until 2029.

During the Monday meeting, however, VW human resources board member Gunnar Kilian said efforts to reduce staff would primarily be conducted through partial or early retirement offers. The vast majority of the savings, Kilian explained, would come from cost-cutting measures other than job cuts, and the company plans to share more details by the end of 2023.

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“We need to finally be brave and honest enough to throw things overboard that are being duplicated within the company or are simply ballast we do not need for good results,” Kilian said.

Late last month, Volkswagen announced as many as 2,000 job cuts at Cariad, its software unit. In September, reports suggested that VW would be reducing headcount at its Zwickau factory by as many as 2,500 workers.

The automaker is also set to work with Austria-based manufacturer Magna Steyr on its Scout Motors re-brand, with an order for roughly 450 million euros ($492 million). Volkswagen Group CEO Oliver Blume also said earlier this month that he believes the 20,000 euro (~$21,987) EV will be coming in the second half of this decade.

Despite seeing increases in EV deliveries this year, Volkswagen’s EV sales still fall far behind those of dominant market leader Tesla. The Tesla Model Y is expected to become Europe’s best-selling vehicle this year, if not the world’s top-seller soon after.

Volkswagen boss believes €20k EV is coming during second half of 2020s

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Investor's Corner

Tesla analyst says this stock concern is overblown while maintaining $400 PT

Tesla reported $2.763 billion in regulatory credit profits last year.

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Credit: Tesla

One Tesla analyst is saying that a major stock concern that has been discussed as the Trump administration aims to eliminate many financial crutches for EV and sustainable industries is overblown.

As the White House continues to put an emphasis on natural gas, coal, and other fossil fuels, investors are concerned that high-powered sustainability stocks like Tesla stand to take big hits over the coming years.

However, Piper Sandler analyst Alexander Potter believes it is just the opposite, as a new note to investors released on Monday says that the situation, especially regarding regulatory credits, is “not as bad as you think.”

Tesla stacked emissions credits in 2023, while others posted deficits

There have been many things during the Trump administration so far that have led some investors to consider divesting from Tesla altogether. Many people have shied away due to concerns over demand, as the $7,500 new EV tax credit and $4,000 used EV tax credit will bow out at the end of Q3.

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The Trump White House could also do away with emissions credits, which aim to give automakers a threshold of emissions to encourage EV production and cleaner powertrains. Companies that cannot meet this threshold can buy credits from other companies, and Tesla has benefitted from this program immensely over the past few years.

As the Trump administration considers eliminating this program, investors are concerned that it could significantly impact Tesla’s balance sheet. Potter believes the issue is overblown:

“We frequently receive questions about Tesla’s regulatory credits, and for good reason: the company received ~$3.5B in ‘free money’ last year, representing roughly 100% of FY24 free cash flow. So it’s fair to ask: will recent regulatory changes threaten Tesla’s earnings outlook? In short, we think the answer is no, at least not in 2025. We think that while it’s true that the U.S. government is committed to rescinding financial support for the EV and battery industries, Tesla will still book around $3B in credits this year, followed by $2.3B in 2026. This latter figure represents a modest reduction vs. our previous expectation…in our view, there’s no need for drastic estimate revisions. Note that it’s difficult to forecast the financial impact of regulatory credits — even Tesla itself struggles with this — but the attached analysis represents an honest effort.”

Tesla’s regulatory credit profitability by year is:

  • 2020: $1.58 billion
  • 2021: $1.465 billion
  • 2022: $1.776 billion
  • 2023: $1.79 billion
  • 2024: $2.763 billion
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Tesla rolls out update to Robotaxi service that makes pickups so much better

The update was confirmed by CEO Elon Musk in a post on social media platform X.

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Credit: Joe Tegtmeyer/X

Tesla has rolled out a minor update to its Robotaxi service that will likely make the driverless ride-hailing system notably better and more convenient for consumers. The update was confirmed by CEO Elon Musk in a post on social media platform X.

Robotaxi service updates

The Robotaxi update was observed by users of the driverless ride-hailing service over the weekend. As observed by Tesla enthusiast Owen Sparks, the Austin Robotaxi fleet no longer strictly navigates to the pickup point listed on the app. Instead, the Robotaxis now stop in the exact location of a user’s phone.

Elon Musk confirmed the update, noting in a post on X that the change was an upgrade to the service. It’s a reactively minor update in the grand scheme of things, but it should make the Robotaxi service feel more organic and humanlike.

https://twitter.com/OwenSparks_/status/1947124143989923955
https://twitter.com/elonmusk/status/1947163583592452482

Driverless taxis

Tesla’s Robotaxi service in Austin has been receiving good reviews from users since it was launched, with many praising the vehicles for their cautious and humanlike behavior. Some users on social media even noted that Tesla’s Robotaxis feel safer on the road than cars from services like Uber, which are manually driven.

Tesla’s minor updates to its Robotaxi service are expected to make the customer experience of the driverless ride-hailing service more refined. By doing so, Tesla could ease customers into its service, even if only a fraction of ride-hailing users are familiar with fully autonomous cars. With this in mind, even small updates like picking up customers based on their specific phone location will likely go a long way towards making Tesla’s Robotaxis more accepted by the general public. 

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Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes

This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

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Credit: Tesla China

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Massive Milestone

Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score. 

“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post. 

She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.

Tesla’s Mainstream Bet

There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.

The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.

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