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Volkswagen’s Power Day: Six new cell plants, new unified battery cell, charging network partnerships
Earlier today, German automaker Volkswagen held its first-ever “Power Day” event. Similar to Tesla’s Battery Day, Volkswagen outlined its plans for reducing the cost of electric vehicles, how it will supply battery cells for its massive EV push, a new “unified” battery cell, and the how company’s charging network is being funded by BP and other European-based energy companies.
Batteries and Cell Production
Every company involved with electric vehicles knows that to reduce the cost of its cars, sourcing batteries is 9/10ths of the battle. Batteries make up a substantial portion of an electric vehicle’s overall cost. With increased battery production and purchasing, EV makers hold the ability to lower the cost of their vehicles overall. Tesla outlined this last September at its own battery-focused event.
Volkswagen’s roadmap isn’t much different than Tesla’s. The company plans to increase cell production in Europe by a substantial margin, developing six new cell factories that will be fully operational by 2030.
“Together with partners, we want to have a total of six cell factories up and running in Europe by 2030, thus guaranteeing security of supply,” Thomas Schmall, Member of the Board of Management of Volkswagen Group for Technology and CEO of VW Group Components, said. The six new factories will produce cells with a total energy value of 240 GWh per year by the time they are finished. Two of the factories will operate in Sweden, with one in Skellefteå and another in Salzgitter. The Salzgitter factory will produce cells for VW’s “high-volume segment” starting in 2025 and will have up to 40 GWh per year of capacity.
Additionally, the company said that it “has decided to refocus the previous plan in relation to cell production and concentrate production of its premium cells in the Swedish gigafactory “Northvolt Ett” in Skellefteå in collaboration with Northvolt.” This factory will begin producing cells in 2023 and will be expanded to a final annual capacity of 40 GWh.
Credit: Volkswagen
New Unified Battery Cell in 2023
Volkswagen’s plan to reduce costs is funneled through battery developments and improvements. Schmall outlined this with the idea of new, more cost-effective cells that will increase range and performance. “This will finally make e-mobility affordable and the dominant drive technology,” Schmall said.
While Volkswagen plans to purchase cells from suppliers, it also plans to create cells in-house within a series of battery production facilities. In 2023, a new, unified cell will be launched and installed in 80% of the Volkswagen group’s electric vehicles. “We will use our economies of scale to the benefit of our customers when it comes to the battery too. On average, we will drive down the cost of battery systems to significantly below €100 per kilowatt-hour,” Schmall added.
“Integration of the Value Chain”
In an attempt to secure the long-term supply of its battery cells to alleviate any concerns over its transition to electromobility, Volkswagen says it will focus on partnerships with selected strategic partners. “The new prismatic unified cell also offers the best conditions for the transition to the solid state cell – the next quantum leap in battery technology, which Volkswagen anticipates for the middle of the decade. The Group focuses consistently on strategic partnerships and efficient use of resources both for batteries and for charging,” VW said. Additionally, the VW Group said it will adhere to its strategic financial targets and will continue to aim for a 6% CAPEX ratio by 2025. It also plans to have a net cash flow of more than €10 billion in its core automotive business.
Charging Network fueled by partnerships with BP, Iberdrola, Enel
Volkswagen isn’t only working on its battery plans. The company also is working on expanding its charging platform by calling upon European power companies to help with the rollout. Partnerships with IONITY and BP will establish 8,000 new charging points throughout Europe. Additionally, 4,000 150 kW chargers will be installed at BP and ARAL service stations in Germany and Great Britain. Spain-based Iberdrola will assist Volkswagen with main traffic route coverage in Spain, and Italian company Enel will help with main and urban motorways in Italy.
Volkswagen says its total investment package for the charging infrastructure will cost around €400 million by 2025 and is looking for other companies to partner with.
In North America, 3,500 fast-charging points will be installed by Electrify America by the end of the year. In China, 17,000 will be installed as well.
Credit: Volkswagen
Planned V2G Capability
While Volkswagen says it intends to “integrate the electric car in private, commercial and public energy systems in the future,” it says that vehicles using the MEB platform will support energy storage capabilities starting in 2022. Bidirectional wall boxes to energy management systems will be developed as well, allowing owners to supply power to residential buildings, businesses, or the general power grid when needed.
Volkswagen’s full Power Day event is available below.
https://www.youtube.com/watch?v=vdnRfNwj1Fg
Tesla is pushing back against the unfair reporting of accidents involving its vehicles. Many media outlets were quick to jump to conclusions about a fatal accident involving a Tesla in Katy, Texas, that happened recently.
The driver of the vehicle, which slammed into a brick house and killed a woman inside, stated the car was operating on Autopilot. Tesla CEO Elon Musk and Head of AI Ashok Elluswamy both challenged that claim, with Elluswamy revealing last night that the system was overridden by the driver, who pressed the accelerator pedal “all the way to 100%.”
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The car reached a speed of 73 MPH during the crash, Elluswamy detailed, and stated that the accelerator pedal was even pressed after the crash.
The story has been spread throughout the media with either incomplete or incorrect reporting, with some stories still not updated nearly 24 hours after Musk and Elluswamy posted answers about the crash on X.
The reporting has been a thorn in the side of Tesla for several years. Vehicle accidents involving Teslas are usually reported with the manufacturer’s name in the headline, while other companies are free of criticism when their cars are involved in accidents.
Here’s an example of that:
So you don’t report the vehicle’s make when it isn’t a Tesla, but you do report it when it is a Tesla?
The vehicle in your post above is a Hyundai Ioniq 5 EV. pic.twitter.com/4WT3sZ2DHm
— Sawyer Merritt (@SawyerMerritt) February 17, 2026
Many media outlets stated the car was in “self-driving mode” or “Autopilot mode” when the car crashed. The truth is, now that Tesla has chimed in, that the driver had manually overriden the system by pressing the accelerator. Elluswamy commented on the unfair reporting:
“This blatantly irresponsible reporting does more harm to people than they realize.
Using Tesla self-driving is far safer than manual driving, and this was measured over 10B miles.
Planting such FUD in the minds of general public, who might not know the all the facts, might prevent them from using this technology that makes them safer.”
This blatantly irresponsible reporting does more harm to people than they realize.
Using Tesla self-driving is far safer than manual driving, and this was measured over 10B miles.
Planting such FUD in the minds of general public, who might not know the all the facts, might…
— Ashok Elluswamy (@aelluswamy) June 22, 2026
The damage these headlines do to Tesla and the self-driving car movement is unexplainable. Most people do not realize the safeguards that are in place with Tesla’s self-driving functions; many people who have used it know the car would never travel at that speed in a residential area, not even on the most aggressive “Mad Max” setting.
It is important to remember that Tesla Full Self-Driving is not autonomous, and the company never claimed it was. Drivers are still responsible for paying attention and remaining vigilant. They must be able to take over at all times.
Tesla Supercharging is getting yet another layer of gamification, as the company is rolling out a new competition that could win Free Supercharging miles.
Tesla is ramping up its efforts to make vehicle ownership more engaging through gamification. In June 2026, the company announced the 2026 Free Supercharging Competition, building on the Charging Passport feature introduced the previous year. This initiative turns Supercharging into a competitive, collectible adventure while offering substantial real-world incentives.
🚨 Tesla is taking its gamification of Supercharging a step further with the launch of the 2026 Free Supercharging Contest:
“In January 2027, Tesla will celebrate nine outstanding Supercharger users from 2026 by awarding them free Supercharging for their Tesla vehicle for as… pic.twitter.com/CPPYJLJwFD
— TESLARATI (@Teslarati) June 23, 2026
The Charging Passport, rolled out late last year, functions like a digital travel log or a year-in-review for Tesla owners. These types of things are used by many platforms, including Spotify and Apple Music, which show listeners what type of taste they had for the year.
Accessed in the Tesla App under the ‘Charging’ section, it displays a map of visited Superchargers, key stats, such as total energy charged (kWh), number of unique sites, total charging sessions, top charging day, and miles added. Owners earn collectible Charging Badges in categories, which include:
- Charging Milestones – for total energy, consecutive weeks of Supercharging, or unique sites visited
- Iconic Chargers – for Flagship Locations or stations near famous landmarks
- Special Events – limited-time badges for specific experiences. These badges appear within 24 hours of qualifying activity and provide a fun, shareable recap of an owner’s Supercharging journeys. Milestone progress resets annually, allowing fresh challenges each year
The 2026 contest elevates this gamification by rewarding top performers with lifetime free Supercharging. All Supercharging sessions from January 1 to December 31, 2026, count toward the competition. To participate, owners must enable “Share Charging Data with Tesla App” in vehicle settings and open the 2026 Charging Passport in the app at least once before January 1, 2027.
Nine winners will be selected — three per region (Americas, Asia-Pacific, and EMEA, with some countries excluded for regulatory reasons) — one in each of three categories:
- Longest Trip: Longest continuous streak of unique Supercharger locations where each new site is visited within 24 hours of the previous session’s start time
- Most Unique Supercharger Sites Visited: Highest number of distinct locations
- Most Energy Supercharged: Highest total in kWh charged at Superchargers
A unique site is defined as shown in the Tesla app or vehicle navigation. Repeat visits during a streak are allowed but do not extend the count. Ties are broken by total energy charged. Ineligible participants include vehicles already receiving free Supercharging, commercial-use vehicles (taxi, rideshare, delivery), Tesla employees and their immediate families, and residents of certain excluded countries.
Winners receive free Supercharging on the winning vehicle for as long as they own or lease it.
This contest is part of Tesla’s broader gamification strategy. The Safety Score has long rewarded safe driving habits with a numerical rating that can influence insurance rates or feature access. The referral program incentivizes owners with credits or free Supercharging months for successful referrals.
In-app statistics, streaks, and community features further encourage engagement. Older third-party apps even awarded “mayor” titles for frequenting specific Superchargers.
By combining digital badges, competitive leaderboards, and high-value rewards, Tesla boosts network utilization, gathers usage data, and fosters deeper owner loyalty. The 2026 Free Supercharging Competition invites enthusiasts to plan epic road trips while turning everyday charging into a rewarding pursuit. With the Passport already proving popular, expect heightened activity across the Supercharger network throughout the year.
Tesla is atop the American-Made Index from Cars.com for the sixth-straight year, as the Model 3 and Model Y took the top two spots, respectively.
Last year, the Model 3, Model Y, Model S, and Model X took the top four spots, respectively. The company has routinely performed well in the Index. However, Tesla discontinued its flagship Model S and Model X earlier this year, which took the two cars out of the ranking.
Cybertruck is not considered due to its curb weight being above the 8,500-pound threshold, which eliminates it from being required to have more detailed assembly information.
Cars.com uses five main categories to develop its rankings:
- Location(s) of final assembly
- Percentage of U.S. and Canadian parts
- Countries of origin for all available engines
- Countries of origin for all available transmissions
- U.S. manufacturing workforce
These five major factors are then put into a 100-point scale. The vehicles with the highest scores sit atop the list. The Model 3 edged out the Model Y.
🇺🇸 The Tesla Model 3 and Tesla Model Y have been put atop the American-Made Index from https://t.co/PXZ0g1pPb6, meaning they are the most American vehicles you can possibly buy.
This is the SIXTH-STRAIGHT year a Tesla has been listed as the most American-made vehicle: pic.twitter.com/HyraOmaxSL
— TESLARATI (@Teslarati) June 23, 2026
Tesla uses a strong domestic strategy to build its cars and parts domestically. It relies on intense vertical integration that reduces its dependence on global suppliers, keeping more value and jobs in the United States.
This strategy has helped Tesla gain a strong reputation for domestically produced vehicles and parts. However, it helps it with more than just awards like this one. Keeping a supply chain local has also helped insulate Tesla more than others from tariffs and supply chain disruptions.
This year’s American-Made Index from Cars.com studied nearly 400 vehicles from the 2026 model year. Tesla was the only manufacturer to have an EV inside the Top 10. The Kia EV9 was the next EV to make the list, scoring the 17th position.
The Hyundai IONIQ 5 was 21st, and the final EV to make the list was the Cadillac LYRIQ in 77th.
Tesla pushes back against unfair reporting of accidents
Tesla gets another layer of gamification with Free Supercharging on the line
