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Volkswagen’s Power Day: Six new cell plants, new unified battery cell, charging network partnerships
Earlier today, German automaker Volkswagen held its first-ever “Power Day” event. Similar to Tesla’s Battery Day, Volkswagen outlined its plans for reducing the cost of electric vehicles, how it will supply battery cells for its massive EV push, a new “unified” battery cell, and the how company’s charging network is being funded by BP and other European-based energy companies.
Batteries and Cell Production
Every company involved with electric vehicles knows that to reduce the cost of its cars, sourcing batteries is 9/10ths of the battle. Batteries make up a substantial portion of an electric vehicle’s overall cost. With increased battery production and purchasing, EV makers hold the ability to lower the cost of their vehicles overall. Tesla outlined this last September at its own battery-focused event.
Volkswagen’s roadmap isn’t much different than Tesla’s. The company plans to increase cell production in Europe by a substantial margin, developing six new cell factories that will be fully operational by 2030.
“Together with partners, we want to have a total of six cell factories up and running in Europe by 2030, thus guaranteeing security of supply,” Thomas Schmall, Member of the Board of Management of Volkswagen Group for Technology and CEO of VW Group Components, said. The six new factories will produce cells with a total energy value of 240 GWh per year by the time they are finished. Two of the factories will operate in Sweden, with one in Skellefteå and another in Salzgitter. The Salzgitter factory will produce cells for VW’s “high-volume segment” starting in 2025 and will have up to 40 GWh per year of capacity.
Additionally, the company said that it “has decided to refocus the previous plan in relation to cell production and concentrate production of its premium cells in the Swedish gigafactory “Northvolt Ett” in Skellefteå in collaboration with Northvolt.” This factory will begin producing cells in 2023 and will be expanded to a final annual capacity of 40 GWh.
Credit: Volkswagen
New Unified Battery Cell in 2023
Volkswagen’s plan to reduce costs is funneled through battery developments and improvements. Schmall outlined this with the idea of new, more cost-effective cells that will increase range and performance. “This will finally make e-mobility affordable and the dominant drive technology,” Schmall said.
While Volkswagen plans to purchase cells from suppliers, it also plans to create cells in-house within a series of battery production facilities. In 2023, a new, unified cell will be launched and installed in 80% of the Volkswagen group’s electric vehicles. “We will use our economies of scale to the benefit of our customers when it comes to the battery too. On average, we will drive down the cost of battery systems to significantly below €100 per kilowatt-hour,” Schmall added.
“Integration of the Value Chain”
In an attempt to secure the long-term supply of its battery cells to alleviate any concerns over its transition to electromobility, Volkswagen says it will focus on partnerships with selected strategic partners. “The new prismatic unified cell also offers the best conditions for the transition to the solid state cell – the next quantum leap in battery technology, which Volkswagen anticipates for the middle of the decade. The Group focuses consistently on strategic partnerships and efficient use of resources both for batteries and for charging,” VW said. Additionally, the VW Group said it will adhere to its strategic financial targets and will continue to aim for a 6% CAPEX ratio by 2025. It also plans to have a net cash flow of more than €10 billion in its core automotive business.
Charging Network fueled by partnerships with BP, Iberdrola, Enel
Volkswagen isn’t only working on its battery plans. The company also is working on expanding its charging platform by calling upon European power companies to help with the rollout. Partnerships with IONITY and BP will establish 8,000 new charging points throughout Europe. Additionally, 4,000 150 kW chargers will be installed at BP and ARAL service stations in Germany and Great Britain. Spain-based Iberdrola will assist Volkswagen with main traffic route coverage in Spain, and Italian company Enel will help with main and urban motorways in Italy.
Volkswagen says its total investment package for the charging infrastructure will cost around €400 million by 2025 and is looking for other companies to partner with.
In North America, 3,500 fast-charging points will be installed by Electrify America by the end of the year. In China, 17,000 will be installed as well.
Credit: Volkswagen
Planned V2G Capability
While Volkswagen says it intends to “integrate the electric car in private, commercial and public energy systems in the future,” it says that vehicles using the MEB platform will support energy storage capabilities starting in 2022. Bidirectional wall boxes to energy management systems will be developed as well, allowing owners to supply power to residential buildings, businesses, or the general power grid when needed.
Volkswagen’s full Power Day event is available below.
https://www.youtube.com/watch?v=vdnRfNwj1Fg
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
