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VW’s “Dirty Diesels” gives life to Rivian’s future EV manufacturing plant

Photo: Jim Finch for Teslarati

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Nothing normal is happening at the newly acquired Rivian Automotive Factory in Normal, IL. Teslarati has discovered a massive stockpile of Volkswagen’s “dirty diesels” being stored on the aspiring electric car startup’s vast factory parking lot. The VWs on site were produced over the course of 6 years between 2009-2015, and are vehicles equipped with an emissions cheating device that became the subject of the global “VW Dieselgate scandal” which took place last year.

The owner of the plant, Rivian Automotive, is looking to make moves in the central Illinois town by developing their first production electric vehicle from the newly acquired ex-Mitsubishi factory. The company is leasing an onsite storage lot to a logistics company that’s responsible for transporting the thousands of affected vehicles to an unknown final destination.

Aerial inspections obtained via drone video by Teslarati, show an estimated 14,000 VWs being stored on the facility lots adjoining Rivian’s main factory. The plant was owned by Mitsubishi Motors until June 2016, before Rivian Automotive purchased the entire facility in January 2017 for $2 million. The facility was built in 1988 and boasts 1.9 million square feet of space, before expanding to 2.4 million square feet in 2003. Mitsubishi’s sales of the Outlander Sport (the sole vehicle produced at the factory) slumped when the Russian recession began in 2014; the vehicle was a massive hit in the country. The plant once employed 3,400 employees and ended production with 1,280 in late 2015.

“We know that the TDI emissions issue has understandably eroded the trust that we have worked so hard to build with you, our customers.” – VW in a pamphlet to affected customers

Images showing thousands of VW diesels on site paint a clear picture of the German automaker’s failure to come up with a real fix for vehicles equipped with emission cheating devices. VW has also been storing affected vehicles at the Pontiac Silverdome but based on our estimates, Rivian’s factory storage lots are approximately two and a half times larger than the Silverdome’s lots.

“These vehicles will be held  and routinely maintained until it is determined whether an approved emissions modification becomes available. If approved, the settlement allows Volkswagen to modify affected 2.0L TDI vehicles so they can be returned to commerce or exported. Vehicles that are not modified must be responsibly recycled.” – Jeannine Ginivan, Volkswagen Group of America, Inc.

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Uncertain effects from possible fixes

The vehicles stored at the site are expected to be pulled for parts and scrapped, but the company has not released official plans for all of 475,000 vehicles affected in the US as part of “Dieselgate”. VW is in the process of buying some vehicles and working towards solutions for vehicles that have been less affected by the emission devices. The 67,000 2015 3rd generation VW diesels were the first to receive an approved fix earlier this year. The fix does not bring the cars within federal compliance, but the vehicles emit significantly less NOx pollutant. VW is expected to release a phase 2 fix for the 3rd generation vehicles in 2018, which will bring the vehicles into federal compliance.

A spokesperson for Volkswagen Group of America told Teslarati that they have removed or modified more than 25% of the affected vehicles in the US, insinuating that the firm has bought back over 50,000 diesel cars since beginning the program four months ago (~67,000 were modified).

Software fixes to the 3rd generation vehicles will cause the following changes to the cars:

  • Reduced performance in sport mode
  • Engine sound variation
  • 1-14 percent higher diesel exhaust fluid use

Owners of affected vehicles that have been given an approved fix also received two-thirds of the restitution cash that the company is issuing to customers. The last third will be distributed to owners after the phase 2 hardware update is completed. The phase 2 modifications are not designed to cause major differences in consumption or acceleration, but the cars efficiency and driving characteristics may change. Recently, The Daily Mail has reported that fixes to UK cars have resulted in “poor fuel consumption, weak acceleration, and mysterious rattles”.

Aerial Imagery of the Rivian Automotive Plant

While the terms of the deal between Rivian and Vascor Logistics are confidential, we know that revenue from the contract is contributing to the development of Rivian’s electric vehicle lineup. The global logistics company provides significant logistical services to automotive companies, one of which is VW. Rivian took ownership of the factory in January and has received incentive deals from both the State of Illinois and local municipalities.

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“We are working hard to utilize the factory leading up to our production launch.” Rivian CEO, RJ Scaringe said in a comment to Teslarati.

The factory has direct access to several nearby interstate routes and has a rail car station directly on the property. Mitsubishi shipped a large portion of its vehicles around the globe from the facility, and to this day still has an operations warehouse near their old plant that’s being used for vehicle parts storage and logistics.

As Rivian continues developing their electric vehicle lineup, the company can make use of the factory by leasing out the vehicle storage lots and generate revenue. It is unclear how many more vehicles will be stored in Normal, IL or how long the vehicles will be retained on site, but Vascor’s operations at the factory appeared to be very active. VW’s polluting diesels are now giving way to the future of the automotive industry.

Vascor Logistics & Wheelan Security did not respond to our request for comment.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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