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Mercedes-Benz unveils the all-electric EQS: 478-mile range, 516 HP, 107.8 kWh battery
Mercedes-Benz has unveiled its all-electric EQS luxury sedan, aiming to take over the luxury electric vehicle market by outpointing the likes of Tesla and Lucid, who also exist in the sector. While the Tesla Model S has been the main staple for those who require a touch of luxuriousness in the all-electric automobile sector, Mercedes-Benz has focused on its fancy and pretty gas-powered engines since its introduction in 1926.
The German Mercedes brand brought out the currently unpriced EQS in a lengthy and detailed press release on Thursday that outlined nearly any question one could ask. Apart from how much the vehicle will cost, Mercedes detailed everything from battery pack capacity, its WLTP-rated range, and its performance specifications, all of which are important figures for anyone interested in getting the most bang for their buck when driving a luxury vehicle. A high five-figure or low six-figure tag is expected to be introduced based on competitors in the same sector. The Model S from Tesla ranges from $79,900 to $149,990, not including incentives, while the Lucid Air ranges from $77,400 to $169,000, also not including incentives.
The EQS will come in two variants: the EQS 450+ and the EQS 580 4MATIC, which will be the more performance-capable build of the vehicle. Mercedes released the following table that outlines the finer points of both of the EQS variants in its press release.
|
EQS 450+ |
EQS 580 4MATIC |
||
| Drive system layout |
Rear-wheel |
All-wheel |
|
| Electric motor(s) |
Model |
Permanently excited synchronous motor(s) (PSM) | |
| Max. powertrain output7 |
kW |
245 |
385 |
| Max. torque transmission output |
Lb-ft |
406 |
611 |
| Acceleration 0-60 mph |
s |
5.5 |
4.1 |
| Top speed8 |
Mph |
130 |
130 |
| Battery energy content, usable (WLTP) |
kWh |
107.8 |
107.8 |
| Rated voltage |
Volts |
396 |
396 |
| Energy recovery capacity, max.9 |
kW |
186 |
290 |
| On-board charger (standard/option) |
kW |
9.6 |
9.6 |
| Charging time10 at wallbox or at public charging station (AC charging, 9.6kW) |
h |
11.25 |
11.25 |
| Charging time11 at a rapid charging station (DC) |
min |
31 |
31 |
| DC charging capacity, max. |
kW |
200 |
200 |
| DC charging in 15 minutes12 (WLTP) |
km |
Up to 300 |
Up to 280 |
| Vehicle | |||
| Length/width/height (USA) |
in |
205.4/83.7/59.5 |
|
| Track front/rear |
in |
65.6/66.2 |
|
| Turning circle (with rear-axle steering 4.5°/10°) |
ft |
39/35.7 |
|
| cd value from |
0.2013 |
||
Mercedes-Benz and Daimler CEO Ola Kaellenius said the all-electric EQS is ready for the most critical and picky customers that the automaker has dealt with in its history. “The EQS is designed to exceed the expectations of even our most discerning customers. That’s exactly what a Mercedes has to do to earn the letter ‘S’ in its name. Because we don’t award that letter lightly.”
The United States’ first models of the EQS will pack 516 horsepower and 770 kilometers or 478 miles of range, according to WLTP ratings.
The EQS has been in testing for a while. Last summer, Teslarati captured images of the EQS being benchmarked against some of its most notable competitors in Germany, including the Model S. The vehicle was outfitted with a camouflage wrap that concealed many of its exterior features, running spirited laps at the Mercedes Research and Development Center in Sindelfingen, Germany. The test facility is located outside of Stuttgart, where both Mercedes and Porsche are headquartered. Its wide, bulky build was reminiscent of the Tesla Plaid Model S that was spotted initially at the Nürburgring in Germany in 2019.
While somewhat reminiscent of other Mercedes-Benz models, the EQS’ rounded edges on the quarter panels give it a sportier look than the 2021 S-Class 450 SE, which is much more squared off at the corners of the vehicle.
Mercedes EQS EV spied benchmarking against Tesla Model S and Model 3
The interior of the car fits the luxury image that Mercedes has maintained for many years. Its futuristic cockpit includes the 56-inch wide “Hyperscreen” that Mercedes unveiled in January. The MBUX Hyperscree also offers a completely new way to control interaction and entertainment, bringing apps and functions into one simple but extensive touchscreen display.
The wait is almost over: Our all-electric #EQS will have its world premiere tomorrow at 6.00 p.m. (CEST).#MercedesEQ #ProgressiveLuxury pic.twitter.com/HFs5qdaWMX
— Mercedes-Benz (@MercedesBenz) April 14, 2021
It was important for Mercedes to maintain its own standards for the EQS. Not wanting to go with a minimalistic interior that Tesla has adopted for its vehicles, the EQS includes the typical bells and whistles that vehicles have equipped for decades.
“I think giving people that very futuristic feel that you’re actually driving something different will be appealing for some buyers,” Jessica Caldwell, executive director of insights at Edmunds.com, said to CNBC.
Mercedes’ press release regarding the EQS can be found here, it’s quite lengthy and will answer most of the questions some may have regarding the vehicle’s finer points.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
