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Anti-Tesla Super Bowl ads worked…but not in the way you would think

Credit: Tesla

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On Super Bowl Sunday this past February, Tesla did not run television advertisements. The $6.5 million price tag for a 30-second slot during the Bengals-Rams thriller had other takers, though. Polestar was one of them.

Polestar took shots at Tesla and others with a spicy ad during the big game that indirectly called out Elon Musk’s other ventures, including SpaceX. The ad did rank as the most-engaging commercial of the Super Bowl commercials that did run, performing twenty-three times better than the median Super Bowl LVI spot.

While Polestar did see some benefit with engagement, Tesla saw the real benefits from the commercial, as detailed in its Q1 2022 Shareholder Deck released last Wednesday just before the company’s Earnings Call. Tesla saw an increase in order volume the day after Super Bowl Sunday — its highest order concentration since the beginning of 2022, according to the graph released.

Credit: Tesla

Tesla has never run a commercial or advertisement, seeking to funnel funds elsewhere, mostly toward Research and Development purposes. CEO Elon Musk has said in the past that he “hates advertising,” and on other occasions, has said money spent to run commercial ads should be put into product development instead.

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Other automakers have known for quite some time that Tesla is very different. While everyone still focused on combustion engine projects for the past ten years, Tesla was challenging the norm and attempting to build sustainable and long-lasting electric powertrains and nearly went bankrupt doing it. However, it all worked out, and even though the company’s plans and timelines are not necessarily predictable due to major supply chain issues, delays in development, or other reasons, the same basic tenet exists in Tesla’s fundamentals: accelerate the world’s transition to sustainable energy.

Tesla’s Fremont factory workforce is growing and the automaker is preparing for it

Tesla has been able to do this without running expensive advertisements due to several things. First, the company’s band of loyal owners are perhaps the best PR firm money can’t buy. With perhaps millions of owners globally, people are becoming more knowledgeable and informed when it comes to EVs, and Tesla enthusiasts, regardless of your opinion of them, are perhaps the most passionate automobile owners in the world. They are incredibly knowledgeable and spread their love for the company far and wide, which is better than any commercial. Personal experiences with a product of any kind are more likely to give potential buyers of that product a better idea of what the ownership experience will be like. It helps the company increase sales, and it helps consumers become more comfortable with ditching gas, in an EV’s case, even if it is only temporarily.

Despite companies taking shots at the undisputed leader in electric vehicles, Tesla still remains ahead of its rivals. With commercials obviously not doing the trick, perhaps the companies gunning for Tesla’s spot as number 1 will adopt the same strategy: put all of the money into making the product better.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla China rolls out Model Y upgrades, launches low-interest financing

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

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Credit: Grok Imagine

Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs. 

These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.

Five-seat Model Y gets larger, better display

With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.

Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays. 

New financing offers

Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.

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A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year. 

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Tesla Model Y’s new feature lands driver in hot water from police officer

“He gave me a warning and told me to get it fixed.”

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Credit: Grok

Tesla Model Y received a slew of both interior and exterior upgrades when the company refreshed its best-selling vehicle last year.

However, one of the more notable changes from an exterior perspective landed a driver in hot water with a local police officer, who was confused about the situation with the taillight bar and its ability to alert other drivers of a reduction in speed.

The new Tesla Model Y taillight with taillight glow

A Tesla Model Y owner in Indiana recently noted in a Facebook post that he was pulled over because a police officer thought the vehicle’s taillights were not turned on. However, the Model Y’s new rear light bar, which spans across the entire width of the vehicle, is more than visible in both light and dark conditions.

The incident, which was first spotted by Tesla Oracle, brings to light the interesting changes and perception of vehicle design that Tesla has brought forth with the new Model Y. We know some things might be head-scratching to some drivers, notably the Matrix Headlight technology present on the car, but this one truly baffled us.

The post stated:

“Just got pulled over for my tail lights not being “on” i told the officer it’s brand new. It has 1100 miles. I told him the red light bar is the taillight. The brake lights, both turn signals, and the red bar was on/worked. He told me that where the brake lights are, it should be illuminated there also. He gave me a warning and told me to get it fixed. Had anyone else had this kind of issue?”

Having the police officer tell a driver to “get it fixed” when it is a completely legal and functional design is pretty crazy.

However, the rear taillight bar, which glows and really gives the new Model Y a distinct difference between its previous iteration, is more than recognizable as a brake light and an indication of a reduction in speed.

Regulatory language for vehicle designs indicates that the light has to reach a certain number of lumens, or brightness. Lars Moravy indicated this on an episode of Jay Leno’s Garage when he and Tesla Chief Designer Franz von Holzhausen explained some of the details of the new Model Y.

This issue sparks some interesting dialogue people can have about vehicle design, and as more and more companies are adopting these futuristic looks, it seems law enforcement will have to get with the times and familiarize themselves with the regulations regarding exterior lights.

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CES 2026 validates Tesla’s FSD strategy, but there’s a big lag for rivals: analyst

Ferragu shared his insights in a series of posts on social media platform X. 

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Credit: Tesla China

Longtime Tesla (NASDAQ:TSLA) bull and New Street Research analyst Philippe Ferragu has described CES 2026 as “The Great Validation Chamber” for Tesla’s autonomous driving efforts. 

Ferragu shared his insights in a series of posts on social media platform X. 

In a thread on X, Ferragu highlighted two key events that validated Tesla’s autonomy strategy at CES 2026: Mobileye’s focus on cost-efficient L2+ hardware and NVIDIA’s “Alpamayo,” which uses artificial intelligence to accelerate the development of autonomous driving systems.

As per the analyst, however, the validation of Tesla’s strategy on autonomous driving does not mean that the industry is catching up to the electric vehicle maker. Ferragu noted that ultimately, the industry still likely has a 12-year lag against Tesla. 

“CES 2026 = The Great Validation Chamber for Tesla. The signal from Vegas is loud and clear: The industry isn’t catching up to Tesla; it is actively validating Tesla’s strategy… just with a 12-year lag. Two critical takeaways solidify our thesis:

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“1) Mobileye validates the strategy but flies lower and behind. Great win for Mobileye; white flag for western OEMs, abandoning the L4 dream to standardize cost-efficient L2+ hardware. Standardizing the equivalent of HW2 (2016) for 2028 – 12 years behind.

“2) Nvidia validates the Tesla stack with ‘Alpamayo,’ pivoting Physical AI towards Reasoning – Total vindication of FSD V13/V14’s architecture. Go to market will be the issue: Nvidia provides the kitchen (chips/models), but legacy OEMs still have to cook. Good luck with that,” Ferragu wrote in his thread on X. 

Elon Musk, for his part, has responded to some of CES 2026’s developments on X. In response to comments on X about Alpamayo seemingly becoming a potential competitor to FSD, Musk stated that he is hoping Nvidia succeeds in its autonomous driving efforts. 

That being said, Musk predicted that what “they will find is that it’s easy to get to 99% and then super hard to solve the long tail of the distribution.” He also noted that rivals systems such as Alpamayo will likely only put competitive pressure on Tesla in 5 or 6 years, or possibly even longer, considering the pace of the automotive industry as a whole. 

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