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Formula E achieves record viewership ahead of new car launch

Stoffel Vandoorne (BEL), Mercedes Benz EQ celebrates on the podium - Credit: Formula E

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Formula E has announced they have achieved record cumulative viewership for season 8.

Despite an uphill battle in gaining viewership and recognition in motorsports, Formula E had record viewership in their most recent racing season. According to FE, the racing series had 381 million viewers total, a 20% jump in viewership cumulatively compared to the previous season.

Formula E has more good news for fans and sponsors alike. Not only were there more people than ever watching the races, but total viewership hours increased yearly, up by 58%. The total live viewers also increased by 10% YoY to 216 million. The electric racing series attributes several factors to its most recent success.

Foremost, scheduling consistency ensured that race fans could count on a race every two weeks. Second, the series began using a new qualifying format, a mini-tournament format, that helped develop a more competitive feel to watching the race. Third, Formula E maintained an incredibly high number of overtakes, generally fostering a more competitive experience for drivers and viewers alike.

“The ABB FIA Formula E World Championship is building a passionate global fanbase, establishing itself as an appointment-to-view, premium live sport,” said Jamie Reigle, CEO of Formula E.

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Other factors contributing to the viewership success include the return to the Asian market. Formula E is incredibly popular in Asian countries, and bringing live racing back to those areas has proved fruitful. Most notably, the racing series raced in Seoul, South Korea, and Jakarta, Indonesia, both of which contain substantial fan bases for the series.

Simultaneously, the series has gained more credibility as former FE driver Nyck de Vries has been pulled into Formula 1, a series traditionally considered out of the reach of numerous FE drivers.

With the next-generation racecar coming in this upcoming season, there are high hopes that Formula E can continue to grow viewership in the forthcoming year. Still, final details about the new racing have yet to be confirmed. The racing series is currently working with ABB to employ 600kW charging for possible “lightning pit stops” in the upcoming season. Other changes may also be coming as the series looks to become both faster and more enjoyable to watch and more sustainable.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Ford CEO favors Waymo’s LiDAR approach over Tesla’s vision-only self-driving

Farley stated that Waymo’s LiDAR-based approach made “more sense.”

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Credit: Jim Farley/X

Ford CEO Jim Farley shared some skepticism about Tesla’s camera-only approach to self-driving during a recent appearance at the Aspen Ideas Festival. When asked to compare Waymo and Tesla’s autonomous driving systems, Farley stated that Waymo’s LiDAR-based approach made “more sense,” citing safety, consumer trust, and the limitations of camera-based models.

Waymo’s LiDAR vs. Tesla’s Vision-Only Approach

Farley was speaking with author Walter Isaacson when he made his comments about Tesla and Waymo’s self-driving systems. As they were conversing about autonomous cars, Isaacson asked Farley which approach to self-driving he preferred.

“To us, Waymo,” Farley said, though he also stated that both Tesla and Waymo have “ made a lot of of progress” on self-driving, as noted in a Fortune report. He also confirmed that he has had conversations about the matter with Tesla CEO Elon Musk. Despite this, he said that Ford still considers LiDAR as a pivotal part of autonomous driving. 

“When you have a brand like Ford, when there’s a new technology, you have to be really careful. We really believe that LiDAR is mission critical… Where the camera will be completely blinded, the LiDAR system will see exactly what’s in front of you,” the Ford CEO stated. 

Tesla and Ford’s self-driving plans

Tesla recently launched a limited Robotaxi service in Austin, which uses autonomous cars with safety monitors in the front passenger seat. While controversial, Musk has maintained that Tesla’s vision-only approach will ultimately prove safer and more cost-effective in the long term. Tesla seems to be making headway towards this goal, with Musk stating recently that the first Model Y has been delivered autonomously to a customer in Austin.

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Ford, for his part, is not pursuing its own fully autonomous, urban-driving system anymore. Instead, the company is focusing on “high-speed, eyes-off” experiences like BlueCruise. Ford does plan to partner with a company that has achieved true autonomous driving in the future, as soon as the technology is available.

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A Tesla just delivered itself to a customer autonomously, Elon Musk confirms

Tesla CEO Elon Musk says the first self-delivery occurred today, one day ahead of schedule.

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Credit: Joe Tegtmeyer/X

Tesla CEO Elon Musk has confirmed that a vehicle has, for the first time ever, delivered itself to a customer autonomously, one day ahead of the company’s original schedule.

To date, this is the first car to ever roll off a production line at a factory and transport itself to a customer for delivery.

Late last month, Musk announced that the first-ever fully autonomous delivery of a Tesla would take place on June 28. The plan was to have the car roll off the production lines at Gigafactory Texas and drive to a local customer without the assistance of anyone on board or remotely controlling the car through teleoperation.

Teslas will self-deliver to customers, Elon Musk says: here’s when

Musk said on Friday that it has officially happened:

The vehicle traveled as fast as 72 miles per hour, according to Ashok Elluswamy, Tesla’s Head of AI and Autopilot.

Musk continued on X:

“There were no people in the car at all and no remote operators in control at any point. FULLY autonomous! To the best of our knowledge, this is the first fully autonomous drive with no people in the car or remotely operating the car on a public highway.”

He said a video of the delivery would be uploaded soon.

We have seen cars autonomously transport themselves from production line to logistics lot at Gigafactory Texas, but this is a whole new level.

Tesla’s Giga Texas vehicles now drive themselves to outbound lot

Tesla just recently launched its Robotaxi for the first time in Austin on Sunday. Opened to a limited number of people, the company rolled out an Early Access Riders Program, but has been expanding it to more people in recent days. These cars featured a Safety Monitor in the passenger’s seat to ensure safety.

This seems to be something Tesla would like to perform more frequently in the coming months, especially locally. Eventually, it seems that Tesla will plan to have every vehicle it manufactures self-deliver, as a hauler would transport it to local delivery centers, then the car would drive itself to the customer’s house.

This is likely a few years off, but Tesla has already completed one self-delivery, which is an incredible accomplishment.

Yesterday, I wrote about Tesla’s two big milestones that are still planned for launch before the end of Q2. This was one of them. One to go: unveiling of the affordable models.

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Tesla dispels reports that it hired ex-Cruise Autonomy head Henry Kuang

Tesla has denied reports that it hired former head of GM’s Cruise Henry Kuang.

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tesla showroom
(Credit: Tesla)

Tesla has dispelled reports that it has hired ex-Cruise Head of Autonomy Henry Kuang.

This morning, several media outlets reported that Tesla had filled the position of Director of AI and Deep Learning for Autonomous Driving with Kuang, who was the Head of Autonomy at General Motors’ failed autonomous vehicle company, Cruise.

The rumor then circulated to X, but Tesla has now denied that those reports are true.

Tesla’s Head of Autopilot and AI, Ashok Elluswamy, revealed that the reports are false:

It would be easy to see how the hire might have been construed as real. Someone appears to have created a fake LinkedIn profile for Kuang, listing the new role at Tesla as their latest career move. The account appeared legitimate and bore all the hallmarks of a genuine page for Kuang, but it has since been removed from the site.

Additionally, there has been some rather high-level turnover at Tesla in recent days. The company recently let go of Omead Afshar, who was widely recognized as CEO Elon Musk’s right-hand man. Afshar assumed the role of North American sales head and European operations head late last year. He has been relieved of his duties, according to a Bloomberg report.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Alongside the loss of Afshar, Tesla’s Human Resources Head in Austin, Jenna Ferrua, also left the company this week.

This past week, Tesla launched its Robotaxi platform to a handful of people, marking the first time the company has given driverless rides to members of the public.

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