Lifestyle
What an Electric NASCAR series can learn from Formula E/Rally Cross
NASCAR might be exploring an electric series, and they can learn much from Formula E and electric Rally Cross.
After news broke earlier this year that NASCAR may be pursuing an electric version of their series as soon as next year, I was incredibly interested and received a flood of emails from both eager viewers and quick critics alike. But one message was clear from everyone; NASCAR might only have one shot at this, so they better do it right.
Looking at two very predominant electric racing series, Formula E and Rally Cross, there are a lot of lessons that can be learned, especially as both series came from pre-existing racing systems with gas cars, much like NASCAR today. And in short, five key takeaways could easily apply to NASCAR’s first attempt at electrification.
Shorter Races –
Formula E might be onto something with its racing structure, all racing is complete in a single day, and the actual race event only takes 45min. In a world of ever shorter attention spans, this differentiation has allowed the European racing series to establish a significantly younger audience, something that NASCAR desperately needs.
This style of racing also means that the racecars can run the batteries at 100% the whole time, drivers don’t have to lift off, nor do teams have to organize “car switches”; Formula E has had to learn this lesson the hard way, NASCAR would be wise to learn as well.
Make the Cars as Fast as Possible –
When people talk about Formula E, the sad reality is that many look at the cars as cleaner, greener, slower, and less exciting F1 cars. And sadly, to a degree, these people are correct. While Formula E has learned a lot from its debut, this is still a lesson, or perhaps a challenge, that they have not been able to overcome.
So what does this mean for NASCAR? This means that NASCAR has a unique opportunity to make their vehicles even faster with electric drivetrains and even to be faster than some of their arch-rivals. Imagine an ad where the new electric NASCAR is lined up with a current, hybrid drivetrain Formula 1 car. How successful would that ad be if the stock car was faster? Throw in a couple of screaming_eagle.mp3’s and a guitar solo or two, and you’ve got the return of NASCAR to greatness.
Give Manufacturers Some Freedom –
As someone who has worked in Formula E, I can tell you precisely what many manufacturers are looking for and why some have even chosen to leave FE; not enough design freedom. Manufacturers, now more than ever, want to test charging, battery chemistry, tire compounds, motor architectures, battery management systems, and everything in between. And sadly, they can’t get that amount of freedom at Formula E or Rally Cross. NASCAR could be the first!
The premise of modern Nascar is the uniformity of the cars, but even if the teams were allowed to mess with just one of the components I listed above, they would be tripping over themselves to join the sport.
Use New Technology to Show the Race –
Rally Cross has done a fantastic job putting their races on TV. The (relative) quiet nature of the electric drivetrains means they can place music throughout the broadcast. Furthermore, they make every race look like a Ken Block gymkhana video from five years ago! Drones get within inches of the cars as they rocket around corners; there are more jumps and drifting areas on the courses than ever before. All this adds to a more exciting race to watch in person and on a screen.
NASCAR has already mastered the art of driver cams for years now, but adding music and drones could make the experience even better. Allow the viewers to feel like the race is a movie, and help them feel the speed and violence of the racing happening around them!
Lean into Driver Character –
This may be due to NASCAR’s American nature, or perhaps my own, but the passion-filled drivers and their numerous quirks give NASCAR a unique appeal. Don’t just watch racecars go around a circuit, watch a battle between the punky newcomer who swears a lot and the old timer who just needs one good final race and who smokes in his car (both during and after the race). While Formula E has attempted to create this aspect, going as far as allowing drivers to get voted on for performance boosts (DON’T do that, NASCAR), their polished European drivers don’t offer the same excitement as Roy “Buckshot” Jones or Dick Trickle.
More, More Exciting Racing –
Along the same line as shorter races, you also need more good racing in that condensed driving time. I’ve watched my fair share of Formula 1, and I love the excitement of seeing a driver go from last to first (Sergio Perez) or even the reverse (also, Sergio Perez). Rally Cross and Formula E have ensured that there is ALWAYS excitement to watch. Overtakes are constantly happening, and this is not an accident. Both electric series have rules that temporarily force drivers off the racing line (Formula E’s Attack Mode is the best example). At the same time, the cars have been shrunk to allow more space on the track, once again encouraging overtakes.
If NASCAR can encourage more action per minute, drivers and viewers alike will have much more to pay attention to.
Needless to say, I’m excited about electric NASCAR, and I hope it becomes a reality. At the same time, a dedicated focus on improving the racing and viewing experience could yield outstanding results for the heritage racing series and could ultimately resuscitate NASCAR as a top-tier racing series once more.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Elon Musk
Elon Musk’s Texas ranch to showcase the lifelong work that changed the world
Elon Musk is building a product gallery at his Texas ranch spanning his lifelong inventions.
Elon Musk took to X earlier today, noting “Am putting together a product gallery at my ranch in Texas.” in response to a resurfaced famous quote from JPMorgan CEO Jamie Dimon’s wherein he draw parallels of the Tesla CEO to legendary physicist Albert Einstein.
Dimon made the remark at the World Economic Forum in Davos, Switzerland back in January 2025, telling CNBC at the time, “SpaceX, Tesla, Neuralink, I mean, the guy is our Einstein.” The remark seemingly ended a long-time feud between the two high profile execs.
While details are thin about the exact location of Elon Musk’s Texas ranch and any pending projects that would serve as a gallery and homage to his portfolio of revolutionary product inventions spanning from 1984 to 2025, land acquisition records point to roughly a location of several thousand acres in Bastrop County, east of Austin near the Colorado River and held through an LLC called Horse Ranch LLC that’s managed by Musk’s longtime personal friend and family wealth manager Jared Birchall. Birchall also serves as the CEO of Neuralink.
Tesla’s “ecological paradise” in Giga Texas may be larger than expected
The broader Bastrop County footprint surrounding the ranch has grown significantly. Entities tied to Musk have accumulated approximately 2,000 acres in Bastrop County as of mid-2026, up from 700 acres earlier in the year, with possibly as much as 6,000 acres acquired in total across Bastrop and Travis counties based on deed records.
No completion date for the gallery has been announced and Musk has not confirmed whether it will be open to the public. As Teslarati has reported, SpaceX just completed the largest IPO in history raising $75 billion, a milestone that makes this particular moment in Musk’s career a natural inflection point for looking back at what he has built through the years.
Am putting together a product gallery at my ranch in Texas https://t.co/xQf5FRy4uz
— Elon Musk (@elonmusk) July 15, 2026
Starting with Blastar, a simple space shooter game Musk coded at 12 years old and sold to a South African magazine for $500. From there the timeline moves through a commercial career that started with Zip2 in 1995, a city guide software company sold to Compaq for roughly $300 million in 1999. That was followed by X.com in 1999, which merged with Confinity to become PayPal, acquired by eBay in 2002 for $1.5 billion. SpaceX came in 2002, Tesla in 2003, SolarCity in 2006, the Supercharger network in 2012, Neuralink in 2016, The Boring Company in 2016, OpenAI co-founded in 2015, X acquired in 2022, xAI in 2023, Optimus in 2024, the Cybercab in 2026, and most recently SpaceXAI following the SpaceX and xAI merger. The gallery will also likely include items that blur the line between product and cultural artifact, among them The Boring Company’s Not-a-Flamethrower from 2018, Tesla Short Shorts from 2020, and Burnt Hair perfume released under X in 2022.
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