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BMW pulls a Tesla by launching a subscription service — for heated seats

(Credit: BMW Media Group)

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BMW recently announced that it is adding another subscription service for its vehicles, just like how Tesla charges for Premium Connectivity in its all-electric cars. What is rather unique is that BMW will be asking its customers to subscribe to features that are already built in, such as heated seats and automatic high beams. 

The update was related by the German automaker in an announcement for its Operating System 7, which will be installed in new vehicles. According to the carmaker, it would be able to remotely update every line of code that makes its cars’ systems work. 

“BMW already offers its customers digital services and additional vehicle functions in the form of digital after-sales, some of which are deeply embedded in the vehicle’s software. In the US, BMW Drive Recorder is offered through a pilot program… In the near future, additional functions will be added that can access the vehicle’s existing hardware and software, such as certain comfort functions or driver assistance systems,” the announcement stated. 

In a statement to TechCrunch, a BMW spokesperson noted that the strategy would allow BMW owners to access features as they are needed, allowing customers to use functionalities in a flexible manner. This includes subscriptions to services on an annual basis, for example. 

“In the near future, we will not only be able to add more functions here, but we will also be able to add even more flexibility for our customers with temporary bookings so booking of options for three years, for one year, or even shorter periods of time, like a few months,” the spokesperson noted.

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BMW, of course, is not the only carmaker that is rolling out subscription services to its customers. Tesla, which has made a name for itself by introducing vehicles that function more like tech devices, is currently offering a Premium Connectivity package, which provides its EVs with 4G LTE connectivity. This allows vehicles to access live traffic updates, video streaming services, and software updates without a connection to a Wi-Fi network. 

However, it should be noted that built-in hardware such as heated seats are not being used for a subscription service by Tesla. The electric car maker did enable a paid upgrade for heated rear seats for the Model 3 Standard Range and Standard Range Plus, but that was a one time purchase, not a subscription. Other features that were mentioned by BMW, such as automatic high beams, are also included in Teslas by default. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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SpaceX is in talks with another potential Starlink partner in India

Vodafone explores SpaceX Starlink partnership to boost rural internet in India! Rivals Bharti Airtel & Jio are already on board.

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(Credit: SpaceX)

SpaceX is in talks with another potential Starlink partner in India: Vodafone Idea Ltd. The Indian telecom company has not confirmed a partnership with SpaceX to offer Starlink internet services to its customers.

“We are in exploratory talks with various Satcom providers, including Starlink,” commented Vodafone.

Vodafone Idea’s share price was up by 4.93% on Wednesday after news spread that the telecom company was talking with SpaceX about Starlink internet services. However, Vodafone clarified that its talks with SpaceX are a routine business strategy to continue enhancing the quality of its services and expand its telecommunication offerings.

Vodafone is talking with multiple Satcom providers at the moment, not just SpaceX. The company’s Chief Technology Officer, Jagbir Singh, noted that satellite services could help Vodafone expand its fixed and mobile networks to areas that traditional infrastructure can not reach. He added that the telecom company aims to offer fixed wireless broadband in rural areas and small towns.

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Two of Vodafone’s rivals in India have already inked deals with SpaceX to offer Starlink services, namely Bharti Airtel and Jio Platforms.

Despite the agreements with Bharti Airtel and Jio Platforms, SpaceX’s Starlink has not received regulatory approval to operate in India. As of November 2024, Starlink India had only one box to check in order to receive approval. It needs to fully comply with the Indian government’s security regulations, specifically related to data storage.

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Tesla attacks deemed a ‘federal crime’ by FBI after Las Vegas fire

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Credit: Patrick Bean | X

Tesla attacks have been deemed a federal crime by the FBI’s Las Vegas Field Office after several Tesla vehicles were shot at and set on fire in Sin City.

“To those who might think that something like this is justifiable or potentially even admirable, we want you to know this is a federal crime,” commented Special Agent Spencer Evans, who is in charge of the FBI’s Las Vegas Field Office.

Surveillance footage from the Las Vegas Tesla attack revealed a person dressed in black clothing shooting at the electric cars and then setting them on fire with Molotov cocktails. One Molotov cocktail, which failed to explode, was found inside a Tesla vehicle and is currently being examined as evidence.

Fortunately, no one sustained any injuries in the Las Vegas Tesla attack. The fire department that responded to the fire was able to extinguish the fires before they could reach the Tesla batteries.

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According to Assistant Sheriff Dori Koren from the Las Vegas Metropolitan Police Department, several 911 calls were made at around 2:45 am. The calls reported a fire at a Tesla facility.

“Officers discovered several vehicles on fire as well as the word ‘Resist’ spray-painted on the front doors of the business,” Asst. Sheriff Koren told CNN.

The Tesla Las Vegas fire is the second case under FBI investigation. The FBI Seattle Field Office is investigating Tesla attacks in their area after March 11, when six Tesla Cybertrucks were spray-painted with swastikas and profanity.

Tesla attacks across the United States have become more common and are often tied to Elon Musk’s political activities. While the attacks are meant to hurt Tesla, the company, it has actually hurt people and other car owners more. A few non-Tesla cars have also been damaged in the attacks due to their proximity.

“You’re not hurting Elon, I already purchased the truck. You’re hurting people that work for a living, and that’s extremely wrong. You want to make a political statement? Go and protest in front of dealerships; that’s fine. That’s your right. But to vandalize people’s property with hate symbols?” commented one Jewish Tesla owner, whose Cybertruck was marked with a Swastika.

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Tesla receives its first robotaxi permit in California

Tesla’s robotaxi services are one step closer to making it to California.

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Credit: Tesla

Ahead of Tesla’s plans to roll out a fleet of commercial robotaxis, the company has gained its first permit in a series of those needed to begin operating driverless ride-hailing services in California.

On Monday, the California Public Utilities Commission (CPUC) announced the approval of Tesla’s application for a charter-party carrier permit, which licenses the company to run ride-hailing and chauffeur services in the state, according to a report from Reuters on Tuesday.

The permit allows Tesla to own and operate a chauffeur fleet for certain commercial purposes, including the ability to transport employees across pre-arranged navigation routes. However, this permit does not yet offer full approval for ride-hailing or autonomous vehicle use.

Still, the permit comes as the first in a series of those Tesla will need to launch a highly-anticipated autonomous robotaxi business, which is expected to begin rolling out in Texas and California this year. Tesla also released its two-seat, steering wheel-less Cybercab at an event in October, eventually expected to be the basic fleet vehicle for driverless ride-hailing purposes.

You can see Tesla’s render for a ride-hailing mobile app below, along with Teslarati’s coverage of the October 10 “We, Robot” unveiling event for the Cybercab.

Credit: Tesla

READ MORE ON TESLA’S ROBOTAXI BUSINESS: Tesla flexes Robotaxi wireless charging — autonomy from top to bottom

In California, the CPUC will also co-manage regulatory needs for autonomy approval for Tesla, alongside the Department of Motor Vehicles (DMV).

During Tesla’s Q3 earnings call last November, Elon Musk said that Tesla employees in the Bay Area were already testing a ride-hailing service internally. Using an app, Musk said employees could already request rides and be taken to anywhere in the Bay.

Meanwhile, Tesla is aiming to roll out initial unsupervised rides as a service in the Austin, Texas area this summer, based on its Full Self-Driving (FSD) software. The system is first expected to be usable on individual owners’ vehicles, eventually using the recently unveiled Cybercab autonomous vehicle on a wider scale.

Tesla also hopes to expand the service to other states by the end of the year, though it’s not yet clear where.

Tesla mobile app tracker reports first lines referencing robotaxi service

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