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The Boring Co.’s projects are making transit departments rethink above-ground travel
The Boring Company’s underground tunneling projects are widely-appealing to Transit Departments and Authorities across the United States. Because of the sustainable tone of Elon Musk’s Boring Company, along with the efficiency of an Express-based system, agencies responsible for solving the issue of public passenger transportation are considering underground options more often than ever before. Above-ground public travel options, like Monorails or buses, are being ditched for underground options, and subways are outdated and not widely considered by these agencies.
Elon Musk’s underground tunneling venture has made it from California to Las Vegas, and now, back to California again, as the San Bernardino County Transportation Authority (SBCTA) is considering a new underground tunneling project from the Boring Company. Later today, on February 3rd, the entity will consider the Boring Company’s submission for an underground tunnel that would take travelers from several different locations to the Ontario International Airport, located in Southern California. While the Boring Company has already received the equivalent of preliminary approval from the Transportation Authority, more questions are being asked to secure the tunnel’s place in the densely-populated and traffic-heavy area of Southern California.
In September 2020, the SBCTA Board of Directors approved the release of a Request for Qualifications, seeking qualified entities to submit a Statement of Qualifications for a potential tunneling project in San Bernardino County. According to documents released by the SBCTA, the tunnel will run from the Rancho Cucamonga Metrolink Station to the Ontario International Airport, procuring a design-build and transitional operate-maintain methodology that will have the two transit systems running concurrently to complement one another.
The 31-minute ride from the Rancho Cucamonga Metrolink Station to the Ontario International Airport could be expedited thanks to a new Boring Company tunnel proposal. (Google Maps)
The only thing is, not many companies with expertise in tunneling stepped forward. And by not many, only one did: The Boring Company.
The SBCTA wrote:
“In response to the RFQ, one Statement of Qualifications (SOQ), from The Boring Company, was received on November 30, 2020. A review panel was assembled involving a technical review team and an executive oversight team consisting of representatives from the City of Rancho Cucamonga, the City of Ontario, the OIAA, Omnitrans, and SBCTA. The SOQ was deemed responsive and passed all the minimum requirements of the RFQ.”
-->After an initial assessment from SBCTA Board Members, the Boring Company met the minimum requirements to qualify for further scrutiny. The Boring Company’s Statement of Qualifications only received a score of 58/100. Still, more information regarding financing, timing, ridership, and how the system will operate in conjunction with the Rancho Cucamonga Metrolink Station will likely increase that score. These issues are set to be brought up during the Board of Directors meeting later today.
Ditching Above-Ground Systems for Underground Tunnels
Above-ground systems of transportation have been around for ages. Monorails, trains, and other large-scale passenger transportation systems have been aligned with cost-effective and efficient travel for decades, but a new era has come in thanks to Elon Musk. While many argue that the Boring Company’s system is a simple revision of a subway, it is far from identical. The Boring Company loops use Tesla’s all-electric vehicles for passenger transport, eliminating jam-packed, unsanitary, and oftentimes, uncomfortable situations where underground travel is offered.
Sitting in an automotive seat, likely joined by colleagues, or in some cases, complete strangers, is much more comfortable in a smaller setting, especially as the COVID-19 pandemic rolls on. Additionally, the express-system eliminates the need for unneeded stops, decreasing total travel time.
While the San Bernardino project seems to indicate that the Boring Company will work with an already-operational monorail system, other projects have completely abandoned the idea of using an above-ground Monorail system. One of the most notable is the Boring Company’s Vegas Loop. After the Las Vegas Convention and Visitors Authority (LVCVA) purchased the bankrupt Vegas Monorail system in 2020, it opened the door for the Boring Company to expand its possible tunneling to property exclusive to the Monorail.
The Boring Company has several other large-scale projects in the proposal stage, including one in Fort Lauderdale, Florida, and Chicago, Illinois. These projects are in the early stages and will be subjected to the speed at which local authorities move. Some agencies are quicker to get the ball rolling on public transit projects than others. For example, a tunnel between Baltimore and Washington D.C. would eliminate the need to travel on the Maryland Transit Authority’s Lightrail system, a cost-effective, but not time-effective, way to travel from suburbs of Baltimore County to the Nation’s Capitol. This project has been in a stalemate for several years but would expedite the travel time from Baltimore’s Camden Yards, home of the Orioles, to Washington. The Boring Company’s website indicates that an environmental review is pending.
-->Underground tunnels may be the way of the future, much like electric cars. At the forefront, a South African-born entrepreneur named Elon Musk is leading the charge, changing how human beings will travel from one point to another.
The San Bernardino County Transportation Authority’s Agenda is available below, with The Boring Company’s consideration beginning on page 13.
Tbc San Bernardino Tunnel by Joey Klender on Scribd
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
