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The Boring Co.’s projects are making transit departments rethink above-ground travel
The Boring Company’s underground tunneling projects are widely-appealing to Transit Departments and Authorities across the United States. Because of the sustainable tone of Elon Musk’s Boring Company, along with the efficiency of an Express-based system, agencies responsible for solving the issue of public passenger transportation are considering underground options more often than ever before. Above-ground public travel options, like Monorails or buses, are being ditched for underground options, and subways are outdated and not widely considered by these agencies.
Elon Musk’s underground tunneling venture has made it from California to Las Vegas, and now, back to California again, as the San Bernardino County Transportation Authority (SBCTA) is considering a new underground tunneling project from the Boring Company. Later today, on February 3rd, the entity will consider the Boring Company’s submission for an underground tunnel that would take travelers from several different locations to the Ontario International Airport, located in Southern California. While the Boring Company has already received the equivalent of preliminary approval from the Transportation Authority, more questions are being asked to secure the tunnel’s place in the densely-populated and traffic-heavy area of Southern California.
In September 2020, the SBCTA Board of Directors approved the release of a Request for Qualifications, seeking qualified entities to submit a Statement of Qualifications for a potential tunneling project in San Bernardino County. According to documents released by the SBCTA, the tunnel will run from the Rancho Cucamonga Metrolink Station to the Ontario International Airport, procuring a design-build and transitional operate-maintain methodology that will have the two transit systems running concurrently to complement one another.
The 31-minute ride from the Rancho Cucamonga Metrolink Station to the Ontario International Airport could be expedited thanks to a new Boring Company tunnel proposal. (Google Maps)
The only thing is, not many companies with expertise in tunneling stepped forward. And by not many, only one did: The Boring Company.
The SBCTA wrote:
“In response to the RFQ, one Statement of Qualifications (SOQ), from The Boring Company, was received on November 30, 2020. A review panel was assembled involving a technical review team and an executive oversight team consisting of representatives from the City of Rancho Cucamonga, the City of Ontario, the OIAA, Omnitrans, and SBCTA. The SOQ was deemed responsive and passed all the minimum requirements of the RFQ.”
After an initial assessment from SBCTA Board Members, the Boring Company met the minimum requirements to qualify for further scrutiny. The Boring Company’s Statement of Qualifications only received a score of 58/100. Still, more information regarding financing, timing, ridership, and how the system will operate in conjunction with the Rancho Cucamonga Metrolink Station will likely increase that score. These issues are set to be brought up during the Board of Directors meeting later today.
Ditching Above-Ground Systems for Underground Tunnels
Above-ground systems of transportation have been around for ages. Monorails, trains, and other large-scale passenger transportation systems have been aligned with cost-effective and efficient travel for decades, but a new era has come in thanks to Elon Musk. While many argue that the Boring Company’s system is a simple revision of a subway, it is far from identical. The Boring Company loops use Tesla’s all-electric vehicles for passenger transport, eliminating jam-packed, unsanitary, and oftentimes, uncomfortable situations where underground travel is offered.
Sitting in an automotive seat, likely joined by colleagues, or in some cases, complete strangers, is much more comfortable in a smaller setting, especially as the COVID-19 pandemic rolls on. Additionally, the express-system eliminates the need for unneeded stops, decreasing total travel time.
While the San Bernardino project seems to indicate that the Boring Company will work with an already-operational monorail system, other projects have completely abandoned the idea of using an above-ground Monorail system. One of the most notable is the Boring Company’s Vegas Loop. After the Las Vegas Convention and Visitors Authority (LVCVA) purchased the bankrupt Vegas Monorail system in 2020, it opened the door for the Boring Company to expand its possible tunneling to property exclusive to the Monorail.
The Boring Company has several other large-scale projects in the proposal stage, including one in Fort Lauderdale, Florida, and Chicago, Illinois. These projects are in the early stages and will be subjected to the speed at which local authorities move. Some agencies are quicker to get the ball rolling on public transit projects than others. For example, a tunnel between Baltimore and Washington D.C. would eliminate the need to travel on the Maryland Transit Authority’s Lightrail system, a cost-effective, but not time-effective, way to travel from suburbs of Baltimore County to the Nation’s Capitol. This project has been in a stalemate for several years but would expedite the travel time from Baltimore’s Camden Yards, home of the Orioles, to Washington. The Boring Company’s website indicates that an environmental review is pending.
Underground tunnels may be the way of the future, much like electric cars. At the forefront, a South African-born entrepreneur named Elon Musk is leading the charge, changing how human beings will travel from one point to another.
The San Bernardino County Transportation Authority’s Agenda is available below, with The Boring Company’s consideration beginning on page 13.
Tbc San Bernardino Tunnel by Joey Klender on Scribd
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
