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Cruise to reduce self-driving fleet by 50% in SF following robotaxi crash
The California Department of Motor Vehicles (DMV) has asked General Motors’ self-driving unit, Cruise, to temporarily reduce its robotaxi fleet by 50% in San Francisco. The request came after one of the company’s driverless vehicles was involved in a crash with a fire truck last week.
The California DMV noted that its is investigating “recent concerning incidents” involving autonomous robotaxis in the city. With this in mind, the DMV has advised that Cruise must reduce its San Francisco fleet by half until the investigation is completed and the self-driving company takes appropriate actions to improve road safety.
Following is the CA DMV’s statement about Cruise’s recent robotaxi incidents.
“Safety of the traveling public is the California DMV’s top priority. The primary focus of the DMV’s regulations is the safe operation of autonomous vehicles and safety of the public who share the road with these vehicles.
“The DMV is investigating recent concerning incidents involving Cruise vehicles in San Francisco. The DMV is in contact with Cruise and law enforcement officials to determine the facts and requested Cruise to immediately reduce its active fleet of operating vehicles by 50% until the investigation is complete and Cruise takes appropriate corrective actions to improve road safety. Cruise has agreed to a 50% reduction and will have no more than 50 driverless vehicles in operation during the day and 150 driverless vehicles in operation at night.
“The DMV reserves the right, following investigation of the facts, to suspend or revoke testing and/or deployment permits if there is determined to be an unreasonable risk to public safety.”
With Cruise agreeing to reduce its fleet by 50%, the company also released a blog post explaining the circumstances that led up to the accident. As per Cruise, the robotaxi identified the emergency vehicle almost immediately as it came into video. The robotaxi operator also noted that the vehicle initiated a braking maneuver and reduced its speed, but it was ultimately unable to avoid the collision.
All in all, the damage is super light. Good learning experience. A deaf, colorblind, human driver would have probably also gotten clipped.
In this situation, if you don't hear the truck and you don't notice the approaching scattered red light, reflecting on the buildings/street… pic.twitter.com/mTAGEQkAEk
— oFFMetaSweat (@oFFMetaSweat) August 18, 2023
Following is Cruise’s post about the incident.
“While our investigation is ongoing and we remain in contact with city officials and regulators, we wanted to provide an update on our preliminary analysis on the incident involving an emergency vehicle colliding with a Cruise AV.
“First and foremost, our primary concern remains with our passenger and their well-being. We have been in contact to offer support and will remain in touch.
“In terms of what occurred around the scene of the collision there are many aspects that looked typical from the AV’s perspective and several factors that added complexity to this specific incident.
“The AV positively identified the emergency vehicle almost immediately as it came into view, which is consistent with our underlying safety design and expectation. It is worth noting, however, that the confines of this specific intersection make visual identification more challenging – for humans and AVs alike – as it is significantly occluded by buildings, meaning that it is not possible to see objects around the corner until they are physically very close to the intersection.
“The AV’s ability to successfully chart the emergency vehicle’s path was complicated by the fact that the emergency vehicle was in the oncoming lane of traffic, which it had moved into to bypass the red light.
“Cruise AVs have the ability to detect emergency sirens, which increase their ability to operate safely around emergency vehicles and accompanying scenes. In this instance, the AV identified the siren as soon as it was distinguishable from the background noise.
“The Cruise AV did identify the risk of a collision and initiated a braking maneuver, reducing its speed, but was ultimately unable to avoid the collision.
“During the course of more than 3 million miles of fully autonomous driving in San Francisco we’ve seen an enormous number of emergency vehicles – more than 168,000 interactions just in the first 7 months of this year alone. Our first responders are trying to balance keeping all of us safe while quickly responding to emergency scenes and we’re grateful for their work and dedication.
“We realize that we’ll always encounter challenging situations, which is why continuous improvement is central to our work. We will continue to work in partnership with regulators and city departments on EMV interactions to reduce the likelihood of incidents like these happening again.”
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
