Connect with us

News

Daimler CEO steps down weeks after unveiling Mercedes-Benz’s first Tesla Model X competitor

Published

on

Just weeks after taking the wraps off the Mercedes-Benz EQC, the German automaker’s first all-electric vehicle that’s expected to compete in the same segment as the Tesla Model X, Daimler has confirmed that CEO Dieter Zetsche would be stepping down from his post. Zetsche, who has been with Daimler for 42 years, will return to the company and chair the supervisory board in 2021.

The Daimler CEO will be succeeded by Ola Källenius, a 49-year-old Swede who also has a long tenure in the legacy automaker. Prior to becoming CEO, Källenius served as the company’s head of R&D. He is expected to take over as CEO and head of Mercedes-Benz this May 2019, provided that his appointment is approved by shareholders. Zetsche, for his part, was originally signed on until December 2019, but he has opted to depart earlier amidst the company’s preparations for “fundamental changes taking place in the automotive industry.”

Daimler’s appointment of Källenius is considered as part of the company’s push to appoint a younger set of leaders that can effectively carry the company forward in a changing automotive landscape. Among these changes is the emerging wave of electrification, which is pushed by upstart electric car companies like Tesla and embraced by veteran carmakers like Porsche, which recently announced the cancellation of its diesel-powered line.

In this light, selecting Ola Källenius to succeed Dieter Zetsche seems to be the right direction for Daimler. Källenius, after all, is noted for being one of the company’s executives who pushed for the development of 10 electric vehicles that are planned for release. The Mercedes-Benz EQC, unveiled earlier this month, is the first of these vehicles.

The younger executive’s background is unlike Daimler’s other CEOs,’ considering that Källenius’ experience is not on engineering, but on finance. His experience is vast nonetheless, with stints in both McLaren Automotive and AMG, Mercedes-Benz’s performance-oriented sub-brand that grew and evolved under Dieter Zetsche’s leadership.

Advertisement

Daimler’s first foray into electric vehicles, the Mercedes-Benz EQC, is a premium SUV that would compete directly with vehicles like the Tesla Model X. In the EQC’s unveiling, Daimler CEO Dieter Zetsche announced that the vehicle kicks off the company’s $12 billion push towards the development of electric vehicles under the EQ brand. Zetsche also noted that Daimler would be investing another $1.2 billion in global battery production to support the growth of the company’s electrified offerings.

The new Mercedes-Benz EQC. [Credit: Mercedes-Benz]

The Mercedes-Benz EQC features several compelling features that make it a contender in the premium electric SUV segment. It is equipped with dual electric drivetrains at each axle, which generate a combined 402 hp and 562 lb-ft of torque. Thanks to its electric motors, the EQC can sprint from 0-60 mph in 4.9 seconds and hit a top speed of 112 mph. The SUV is also equipped with an 80 kWh battery, which is expected to give the vehicle a range of over 200 miles per charge.

That said, Mercedes-Benz noted in a later update that it would adopt a gradual rollout for the EQC, to ensure that warranty costs for the vehicle don’t spike when customers start taking deliveries.  Mercedes-Benz head of production and supply chain management Markus Schaefer described the company’s rationale in a statement.

“We want to be sure we deliver Mercedes quality from day one in all aspects, and we have to watch the warranty side for customers as well. We don’t want customers ending up at the mechanic later. Slowing down the ramp-up is a tool to make sure we do it right, to address all the unknowns that an electric car brings,” he said.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Tesla analysts believe Musk and Trump feud will pass

Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

Published

on

The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.

Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.

However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.

President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.

How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies

Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.

ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”

Advertisement

Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”

“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”

Advertisement

Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.

Continue Reading

Elon Musk

Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

Published

on

Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

Advertisement

Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

Advertisement

However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

Continue Reading

News

Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

Published

on

Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

Advertisement

Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

Continue Reading

Trending