News
Daimler CEO steps down weeks after unveiling Mercedes-Benz’s first Tesla Model X competitor
Just weeks after taking the wraps off the Mercedes-Benz EQC, the German automaker’s first all-electric vehicle that’s expected to compete in the same segment as the Tesla Model X, Daimler has confirmed that CEO Dieter Zetsche would be stepping down from his post. Zetsche, who has been with Daimler for 42 years, will return to the company and chair the supervisory board in 2021.
The Daimler CEO will be succeeded by Ola Källenius, a 49-year-old Swede who also has a long tenure in the legacy automaker. Prior to becoming CEO, Källenius served as the company’s head of R&D. He is expected to take over as CEO and head of Mercedes-Benz this May 2019, provided that his appointment is approved by shareholders. Zetsche, for his part, was originally signed on until December 2019, but he has opted to depart earlier amidst the company’s preparations for “fundamental changes taking place in the automotive industry.”
Daimler’s appointment of Källenius is considered as part of the company’s push to appoint a younger set of leaders that can effectively carry the company forward in a changing automotive landscape. Among these changes is the emerging wave of electrification, which is pushed by upstart electric car companies like Tesla and embraced by veteran carmakers like Porsche, which recently announced the cancellation of its diesel-powered line.
In this light, selecting Ola Källenius to succeed Dieter Zetsche seems to be the right direction for Daimler. Källenius, after all, is noted for being one of the company’s executives who pushed for the development of 10 electric vehicles that are planned for release. The Mercedes-Benz EQC, unveiled earlier this month, is the first of these vehicles.
The younger executive’s background is unlike Daimler’s other CEOs,’ considering that Källenius’ experience is not on engineering, but on finance. His experience is vast nonetheless, with stints in both McLaren Automotive and AMG, Mercedes-Benz’s performance-oriented sub-brand that grew and evolved under Dieter Zetsche’s leadership.
Daimler’s first foray into electric vehicles, the Mercedes-Benz EQC, is a premium SUV that would compete directly with vehicles like the Tesla Model X. In the EQC’s unveiling, Daimler CEO Dieter Zetsche announced that the vehicle kicks off the company’s $12 billion push towards the development of electric vehicles under the EQ brand. Zetsche also noted that Daimler would be investing another $1.2 billion in global battery production to support the growth of the company’s electrified offerings.

The Mercedes-Benz EQC features several compelling features that make it a contender in the premium electric SUV segment. It is equipped with dual electric drivetrains at each axle, which generate a combined 402 hp and 562 lb-ft of torque. Thanks to its electric motors, the EQC can sprint from 0-60 mph in 4.9 seconds and hit a top speed of 112 mph. The SUV is also equipped with an 80 kWh battery, which is expected to give the vehicle a range of over 200 miles per charge.
That said, Mercedes-Benz noted in a later update that it would adopt a gradual rollout for the EQC, to ensure that warranty costs for the vehicle don’t spike when customers start taking deliveries. Mercedes-Benz head of production and supply chain management Markus Schaefer described the company’s rationale in a statement.
“We want to be sure we deliver Mercedes quality from day one in all aspects, and we have to watch the warranty side for customers as well. We don’t want customers ending up at the mechanic later. Slowing down the ramp-up is a tool to make sure we do it right, to address all the unknowns that an electric car brings,” he said.
Elon Musk
SpaceX’s next Starship launch is about to attempt its biggest leap yet
SpaceX targets September 22 for Starship Flight 14, its first attempt to reach real orbit.
SpaceX has set September 22 as the target date for Starship’s 14th test flight, and this one carries a different goal than any of the 13 that came before it. Every previous Starship mission has intentionally flown a suborbital arc, reentering the atmosphere within the same hour it launched. Flight 14 is designed to send the craft into a genuine orbit around Earth for the first time.
The launch window opens at 7:15 a.m. Central time at Starbase in South Texas and runs for 75 minutes, pending regulatory approval, according to SpaceX’s mission description published Tuesday. If the flight goes as planned, Starship will circle the planet roughly six times at an altitude near 275 kilometers over about ten hours before a deorbit burn sends it toward a splashdown in the Pacific Ocean west of Chile, a departure from the Indian Ocean recoveries used on the last several flights.
The mission also marks the first attempt to put a working batch of Starlink V3 satellites into actual service. Flight 13 carried 20 of the new satellites in July, but because that mission never left a suborbital trajectory, the payload reentered along with the ship instead of separating into orbit.
SpaceX tells the FCC that Starship Flight 14 is going to orbit
Each V3 satellite is rated for roughly one terabit per second of downlink capacity, so a successful deployment on Flight 14 would be SpaceX’s largest single jump in network bandwidth since Starlink began flying on Falcon 9.
Flight 13 still did the heavier lifting on the technical side. That July mission flew a deliberately more stressful reentry profile to test Starship’s heat shield, and the ship survived its softest splashdown yet, intact enough for drone inspections shortly after landing. Elon Musk said the flight delivered “all the heat shield data we needed and then some,” a result Teslarati covered in detail when he later said SpaceX had solved the vehicle’s biggest reusability challenge. Flight 14 is where SpaceX starts spending that confidence on an actual orbital insertion rather than another controlled fall back to Earth.
One thing Flight 14 will not attempt is a tower catch of the ship. Musk floated the idea right after Flight 13, but walked the timeline back in August, saying a catch attempt was more likely “in a few months.” The Super Heavy booster will still aim for its own recovery, targeting an offshore landing point in the Gulf of America, the same approach used on recent flights.
September 22 is SpaceX’s own target, not a locked date. Starship’s schedule has slipped before over hardware readiness and FAA sign off, and the company has said as much in its own mission notes. But the plan itself represents the clearest marker yet that Starship is moving from a suborbital test program into something meant to carry paying payloads and, eventually, people.
Elon Musk
Elon Musk gives his most telling Tesla-SpaceX merger conversation yet
Elon Musk hinted a Tesla-SpaceX merger could be coming, and Wall Street is taking notice.
Elon Musk gave his clearest signal yet that Tesla and SpaceX could eventually combine, telling the All-In Summit in Los Angeles that the two companies’ deepening collaboration makes the question worth asking. Sawyer Merritt first surfaced the highlight on X Tuesday.
Asked directly why Tesla and SpaceX remain separate given how closely they already work together, Musk told hosts at the summit: “Great question there. With all this collaboration, on so many levels, who can imagine what action one might take when there’s so much close collaboration in so many areas.” SpaceX President Gwynne Shotwell, who joined Musk on stage, added that SpaceX personnel have already moved into xAI to fill leadership and engineering gaps, saying the businesses are integrating “faster than I thought,” though “not fully integrated yet,”
The comments landed on top of merger speculation that has been building on Wall Street for months. JPMorgan has called a tie-up “strategically coherent on paper,” pointing to overlapping ambitions in AI, robotics, energy, transportation and space. Jefferies went further, estimating Musk could retain roughly 55.3 percent voting control in a deal structured without a premium, a scenario that would still leave room for Tesla shareholders to come out ahead. On Kalshi, traders now put the odds of a merger before 2028 at 66 percent.
Tesla’s stake in SpaceX, still under one percent, traces back to its earlier investment in xAI, which converted to SpaceX equity after SpaceX absorbed the AI company. The two are also jointly building Terafab, a chip facility in Austin meant to serve both Tesla’s AI computing needs and SpaceX’s satellite ambitions. Wedbush analyst Dan Ives has stood by a 2027 merger timeline for months, and Cathie Wood’s ARK Invest recently floated a similar case, an idea Musk pushed back on directly at the time.
Another Tesla SpaceX merger prediction by ARK Invest has Elon Musk talking
The timing adds another layer. Tesla has scheduled an October 1 unveiling for its next generation Roadster at a venue near SpaceX’s McGregor, Texas test site, using the phrase “Go for launch” in its promotional material. Both stocks dipped roughly 2 percent Monday before recovering slightly in premarket trading Tuesday, with SpaceX shares up about 0.4 percent and Tesla essentially flat.
Musk stopped short of confirming anything is in motion. But unlike his past denials of a corporate restructuring, this response didn’t rule one out, and it came with Shotwell sitting next to him describing an integration that’s already underway.
Elon Musk
Tesla Roadster unveiling is getting hyped up by Elon Musk
The Tesla Roadster unveiling is getting hyped up by the company’s CEO Elon Musk, who has been a big reason the product has such high expectations due to delayed timelines and a constant need to make it even more insane than before.
Tesla announced on September 12 that it would officially unveil the Roadster in Waco, Texas, on October 1, ending years of patience for fans and reservation holders who have waited for the all-electric supercar to enter production since 2017.
Musk has said that this event will be well worth the wait on several occasions, and last year on the Joe Rogan Experience, he said that there should be a closing chapter to supercars- the end of cars that aren’t focused on safety.
He said:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one. I think it has a shot at being the most memorable product unveil ever. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
Musk’s teases have continued, and now that the event is roughly two weeks away, it seems like Roadster is finally going to show up and blow some minds:
It’s out of this world
— Elon Musk (@elonmusk) September 13, 2026
Excitement guaranteed
— Elon Musk (@elonmusk) September 13, 2026
Tesla has definitely dragged out the development of the Roadster, but there is a good reason for it.
Tesla has been working on many other projects, most notably self-driving efforts to increase passenger safety, and those simply took priority over the Roadster, a low-volume, high-performance sports car that has a lightning-fast acceleration rate of 0-60 MPH in just 1.1 seconds, could potentially fly, and contributes very little to the company’s mission.
However, many people have the Roadster on pre-order through the referral program or with their own money, and it is time that Tesla delivers on that.