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Does the Dealer Association seriously think Tesla is doing a disservice to buyers?

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Model S 70D at the Tesla Store in Dedham, MA [Source: @Teslaliving]

Tesla Motors filed suit in the US district court against Michigan state officials after having been rebuffed in its quest to sell cars directly to customers. The suit asks the court to declare that Michigan’s franchise dealer law violates the due process and equal protection clauses of the Fourteenth Amendment to the U.S. Constitution as well as the Commerce Clause.

At the time the suit was filed, a spokesperson for the company said, “Solving this legislatively always has been and continues to be Tesla’s preferred option. For the last two years, Tesla has pursued legislation in Michigan that is fair to everyone and that would benefit Michigan consumers.”

Now Jeff Carlson, chairman of the National Automobile Dealers Association (NADA) has responded to Tesla’s legal action. Speaking to the Automotive Press Association, Carlson said policymakers should consider what customers want above all else. He is convinced that buyers want lower prices first and foremost.

As quoted in The Detroit News, Carlson said, “They can continue to support the franchised dealers who discount up to $700 … or … they can offer the consumer a vertically integrated model that prices vehicles at retail. The public policymakers are going to go to the consumers and say, ‘Which one do you want, the discounted product or the product at retail?’ I think they’ll make the right decision.”

In support of his position, Carlson cited a 2015 Phoenix Center study that found competition among dealers often results in discounts of hundreds of dollars. He is convinced that, given a choice, car buyers would prefer to do business with a dealer rather than a company that sells direct and does not negotiate prices.

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Carlson seems to think that people love to drive from dealer to dealer to haggle over prices like rug merchants in a bazaar. He thinks they enjoy the games, the gimmicks, and the gymnastics buyers have to go through in order to get a dealer’s best price. Endless shuffling back and forth to manager. First pencil, second pencil, the full panoply of tricks and cajolery designed to do one thing and one thing only — avoid discounting the price of the car any more than necessary to make the sale. In the business, it is known as “holding gross” and it is the holy grail of the car business.

Decades worth of data show that people usually buy from a dealer located within 25 miles of home. Nobody wants to drive 100 miles to save a few hundred dollars. They want to buy from a local dealer who will give them good service. Dealers know this and use it parry any suggestion by a customer that they are going to go “shop around.” Some do but most don’t. They do the dance for a little while, then buy the car from the nearest dealer.

The favorite expression in the business is, “It’s not the deal you got; it’s the deal you think you got.” Car dealers negotiate prices every day. Customers negotiate prices once every three to four years. Who do you think is going to win the battle most of the time?

Studies show that most customers hate to haggle. They would rather have a root canal than arm wrestle with a car dealer. Mr. Carlson wants to offer people a choice — negotiate the old fashioned way or pay the price on the sticker. And he thinks the majority of people will choose haggling? What universe are you from, Jeff Carlson?

The arrogance of the franchise dealers is astonishing. They actually believe they are performing a valuable community service and are loved by their customers. In reality, they are an illegal monopoly that is conspiring to keep prices as high as possible.

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If dealers only demonstrated a sliver of interest in promoting electric cars, perhaps they would have some credibility. But they don’t. They park their plug-in hybrids and electrics out back. They never charge the batteries and they try every trick they know to switch people away from an EV and toward a conventional car.

Dealers and manufacturers make their living building and selling conventional cars so they have no interest in making less money. They can’t be bothered with plug-ins and electrics. Jeff Carlson is dead wrong when he says customers prefer being raked over the coals by dealers. Ask people what they want and they will tell you they prefer never to have to haggle with a car salesman ever again in their lifetime.

 

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Elon Musk’s AI empire grows as xAI leases Palo Alto space near Tesla

The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area.

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Credit: xAI/X

Elon Musk’s artificial intelligence startup, xAI, is expanding its Silicon Valley footprint, leasing roughly 105,000 square feet of office space at Palo Alto’s Page Mill Center, just blocks away from Tesla’s engineering complex.

Musk’s deepening Silicon Valley footprint

People familiar with the matter have informed the San Francisco Business Times that xAI’s lease at Page Mill Center may already have been finalized, adding to the company’s existing headquarters at 1450 Page Mill Road. The two offices share a parking lot, reflecting Musk’s strategy of consolidating his ventures. Tesla’s engineering hub is also just a few blocks away.

The new offices form a growing cluster of Musk-led companies in the heart of the Valley and come as xAI has listed over 250 job openings. These include listings for engineers, designers, and technical staff, among others. 

xAI’s aggressive hiring push hints at rapid scaling, which makes quite a lot of sense considering the company’s ambitious projects. xAI oversees the large language model Grok and other AI initiatives such as the newly launched Grokipedia, and the startup has also acquired the social media platform X. Real estate owner Hudson Pacific Properties, the owners of Page Mill Center, have so far declined to comment.

AI demand and Silicon Valley’s office rebound

Silicon Valley’s office market, long subdued by remote work trends, is seeing renewed activity from AI firms. Hudson Pacific told investors this summer that tenant demand has reached a three-year high, with over half of new leases driven by artificial intelligence companies. Vacancy rates have now fallen for four straight quarters to 16.6% as well, CBRE reported.

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The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area. Musk, after all, has previously butted heads with officials, resulting in his two biggest ventures, electric vehicle maker Tesla and private space company SpaceX, officially relocating their headquarters to Texas.

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Starship lunar update shows SpaceX will not give up the Moon without a fight

SpaceX stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety.”

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Credit: SpaceX

SpaceX is reassessing its Starship mission plan for NASA’s Artemis 3 program, exploring what it calls a “simplified” architecture that could accelerate the first crewed lunar landing of the 21st century. 

The private space company stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety,” following NASA’s decision to reopen the lunar mission contract to new competition.

SpaceX outlines HLS progress

In a blog post titled To the Moon and Beyond, SpaceX detailed recent Starship milestones and reaffirmed its role as a “core enabler” of NASA’s lunar ambitions. As per SpaceX, its efforts are not just aimed at returning to the Moon. It is aimed at establishing a permanent, sustainable presence on the lunar surface. 

“Since the contract was awarded, we have been consistently responsive to NASA as requirements for Artemis III have changed and have shared ideas on how to simplify the mission to align with national priorities. In response to the latest calls, we’ve shared and are formally assessing a simplified mission architecture and concept of operations that we believe will result in a faster return to the Moon while simultaneously improving crew safety,” SpaceX wrote in its post.

The post described Starship’s vast potential for lunar operations, noting that a single vehicle provides over 600 cubic meters of pressurized habitable volume, roughly two-thirds that of pressurized volume of the entire International Space Station, and is “complete with a cabin that can be scaled for large numbers of explorers and dual airlocks for surface exploration.” 

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SpaceX also mentioned its fixed-price NASA contract, which ensures taxpayer protection while incentivizing milestone-based progress. As part of its preparations for a Moon mission, SpaceX plans to conduct a key in-space refueling demonstration in 2026, as noted in a Space.com report. Regerdless, SpaceX is still continuing the parallel development of its “core” Starship for Mars and deep-space exploration.

SpaceX’s update followed NASA concerns

NASA Acting Administrator Sean Duffy recently voiced frustration over Starship’s pace, noting on CNBC that SpaceX “pushed their timelines out” while the U.S. remains in a race against rivals. In a comment, Duffy stated that NASA will not wait for one company as it pushes forward with its Artemis program.

“I love SpaceX. It’s an amazing company. The problem is, they’re behind. They’ve pushed their timelines out, and we’re in a race against China. The president and I want to get to the Moon in this president’s term, so I’m going to open up the contracts. I’m going to let other space companies compete with SpaceX, like Blue Origin,” Duffy said.

Elon Musk publicly criticized Duffy over his remarks, but SpaceX’s latest update has shifted the focus back to technical progress and mission readiness. While SpaceX did not elaborate on the details of its simplified architecture, Musk hinted that Starship could eventually accomplish “the whole moon mission” on its own. “Starship will build Moonbase Alpha,” Musk wrote in a recent post on X. 

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Neuralink Head of Surgery teases exciting Tesla Optimus update

If successful, the test could result in Neuralink patients accomplishing impressive feats using Optimus.

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Credit: Tesla

Neuralink’s Head of Surgery has teased what could very well be the an incredibly ambitious and insane collaboration with Tesla Optimus, Elon Musk’s humanoid robot that is expected to start initial trial production sometime next year. 

If successful, the test could result in Neuralink patients accomplishing impressive feats using Optimus.

Neuralink’s current trials

Neuralink recently shared a video of Alex, the second human recipient of its Telepathy device. Alex is part of Neuralink’s PRIME study, and he was selected to be the first patient to control a robotic arm using only his mind. As could be seen in the video, Alex is now capable of operating household appliances using a robotic arm that he controls with his mind. 

In response to the video, which was posted by Neuralink co-founder and President DJ Seo, the startup’s Head of Surgery Mechanical Engineering, Danish Hussain, joked that the company is really just helping out people. This was despite critics arguing that Neuralink is some giant evil corporation. “We’re literally just out here helping the homies eat pretzels lol,” the Head of Surgery ME wrote. 

Next steps with Optimus

The Neuralink Head of Surgery ME’s comments caught quite a bit of attention on X, with some, such as Elon Musk, highlighting that Neuralink is actually a pretty small company. Other commenters also asked whether Neuralink would eventually train its patients with Tesla Optimus V2, a humanoid robot. Hussain shared an exciting response: “We’re starting simple, but this will happen very soon!” he wrote in a post on X.

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Having the capability to control an Optimus robot using only the mind would most definitely be a life-changing ability for Neuralink’s patients. Of course, Tesla might wait until Optimus V3 gets rolled out before such a trial might happen, as that is the variant of the humanoid robot that seems to be heading for mass production. Either way, it seems like an age where Optimus robots can be controlled by thoughts using a Neuralink implant may be coming sooner than expected.

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