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Does the Dealer Association seriously think Tesla is doing a disservice to buyers?
Tesla Motors filed suit in the US district court against Michigan state officials after having been rebuffed in its quest to sell cars directly to customers. The suit asks the court to declare that Michigan’s franchise dealer law violates the due process and equal protection clauses of the Fourteenth Amendment to the U.S. Constitution as well as the Commerce Clause.
At the time the suit was filed, a spokesperson for the company said, “Solving this legislatively always has been and continues to be Tesla’s preferred option. For the last two years, Tesla has pursued legislation in Michigan that is fair to everyone and that would benefit Michigan consumers.”
Now Jeff Carlson, chairman of the National Automobile Dealers Association (NADA) has responded to Tesla’s legal action. Speaking to the Automotive Press Association, Carlson said policymakers should consider what customers want above all else. He is convinced that buyers want lower prices first and foremost.
As quoted in The Detroit News, Carlson said, “They can continue to support the franchised dealers who discount up to $700 … or … they can offer the consumer a vertically integrated model that prices vehicles at retail. The public policymakers are going to go to the consumers and say, ‘Which one do you want, the discounted product or the product at retail?’ I think they’ll make the right decision.”
In support of his position, Carlson cited a 2015 Phoenix Center study that found competition among dealers often results in discounts of hundreds of dollars. He is convinced that, given a choice, car buyers would prefer to do business with a dealer rather than a company that sells direct and does not negotiate prices.
Carlson seems to think that people love to drive from dealer to dealer to haggle over prices like rug merchants in a bazaar. He thinks they enjoy the games, the gimmicks, and the gymnastics buyers have to go through in order to get a dealer’s best price. Endless shuffling back and forth to manager. First pencil, second pencil, the full panoply of tricks and cajolery designed to do one thing and one thing only — avoid discounting the price of the car any more than necessary to make the sale. In the business, it is known as “holding gross” and it is the holy grail of the car business.
Decades worth of data show that people usually buy from a dealer located within 25 miles of home. Nobody wants to drive 100 miles to save a few hundred dollars. They want to buy from a local dealer who will give them good service. Dealers know this and use it parry any suggestion by a customer that they are going to go “shop around.” Some do but most don’t. They do the dance for a little while, then buy the car from the nearest dealer.
The favorite expression in the business is, “It’s not the deal you got; it’s the deal you think you got.” Car dealers negotiate prices every day. Customers negotiate prices once every three to four years. Who do you think is going to win the battle most of the time?
Studies show that most customers hate to haggle. They would rather have a root canal than arm wrestle with a car dealer. Mr. Carlson wants to offer people a choice — negotiate the old fashioned way or pay the price on the sticker. And he thinks the majority of people will choose haggling? What universe are you from, Jeff Carlson?
The arrogance of the franchise dealers is astonishing. They actually believe they are performing a valuable community service and are loved by their customers. In reality, they are an illegal monopoly that is conspiring to keep prices as high as possible.
If dealers only demonstrated a sliver of interest in promoting electric cars, perhaps they would have some credibility. But they don’t. They park their plug-in hybrids and electrics out back. They never charge the batteries and they try every trick they know to switch people away from an EV and toward a conventional car.
Dealers and manufacturers make their living building and selling conventional cars so they have no interest in making less money. They can’t be bothered with plug-ins and electrics. Jeff Carlson is dead wrong when he says customers prefer being raked over the coals by dealers. Ask people what they want and they will tell you they prefer never to have to haggle with a car salesman ever again in their lifetime.
Tesla owners are being doxxed by a controversial anti-DOGE website in what it called an act to “empower creative expressions of protest.”
Dogequest, a website that has been created with a clearly outlined use for intimidation against Tesla owners, posted the names, addresses, phone numbers, and other contact information of those who own vehicles made by the electric vehicle manufacturer.
It was spotted by 404 Media.
The site also claims to have the information of employees at the Department of Government Efficiency, as well as the addresses of Tesla dealerships and the locations of Tesla Superchargers. The latter two are public information.
However, the website is hoping to get Tesla owners to sell their vehicles in this evident intimidation tactic. However, the information on the website, while it was seen, was not verified to prove that it contained the information of real-world Tesla owners. The site was not accessible by Teslarati at the time of publication.
The creation of a site like Dogequest is just another level that anti-Elon Musk activists are taking to attempt to destroy a company like Tesla as its CEO works with the Trump Administration to eliminate excessive government spending through the work of DOGE.
It is also the latest attack on Tesla owners, who have seen their vehicles vandalized, damaged, and even destroyed by those who disagree with the actions of Musk.
Tesla as a company has also seen several acts of retaliation against it, as everything from the arson of its showrooms and vehicles to it being kicked from the popular Vancouver Auto Show have come as a result of the recent backlash against the company.
Moving forward, there are still questions surrounding how these attacks will be combatted. The Trump Administration has indicated that acts of vandalism against Tesla would be considered a federal crime, but the tricky part of locating the culprits has proven to be extremely difficult. Only a handful have been found and held accountable.
Tesla (NASDAQ: TSLA) received an upgraded rating on its shares from Wall Street firm Cantor Fitzgerald, who recently took a trip to Austin to visit the company’s data centers and production lines ahead of several high-profile product launches set for this year.
It was a bold move, especially considering Tesla shares are under immense pressure currently, fending off negative news regarding the company’s sentiment and potentially lower-than-expected delivery figures due to the launch of a new version of its most popular vehicle, the Model Y.
However, the bulls on Wall Street are still considering Tesla to be a safe play, especially considering its robust presence in various industries, including automotive, energy, and AI/Robotics.
Cantor Fitzgerald analyst Andres Sheppard said in a note that, during a recent visit to Tesla’s Cortex AI data centers and the production line at Gigafactory Texas, it was clear there is a lot of potential and runway for Tesla in 2025:
“On 3/18, we visited Tesla’s Cortex AI data centers and the factory’s production lines ahead of the company’s introduction of its Robotaxi segment (targeted for June in Austin, followed by CA later in 2025). With Tesla’s shares now down ~45% YRD, we upgrade Tesla to Overweight (from Neutral) ahead of upcoming material catalysts. Our $425 12-month PT is unchanged. Our Thoughts: Attractive Entry Point Ahead of Material Catalysts.”
Sheppard went on to mention the catalysts, which he believes are the Robotaxi rollout in Austin in June, along with the continued rollout of Full Self-Driving in China, the eventual rollout of FSD in Europe, and the introduction of the affordable models in the first half of this year, and those were just on the automotive side.
There are several others, including Optimus, growth in the energy division, and in the longer term, the Semi.
In terms of potential weaknesses, Sheppard expects the likely removal of the EV tax credit and some of its growth to be offset by tariffs as the two big things that stand in the way of even more growth for the company.
Tesla is up over 5 percent on Wednesday, trading at $236.86.
Tesla has been kicked from a popular automotive show as the organizers of the massive event have succumbed to the pressure of protestors and others who oppose the electric vehicle maker.
The Vancouver Auto Show in Canada announced that it would not allow Tesla to establish a presence at the event this year, citing concerns about potential disruption from protestors and others who have been vocal about their distaste for the company and its CEO, Elon Musk.
Eric Nicholl, executive director of the Vancouver Auto International Show, said (via The Hill):
“The Vancouver Auto Show’s primary concern is the safety of attendees, exhibitors, and staff. This decision will ensure all attendees can be solely focused on enjoying the many positive elements of the event.”
Tesla was reportedly given several opportunities to voluntarily withdraw from the Vancouver Auto Show. The company evidently declined these invitations. Reps of the event itself then took it into their own hands, stating that the company would not be welcome at the event any longer.
Musk’s involvement in the Department of Government Efficiency (DOGE) under the Trump Administration seems to be the main culprit for so much pushback from the opposition.
Protest groups and organizers have put together various acts of opposition against Tesla, some more reasonable than others, in an effort to show their distaste for the company and Musk. However, many of these acts have turned violent, resulting in the vandalism or even the total destruction of vehicles. It’s one thing to use your right to protest, and it’s another to destroy people’s personal vehicles or property that belongs to the automaker.
The decision by the Vancouver Auto Show sets a dangerous precedent that the violence and destruction tactics used by groups that oppose Tesla will work. Ultimately, people’s safety is most important, but there is the impression that shows will not take the proper precautions to ensure that all companies are able to show off their products and tech at the event.
This could have been resolved with other strategies, and axing Tesla from the show altogether could result in some fans boycotting the show altogether.
Tesla owners doxxed by controversial anti-DOGE website in clear intimidation tactic
Tesla gets an upgrade on ‘upcoming material catalysts’
Tesla kicked from popular auto show as event succumbs to protest pressure
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