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Elon Musk on humans in Mars before he dies, urges faster pace of progress
Elon Musk has a major goal: to get humanity to Mars before he dies. A lofty goal that he reiterated before a crowd on Monday at the Satellite 2020 conference in Washington D.C.
“If we don’t improve our pace of progress, I’m definitely going to be dead before we go to Mars,” Musk said to the journalists and industry leaders in attendance.
— Elon Musk (@elonmusk) March 11, 2020
SpaceX, founded by Musk in 2002, nabbed the first of many lucrative deals for the burgeoning rocket company in 2008 when the company was named one of two corporations that would ferry cargo to the International Space Station (ISS). (Orbital Sciences, now Northrop Grumman is the other.)
To date, SpaceX has flown 20 cargo resupply missions to the space station, and very soon will send an upgraded version of the Dragon to ferry astronauts to the orbital outpost as well. But this is just the beginning for Musk and SpaceX.
Musk has his sights set on the moon and Mars. But he’s worried that our current technology isn’t progressing as quickly as it should in order to make Mars happen. That’s evident if you look at the commercial crew program.
In 2011, NASA’s storied fleet of space shuttles retired, and space agencies around the world were forced to rely solely on the Russian Soyuz to transport astronauts to and from space. That agreement would only be temporary as NASA tapped SpaceX and Boeing with the task of building its next-generation astronaut taxis.
Innovation takes time, and after years of delays due to various reasons, SpaceX is on the cusp of launching its first set of astronauts. Bob Behnken and Doug Hurley will board the Crew Dragon spacecraft and fly to the ISS as early as this May. NASA is still trying to iron out the details (like how long they will stay) as SpaceX completes the last two parachute tests prior to launch.
Simultaneously, Musk and SpaceX are working on a massive rocket that will ferry people and cargo to Mars. Called Starship, the heavy-lifter is approximately 400-feet of stainless steel that could transport the first people to the red planet. That is if all goes as planned.
Eagle-eyed onlookers first spotted the towering silver craft in Jan. 2019 at SpaceX’s work site in Boca Chica, TX. That initial prototype was the first step towards reaching Mars and Musk’s goal of building a city on Mars with up to one million people in it, preferably sometime within the next 50 years.
To do so, SpaceX will need a fleet of massive, silvery spaceships. The company is on its third test article, but Musk hopes to ramp up production to one Starship a week by year’s end.
“Unless we improve our rate of innovation dramatically, then there is no chance of a base on the moon or Mars,” Musk said during the conference. “This is my biggest concern.”
Starship will launch atop a Super Heavy launcher. In true SpaceX fashion, both vehicles will be reusable, which lowers the cost significantly. Musk has said that eventually, each Starship mission could cost a mere $2 million.
Starship could launch as early as this year, especially if production rates ramp up the level that Musk hopes. So far, the craft is already booked for one trip around the moon sometime in 2023. That Starship will carry Japanese billionaire Yusaku Maezawa.
Musk also squashed the notion that his Starlink internet service would go public. According to Musk, that endeavor could net his company as much as $30 billion, if it doesn’t go bankrupt. “Guess how many LEO constellations didn’t go bankrupt? Zero,” he said. “We just want to be in the non-bankrupt category.”
So for now, Musk says SpaceX is focused on getting the project off the ground and not spinning it into a publicly-traded company. SpaceX officials have said that the service could roll out later this year in a limited capacity until more satellites come online. To date, the company has launched 300 Starlink satellites, with another batch of 60 set to launch on Saturday (Mar. 14).
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
