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Elon Musk on humans in Mars before he dies, urges faster pace of progress
Elon Musk has a major goal: to get humanity to Mars before he dies. A lofty goal that he reiterated before a crowd on Monday at the Satellite 2020 conference in Washington D.C.
“If we don’t improve our pace of progress, I’m definitely going to be dead before we go to Mars,” Musk said to the journalists and industry leaders in attendance.
— Elon Musk (@elonmusk) March 11, 2020
SpaceX, founded by Musk in 2002, nabbed the first of many lucrative deals for the burgeoning rocket company in 2008 when the company was named one of two corporations that would ferry cargo to the International Space Station (ISS). (Orbital Sciences, now Northrop Grumman is the other.)
-->To date, SpaceX has flown 20 cargo resupply missions to the space station, and very soon will send an upgraded version of the Dragon to ferry astronauts to the orbital outpost as well. But this is just the beginning for Musk and SpaceX.
Musk has his sights set on the moon and Mars. But he’s worried that our current technology isn’t progressing as quickly as it should in order to make Mars happen. That’s evident if you look at the commercial crew program.
In 2011, NASA’s storied fleet of space shuttles retired, and space agencies around the world were forced to rely solely on the Russian Soyuz to transport astronauts to and from space. That agreement would only be temporary as NASA tapped SpaceX and Boeing with the task of building its next-generation astronaut taxis.
Innovation takes time, and after years of delays due to various reasons, SpaceX is on the cusp of launching its first set of astronauts. Bob Behnken and Doug Hurley will board the Crew Dragon spacecraft and fly to the ISS as early as this May. NASA is still trying to iron out the details (like how long they will stay) as SpaceX completes the last two parachute tests prior to launch.
Simultaneously, Musk and SpaceX are working on a massive rocket that will ferry people and cargo to Mars. Called Starship, the heavy-lifter is approximately 400-feet of stainless steel that could transport the first people to the red planet. That is if all goes as planned.
Eagle-eyed onlookers first spotted the towering silver craft in Jan. 2019 at SpaceX’s work site in Boca Chica, TX. That initial prototype was the first step towards reaching Mars and Musk’s goal of building a city on Mars with up to one million people in it, preferably sometime within the next 50 years.
-->To do so, SpaceX will need a fleet of massive, silvery spaceships. The company is on its third test article, but Musk hopes to ramp up production to one Starship a week by year’s end.
“Unless we improve our rate of innovation dramatically, then there is no chance of a base on the moon or Mars,” Musk said during the conference. “This is my biggest concern.”
Starship will launch atop a Super Heavy launcher. In true SpaceX fashion, both vehicles will be reusable, which lowers the cost significantly. Musk has said that eventually, each Starship mission could cost a mere $2 million.
-->Starship could launch as early as this year, especially if production rates ramp up the level that Musk hopes. So far, the craft is already booked for one trip around the moon sometime in 2023. That Starship will carry Japanese billionaire Yusaku Maezawa.
Musk also squashed the notion that his Starlink internet service would go public. According to Musk, that endeavor could net his company as much as $30 billion, if it doesn’t go bankrupt. “Guess how many LEO constellations didn’t go bankrupt? Zero,” he said. “We just want to be in the non-bankrupt category.”
So for now, Musk says SpaceX is focused on getting the project off the ground and not spinning it into a publicly-traded company. SpaceX officials have said that the service could roll out later this year in a limited capacity until more satellites come online. To date, the company has launched 300 Starlink satellites, with another batch of 60 set to launch on Saturday (Mar. 14).
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
