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What to expect from Tesla’s solar roof event on October 28
Tesla Motors, Inc. has sent invitations to a product reveal on Friday, October 28, 2016 at Universal Studios in Los Angeles. The product announcement is a formality, as Tesla CEO Elon Musk tweeted on September 22: “Aiming for Oct 28 unveil in SF Bay Area of new Tesla/SolarCity solar roof with integrated Powerwall 2.0 battery and Tesla charger.”
Tesla is in the process of buying SolarCity in a deal worth $2.6 billion. The proposed Tesla/ SolarCity merger vote goes to the shareholders on Nov. 17. Friday’s upcoming announcement offers Tesla an opportune platform as it attempts to persuade shareholders that the merger has sound financial merit. Should the two companies join into one consolidated brand, the Tesla label would prevail, according to Motley Fool, with roof systems marketed alongside vehicles and energy storage products.
How can Musk’s vision for photovoltaic units integrated into the roof itself change the industry?
Traditional rooftop solar panels are attached to roofs using metal mounting systems. But Musk’s plans for an actual roof that’s integrated with a series of solar panels is a step into a new dimension of decentralized renewable energy systems. That means that re-roofing, which is generally required about every 20 years, could migrate into a common pattern of homeowners switching to the solar roof option. While likely more expensive than a conventional roof-mounted panel, the Tesla solar roof will offer homeowners the incentives of savings in power production, endurance of the product, and overt symbolism of a sustainable lifestyle. The latter may have a profound effect on the highly-desired millennial market.
Musk has emphasized that the new solar roof product is “a fundamental part of achieving a differentiated product strategy.” The solar roof concept incorporates Tesla’s Powerwall, with 6.4 kWh storage capacity, sufficient to power most homes during the evening using electricity generated by solar panels during the day. The Powerwall can also act as a backup electrical system in the event of a power outage. Multiple batteries may be installed together for homes with greater energy needs. The upcoming Powerwall 2.0 will simplify the process of installation and feature a charger for Tesla automobiles.
A typical Powerwall system includes solar panels, an inverter for converting electricity between direct current and alternating current, a meter for measuring battery charge, and, in backup applications, a secondary circuit that powers key appliances. Each element interacts with the other.
- Panels convert sunlight into electricity that charges Powerwall and powers the home during the day.
- The home battery is charged with electricity generated by solar panels.
- The inverter converts direct current electricity from solar panels, the grid, and Powerwall into the alternating current used by a home’s lights, appliances, and devices.
A Tesla/ SolarCity partnership also has the gravitas to succeed where others have failed. Research and development around building integrated solar has been underway by various companies for years, including some systems that moved into the development stage. However, cost factors as well as inefficient electricity generation have tabled many of these efforts. Recently, Dow Chemical ceased production of its solar shingles, citing a lack of sales, according to Fortune.
Among many partnerships, Tesla is now providing batteries for Swell Energy as part of its all-in-one home management energy system. It also recently announced its pledge with Panasonic to produce solar cells at a manufacturing facility in Buffalo, New York should the Tesla/ SolarCity merger reach stockholder approval.
Already, the Tesla Powerwall unit is in demand in areas where grid reliability is an issue. Recent power outages in Australia saw demand for the Powerall increase by 30x. This newest announcement comes on the heels of an October 19 frenzy of speculation about another Tesla mystery product, which turned out to be Tesla’s autonomous driving hardware.
Tune in on October 28 to see the live product unveiling via webcast on Tesla’s website or Follow Us on @Twitter to see behind the scenes action from the event.
Elon Musk
Elon Musk’s surprise addition to the X Takeover lineup has fans talking
Elon Musk will join Saturday’s X Takeover at Giga Texas for a live virtual interview.
Elon Musk will join X Takeover at Giga Texas on Saturday for a live virtual interview, according to Sawyer Merritt, who shared the news late Thursday. Musk will not be on stage in Austin. The conversation is set to stream for free on the @teslaownersSV account on X.
Organizers had kept expectations in check. In a September update, Tesla Owners Silicon Valley said Musk had appeared at the event twice before but was not promising a third appearance, even as fans hoped he would walk the Giga Texas grounds in person. A virtual spot matches 2024, when Musk gave a surprise interview of about an hour to the crowd in San Luis Obispo, as Teslarati reported at the time.
Wasn’t expecting this 🫡
— Tesla Owners Silicon Valley (@teslaownersSV) October 9, 2026
This year’s edition is a first in several ways. It is the first X Takeover held outside California and the first at a Tesla facility, with tickets selling out in eight days. Tesla provides the venue, but the event is produced independently by Tesla Owners Silicon Valley. The main event runs from 10 a.m. to 6 p.m. CT, followed by a drone and light show at 9 p.m. Maye Musk is the keynote speaker, Franz von Holzhausen is set for a virtual keynote, and Nicki Minaj is the special guest. Joe Tegtmeyer, whose drone footage Teslarati used to track the Optimus factory steel frame at Giga Texas, is also on the speaker list.
Musk’s interview topics have not been revealed, but the backdrop is busy. Tesla doubled its Cybercab fleet in Austin in late September, and last week Musk explained why Robotaxi hours only moved from 10 p.m. to 11 p.m.. Merritt also reported Thursday that Texas DMV records now show 319 registered Cybercabs, up from 169. NHTSA’s deadline for Tesla’s sworn answers on Cybercab certification is October 30, and Tesla reports third quarter earnings on October 21.
Fans who cannot make it to Austin can watch the livestream on X. Musk tends to say more in unscripted settings than he does in prepared remarks, which is the reason this one is worth having open on Saturday.
News
It’s official: SpaceX takes aim at Verizon, AT&T, and T-Mobile
SpaceX is buying 800 MHz spectrum from Grain to turn Starlink Mobile into a carrier.
SpaceX has agreed to buy a nationwide block of low band wireless spectrum, a deal the company says will let Starlink Mobile operate as a full US carrier rather than a satellite add-on for someone else’s network.
The company announced the agreement on X on Thursday afternoon, saying it will “pave the way for @Starlink to become a major mobile carrier in the US.” The seller is Grain Management, a private investment firm that confirmed in a statement that SpaceX will acquire 100% of its nationwide 800 MHz portfolio. That covers up to 14 MHz of paired spectrum in the 817 to 824 MHz and 862 to 869 MHz bands. Neither side disclosed a price, and the deal still needs FCC approval.
We announced an agreement to acquire a nationwide low-band spectrum license portfolio that will pave the way for @Starlink to become a major mobile carrier in the US.
With this new spectrum and our Gen2 constellation, Starlink Mobile can ensure Americans have access to high-speed mobile broadband no matter where they are → https://t.co/1Uaf48v5pm
— SpaceX (@SpaceX) October 8, 2026
Grain only recently picked up the licenses itself. It bought the portfolio from T-Mobile in a transaction that closed in August, paying cash plus its own 600 MHz spectrum. Rival AST SpaceMobile had been testing satellites on the same bands before SpaceX stepped in.
SpaceX said its 2 GHz spectrum will handle high bandwidth capacity, while the new 800 MHz layer “ensures Starlink Mobile’s signal penetrates through obstacles, such as walls, and can provide service to customers’ devices even when they are in buildings.” The company added that most existing phones already support the band, so customers would not need new hardware to use it.
That 2 GHz spectrum came from SpaceX’s EchoStar acquisition last year, which gave the company exclusive S band rights in the US and global Mobile Satellite Service licenses. The Grain spectrum is different in an important way: it is tailored for service from ground towers, not satellites. SpaceX said that combination would make Starlink Mobile “the first network operator to deploy both satellite and terrestrial spectrum.”
The announcement also follows a key regulatory win. Earlier this week, the FCC approved SpaceX’s plan to deploy 15,000 second generation Starlink Mobile satellites, which the company has said will carry up to 100 times the data density of the current system, as Teslarati previously reported.
Shares of AT&T, Verizon and T-Mobile fell in extended trading after the announcement. T-Mobile is currently SpaceX’s launch partner for Starlink Mobile in the US, which makes its position the most complicated of the three.
SpaceX has not been subtle about its plans. During the company’s August earnings call, President and COO Gwynne Shotwell said she expected Starlink Mobile to win over customers from the major carriers. “I anticipate us to be able to acquire quite a few of their customers because I think our service will be better,” she said, pointing to dead zone coverage and resilience during disasters. Shotwell also described plans for low cost cellular base stations that could pair with existing Starlink dishes.
SpaceX has targeted 2027 for deployment of its next generation Starlink Mobile satellites, with upgraded service expected by the end of that year. The FCC review of the Grain deal now determines when the terrestrial half of that network can come online.
Elon Musk
Trump presents Elon Musk with National Medal of Science, calls him “modern-day Thomas Edison”
Trump gave Elon Musk the National Medal of Science and compared him to Thomas Edison.
Elon Musk now has the highest honor the U.S. government gives to scientists and engineers. President Donald Trump presented him with the National Medal of Science on Thursday at the White House’s “Science: A New Golden Age” summit, held at the Institute of Peace in Washington, according to the White House.
Trump called Musk a “national treasure” and “our modern-day Thomas Edison.” “Few Americans in history have done more to advance America’s national interest than Elon in one field after another,” the president said. He also described Musk as an “industrial titan, brilliant engineer and one of the greatest technology founders to ever live.”
The official citation credits Musk “for engineering achievements of extraordinary ambition and scale that have pushed the frontiers of space exploration, intelligent systems, communications, and beyond, renewing American technological leadership and opening a new chapter in American manufacturing.” Tesla is not named in it, but “intelligent systems” and “American manufacturing” cover a lot of ground that Tesla and the Terafab chip project occupy.
Google co-founder Sergey Brin, Nvidia CEO Jensen Huang and AMD CEO Lisa Su received the same medal. Microsoft CEO Satya Nadella and Dell Technologies CEO Michael Dell were given the National Medal of Technology and Innovation. It was the first time Trump has handed out either award in his two terms. As Teslarati noted when the list was first reported on Wednesday, the National Science Foundation says 529 people have received the Medal of Science since Congress created it in 1959.
🚨 IT’S OFFICIAL: President Trump just PERSONALLY presented Elon Musk the National Medal of Science for his INCREDIBLE contributions to our nation
I can’t think of ANYONE who deserves this honor more 👏🏻
Congratulations, @elonmusk! https://t.co/GkAaVp9wb9
— Nick Sortor (@nicksortor) October 8, 2026
The ceremony closes a loop that opened in 2025, when Musk left DOGE and criticized the “Big Beautiful Bill,” sparking a public feud. Al Jazeera noted that Musk was the largest contributor to Trump’s 2024 campaign, and CNBC reported that all of the honorees have given financially to Trump or Republican causes in some form. The reconciliation has moved quickly in recent weeks. Musk sat at Trump’s left at the September 29 White House AI lunch, was named to help lead the Pentagon’s Project Meridian study on the future of warfare, and adopted the administration’s “super intelligence” wording when he said SpaceXAI will become SpaceXSI.
For Tesla and SpaceX shareholders, the practical question is what the closer relationship means for federal approvals. Tesla’s Robotaxi and Cybercab expansion depends on national autonomy rules, and SpaceX’s Starship and Starlink plans run through the FAA, FCC and NASA. Thursday’s ceremony did not change any of that directly.
