News
Ford bumps its EV investment to $30B, F-150 Lightning grabs 70k pre-orders
Ford has announced that it will boost its electric vehicle investment to $30 billion, up from its previous figure of $22 billion, the company said on Wednesday. Ford is anticipating at least 40% of its vehicle production lines to be manufacturing electric cars by the end of the decade, and the F-150 Lightning, the EV version of its best-selling pickup has accumulated 70,000 preorders just a week after its unveiling event.
Ford now intends to spend at least $30 billion on electric car development by the end of 2025, increasing its spending figure by $8 billion. CEO Jim Farley said that EVs could usher in a new era of growth for Ford and that it’s “our biggest opportunity for growth and value creation since Henry Ford started to scale the Model T.”
Ford also announced that it had picked up a total of 70,000 reservations for the all-electric F-150 Lightning. Just two days after the event, Jim Farley had announced that preorders had reached 44,500, and received a congratulations from Tesla CEO Elon Musk.
Ford F-150 Lightning unveiled: Price, Release date, Range, Features and more
Now making it clear that electrification is its clear-cut focus moving forward, Ford’s bump in its EV investment plan will bring new opportunities to the legacy automaker for long-term growth as EVs begin to gain momentum in auto markets across the globe. After beginning deliveries of the all-electric Mustang Mach-E, a crossover that carries the name of Ford’s legendary muscle car, Ford has plans to produce the F-150 Lightning starting next year in a string of variants that will offer all buyers something specific for their taste. Past the passenger market, Ford also electrified its popular Transit van, simply calling it the E-Transit. Ford’s focus for electrifying its fleet and contributing to a healthier environmental relationship with its vehicles goes past passenger vehicles, as businesses and entities who choose to go with the popular light-cargo van will also utilize Ford’s electric architecture for business needs.
Ford evidently has the support of President Joe Biden as well, who spoke at the company’s Dearborn, Michigan, plant last week in support of the company’s transition to electrification. Biden, who labeled himself as a “car guy” at the beginning of his speech, had the opportunity to ride in the F-150 Lightning as well, who was impressed by the performance and speed of Ford’s introductory electric pickup that will compete with the Tesla Cybertruck, Rivian R1T, and GMC Hummer EV.
Supporting the company’s expansion to electrification, Ford also formed a joint venture with South Korean company SK Innovation last week. The companies venture, called BlueOvalSK, will give Ford the ability to manufacture battery cells at two U.S.-based plants for Ford and Lincoln vehicles.
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Ford stock was up over 6% at 12:30 PM in New York, trading at $13.61.
Disclosure: Joey Klender is a TSLA Shareholder, he does not own any Ford stock and has no intentions to initiate any positions within 72 hours.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
