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Ford signs joint venture with SK Innovation, backtracking its ‘no advantage’ battery stance
Ford has announced that it has signed a joint venture deal with South Korea’s SK Innovation in a monumental partnership that will manufacture EV battery cells in the United States. The announcement shows Ford has backtracked on its previous stance of manufacturing batteries in-house, after the company’s previous CEO Jim Hackett said there is “no advantage” to automakers building cells themselves.
Last night, Ford unveiled its F-150 Lightning pickup truck, an all-electric version of its highly-popular F-150 pickup that has dominated the U.S. truck market for years. Ford recently entered the electric vehicle sector with its Mustang Mach-E, a crossover that holds the legendary name of the muscle car that is synonymous with performance and aesthetics. Along with the Mustang Mach-E, Ford has unveiled the e-Transit van, an all-electric take on its chassis cab cargo van, and of course, the F-150 Lightning, which had its very public unveiling last night.
Now, Ford is making moves to increase battery cell supplies for its transition to electrification by entering a joint venture with SK Innovation. The venture will be called BlueOvalSK, and it was first reported by Reuters.
On the heels of a speech from President Joe Biden on Tuesday that outlined the importance of transitioning to electrification to not only fuel carbon neutralization efforts but also for secure American, unionized jobs, Ford is now taking extra steps to secure extra manufacturing jobs in its home country while aiming to avoid battery cell shortages.
Ford CEO Jim Farley told reporters on Wednesday night that “As the industry changes, we have to insource now.” Cells are the most important and most expensive portion of an electric car. A key way to reduce costs and remain more competitive in the EV sector is to produce cells through a partnership with suppliers or with a wholly-owned facility. Tesla does both, as the company purchases cells from LG Chem and CATL, and through a partnership with Panasonic at its Gigafactory Nevada site. Additionally, Tesla produces its own 4680 cells at the Kato Road facility in Northern California. These cells have yet to be installed into vehicles, but will be in the future and will decrease battery costs while increasing power, range, and efficiency.
Farley believes that the partnership will help avoid battery constraints for its vehicles, an issue that has plagued the automotive sector this year, except with semiconductors.
Interestingly, it is a major backtrack from what Ford’s former stance on battery production was. Last year, then-Ford CEO Jim Hackett commented on Tesla’s strategy to produce its own cells, stating it had “no advantage.”
Hackett said:
“I’ve met with a number of the people that you know that are in the supply side of this. And it was our estimation, in fact, our whole team went through a really deep dive on this six months ago, that the supply chain has ramped up since Elon built his Gigafactory. And so there’s plenty there that does not warrant us to migrate our capital into owning our own factory. There’s no advantage in the ownership in terms of cost or sourcing as what Ford can draw on.”
After Farley took the helm at Ford on October 1, 2020, he seemed to indicate that things were heading in a different direction than Hackett indicated. “Absolutely, we’re discussing it as a team,” when asked about Ford’s potential to produce its own cells.
Ford’s F-150 Lightning will start from $39,974 to $90,474 and will offer up to 300 miles of range with its extended range battery.
Ford F-150 Lightning unveiled: Price, Release date, Range, Features and more
What do you think? Let us know in the comments below, or you can email me at joey@teslarati.com or Tweet me @KlenderJoey.
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The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
