Connect with us

News

Opinion: The Tesla Cybertruck accelerated the Ford F-150 Lightning’s release, like it or not

(Credit: Tesla)

Published

on

During the Ford F-150 Lightning’s unveiling, the veteran automaker proudly presented a vehicle that has the potential to carry the company well into the age of electric cars. But inasmuch as the F-150 Lightning is impressive and worthy of its flagship EV status, Ford may have a competitor and unlikely ally to thank for its release. This competitor is the steel beast from Silicon Valley, the Tesla Cybertruck. 

A different landscape

It should be noted that just a few years ago, the EV landscape was much different for Ford and its fellow veteran automakers. In 2019, it appeared that the electric pickup market was destined to be yet another niche segment populated by expensive EVs that were out of reach for the conventional buyer. Back then, the Rivian R1T seemed to be the electric pickup truck to beat, after it debuted in late 2018 and impressed the car community with its novel features. 

An electric Ford F-150 spotted in the wild. (Photo: Brian Williams)

Inasmuch as Rivian captured the attention of EV enthusiasts, legacy auto, at least from the perspective of a layman, seemed to be quite uninterested in the battery-electric truck market. This was one of the reasons why Ford inspired a ton of headlines in January 2019 when then-president of global markets and now-CEO Jim Farley announced that the F-Seres was getting electrified. “We’re going to be electrifying the F-Series — battery electric and hybrid,” he said. 

It was a shock to the United States’ automotive industry, with longtime industry observer and Autoline This Week host John McElroy highlighting the gravity of Farley’s statement. “When he says ‘battery-electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said. 

The Rivian R1T. (Photo: Rivian Automotive)

A noncommittal stance

But while Ford’s announcement showed that it could talk the talk, the company didn’t necessarily walk the walk. Even after Ford showed off the capabilities of the electric F-150 by having the vehicle pull a freight train loaded with other F-150s, the company proved very elusive about its plans for the vehicle. Speaking to Yahoo Finance’s The First Trade following the electric F-150’s 1-million-pound demonstration, Ford Chief Product Development Officer Hau Thai-Tang was asked about the upcoming vehicle’s release. 

The Ford executive’s answers about the all-electric truck were very reserved. When pressed further, the executive simply remarked that the battery-electric F-150 was “still a couple of years out,” though he did highlight that the F-150 Hybrid would be released first. 

This noncommittal stance was prevalent for much of 2019. Ford’s longtime rival, General Motors, also announced then that it had a program for an all-electric pickup truck. During a quarterly earnings call, GM CEO Mary Barra stated that the company intends to “create an all-electric future that includes a complete range of EVs, including full-size pickups. She also noted that details about GM’s battery-electric pickup would be shared “when competitively appropriate.” 

Advertisement
GM CEO Mary Barra speaks at an Axios-sponsored event. [Credit Lawrence Jackson/Axios]

A watershed moment

But something happened at the end of 2019. In November 2019, Tesla took the wraps off its all-electric pickup truck. It was a vehicle that Elon Musk has been mentioning for years, and in the months leading up to its unveiling, the CEO had been setting the public’s expectations. Musk noted that the Cybertruck would probably be polarizing, and he even stated that if it were to flop, Tesla would simply make a more conventional pickup truck. The Cybertruck proved to be everything that Musk said it was, and more. With its angular design and unpainted steel body, the Cybertruck was unlike any vehicle on the road, and it barely looked like a pickup truck. 

Its appearance, together with the Armor Glass demonstration that ended with the Cybertruck’s driver’s side windows getting cracked, resulted in the futuristic vehicle becoming a meme overnight. Tesla fans learned to love it, and critics made sure to point out how strange and ugly it looked. But amidst all the memes about the Cybertruck’s looks and its failed Armor Glass demonstration lay something notable—Tesla’s all-electric pickup truck had some serious specs. 

While the Cybertruck’s looks were amusing to critics, its specs were very real, and most of all, it was cheap for the features that it offers. Starting at less than $40,000 and capable of towing 14,000 pounds, it was a threat to the status quo, especially as it could become attractive to businesses and people who value low operating costs and a rapid return of investment. After all, Tesla may be known for its delays, but the company never overpromises on its vehicles’ capabilities. 

The Tesla Cybertruck’s tough exoskeleton could be a perfect fit for military use. (Credit: Adam Savage’s Tested/YouTube)

An accelerated shift

Something seemed to change after the Cybertruck was unveiled. Just months after the Cybertruck’s launch, GM revealed its Ultium batteries, which was announced together with a number of new all-electric models. By October 2020, GMC launched the Hummer EV, a gargantuan all-electric pickup truck designed for serious off-roading. GM may never admit it, but signs pointed to the Hummer EV’s development being rushed. The automaker unveiled the vehicle with a CGI video and a prototype that barely moved. 

This was very different from the strategy of Tesla and Rivian, of course, both of whom unveiled fully-working trucks. Tesla even had the Cybertruck take attendees for a test ride for several hours following its unveiling. GM Chief Engineer Al Oppenheiser admitted as such in a statement to EV publication Green Car Reports. Oppenheiser revealed that the Hummer EV was only 18 months into its development cycle when it was unveiled, which was a very short time for a legacy automaker. 

“Interestingly enough, we don’t have a vehicle yet. We’re building our first test vehicle as we speak; the vehicle you see in the video is our display vehicle,” he said. GM, of course, eventually started demonstrating the Hummer EV’s capabilities in real-life settings later on. But by then, it was practically evident that the automaker was moving as fast as it could to enter the all-electric pickup truck market with a competitive edge. 

(Credit: GMC)

Ford seemed to have accelerated its battery-electric truck program as well, and now the Ford F-150 Lightning is here. And unlike the Hummer EV, it seems to be ready to go. The Rouge facility seems ready to produce the vehicle, though the ongoing chip shortage is still looming in the background. There’s also the issue of securing enough batteries for the vehicle, considering that the F-150 is expected to demand equally large battery packs to hit its targeted 300 miles of range. 

Overall, it appears that the rush is now on to produce the first mainstream electric pickup truck. And so far, it appears that the battle will be waged by the Ford F-150 Lightning and the Tesla Cybertruck, considering their comparable starting prices. But while the F-150 Lightning loses out in key features such as range and towing capacity, it does have the pedigree and reputation of a tried and tested pickup brand and a design that is as conventional as it is comfortable. And that, ultimately, could be a trump card for the electric revolution as a whole. 

Advertisement

The battle is on for America’s most popular automotive segment. 

Don’t hesitate to contact us for news tips. Just send a message to tips@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Investor's Corner

Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries

Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Published

on

Credit: Tesla China

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report. 

Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.

Tesla’s Q2 results

Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.

In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.

Tesla’s stock is still volatile

Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump. 

Advertisement

Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.

Continue Reading

News

Tesla Sweden responds to car magazine’s claims that Model 3 has deficient brakes

The company stated that it would be examining the two Model 3s that were used in the magazine’s test.

Published

on

Credit: Tesla Asia/X

Tesla Sweden has responded to a car magazine’s claims that the new Model 3 sedan has “deficient” brakes. The all-electric sedan was subjected to the publication’s tests, and its braking distance was reportedly found to be lacking. 

The car magazine’s tests

As noted in a report from Swedish car magazine Teknikens Värld, the new Model 3 Long Range’s braking distance proved subpar when it was tested, with the vehicle reportedly having a braking distance of a whopping 133.2 feet (40.6 meters). The magazine claimed that it repeated the test with another Model 3, and its results were only 5 feet (1.5 meters) better. 

The magazine noted that this was unacceptable since an acceptable braking distance is 124 feet (28 meters), which also happens to be the Model 3’s braking distance when it was tested by Edmunds in the United States. The publication also stated that the Volkswagen ID.7 Tourer, which is equipped with drum brakes at the rear, had a braking distance that’s 16 feet (5 meters) shorter in its tests. 

Tesla Sweden’s response

Tesla Sweden responded to the car magazine’s claims, stating that the all-electric sedan’s alleged braking performance was not consistent with the company’s data, nor does it align with the Model 3’s safety ratings. The company also noted that it would be examining the two Model 3s that were used in the magazine’s test. 

“In the latest braking tests with Model 3, which were conducted by Teknikens Värld 2021, a braking distance of 36.5 meters was measured for Model 3 RWD and 36.7 meters for Model 3 Long Range AWD, so these results are not recognized or consistent with our internal tests.

Advertisement

“We are examining the two specimens to find out why the braking distances differ. Safety is number one at Tesla. Model 3 comes with all safety features as standard. Independent crash safety organization Euro NCAP recently announced new crash results for cars tested in May 2025. Euro NCAP gives the upgraded Model 3 a 5 out of 5-star safety rating and an overall score of 90%, making Model 3 one of the safest vehicles tested under the latest and most stringent testing protocol ever,” Tesla Sweden stated.

Teknikens Värld digs its heels

While Tesla Sweden has responded to its allegations, the car magazine noted that it will nonetheless stand firm on its claim that the new Model 3 has deficient brakes. 

“The fact that the Model 3 previously passed the brake test is not relevant because today’s generation of the Model 3 is to be considered a new generation, as Tesla themselves often point out. Nor is the result in Euro NCAP relevant because they are different tests. We can therefore conclude that Tesla has deficient brakes on the new Model 3. It is good for everyone to know,” the car magazine wrote.

Continue Reading

News

Trump pushes back on Elon Musk’s America Party, calls third-party move ‘ridiculous’

The clash marks a notable shift in the relationship between the two former allies.

Published

on

MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

United States President Donald Trump sharply criticized Elon Musk’s decision to launch a new political party, calling the move “ridiculous” and dismissing it as a distraction from the two-party system. The rebuke came shortly after Musk announced the formation of the “America Party,” aimed at disrupting what he calls the entrenched Republican-Democrat “Uniparty.”

Tensions escalate between Trump and Musk

The clash marks a notable shift in the relationship between the two former allies. Musk previously headed the Department of Government Efficiency (DOGE) under Trump’s administration, a position aimed at cutting federal spending. The alliance, however, appears to have fractured over policy differences, particularly Trump’s “Big Beautiful Bill,” which Musk notes will increase the country’s debt by $5 trillion.

Speaking to reporters on Sunday before boarding Air Force One, Trump said, “It’s always been a two-party system and I think starting a third party just adds to the confusion.” Hours later, he posted on Truth Social that Musk had gone “off the rails,” accusing him of promoting an “Electric Vehicle Mandate” that would have required all Americans to switch to EVs in a short timeframe. 

Trump emphasized that his latest tax bill deliberately excluded incentives for electric vehicles, saying Americans should be free to choose gasoline-powered, hybrid, or other new technologies without federal mandates, according to a report from the BBC.

Musk outlines goals for America Party

Musk has been open about his support for ending the EV tax credit, as long as the incentives for other industries like oil and gas are removed as well.. The CEO has adopted this stance for several years. He has also not supported the idea of a mandate that forces consumers to purchase electric cars.

Advertisement

Musk also stated that the newly formed America Party will focus on congressional races in 2025 and 2026, rather than fielding a presidential candidate in the near term. In his post on X, the Tesla and SpaceX CEO criticized both major parties for contributing to the national debt. He also noted that the Department of Government Efficiency’s work will be rendered useless if the US’ debt increases due to Trump’s Big Beautiful Bill.

Continue Reading

Trending