Ford CEO Jim Farley has announced a new program that would make owning an electric vehicle easier and more convenient. As per the CEO, the Ford Power Promise program would take all the guesswork and inconvenience attached to charging an electric vehicle. It also optimizes the EV experience so owners can easily locate charging stations during long journeys.
In a post on social media, Farley noted that electric vehicles could be extremely convenient for customers because the vehicles could be charged at home. Unfortunately, there is just so much to think about when it comes to installing a home charger, from installation costs to the logistics involved. As noted by Ford, providing “convenience, peace of mind and expert service” could be the factor that allows automakers to attract customers who are open to driving electric vehicles.
— Jim Farley (@jimfarley98) September 30, 2024
The Ford Promise Program is split into four initiatives. First, it ensures that every customer who purchases or leases a Ford Mustang Mach-E, F-150 Lightning, or E-Transit would have a complimentary home charger delivered and installed at their convenience. “When you’re ready, an expert comes out to install it at no charge for a standard install. This takes the guesswork out of installation, including costs, to help you save time and money by filling up at home,” Farley wrote in his post.
Second, Ford’s BlueOval Charge Network will automatically search for compatible chargers across various rapid charging options during long road trips. With this, drivers of Ford electric cars could accurately see which chargers—such as NACS-compatible Tesla Superchargers—are available in their routes. Charging stops are added to vehicles’ navigation systems, and payments are made automatically through customers’ FordPass accounts for maximum convenience.
Ford added that electric vehicles would come with an eight-year/100,000-mile high-voltage battery warranty. And lastly, the company noted that it would be providing complimentary roadside assistance if the battery in customers’ vehicles ran dangerously low. The automaker also stated that it would be expanding its 24/7 Ford advisor for EV support for customer inquiries. This service will be staffed by human agents, not an automated system.
“Electric vehicles are an excellent choice for many people. They are fun to drive, quiet, and smooth on the road. They can help save you time and money on gas. And for the first time in a long time, filling up just got easier,” Farley wrote.
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