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UPDATE: Ford dealership applies $69,554 markup on F-150 Lightning despite corporate orders
UPDATE 6/8/2022, 2:58 pm: Ford’s North American Product Communications Director, Mike Levine, said Gary Smith Ford confirmed the sticker was an error as the MSRP was input twice online, which is why the MSRP and market adjustment are the same price. This sticker was mistakenly placed on a demo unit and was removed within 24 hours, Levine told Teslarati.
This is inaccurate. The dealer confirmed it was an error and the MSRP was input twice online. In fact this a demo unit and not for sale. The sticker was removed within 24 hours. https://t.co/KbaGdNukj6
— Mike Levine (@mrlevine) June 8, 2022
Ford dealerships are starting to receive units of the all-electric F-150 Lightning and they are applying massive market adjustments despite corporate’s stern orders not to do so several months ago.
In Florida at Gary Smith Ford in Fort Walton Beach, a Ford F-150 Lightning Pro trim, which is retailed at $69,554, is having its market price doubled thanks to a markup applied by the dealership. The cost of the truck after accessories and the market adjustment eclipses $140,600.

Credit: RDeFran | F-150 Lightning Forum
The picture comes courtesy of RDeFran, a member of the F-150 Lightning Forum, who was sent the photograph by a friend on vacation.
Just after Ford announced production of the F-150 Lightning had begun in late April, the company sent a message to dealers warning them of stern repercussions that could come with applying dealership markups.
“The sale of any F-150 Lightning FCTP (Ford Courtesy Transportation Program) Mannequin unit to a final customer prior to meeting all in-service requirements will result in a penalty of $25,000 unless the FCTP Mannequin unit can be replaced with another F-150 Lightning within 90 days,” Ford said in its communication to dealers. “It will also result in the unit being ineligible for any retail bonus cash incentives and chargeback of any FCTP 30/60/90/120 Day incentives and will result in dealer ineligibility for future FCTP Mannequin programs.”
This did not necessarily stop some dealers from applying the markups, as DCH Ford of Thousand Oaks in Westlake Village, California, also had several hefty markups on its F-150 Lightning units. Another Ford dealer in Napa, California, had a 2022 F-150 Lightning Platinum listed for almost $134,000, a roughly $40,000 increase in price from its MSRP.
Ford dealers are defying company orders with insane F-150 Lightning markups
Ford has lofty plans for the F-150 Lightning and plans to build at least 160,000 units of the vehicle annually. The vehicle is a part of the automaker’s massive switch to electrification, which it recently committed to with a $3.7 billion investment into new EV (and, unfortunately, ICE) products, which will establish 6,200 additional UAW jobs.
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News
Neuralink Head of Surgery teases exciting Tesla Optimus update
If successful, the test could result in Neuralink patients accomplishing impressive feats using Optimus.
 
														Neuralink’s Head of Surgery has teased what could very well be the an incredibly ambitious and insane collaboration with Tesla Optimus, Elon Musk’s humanoid robot that is expected to start initial trial production sometime next year.
If successful, the test could result in Neuralink patients accomplishing impressive feats using Optimus.
Neuralink’s current trials
Neuralink recently shared a video of Alex, the second human recipient of its Telepathy device. Alex is part of Neuralink’s PRIME study, and he was selected to be the first patient to control a robotic arm using only his mind. As could be seen in the video, Alex is now capable of operating household appliances using a robotic arm that he controls with his mind.
In response to the video, which was posted by Neuralink co-founder and President DJ Seo, the startup’s Head of Surgery Mechanical Engineering, Danish Hussain, joked that the company is really just helping out people. This was despite critics arguing that Neuralink is some giant evil corporation. “We’re literally just out here helping the homies eat pretzels lol,” the Head of Surgery ME wrote. 
Next steps with Optimus
The Neuralink Head of Surgery ME’s comments caught quite a bit of attention on X, with some, such as Elon Musk, highlighting that Neuralink is actually a pretty small company. Other commenters also asked whether Neuralink would eventually train its patients with Tesla Optimus V2, a humanoid robot. Hussain shared an exciting response: “We’re starting simple, but this will happen very soon!” he wrote in a post on X.
Having the capability to control an Optimus robot using only the mind would most definitely be a life-changing ability for Neuralink’s patients. Of course, Tesla might wait until Optimus V3 gets rolled out before such a trial might happen, as that is the variant of the humanoid robot that seems to be heading for mass production. Either way, it seems like an age where Optimus robots can be controlled by thoughts using a Neuralink implant may be coming sooner than expected.
News
Tesla Supercharger Network is so reliable, it’s pushing Model Y sales
Tesla’s Supercharger network is proving to be a key factor in the company’s dominance in several key markets.
 
														Tesla’s Supercharger network is proving to be a key factor in the company’s dominance in several key markets. These include Norway, which has become a place of strength for the new Model Y.
This was hinted at by Tesla’s Director of Charging, Max de Zegher, on social media platform X.
Supercharger network sets the industry standard
As noted by the Tesla executive, the Model Y accounted for 29% of all vehicle sales in Norway in September. Part of the vehicle’s success was likely due to the reliability of the Supercharger Network, which is class leading even in Norway, where 98% of new cars sold are electric.
De Zegher emphasized on X that Tesla Superchargers are still in a class of their own. An EPSI survey of nearly 1,500 Norwegian EV drivers supported his claim, as Tesla Superchargers retained first place in customer satisfaction for the fifth consecutive year. 
The EPSI Survey‘s results
Respondents to the EPSI survey praised the Supercharger network’s strong uptime, abundant capacity, and user-friendly digital solutions, placing it ahead of other operators such as Uno-X. Survey researchers highlighted that Tesla has set the standard when it comes to simplicity in the charging process.
Drivers also cited competitive pricing and seamless plug-and-charge functionality as major reasons they prefer Tesla’s network, especially in Norway’s extreme winter conditions where reliability is critical.
“Tesla has set the standard for simplicity in the charging process. Combined with competitive prices, this means that many electric car drivers say they are likely to choose Tesla again the next time they need to charge,” EPSI noted in a post.
News
Tesla top exec Tom Zhu highlights Elon Musk’s “prime directive” for FSD
Zhu’s comments emphasize Tesla’s uncompromising focus on safety, which has made the company’s vehicles among the safest on the road.
 
														Tesla Senior Vice President for Automotive Tom Zhu, a key executive behind the company’s success in China and Giga Texas, recently highlighted the “prime directive” of Full Self-Driving (FSD).
Zhu’s comments emphasize Tesla’s uncompromising focus on safety, which has made the company’s vehicles among the safest on the road.
Echoing Musk’s vision for safe autonomous driving
Zhu’s post quoted Musk’s statement from 2021, where the CEO reportedly stated that FSD must avoid accidents even if the most ridiculous events happened in the middle of the road. Zhu stated that beyond everything, Tesla’s systems like Autopilot and FSD are designed to keep passengers safe.
“Elon said it in 2021: “For self-driving, even if the road is painted completely wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing. The prime directive for the autopilot system is: Don’t crash. That really overrides everything. No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably,” Zhu stated.
“The prime directive, the absolute priority, is to minimize the probability of injury to yourself or to anyone on the road, to pedestrians, or anything like that. It can’t be dependent on the road markings being correct.”
Tesla leadership rallies behind global FSD rollout
Tom Zhu, who previously led Tesla China through its record-breaking growth phase, now oversees automotive operations worldwide. He has reportedly become a problem solver for Elon Musk over the years, with previous reports stating that he was brought in to help Giga Texas optimize its vehicle production ramp.
Zhu’s comments may sound ambitious, but FSD has proven that it values safety above all else over the years. This was highlighted recently in an incident in Australia, when a Model Y was hit by what could very well be a meteor. Despite the impact and part of its windshield melting, the vehicle was able to drive safely and keep its passengers safe.
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