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Good news for Tesla: Consumers are ready for the future of self-driving cars, says study

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Tesla’s Autopilot features frequently make headlines when the latest advancements are released to its all-electric fleet, and media attention from its and other groups’ successes looks to have resulted in a consumer base that’s excited for autonomous cars. A survey of more than 5,500 consumers and 280 auto executives by Capgemini, a consulting group, concluded that automotive consumers are ready for the future of self-driving cars, and 59% of them are even waiting with anticipation.

Capgemini’s study set out to understand more than just whether consumers were ready for self-driving advancements. It also sought to determine the level of understanding those same consumers had for what driverless cars would mean in the bigger picture and what their expectations were for the feature as it applied to their own lives. Positive indications were given in this area as well. Over 50% of study participants said they would trust autonomous cars to make sound decisions during unexpected situations and drop off or pick up non-driving close friends or family members. Nearly 50% would trust their cars to run an errand on their behalf.

According to Capgemini’s results, there’s even more good news for companies like Tesla and Waymo who are hedging their futures on autonomy’s success. Consumers are not only excited for what’s being promised, but they’re also willing to pay a premium for the feature. 56% of study participants said they’d be willing to pay a premium of up to 20% over their current budget for a self-driving car. Tesla’s current price for its Full Self-Driving software looks to be matched to this finding. Priced as a $6,000 option paired with a $39,000 Model 3 Standard Range Plus, Tesla’s customers are already willing to pay a 15% premium in anticipation of a feature that’s not yet available.

Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini
Results from Capgemini Research Institute, Self-driving vehicles consumer survey, December 2018- January 2019. | Image: Capgemini

Another part of the study pointed to the importance of the consumer experience when it comes to self-driving cars. The prime benefit of the technology isn’t simply to designate a task from a human to a computer – it needs to have perks like convenience and fun added into the mix. “[Companies]…must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle,” the study’s summary remarked. 57% of consumers in the survey said they planned to spend their time indulging in entertainment activities in their cars once self-driving was available. This is an area where Tesla can really make its mark.

Tesla ownership already offers several fun and entertaining activities. Internet browsing, music streaming, amusing Easter Eggs, and in-car games are already part of its user experience, and those features will likely be expanded much further once drivers no longer need to keep their attention on the road. Features like “Romance Mode” could be reimagined to include scenic drives, for instance, or TeslAtari could incorporate environmental cues into game play akin to “I Spy” or something similar.

Fully autonomous vehicles still have a long road ahead of both development and regulatory approvals, but knowing there’s a consumer market ready and willing to participate in the future the technology is promising is perhaps enough to keep things moving long enough for it to succeed.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla rolls out Steer-by-Wire improvements to Cybertruck

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Credit: Weibo (via YYDS on X)

Tesla is rolling out some improvements to the Steer-by-Wire system on Cybertruck, which is one of the features exclusive to the vehicle as it is not active on any other vehicle in the company’s all-electric lineup.

Steer-by-wire is a steering system that turns the direction of wheels mechanically. It differs from vehicles with typical electric power steering systems in the way that those rely on the steering wheel column to transfer steering torque to the wheels.

There are a handful of EVs that use steer-by-wire, including the Cybertruck, Hummer EV, and Silverado EV. The latter two use a traditional steering column and only have steer-by-wire on their rear wheels, so they differ from the system the Cybertruck uses.

Credit: Tesla

The system has made the massive Cybertruck have better steering, and although its size is large, it is one of the easier Tesla vehicles to steer through tight spaces — granted you have the room.

Tesla is making an improvement to the system, according to a new update that will roll out in the 2025.8.4 Software Update as the steering wheel is now going to give more realistic feedback by adapting to road surfaces, the company said (via Not a Tesla App):

“The steering wheel now gives you more realistic feedback, adapting to different road surfaces for a better driving experience.”

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This feature will work alongside another improvement as the Cybertruck’s air suspension ride height is now adjustable through the Tesla App.

Tesla Cybertruck steer-by-wire system helps avoid potential collision

The changes from the update, in terms of the more realistic feedback, will improve the overall feel of the road for drivers, making for a better driving experience.

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Rivian startup spinoff raises $105M in funding for micro EV production

Meet Also, Rivian’s micro EV spinoff, now a full-fledged startup with $105M in funding. It’s adapting Rivian’s tech for compact EVs.

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(Credit: Rivian)

Rivian’s skunkworks program has turned into a full-blown startup called Also. The new startup, which is separate from Rivian, raised $105 million from Eclipse Ventures. Also will focus on micromobility or the development of micro electric vehicles.

Also started within Rivian, aiming to figure out if the electric vehicle company’s technology could be condensed to fit smaller EVs, including vans, trucks, and SUVs. Eventually, the skunkworks program discovered it could, indeed, fit Rivian’s technology in smaller, more compact electric vehicles, but the project was bigger than Rivian.

“We’ve been taking the Rivian technology stack and adapting it to much smaller form factors and then coming up with some incredibly exciting embodiments of that technology in these very small form factors,” Rivian CEO RJ Scaringe told Reuters.

Rivian will always be part of Also. It holds a minority stake in Also and Rivian’s VP of future programs, Chris Yu, will be the startup’s president.

According to Scaringe, Also plans to debut its first vehicle designs later this year. One of the designs seems to be a bike, as Scringe described it having a seat, two wheels, and a screen with a few computers and a battery.

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Also aims to start producing its flagship product by 2026 for customers in the United States and Europe. In addition, it plans to launch consumer and commercial vehicles made for Asia and South America.

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Investor's Corner

Financial Times retracts report on Tesla’s alleged shady accounting

“Turns out FT can’t do finance,” Tesla CEO Elon Musk quipped on X.

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Credit: Tesla Asia/X

The Financial Times has issued a retraction for an article it recently published that accused the electric vehicle maker of shady accounting practices.

The FT’s retraction has been appreciated by the electric vehicle community in social media, though many highlighted the fact that the publication’s initial erroneous allegations have already been spread across numerous other media outlets.

The Allegations

In an article published on March 19, the Financial Times pointed out that if one were to compare “Tesla’s capital expenditure in the last six months of 2024 to its valuation of the assets that money was spent on,” “$1.4 billion appears to have gone astray.”

The FT article highlighted that Tesla reported spending $6.3 billion on “purchases of property and equipment excluding finance leases, net of sales” in the second half of 2024. However, in that period, the company’s property, plant, and equipment only rose by $4.9 billion. As noted by members of the r/Accounting subreddit, this appeared to be the basis of the FT‘s article, which seemed careless at best.

Unfortunately, the publication’s allegations were quickly echoed by other news outlets, many of which proceeded to accuse Tesla of implementing shady accounting practices.

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The Retraction

In its retraction, the Financial Times explained that Tesla’s payments for assets already purchased and the possible disposal of depreciated property could help explain the alleged discrepancy in the company’s numbers. With these in consideration, the publication noted that the “crack we’re left with at Tesla is now small enough — just under half a billion dollars — to be filled with some combination of foreign exchange movements, non-material asset write-offs, or the sale of machinery or equipment close to its not-fully depreciated value.”

“As we sound the Alphaville bugle while lowering this particular red flag, one unavoidable conclusion is that at a certain point it’s necessary to trust the auditor’s judgment,” the publication noted.

Tesla CEO Elon Musk has responded to the Financial Times‘ retraction, commenting, “Turns out FT can’t do finance” in a post on social media platform X.

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