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Jaguar execs reportedly pondering transition to fully-electric fleet in 10 years
JLR (Jaguar Land Rover) executives are reportedly considering the idea of transitioning Jaguar into an all-electric brand within the next 10 years. The bold transition reportedly involves a phase-out scheme of some of the company’s current offerings over the next five to seven years, which will be followed by the introduction of more electric vehicles.
With this strategy in mind, Jaguar is reportedly preparing to replace its XJ saloon with an all-electric sedan within the next two years. Details of the vehicle remain under wraps, though speculations are high that the XJ replacement will be marketed as a direct competitor to the upcoming Porsche Taycan and the best-selling Tesla Model S.
A report from British car magazine Autocar UK notes that the all-electric XJ will likely invoke the same spirit as the vehicle’s original iteration back in 1967, which was noted for its refined ride quality and luxurious interior. An all-electric Jaguar XJ will likely feature all the plush amenities that the company can offer, making it a full-sized sedan worthy of its reputation as one of the official vehicles used by the UK’s Royal Family and the Prime Minister. Ultimately, Jaguar’s all-electric XJ sedan will likely be competing with ultra-luxury cars like the Mercedes-Benz S-Class and even the Bentley Flying Spur.
The Jaguar XE and the XF are reportedly set to be retired by 2023, with the vehicles being replaced by a fully-electric crossover that’s a bit larger than Audi’s recently-revealed e-tron. By 2025, Jaguar is reportedly set to launch a new iteration of the I-PACE as well. Jaguar would be on track to have a nearly all-electric lineup by 2026, with only the company’s flagship SUV – the J-Pace luxury crossover – being continued until around 2027. Considering that the Jaguar F-Type is reportedly set to be discontinued in the mid-2020s, an all-electric sports car could be in the legacy carmaker’s pipeline as well.
The veteran carmaker’s upcoming transition into an all-electric lineup over the next 10 years was reportedly encouraged by the warm reception to the Jaguar I-PACE, as well as the company’s involvement with Formula E. While Jaguar would be facing fierce competition in the electric car market from first-movers like Tesla, which has been making premium EVs since for more than 10 years, as well as fellow legacy carmakers like Porsche, which are also fully embracing a transition to an electrified fleet, the British carmaker can count on its experience in building luxury vehicles as a possible edge in the EV industry.
Jaguar’s transition into an all-electric brand is not yet finalized, as the company’s execs still need to get the green light from executives at Tata, the luxury carmaker’s parent company. That said, if the Indian auto giant does approve Jaguar’s transition, the British luxury automaker, together with fellow veterans like Porsche, could be among the leaders in the upcoming premium EV market.
News of Jaguar’s possible transition into an all-electric brand comes as Volkswagen CEO Herbert Diess announced his criticism over the European Union’s proposed new emissions regulations, which require carmakers to reduce their vehicles’ emissions output by 35% on or before 2030. In a statement, Diess noted that such a drastic transition could place the jobs of 100,000 Volkswagen workers at risk. Last month, Volkswagen AG CEO Matthias Müller also stated that he remains optimistic about the future of diesel-powered automobiles.
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“Diesel will see a renaissance in the not-too-distant future because people who drove diesels will realize that it was a very comfortable drive concept. Once the knowledge that diesels are eco-friendly firms up in people’s minds, then for me there’s no reason not to buy one,” Müller said.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
