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Jaguar execs reportedly pondering transition to fully-electric fleet in 10 years
JLR (Jaguar Land Rover) executives are reportedly considering the idea of transitioning Jaguar into an all-electric brand within the next 10 years. The bold transition reportedly involves a phase-out scheme of some of the company’s current offerings over the next five to seven years, which will be followed by the introduction of more electric vehicles.
With this strategy in mind, Jaguar is reportedly preparing to replace its XJ saloon with an all-electric sedan within the next two years. Details of the vehicle remain under wraps, though speculations are high that the XJ replacement will be marketed as a direct competitor to the upcoming Porsche Taycan and the best-selling Tesla Model S.
A report from British car magazine Autocar UK notes that the all-electric XJ will likely invoke the same spirit as the vehicle’s original iteration back in 1967, which was noted for its refined ride quality and luxurious interior. An all-electric Jaguar XJ will likely feature all the plush amenities that the company can offer, making it a full-sized sedan worthy of its reputation as one of the official vehicles used by the UK’s Royal Family and the Prime Minister. Ultimately, Jaguar’s all-electric XJ sedan will likely be competing with ultra-luxury cars like the Mercedes-Benz S-Class and even the Bentley Flying Spur.
The Jaguar XE and the XF are reportedly set to be retired by 2023, with the vehicles being replaced by a fully-electric crossover that’s a bit larger than Audi’s recently-revealed e-tron. By 2025, Jaguar is reportedly set to launch a new iteration of the I-PACE as well. Jaguar would be on track to have a nearly all-electric lineup by 2026, with only the company’s flagship SUV – the J-Pace luxury crossover – being continued until around 2027. Considering that the Jaguar F-Type is reportedly set to be discontinued in the mid-2020s, an all-electric sports car could be in the legacy carmaker’s pipeline as well.
The veteran carmaker’s upcoming transition into an all-electric lineup over the next 10 years was reportedly encouraged by the warm reception to the Jaguar I-PACE, as well as the company’s involvement with Formula E. While Jaguar would be facing fierce competition in the electric car market from first-movers like Tesla, which has been making premium EVs since for more than 10 years, as well as fellow legacy carmakers like Porsche, which are also fully embracing a transition to an electrified fleet, the British carmaker can count on its experience in building luxury vehicles as a possible edge in the EV industry.
Jaguar’s transition into an all-electric brand is not yet finalized, as the company’s execs still need to get the green light from executives at Tata, the luxury carmaker’s parent company. That said, if the Indian auto giant does approve Jaguar’s transition, the British luxury automaker, together with fellow veterans like Porsche, could be among the leaders in the upcoming premium EV market.
News of Jaguar’s possible transition into an all-electric brand comes as Volkswagen CEO Herbert Diess announced his criticism over the European Union’s proposed new emissions regulations, which require carmakers to reduce their vehicles’ emissions output by 35% on or before 2030. In a statement, Diess noted that such a drastic transition could place the jobs of 100,000 Volkswagen workers at risk. Last month, Volkswagen AG CEO Matthias Müller also stated that he remains optimistic about the future of diesel-powered automobiles.
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“Diesel will see a renaissance in the not-too-distant future because people who drove diesels will realize that it was a very comfortable drive concept. Once the knowledge that diesels are eco-friendly firms up in people’s minds, then for me there’s no reason not to buy one,” Müller said.
Tesla got its largest order for the all-electric Class 8 Semi yet, a 500-unit order from Einride AB, a Swedish trucking company.
Einride made the announcement this morning following its second-quarter earnings call. The company said it plans to use 500 Tesla Semi units on its fleet intelligence platform, called Saga AI. The deployments will serve large companies like Amazon and will extend Einride’s electric freight network across logistics routes in California, New Jersey, Texas, Illinois, and Georgia.
🚨 Tesla has received a MASSIVE order from Swedish freight company Einride AB, which placed an order for 500 Tesla Semi trucks
Tesla’s biggest order for the Semi yet! pic.twitter.com/PrtLp5yzvh
— TESLARATI (@Teslarati) August 18, 2026
The deployment is being carried out in several phases over the next two years as Tesla ramps production of the Semi at its dedicated production facility in Sparks, Nevada. Einride will receive its first Semi units in September.
Saga AI
Saga AI is Einride’s dedicated fleet intelligence platform. It enables scaled adoption of electric trucks for freight use and allows shippers to integrate electric capacity without the operational burden or capital risks of managing a fleet. This helps integrate cost-efficient logistics and makes budgeting and forecasting much more accurate.
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Tesla Semi’s Adoption
The Tesla Semi is now gathering large-scale clients past those who have helped the company operate a Pilot Program to gain initial information and feedback from real-world drivers.
Perhaps the biggest and most notable is that of Frito-Lay and PepsiCo., who have worked with Tesla for the past several years to dial in the finer details of the truck, including its efficiency and operation-related components.
Tesla Semi gets strange-but-understandable comparison from Jay Leno
There has been tremendous progress in that time, and it even catalyzed Tesla to make some design changes, which were unveiled earlier this year.
But Einride CEO Roozbeh Charli says his company’s partnership with Tesla will continue to push those things forward:
“This deployment is yet another proof point that we can execute at the scale our customers demand. Working closely with Tesla to bring next-generation Semis into active operations quickly and at scale is a testament to the strength of that partnership, and how quickly this technology is maturing from promise to daily operations.”
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Additionally, Dan Priestley, the Director of the Semi Program at Tesla, said the partnership is ideal due to Einride’s focus on sustainable transport:
“Einride is at the forefront of sustainable freight, and we are thrilled to deepen our relationship with them through this order of 500 Semis. EV heavy trucks provide lower costs per mile from fuel savings, reduced maintenance, and better uptime over diesel trucks. These savings increase further through operational efficiency when deploying EV trucks at scale, and we are excited that Einride recognizes this and look forward to supporting their deployments.”
Elon Musk
India tells Elon Musk’s X to “Follow the Law” in latest censorship update
Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.
Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.
On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.
India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.
The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.
This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.
Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.
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Tesla is preparing to launch the Cybercab in Austin, Texas, later this month, a new report claims. Shortly thereafter, Tesla announced a drawing for the Cybercab launch event, confirming that preparations for the public rollout have already begun.
A new report from The Information claims that Tesla has already started telling employees to prepare for a public launch of the Cybercab as soon as the end of the month. The vehicle will launch publicly to riders in Austin initially.
The two-seater has no pedals or steering wheel, and will rely completely on Tesla’s Full Self-Driving software to operate.
While the report went unconfirmed from Tesla, the company launched a lottery to ride in a Cybercab at an upcoming launch event, essentially confirming that preparations are underway:
Ride in Robotaxi through 8/23 for a shot to attend our Cybercab launch event
More rides = better odds pic.twitter.com/NxA4H9sWF2
— Tesla Robotaxi (@robotaxi) August 18, 2026
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Cybercab entered production at Gigafactory Texas back in April, with initial units being test mules for the company as it has put the car in a variety of environments and climates. Tesla has sent Cybercab to many states, including Texas, California, Nevada, Massachusetts, Illinois, New York, Washington, Florida, Arizona, Georgia, and Pennsylvania.
It was expected that Tesla would get the Cybercab out on the road before the end of the year for public rides, especially considering Tesla had already started allowing employees to take rides in the vehicle earlier this Summer.
Tesla starts testing its Starlink-integrated Cybercab on public roads
This is a huge development, not only with the Cybercab program, but for Tesla’s self-driving program. Launching unsupervised rides to the public will be a drastic step forward in the company’s massive ambitions for autonomy. It is a long time coming, too. Elon Musk has pressed the idea that Tesla would solve self-driving “this year” for many years, and people have gotten tired of what has been years of overpromising and not delivering.
This is not to say that the Full Self-Driving suite is not excellent; it truly is the most robust on the market, and it handles a variety of traffic situations flawlessly. It definitely has its faults, but generally, it is fantastic.
Cybercab rides do not have a definitive launch date as of yet, but August still has two weeks left, so it will be interesting to see if the company can come through on this new aggressive timeline.
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Tesla Semi gets its largest order yet
India tells Elon Musk’s X to “Follow the Law” in latest censorship update
