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Lucid unveils Air’s Dual-Motor, 1,080 HP powertrain and 9.9-second quarter mile

Credit: Lucid Motors

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Lucid Motors has released details on the powertrain it will use for its first electric vehicle, the Air. Lucid will equip the vehicle’s top configuration with a Dual-Motor, All-Wheel-Drive powertrain that is capable of 1,080 horsepower. Additionally, the Air was able to complete consecutive quarter-mile runs at under 10 seconds.

Lucid has developed the Air since 2016, and it has been fine-tuning the vehicle’s powertrain and all-electric, 113 kWh battery pack in preparation for entry into an increasingly competitive market. Over the past few weeks, the automaker has slowly released numerous details about the Air and its capabilities, starting with its 517-mile range and interior features. Now, Lucid is getting to the good stuff and is detailing its all-electric powertrain, which is the fastest to ever complete a quarter-mile.

The quarter-mile record was set by the Air’s Dream Edition variant at Sonoma Raceway in Northern California. Not only did the Air manage to set the record for the fastest quarter-mile time for an EV, but it beat the Tesla Model S and Porsche Taycan in the process.

Peter Rawlinson, CEO and CTO at Lucid, said that the company’s watchword has been “focus” since day one. But the focus goes much further than creating a fast performance vehicle.

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“Our watchword has been ‘focus’ since day one at Lucid – a focus on sound engineering principles, a focus on creating efficiencies, and a focus on maximizing power to create a world-class EV,” Rawlinson said.

Lucid’s focus has been to create a vehicle that highlights the optimization that the company’s engineering teams have worked on for the last three-and-a-half years. At the heart of the Air, a 900V+ electric drive unit that is small enough to fit in a regular suitcase packs over 650 horsepower. It is 45% lighter and 59% lighter than the closest competitor, the company said. At speeds capable of up to 20,000 RPM, the Lucid powertrain holds significant advantages over any car in the electric vehicle market.

“When the Lucid Air comes to market next spring, the world will see that we have developed the best electric vehicle technology possible by a wide margin and effectively created a new benchmark for EVs. The result is nothing short of a technological tour de force in every facet upon which a luxury performance car is measured,” Rawlinson said.

Creating efficiency with every part of an electric vehicle was crucial to Lucid’s mission to develop a world-class powertrain. The Air’s internal parts can achieve high-performance through a series of new inventions that are part of lucid’s intellectual property.

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“Most notably, an elegant and revolutionary new motor winding technology has been introduced to maximize power output and reduce electrical losses. The motor also features an innovative cooling system that more effectively removes heat from
the stator winding, minimizing losses and boosting efficiency,” the company said in a release.

The compact design, which Teslarati detailed in late-August, paves the way for the electric drive unit to take up as little room as possible while powering the Air to new heights.

“This is achieved in part by the transmission and differential, which have been fully integrated for the first time in an electric motor – together, they comprise a single rotational system that is both lightweight and extremely efficient. Meanwhile, Lucid
leverages a high voltage, silicon-carbide MOSFET system in its inverters to maximize efficiency, especially in real-world driving conditions,” Lucid said.

Lucid will debut the Air during an online reveal event on September 9, 2020. In addition to the Air’s finalized interior and exterior designs, Lucid will also release new details about pricing, production specifications, and available configurations during the event.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

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Credit: Starlink/X

SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.

Starlink Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.

The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.

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Starlink growth and momentum

Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.

Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.

The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Image Created by Grok

Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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Tesla to a $100T market cap? Elon Musk’s response may shock you

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There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.

However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.

To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:

“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”

Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.

SpaceX officially acquires xAI, merging rockets with AI expertise

Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”

Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.

Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.

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