Lyft’s ride-sharing service is challenging its drivers to switch to electric vehicles by incentivizing their use with a new incentive program.
Lyft is offering a $150 cash bonus to drivers who complete 50 rides with pickups in the State of California. The only stipulation is you must use one of the company’s qualifying EV models to qualify.
Drivers can win up to $8,100 by earning the $150 bonus every week until the challenge closes on December 29, 2024. Lyft said approved drivers in the State of California must have one of the company’s qualifying EVs registered to their account by December 31, 2023.
The program aligns with Lyft’s EV thesis, which was announced in June 2020. The company committed to a platform consisting of 100 percent EVs “or other zero-emission technologies” within ten years, which would put the goal just eight years away.
“Switching to electric vehicles is not just good for the planet; it’s good for people – riders, drivers, and the communities they serve,” the company said. “By helping to solve one of the biggest pieces of the climate challenge, we believe we can provide direct economic benefits to rideshare drivers and environmental benefits to communities most heavily impacted by smog and asthma.”
The EV incentive challenge is not the first development Lyft has made in its quest for electrification. However, it could be the most productive. Lyft said in its press release for the program that the challenge is geared towards helping drivers sell their gas cars and drive EVs instead.
Along with the weekly bonuses, Lyft is offering several other advantages through the challenge, including fast-charging discounts, Cashback on public charging, and home charging discounts through Wallbox and COIL.
“Electrifying our transportation network is a crucial step in helping reverse the negative impacts of climate change,” Lyft’s Director of Sustainability Paul Augustine said. “We know many drivers on Lyft want to switch to EVs, which is why we’re focused on addressing the biggest barriers they face in transitioning: upfront costs and access to charging. These offerings are the latest in many steps we are taking to support drivers in switching to an EV on Lyft.”
Lyft will also add thousands of Hyundai, Kia, Ford, and Polestar EVs to its Express Drive rental program next year. The Express Drive program allows people to earn by renting a car through Lyft in collaboration with Flexdrive and Hertz.
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