The Mazda MX-30 electric crossover is being taken off the US market after its 2023 model run. During its brief stint in the country, the MX-30 sold 181 units in 2021, 324 units in 2022, and 66 in 2023 so far through June.
With the departure of the MX-30, Mazda is reportedly set to shift its efforts to releasing plug-in hybrid vehicles like the 2024 CX-90 PHEV and eventual CX-70 PHEV, as well as non-plug-in vehicles like the CX-50 Hybrid. Such vehicles will still be equipped with combustion engines.
The sales numbers of the MX-30 in the US are unfortunate, but they are hardly surprising. With a small 35.5 kWh battery and a 100-mile EPA range rating, it is immediately outclassed by other players in the United States’ electric vehicle sector. One does not even need to look at the Tesla Model 3 or Model Y for comparison, as even the Chevy Bolt EV and EUV are far better options than the MX-30 on paper.
The MX-30 had an MSRP of $35,385 after destination charges, which makes it about $9,000 more expensive than the Chevy Bolt and about $8,000 more expensive than the Chevy Bolt EUV, as noted in an Autoblog report. The Chevy Bolts are able to take advantage of the Inflation Reduction Act’s (IRA) $7,500 federal tax credit as well, while the MX-30 could not.
One could also point out that the Chevy Bolt EV and EUV both pack 53 more horsepower than the MX-30, and they also have a 0-60 mph time that’s at least 1.5 quicker. More importantly, the Bolts’ range is more than twice as much as the MX-30, which makes Mazda’s electric crossover pretty much dead in the water.
It’s hard not to feel sorry for the MX-30 as its styling alone is great. It’s a stunning little crossover with great lines and an aggressive stance. It’s just unfortunate that even in this age where compelling electric vehicles are being released left and right, Mazda opted to release what could very well be described as a compliance car in the form of the MX-30. Hopefully, Mazda’s later EVs will be more compelling and fare better in the market as a result.
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