News
Porsche flexes e-Motorsport prowess with GT4 ‘ePerfomance’
Porsche has shown off its electric GT4 ePerformance racecar at an ice track race in Sweden.
As a leader in vehicles that put a smile on your face, Porsche is under distinct pressure to bring that same excitement and joy to the EV transition, and it’s clear that it intends to do just that. First shown at the Goodwood Festival of Speed last year, the Porsche GT4 ePerformance has made another debut, this time at an ice track race in Northern Sweden.
At the Race of Champions event in Northern Sweden, Porsche got the opportunity to show off its GT4 ePerformance project, a car that is set to define the future of electric motorsports.
The Porsche GT4 ePerformance is a serious racecar, no question about it. Fitted with carbon fiber body panels, the tried and true aerodynamics of Porsche’s fastest racecars, and a stripped interior, it is the real deal and has the performance to back it up.
The full specifications of the vehicle are not yet known, but a surprising amount of information has been revealed over the past year. First of all, the ePerformance is designed to last a minimum of 30 minutes on the racetrack, what Porsche says is the equivalent of 1 Porsche Carera Cup race, allowing drivers to push the car to its absolute limit without the worry of a dead battery mid-race.
Second, the drivetrain, likely using a dual or tri-motor system, produces similarly insane power as its gas counterparts. It packs 603 horsepower for its 30-minute race setting or up to 1088 horsepower peak. But perhaps even more surprising is the car’s incredibly quick charging. According to Porsche engineers, the vehicle can charge from 5 to 8 percent in as little as 15 minutes thanks to its 900-volt architecture.
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While Porsche did not provide a statement on the vehicle or today’s race for that matter, Porsche’s Project Manager of Sales Oliver Schwab told Teslarati:
“The 718 Cayman GT4 ePerformance blazes a trail to Porsche customer racing with electrically-powered racing cars. As a first step, we will unveil this concept to our global partners. With drivers, teams, organizers, authorities, and other interested parties, we’re also gathering ideas for Porsche racing formats in the future.”
To show off this incredible power, Porsche chose the ideal venue. For those unfamiliar, the “Race of Champions” (ROC) is a series of races that take place around the globe, forcing the best drivers on the planet to face off; on the same track, same car, and same day. This event includes participants such as four-time F1 Champion Sebastian Vettel, six-time American rally champion Travis Pastrana, ten-time F1 Champion Valtteri Botas, nine-time 24 Hour of LeMans winner Tom Kristenson, need I say more.
But merely coming to the event was not nearly enough for the thrill junkies from Stuttgart. The GT4 ePerformance was fitted with spiked tires and one of the largest wings I have ever seen mounted on a Porsche vehicle, allowing the car to rip and jump through the icy course with ease.
If this is the future of motorsport, I want it.
And thankfully, I (and many others) won’t have to wait much longer. While unconfirmed by Porsche, the high-performance electric 911 could very well make its production debut following the introduction of the company’s newest EV platform, PPE. And with the numerous benefits to handling, power efficiency, and weight reduction, the car could be a rocket ship.
According to a Porsche press release from late last year, the GT4 ePerformance will be headed to North America for the first half of this year, making a tour throughout the continent to show potential customers the incredible future of electric Porsche racing, and will ultimately end up in Asia after completing its grand tour.
Porsche has shown in today’s video that motorsports are here to stay and may flourish with the upcoming EV transition. With such a noble goal, who could oppose them? Who knows, with the dedication to its electric performance vehicle offerings, it might just be enough to drag a certain American EV maker to the same market. And if this product is a showing of Porsche’s future products, such a competitor might finally have something to worry about.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
