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Porsche Taycan is here: 0-60 mph in 2.6 sec, 750 HP, good looks with a 911 price tag

The Porsche Taycan Turbo S. (Credit: Porsche AG)

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The Porsche Taycan is here. In three simultaneous events in Canada, Germany, and China, the veteran automaker took the wraps off its first all-electric sports car. Addressing the audience at Niagara Falls, Porsche Executive Board Member for Sales and Marketing Detlev von Platen highlighted the importance of the Taycan to the company, particularly as it is a vehicle that is designed to carry Porsche into the electric age. 

“The Taycan links our heritage to the future. It carries forward the success story of our brand – a brand that has fascinated and thrilled people the world over for more than 70 years. This day marks the start of a new era,” he said. 

Porsche will be starting its electric car push with the Taycan’s top two configurations: the Taycan Turbo and the Taycan Turbo S. The base Taycan, as well as the midrange Taycan 4S, are expected to follow later this year, while the vehicle’s first derivative, the outdoor-themed Taycan Cross Turismo, is poised to be launched by the end of 2020. The company noted that by 2022, it would have invested over $6.6 billion in its electric vehicle initiatives.  

Following is an overview of the Taycan’s characteristics, from its design and performance to its safety features and price. 

The Porsche Taycan Turbo and the Taycan Turbo S. (Credit: Porsche AG)

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Design

Immediately noticeable from the production version of the Taycan is that the vehicle is very close to the appearance of the Mission E sedan. The Taycan is 1,966 mm (77.4 inches) wide but only 1,380 mm (54.33 inches) high, which gives the car a wide and flat look that is distinctly Porsche. It’s very low to the ground, being 40 mm (1.5 inches) lower than the Panamera. From the rear, the Taycan is shaped by a roofline that slopes downward to the rear, while its side sections are highly sculpted, giving the vehicle a wide and sporty stance. Overall, the Taycan has a length of 4,963 mm (195.39 inches) and a wheelbase of 2,900 mm (114.17 inches). The vehicle also has a 0.22 drag coefficient, which is currently the lowest of all cars Porsche has released to date. 

Performance

Porsche has only revealed the performance figures of the Taycan Turbo and Turbo S. With Launch Control, the Taycan Turbo S is capable of going from 0 to 60 mph in 2.6 seconds. The Taycan Turbo is only a fraction of a second behind, with its 0-60 mph time of 3.0 seconds. Quarter-mile times for each vehicle stand at 10.8 seconds for the Taycan Turbo S and 11.1 seconds for the Taycan Turbo. 

The secret to the Taycan’s speed lies in its two electric motors, the front of which has a max output of 190 kW for the Turbo S and 175 kW for the Turbo. The Taycan’s 335 kW rear motor, as well as its dedicated Launch Mode options with “Overboost,” ultimately allows the Taycan to have a maximum torque of 1,050 Nm for the Turbo S and 850 Nm for the Turbo variant. 

The Porsche Taycan Turbo and the Taycan Turbo S. (Credit: Porsche AG)

Safety

The Taycan’s body is comprised of an aluminum chassis reinforced with hot-formed steel on pillars and doors. Porsche highlighted that the vehicle was designed with strict requirements to ensure that nothing can puncture the car’s battery pack. In the event of a frontal crash, the Taycan’s front assemblies slide away from the pack to prevent intrusions into the cabin. The Taycan is equipped with a suite of sensors as well, including front and rear radar, wide-angle cameras, a mono front camera, ultrasonic sensors, and long-range radar. 

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Battery

Porsche opted to utilize a 100 kWh battery pack with the Taycan, though only 93 kWh of this is usable. The Taycan’s batteries are made from Li-ion pouch cells that are provided by LG Chem. The Taycan’s aluminum battery pack has a 2 mm thickness on the bottom, with cell modules resting on top of the cooling system on the battery pack. 

The automaker utilized its 800-volt architecture for the Taycan, which, Porsche noted, reduces the current needed to produce large amounts of power. The lower current also means that Porsche could use thinner cables for the vehicle, allowing the Taycan’s wiring system to be lighter. Ultimately, Porsche notes that the Taycan’s 800-volt tech enables higher continuous power and faster charging.

The Porsche Taycan Turbo and the Taycan Turbo S. (Credit: Porsche AG)

Range

The Porsche Taycan has not been issued with an official EPA rating yet, though the Turbo S has been given a 388–412 km (241-256 miles) range per charge under the WLTP standard. The Taycan Turbo was given a higher max range rating by the WLTP, outlasting its more powerful sibling with an estimated range of 381-450 km (236.74-279.61 miles) per charge. 

The Taycan Turbo has a power consumption of 25.7–24.5 kWh/100 km under the WLTP, which makes it more efficient compared to the Taycan Turbo S’ 26.7–23.0 kWh/100 km. Overall, the Taycan Turbo has a combined power consumption rating of 26.0 kWh/100 km under the NEDC, while the Turbo S variant is rated at 26.9 kWh/100 km. 

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Features

The Porsche Taycan’s storage area is comprised of a rear trunk and a frunk. According to the vehicle’s official spec sheet released for North America, the Taycan’s frunk has 2.8 cubic feet of space, while its rear trunk has 12.9 cubic feet of space. The Taycan is also equipped with two charging ports. Interestingly, the Taycan has a nifty feature for times when its charging port door is stuck due to ice. In such instances, the Taycan’s charge port door will vibrate and gradually increase the force until the vibrations break the ice. This should help electric car owners charge their vehicles during winters. 

Price

Porsche states that the Taycan is one of its most important vehicles since the 911. In this sense, the Taycan is priced in pretty much the same bracket as the flagship sports car. The Taycan Turbo starts at $150,900 ($153,310 at launch), which is comparable to the price of a 2019 Porsche 911 Turbo. For comparison, Porsche Fremont’s official website lists the 2019 911 Turbo with an MSRP of $161,800.

The Taycan Turbo S is Porsche’s flagship electric car to date, and it is priced as such. The vehicle starts at $185,000 ($187,610 at launch), making it comparable to the price of a 2019 Porsche 911 Turbo S, which is listed in the United States with an MSRP of $190,700. 

Watch the Porsche Taycan’s unveiling in the video below. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

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In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

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Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

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Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

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The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

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The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

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Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

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I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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