The Porsche Taycan is an uncompromising electric sports sedan. Built on a platform designed specifically for EVs and tapping into electric motor tech that powered past flagship vehicles like the 918 Spyder, the Taycan represents the best of what Porsche can offer today, in an unapologetically electric package.
It is then unsurprising to see that with the Taycan’s arrival, the long-debunked narrative of the “Tesla Killer” was reborn. American online auto information resource Edmunds, for one, proudly declared in a tweet that after experiencing the Taycan that its team “got out with a singular thought: This is a Tesla Killer.” The company then proceeded to state that the Taycan has a “driving ability that no Tesla can match,” especially considering that its track-capable and its optimal 0-60 mph launches could be repeated “endlessly.”
While statements such as these foster both healthy and unhealthy debates among the EV and auto community, it is pertinent to highlight the simple fact that the Taycan is NOT a “Tesla Killer.” Instead, it could very well be the first genuine attempt from an experienced premium automaker to design and release an electric vehicle that is, in more ways than one, a potential “killer” of the internal combustion engine. This makes the Taycan the strongest vehicle yet that could accompany Tesla in Elon Musk’s overall plan to transition the transportation sector away from fossil fuels.
The Taycan, particularly the Turbo S variant, is an honest-to-goodness driver’s car. The German automaker made it clear that when it was designing the vehicle, it made sure that the “soul” that is so valued among the traditional car community is present in the electric four-door sedan. This is evident in the way the company tuned the driving dynamics of the car, which was tuned in the Nurburgring. The Taycan is just like any other Porsche: it’s the type of car that you take up to the mountains on a weekend drive. It just happens to be electric.
During its Annual Press Conference earlier this year, Porsche emphasized how the Taycan is the start of its own transition to a full embrace of electric mobility. The company’s executives acknowledged that more electric vehicles are coming, and it is transitioning its fleet as much as possible to do so. Porsche is serious enough in this initiative that it quite literally changed the face of its historic Zuffenhausen factory to make way for the Taycan and its other upcoming electric cars.
Perhaps what really makes the Taycan a compelling vehicle is the fact that unlike other EVs from veteran carmakers that have come before it, the four-door is not an exercise in compromise. It represents a real effort by an experienced automaker to release an EV that is superior to some of its own ICE-powered creations. A look at the vehicle’s specs shows that apart from its range, which is still far from Tesla’s level, the Taycan is a solid electric car. It could even be stated that with the Taycan’s arrival, it would be pretty silly to choose an equally-priced high-performance car with an internal combustion engine.
Elon Musk has always stated that Tesla’s mission is to accelerate the transition of the auto industry towards sustainability. The company has so far been able to accomplish this by introducing vehicles like the Model S and Model 3, both of which are simply better than the available competition. Yet Musk has also been honest about his belief that Tesla could not push the auto industry towards sustainability alone. It needs other automakers to join the fray by offering excellent electric vehicles that beat out gas cars in key metrics. The Taycan could very well be the first in this list.
Tesla has long been a polarizing company, and it will likely continue to be polarizing for years to come. Regardless of how successful the company gets, or how well vehicles like the Model 3 and Model S perform on the market, there will always be car buyers that will refuse to purchase one of its vehicles based on one reason or another. Accelerating the world’s transition to sustainability is a mass effort, and the auto industry would need a lot more vehicles like the Porsche Taycan to accomplish this.
Overall, could the Taycan potentially steal some customers from Tesla’s higher-priced vehicles like the 345-mile, ~$100,000 Model S Performance? Perhaps, if buyers are in the market for a ~$150,000 car that drives like a classic Porsche, and if they are more open to a high-performance EV with 279 miles of range (under the WLTP standard) and less interior space. But will the Taycan affect the Model 3 in any way? Absolutely not.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
