The Porsche Taycan is an uncompromising electric sports sedan. Built on a platform designed specifically for EVs and tapping into electric motor tech that powered past flagship vehicles like the 918 Spyder, the Taycan represents the best of what Porsche can offer today, in an unapologetically electric package.
It is then unsurprising to see that with the Taycan’s arrival, the long-debunked narrative of the “Tesla Killer” was reborn. American online auto information resource Edmunds, for one, proudly declared in a tweet that after experiencing the Taycan that its team “got out with a singular thought: This is a Tesla Killer.” The company then proceeded to state that the Taycan has a “driving ability that no Tesla can match,” especially considering that its track-capable and its optimal 0-60 mph launches could be repeated “endlessly.”
While statements such as these foster both healthy and unhealthy debates among the EV and auto community, it is pertinent to highlight the simple fact that the Taycan is NOT a “Tesla Killer.” Instead, it could very well be the first genuine attempt from an experienced premium automaker to design and release an electric vehicle that is, in more ways than one, a potential “killer” of the internal combustion engine. This makes the Taycan the strongest vehicle yet that could accompany Tesla in Elon Musk’s overall plan to transition the transportation sector away from fossil fuels.
The Taycan, particularly the Turbo S variant, is an honest-to-goodness driver’s car. The German automaker made it clear that when it was designing the vehicle, it made sure that the “soul” that is so valued among the traditional car community is present in the electric four-door sedan. This is evident in the way the company tuned the driving dynamics of the car, which was tuned in the Nurburgring. The Taycan is just like any other Porsche: it’s the type of car that you take up to the mountains on a weekend drive. It just happens to be electric.
During its Annual Press Conference earlier this year, Porsche emphasized how the Taycan is the start of its own transition to a full embrace of electric mobility. The company’s executives acknowledged that more electric vehicles are coming, and it is transitioning its fleet as much as possible to do so. Porsche is serious enough in this initiative that it quite literally changed the face of its historic Zuffenhausen factory to make way for the Taycan and its other upcoming electric cars.
-->Perhaps what really makes the Taycan a compelling vehicle is the fact that unlike other EVs from veteran carmakers that have come before it, the four-door is not an exercise in compromise. It represents a real effort by an experienced automaker to release an EV that is superior to some of its own ICE-powered creations. A look at the vehicle’s specs shows that apart from its range, which is still far from Tesla’s level, the Taycan is a solid electric car. It could even be stated that with the Taycan’s arrival, it would be pretty silly to choose an equally-priced high-performance car with an internal combustion engine.
Elon Musk has always stated that Tesla’s mission is to accelerate the transition of the auto industry towards sustainability. The company has so far been able to accomplish this by introducing vehicles like the Model S and Model 3, both of which are simply better than the available competition. Yet Musk has also been honest about his belief that Tesla could not push the auto industry towards sustainability alone. It needs other automakers to join the fray by offering excellent electric vehicles that beat out gas cars in key metrics. The Taycan could very well be the first in this list.
Tesla has long been a polarizing company, and it will likely continue to be polarizing for years to come. Regardless of how successful the company gets, or how well vehicles like the Model 3 and Model S perform on the market, there will always be car buyers that will refuse to purchase one of its vehicles based on one reason or another. Accelerating the world’s transition to sustainability is a mass effort, and the auto industry would need a lot more vehicles like the Porsche Taycan to accomplish this.
Overall, could the Taycan potentially steal some customers from Tesla’s higher-priced vehicles like the 345-mile, ~$100,000 Model S Performance? Perhaps, if buyers are in the market for a ~$150,000 car that drives like a classic Porsche, and if they are more open to a high-performance EV with 279 miles of range (under the WLTP standard) and less interior space. But will the Taycan affect the Model 3 in any way? Absolutely not.
-->
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
