Connect with us

News

Rivian electric ambulance wins April Fools after local Fire Dept trolls the unsuspecting

Credit: Twitter | @NormalFire

Published

on

April 1 is a day notorious for lighthearted and satirical jokes that Tesla CEO Elon Musk has taken advantage of in the past. This year, the Normal, Il Fire Department decided to get a bit creative with its April Fools’ joke, posting a photoshopped image of Rivian’s Amazon delivery vans for a supposed “R1A Ambulance.” The vehicle will reportedly be deployed in the area, which happens to be the home of the electric truck maker’s production facility.

The Normal Fire Department tweeted a picture of the fictional emergency vehicle to its Twitter account on April 1. While photoshopped, the fictional vehicle looked compelling, complete with official insignias and a concept for its interior. Normal’s Fire Department noted on a post on its official Facebook page that “The Rivian R1A Ambulance will be built on a similar frame and body as the Amazon.com Prime delivery fleet that will be built at the Normal, Illinois automotive plant.” 

In addition to the tweet showing the exterior of the Rivian-built emergency vehicle, the Normal Fire Department added pictures of the interior of the emergency van in a Facebook post. These pictures rounded out the perfectly timed and tastefully detailed joke, giving the impression that the Normal FD would be transitioning to a fleet of electric ambulances.

As the unsuspecting fell prey to its April Fools’ prank, the Normal Fire Department eventually explained that its “Rivian R1A” post was in fact a joke. “Normally, we don’t have to put out a ‘April Fools’ because our ideas are pretty far fetched, but apparently our electric ambulance was gaining some media attention so wanted to make sure everyone knew that it is absolutely, 100% NOT REAL. Thanks for playing along, @Rivian,” the department’s Twitter wrote in a later post.

During this challenging time, it’s good to come together and find humor and compassion, especially while many of us are stuck at home. The lighthearted nature of the Normal FD’s April Fools’ joke solidifies the fact that many of us can continue to find points in a new environment where positivity is hard to come by. April Fools is a time to lighten our spirits, and the Normal Fire Department certainly deserves kudos as they’ve put a smile on many faces with this well-timed joke.

Advertisement
Credit: Facebook | Normal Fire Department

As for Rivian, the electric truck maker recently released an update on the construction of its production facility located in Normal, Illinois. The update was filmed just before the company temporarily shut down facilities to “help slow the spread of COVID-19,” more commonly known as the coronavirus.

Rivian labeled its video as a “Progress Report,” where numerous workers inside the plant detail what the company is currently doing to get the two-and-a-half-million square foot facility prepared to begin building all-electric pickups and SUVs starting in early 2021. Rivian will initially build around 20,000 to 40,000 R1T and R1S vehicles at the plant starting next year.

A worker navigating the site recognizes the facility as a “construction project that is soon to be a car plant.” While the coronavirus has halted the work at the plant temporarily, Rivian did not indicate that the pause in construction would push back delivery dates for any of its vehicles. The facility was formerly a manufacturing plant owned by Japanese carmaker Mitsubishi that was purchased for $16 million in January 2017.

Watch Rivian’s update of its production plant in Normal, Illinois, below.

Advertisement

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

Elon Musk

Elon Musk claps back at France’s Tesla Full Self-Driving approval delay

Published

on

Credit: Tesla

Elon Musk clapped back at France’s decision to withhold the approval for Tesla’s Full Self-Driving (FSD) Supervised system, projecting a clear and blunt message to French Transport Minister Phillippe Tabarot, after he publicly rejected the technology in its current form.

Tabarot outlines several concerns with Tesla Full Self-Driving in a detailed video statement, where he said, “The safety trade-offs are not yet sufficient to authorize it as it currently stands,” he said. He emphasized that FSD is not a true self-driving system and that the driver remains fully responsible.

Key issues Tabarot also brought up included allowing speeding when surrounding traffic exceeds limits and what he believes are insufficient guarantees of driver attention during complex urban maneuvers such as lane changes, intersections, and roundabouts.

While acknowledging technological progress and France’s support for autonomous innovation, Tabarot stressed that deployment must prioritize road safety. He noted ongoing technical discussions with Tesla, the Netherlands, and other European partners, with further ecosystem meetings planned for the fall.

Musk’s rebuke highlights the human cost of regulatory caution. Tesla’s latest safety reports provide compelling data supporting accelerated adoption. In the most recent 12-month period, vehicles using FSD (Supervised) recorded one major collision per approximately 5.1 million miles driven, dramatically better than the U.S. national average of one crash per 698,000 miles.

Even Tesla vehicles driven manually with active safety features outperform the average by a wide margin. These figures come from billions of real-world miles of telemetry, showing FSD vehicles involved in far fewer incidents than both manual Teslas and the broader U.S. fleet.

Critics argue Tesla’s comparisons require careful scrutiny regarding reporting thresholds and fleet demographics, yet the data consistently positions FSD as a potential lifesaver. With road fatalities remaining a leading cause of death worldwide, Musk contends that proven safer technology should not face prolonged bureaucratic hurdles.

France’s measured approach reflects the broader European regulatory caution, which many, especially Musk, have been critical of in the past. However, as autonomous systems from Tesla and competitors like Waymo demonstrate superior safety in independent studies, pressure is mounting for harmonized approvals.

Musk’s warning carries the belief that every month of delay may equate to avoidable tragedies on European roads.

Continue Reading

Investor's Corner

Google’s massive stake in SpaceX will shock you

Published

on

Credit: SpaceX

In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.

The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.

That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.

Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.

The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.

Elon Musk sends first warning to SpaceX short sellers

Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.

For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.

Continue Reading

News

Tesla’s switch-up on selling Full Self-Driving has paid off big time

Published

on

In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.

At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.

The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.

According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.

North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.

Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.

The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.

These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.

Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.

The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.

Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.

Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.

FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.

What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.

If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.

Continue Reading