News
SpaceX urges Congress to expedite commercial spaceflight regulation reforms
Speaking in a Congressional hearing on the morning of June 26th, SpaceX Director of Government Affairs Caryn Schenewerk reaffirmed the company’s commitment to conducting “more than 25 [launches]” in 2018, a feat that will require a ~50% increase in launch frequency over the second half of the year.
Related to the focus of this particular hearing, namely regulatory reform, Representative Rick Larsen (WA-2) appeared to speak for everyone when he mirrored the four panelists’ sense of urgency for beginning the process of reforming federal space launch regulations by asking for an informal meeting outside the doors of the chamber once the session concluded, stating that “it’s that urgent.” In order for companies like SpaceX (and eventually Blue Origin) to be able to sustainably and reliably reach cadences of one launch per week in the near future, the currently cumbersome and dated launch licensing apparatus will almost invariably require significant reforms.
Pressure to remove artificial bottlenecks growing
Two primary problems were identified by the Air Line Pilots Association (ALPA), ULA, Blue Origin, and SpaceX officials present before the Congressional committee: the extreme sluggishness of licensing and the similarly obtuse brute-force integration of launch vehicle operations with the federal systems of air traffic control tasked with safely orchestrating tens of thousands of aircraft flights daily.
Whereas nominal orbital rocket launches result in vehicles like SpaceX’s Falcon 9 spending less than 90 seconds of real time within the bounds of that controlled airspace, the massive and disruptive “keep-out zones” currently required by the FAA for rocket launches frequently disrupt air traffic for more than 100 times as long. According to Ms. Schenewerk, SpaceX believes it already possesses the capabilities to integrate live Falcon 9 and Heavy telemetry with air traffic control, allowing those keep out zones to be dramatically compressed and highly responsive to actual launch operations, similar to how aircraft traffic is dealt with today.
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- Falcon 9 1046’s Block 5 upper stage shown on its May 11 debut launch with Bangabandhu-1. SpaceX’s rockets already provide rich telemetry live to the company’s launch controllers. (SpaceX)
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- After CRS-15, all orbital launches will be use Block 5 boosters and upper stages. The upgraded rocket’s next launch is NET July 20. (Tom Cross)
On the specific launch licensing side of this regulatory coin, SpaceX, Blue Origin, and ULA all expressed distaste for current standards, in which a worst-case scenario could see a launch provider forced to wait more than 200 days (up to eight full months) from the moment of filing to a launch license grant. Worse, even slight adjustments to a granted launch license require launch providers to resubmit themselves to that 200+ day process, effectively making timely modifications undependable exceptions to the rule.
Old rules, new rockets
The real barrier to these common-sense regulatory reforms is quite simply the extraordinary sluggishness of the FAA and those tasked with updating its guidelines and regulatory structures. Rep. Larsen was not exaggerating when he stated that he foresaw Congress choosing to delay those reforms by another 5+ years if given the opportunity, and it was thus likely a relief for the panel of witnesses (PDF) to hear him agree that these reforms must be pursued with the utmost urgency. In its current state, the FAA’s launch licensing is liable to be utterly swamped by the imminent introduction of multiple new smallsat launch providers on top of the already lofty launch cadence ambitions of SpaceX, ULA, and Blue Origin, as well as Orbital ATK to a lesser extent.
With SpaceX leading the charge, the American launch industry is already a year or more into a true renaissance of American spaceflight, and the FAA is simply not equipped to handle it. If reforms can be completed with haste rarely seen in Congress, the federal government can at a minimum ensure that it does not become a wholly artificial and preventable bottleneck for that explosion of domestic spaceflight activity.
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- SpaceX’s Demo Mission-1 Crew Dragon seen preparing for vacuum tests at a NASA-run facility, June 2018. (SpaceX)
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- A Falcon 9 fairing during encapsulation, when a launch payload is sealed inside the fairing’s two halves. This small satellite is NASA’s TESS, launched in April 2018. (NASA)
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- A combination of scientific satellites and five Iridium NEXT communications satellites preparing for launch in May 2018. (NASA)
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- Telesat’s SSL-built Telstar 19V conducts testing in an anechoic chamber before launch, currently NET July 19. (SSL)
Speaking of that activity, SpaceX is scheduled to begin its H2 2018 manifest push with as many as six Falcon 9 launches (five with Block 5 boosters) over the next ~60 days. Barring an abrupt increase in rocket booster production speeds, sources have confirmed that those 2-3 summer months will likely also feature one of the first rapid Falcon 9 Block 5 reuses, potentially seeing one of SpaceX’s highly-reusable rockets complete two orbital launches in approximately one month (30-50 days). That will, of course, depend upon both customer agreeability and the availability of rockets and launch facilities, but the goal of a rapid Block 5 reuse before summer’s end still stands, at least for now.
Up next is CRS-15, which will see the last orbital Block 4 Falcon 9 launch a flight-proven Cargo Dragon to the ISS with several thousand pounds of supplies in tow, with liftoff scheduled for NET 5:42 am EDT, June 29.
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West Coast photographers.
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News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
