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SpaceX backup Starship reaches full height after nosecone installation
SpaceX has installed another Starship’s nosecone, all but completing the second full-size prototype a matter of days before the first fully-assembled Starship’s risky launch debut.
Over the last two months, SpaceX has effectively put Starship number 8 (SN8) through an almost nonstop series of tests, completing at least four separate cryogenic proof tests, four Raptor engine static fires, and much more. The company’s South Texas team have also dodged an array of technical bugs; installed, plumbed, and wired what amounts to ~40% of Starship (the nose section) while fully exposed to the coastal elements; and even narrowly avoided a potentially catastrophic failure.
In spite of the many hurdles thrown up and delays resultant, CEO Elon Musk announced earlier this week that Starship SN8 is scheduled to attempt its 15-kilometer (~50,000 ft) launch debut as early as Monday, November 30th. Musk, however, does not see success as the most probable outcome.
Why, then, push to launch Starship SN8 when, in Musk’s own words, the probability of success is as low as “33%”? As previously discussed many times in the history of Teslarati’s BFR and Starship coverage, SpaceX’s attitude towards technology development is (unfortunately) relatively unique in the aerospace industry. While once a backbone of major parts of NASA’s Apollo Program moonshot, modern aerospace companies simply do not take risks, instead choosing a systems engineering methodology and waterfall-style development approach, attempting to understand and design out every single problem to ensure success on the first try.
The result: extremely predictable, conservative solutions that take huge sums of money and time to field but yield excellent reliability and all but guarantee moderate success. SpaceX, on the other hand, borrows from early US and German rocket groups and, more recently, software companies to end up with a development approach that prioritizes efficiency, speed, and extensive testing, forever pushing the envelope and thus continually improving whatever is built.
In the early stages of any program, the results of that approach can look extremely unusual and rudimentary without context (i.e. Starhopper, above), but building and testing a minimum viable product or prototype is a very intentional foundation. Particularly at the start, those minimal prototypes are extremely cheap and almost singularly focused on narrowing a vast range of design options to something more palatable. As those prototypes rapidly teach their builders what the right and wrong questions and design decisions are, more focused and refined prototypes are simultaneously built and tested.
Done well, the agile approach is often quite similar to evolution, where prototype failures inform necessary design changes and killing off dead-end strategies, designs, and assumptions before they can be built upon. In many cases, compared to cautious waterfall-style development, it will even produce results that are both better, cheaper, and faster to realize. SpaceX’s Starship program is perhaps the most visible example in history, made all the more interesting and controversial by the fact that it’s still somewhere in between its early, chaotic development phase and a clear path to a viable product.
On the build side of things, SpaceX has created a truly incredible ad hoc factory from next to nothing, succeeding to the point that the company is now arguably testing and pushing the envelope too slowly. As of November 2020, no fewer than eight full-size Starships and the first Super Heavy booster prototype are visibly under construction. Most recently, Starship SN9 was stacked to its full height, kicking off nosecone installation while still at the build site (unlike SN8). SN10’s completed tank section is likely ready to begin flap installation within the next few days, while Starship SN11 is perhaps a week or two behind that. Additionally, large tank sections of Starships SN12, SN13, SN14, SN15, and (most likely) SN16 are already completed and have all been spotted in the last few weeks.
Some ~90% of the above work was likely started after Starship SN8 first left the factory and rolled to the launch pad on September 26th. In many regards, SN8 has been the first to reach multiple major milestones, largely explaining the relatively plodding pace of its test program compared to SN4, SN5, and SN6.
Ultimately, SN9’s imminent completion – effectively a superior, more refined copy of SN8 – means that Starship SN8’s utility to SpaceX is rapidly deteriorating. The company would almost assuredly never skip an opportunity to learn, meaning that there’s no plausible future in which SN8 testing doesn’t continue, but that doesn’t mean that SpaceX can’t turn its risk tolerance to 11. In essence, accept a 67% (or higher) chance of Starship SN8’s violent destruction but learn as much as possible in the process. As long as good data is gathered, SN8’s launch debut will be a success for Starship whether the rocket lands in one or several pieces.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
