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SpaceX competitor Blue Origin completes first suborbital launch in 10 months

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Prospective SpaceX competitor Blue Origin has completed a suborbital launch of its reusable New Shepard rocket for the first time in 10 months.

Originally designed to help usher in a new wave of space tourism as early as 2017, the tourist launch debut of the New Shepard rocket – alongside fellow tourism company Virgin Galactic’s SpaceShipTwo – appears destined to forever be “a couple flights” away.

Essentially the same diameter as SpaceX’s Falcon 9 rocket, New Shepard measures ~3.6m (~12 ft) wide, ~15m (~50 ft) tall, and likely weighs around 35 metric tons (~75,000 lb) at liftoff. The small rocket booster is powered by one liquid hydrogen and oxygen (hydrolox) BE-3 engine capable of producing ~500 kN (110,000 lbf) of thrust and is designed for what Blue Origin calls “operational reuse”.

In practice, Blue Origin has only built four New Shepards in ~6 years and has never flown the same booster twice in less than ~60 days, despite an effectively blank-check budget from owner Jeff Bezos since the company’s founding in 2000.

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Falcon 9’s first stage is some three times taller, 13 times heavier, and 13 times more powerful than New Shepard and still routinely flies higher and faster in support of orbital-class missions. (SpaceX)

It’s truly difficult to fathom why, if New Shepard is capable of semi-rapid reuse, Blue Origin has only launched the small rocket an average of once every six months in the last four years. If the company genuinely wants to routinely launch space tourists above the Karman Line (100 km), actually demonstrating safety with as many consecutively successful launches as possible is a no-brainer given an effectively unlimited budget and schedule.

Put a different way, Blue Origin was technically founded two years before SpaceX. In the 6-7 years since Bezos’ space startup began building the first New Shepard, the company has built just four vehicles total, one of which was destroyed when it failed its first landing attempt. In that same timeframe, SpaceX has built ~50 Falcon 9 and Falcon Heavy boosters and completed 83 successful launches, only one of which was intentional suborbital.

In the ten months it has taken Blue Origin to complete two suborbital launches of the same New Shepard 3 booster, SpaceX has completed 18 Falcon 9 launches, orbited more than 600 self-built Starlink satellites, become the first private company in history to launch astronauts into orbit, shipped the first upgraded Cargo Dragon spacecraft to Florida, landed a booster after a satellite launch for the US military, beat NASA’s Space Shuttle to make Falcon 9 the world’s most rapidly reusable rocket, completed six orbital-class launches with the same Falcon booster, performed two successful Starship hop tests, crushed a decades-old world record with a Raptor engine, and much, much more.

ULA’s Vulcan, Blue Origin’s New Glenn, and SpaceX’s Starship. (ULA/Blue Origin/SpaceX)
New Glenn is a massive reusable rocket that will stand ~82m (270 ft) tall and be able to launch up to 45 metric tons (100,000 lb) to low Earth orbit (LEO). (Blue Origin)
New Glenn is a massive reusable rocket that will stand ~82m (270 ft) tall and be able to launch up to 45 metric tons (100,000 lb) to low Earth orbit (LEO). (Blue Origin)

While Blue Origin is technically working on New Glenn – a massive orbital-class reusable rocket with performance similar to Falcon Heavy – and the powerful BE-4 engine, mean to power both New Glenn and ULA’s new Vulcan rocket, both appear to be in the throes of technical difficulties and delays. During Blue Origin’s official New Shepard Flight 13 (NS-13) webcast, the company didn’t mention either program once.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Robotaxi gets a small but significant change

In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.

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Credit: David Moss | X

In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.

Last week in downtown Austin, sharp-eyed observers spotted a subtle but telling evolution on the Cybercab: a new “ROBOTAXI” logo graphic now graces the vehicle’s doors at Tesla’s Autonomy Popup.

What looks at first glance like a minor stylistic choice is, in fact, a deliberate rebranding move that hints at how the company envisions its robotaxi fleet fitting into everyday life.

The updated lettering is bold, graffiti-inspired, and unapologetically street-smart. Rendered in black with dripping white accents and a glowing yellow outline, the font evokes urban energy and playful irreverence.

Gone is the sleek, minimalist typography that defined earlier Cybercab prototypes. In its place is something more human, almost rebellious.

The new logo pops against the Cybercab’s smooth, metallic body, turning the autonomous pod into a rolling piece of public art rather than just another futuristic taxi.

Designers know that fonts are silent brand ambassadors. They shape perception before a single ride is taken. Tesla’s classic sans-serif aesthetic screams precision engineering and Silicon Valley cool.

The new Robotaxi script leans into accessibility and fun, suggesting the vehicle is approachable, not intimidating. For a product meant to ferry strangers through city streets 24/7, that matters. It signals that the robotaxi isn’t reserved for tech elites; it’s for everyone.

Tesla Cybercab spotted next to Model Y shows size comparison

The timing is no accident. With regulatory approvals for unsupervised autonomy advancing and Tesla preparing to scale Cybercab production, the company is shifting from prototype showcase to fleet deployment.

A fresh logo helps differentiate the vehicles visually in dense urban environments—crucial for rider recognition and brand recall. It also aligns with Elon Musk’s long-standing ethos: make the future feel exciting, not sterile.

Small changes like this often foreshadow a larger strategy. Tesla has always obsessed over details—door handles, screen interfaces, even the curvature of a steering wheel.

Updating the Robotaxi font reflects the same meticulous care now applied to consumer-facing autonomy. It’s not just paint on metal; it’s a statement that the ride of the future should feel personal, memorable, and undeniably cool.

In an industry racing toward self-driving fleets, Tesla’s willingness to evolve even the smallest visual cues shows confidence. A font won’t launch the robotaxi network, but it might just help millions climb aboard with a smile.

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Tesla makes latest announcement on Model S and Model X

The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.

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Credit: Tesla

Tesla has officially begun winding down production of its flagship Model S and Model X in the United States, notifying owners via email that the long-running models will soon reach the end of the line.

The email, sent to U.S. customers on March 27, opens with gratitude. “Model S and Model X marked the beginning of the world’s transition to electric transportation,” it reads. “These vehicles also made it possible for Tesla to develop the technology that would move our world toward autonomy.”

Tesla officially begins sunset of Model S and Model X

It then delivers the news directly: “As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to bring home a new Model S or Model X, order yours soon from our limited inventory.”

The message closes with a simple thank-you: “Thank you for being part of our journey.”

The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.

The move frees factory floor space at Fremont, California, for next-generation manufacturing, including Optimus humanoid robots and the upcoming Robotaxi platform.

Introduced in 2012 and 2015, respectively, the Model S and Model X were Tesla’s original halo cars. They proved EVs could outperform gasoline luxury vehicles in acceleration, range, and tech features while pioneering over-the-air updates and early autonomy hardware.

Although they never matched the volume of the Model 3 and Model Y, their engineering breakthroughs laid the foundation for the company’s current lineup and full self-driving development.

Early adopters highlighted how the cars convinced them to invest in Tesla stock and the EV movement. Some U.S. owners who had not yet received the note voiced mild frustration, and international customers confirmed the outreach remains U.S.-only for now.

Tesla has not detailed an exact final production date beyond the Q2 2026 target or confirmed immediate replacements. Speculation continues about a possible Cybertruck-derived SUV, but the company’s public focus has shifted squarely to autonomy and robotics.

For buyers still interested in the S or X, the window is closing. Inventory is described as limited, and Tesla’s Korean division has already set a March 31 cutoff for new orders in that market. The email serves as both a farewell and final sales push, an elegant close to a chapter that helped define modern electric driving.

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Tesla drives drunk owner while he naps, Police still arrest him on DUI

A Vacaville man let his Tesla drive while he napped, but police had other ideas.

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Tesla drives drunk owner, Police arrest on DUI [Credit: Vacaville Police via Facebook]

A Northern California man found a creative solution to drunk driving this week by letting his Tesla drive him around while he took a booze snooze. Police in Vacaville arrested a man on a DUI charge after he was found, what appears to be, completely passed out behind the wheel of a Tesla Model Y, which was safely self-navigating the owner through busy streets. The man’s passenger seat told the rest of the story, with a four-pack of Sutter Home wine bottles and a box of Round Table pizza clearly visible.

According to the Vacaville Police Department, as posted through their Facebook page, a concerned community member spotted the very relaxed driver, stayed on the line with dispatch, and guided officers to the intersection of Elmira Road and Shasta Drive where they stopped the vehicle. Alcohol and marijuana were confirmed. No medical emergency, and what appears to be just an extremely committed drunken nap.

The Vacaville Police noted that California permits drivers to use assistive driving features like Tesla’s FSD, but the law still requires them to be “conscious, alert, and not under the influence while operating them.” The post drew some humorous reactions in the comments section, with one commenter piping in, “That time when his vehicle had more situational awareness than he did.” Another commenter chimed in, “Sutter all the way home….”

Tesla Full Self-Driving v14.2.1 texting and driving: we tested it

The incident lands in an interesting moment for Tesla. Elon Musk caused his own stir in December 2025 when he responded to a user question about whether FSD v14.2.1 allowed texting behind the wheel with a simple “Depending on context of surrounding traffic, yes.” He had earlier told investors that drivers turning off autopilot to check texts while steering with their knees was “significantly less safe” than simply letting FSD run, which he called “kind of the killer app.” Neither statement included anything about Sutter Home wine being part of the equation.

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