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SpaceX Crew Dragon capsule christened ahead of operational astronaut launch debut
The long-standing tradition of astronauts naming the spacecraft that transports them safely to and from space continues ahead of SpaceX’s next crewed flight to the International Space Station (ISS).
Shortly after safely arriving in low Earth orbit during SpaceX’s Crew Dragon Demo-2 mission to the ISS under NASA’s Commercial Crew Program, NASA astronauts Bob Behnken and Doug Hurley revealed “Endeavour” to be the chosen name of their SpaceX Crew Dragon capsule. Prior to being named by its crew, the capsule had only been referred to by its internal build number, C206. The next Crew Dragon Capsule to visit the ISS, the Crew-1 mission C207 capsule, has been given the same treatment. Until now.
On Tuesday, September 29, during a full day of Crew-1 pre-mission media briefings, NASA astronaut and Commander of the Crew-1 mission, Mike Hopkins, revealed that “the Crew-1 Dragon capsule number 207 will henceforth be known by the call sign: Resilience.”
Hopkins explained that “I think all of us can agree that 2020 has been a challenging year; global pandemic, economic hardship, civil unrest, isolation. The name Resilience is really an honor of the SpaceX and the NASA teams.” He went on further to explain that the name was also chosen as a nod to all of those that have endured the difficulties, but continued to support the mission, “our families, our colleagues, our fellow citizens, our international partners, our leaders that have all showed those same characteristics through these difficult times.”
What’s in a name?
The naming of crewed spacecraft is a tradition that extends all the way back to NASA’s Mercury program. Alan Shepard, the first American in space in 1961, designated his spacecraft “Freedom 7” before its debut flight.
More notable names arose during NASA’s Apollo era of lunar exploration. With two spacecraft required for the missions to the Moon – a command module and a lunar lander – monikers were needed to distinguish between the two vehicles during radio communication. “Charlie Brown” and “Snoopy” were chosen for the spacecraft of the Apollo 10 mission. The characters of Charles Schultz’s “Peanuts” have since become synonymous with NASA.
In observance of the 50th anniversary of Apollo 10, an inflatable Snoopy balloon dressed in an orange astronaut suit premiered during the 2019 Macy’s Thanksgiving Day Parade in New York. It was a reoccurrence of the astronaut Snoopy balloon that originally debuted in 1969 celebrating Neil Armstrong and Buzz Aldrin’s famous walk on the Moon during NASA’s Apollo 11 mission.
New era of spaceflight, same traditions
Hurley and Behnken designated “Endeavour” for their dragonship as a way of honoring those before them. Both Behnken and Hurley both flew to the ISS for the first time as NASA astronauts on NASA’s space shuttle Endeavour.
After the tragic loss NASA’s space shuttle “Challenger” in 1986, NASA returned to flight with the newly christened space shuttle “Endeavour” in 1992. The name was chosen to fit in-family with the other space shuttle names designated after famous historical ships that set sail to explore the great unknown. Endeavour was named after a British Royal Navy research vessel designated for the lands of Australia and New Zealand in 1768.
The command module of Apollo 15 also shares the name. Commander David Scott once explained that the named “Endeavour” was chosen to recognize the heavy scientific emphasis of the Apollo 15 mission mirroring that of the British Royal Navy research vessel of the same name.
It seemed only fitting that the first crewed vehicle to return humans to the ISS from American soil after an absence of nine years receive the honorary name “Endeavour” as well.
Although the tradition of naming the spacecraft remains, the inspiration for those names has shifted. Dragonship “Resilience” is not the only spacecraft to launch from Earth in 2020 with a name defined by a characteristic. NASA’s Perseverance Mars rover launched earlier this year on its way to the Red Planet.
The name option of Perseverance was submitted, along with 28,000 other essay submissions, to be voted on by the general population. Perseverance was chosen by seventh-grader Alexander Mather. He believed the name fit in-family with the other Mars rovers currently occupying the Red Planet and that it was one of the most important characteristics missing from the line up of other inspirational names such as Sojourner, Spirit, Opportunity, and InSight.
When Mather submitted the name, he believed it to represent a quality possessed by humans. Throughout the year 2020, the definition of the name evolved to represent the wilfulness of human nature to endure and overcome the tumultuous year of 2020. As Mather explained “we, not as a nation, but as humans will not give up. The human race will always persevere into the future.”
Dragonship “Resilience” is sure to inspire just as many as its many predecessors. “Resilience” will be the very first spacecraft to complete an operational crewed mission to the ISS for NASA’s Commerical Crew Program. It will carry NASA astronauts Mike Hopkins, Victor Glover, and Shannon Walker along with Japan Aerospace Exploration astronaut Sôichi Noguchi to the ISS. Barring any further delays, the Crew-1 “Resilience” Dragon capsule is slated to blast off atop of a SpaceX Falcon 9 at 2:40 am (0640 UTC) from LC-39A at Kennedy Space Center, FL on October 31, 2020.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
