

News
SpaceX competitor ULA CEO still questions the economic value of reusable rockets
SpaceX has made a name for itself for being one of the only private space companies today to deploy a fleet of rockets that are capable of being reused for multiple missions. Elon Musk has sworn by the economics of rocket reusability, and this is shown by SpaceX’s launch prices compared to competitors that use expendable rockets. Yet for Tory Bruno, the CEO of ULA, the economic sense behind reusable rockets like the Falcon 9 is still questionable.
Interestingly enough, the ULA is poised to use Blue Origin’s BE-4 engines for the first stage of its expendable Vulcan rocket. Like SpaceX, Blue Origin’s vision of spaceflight involves rockets that can be reused multiple times before they are retired. ULA, for its part, notes that it may decide to recover and reuse the Vulcan’s BE-4 engines down the road, using a system that disengages the units after launch and having them fall back through the atmosphere while being protected by an inflatable hypersonic shield.
A helicopter would then be positioned to catch the engine section midair while it makes its descent. ULA has come up with a noteworthy name for this system: the Sensible Modular Autonomous Return Technology, or SMART approach. In a statement to Aviation Week, ULA CEO Tory Bruno explained the strategy behind the company’s SMART strategy.
“It does not impact, in any significant way, the overall performance of the launch vehicle because you don’t have to save fuel to fly home with. You still get to burn up all your fuel, separate your engine, which is the most expensive piece, and recover it,” Bruno said.
Elaborating further, the ULA CEO mentioned that ultimately, he believes that the economics of reusable rockets is still up for question. Bruno argued that it is still difficult to ensure that using reusable rockets instead of expendable machines actually saves money.
“We have not really changed our assessment over the last couple of years because we have yet to see the other forms of reusability—flyback or propulsive return to Earth—demonstrate economic sustainability on a recurring basis. It’s pretty darn hard to make that actually save money… We’ve seen nothing yet that changes our analysis on that,” the ULA CEO said.
The ULA CEO’s points about the possible lack of savings on reusable rockets put him in stark contrast with other noteworthy leaders in the space industry. Apart from SpaceX CEO Elon Musk, fellow billionaire Jeff Bezos of Blue Origin is also intently focused on using reusable rockets. Even Rocket Lab CEO Peter Beck, whose company designs and launches small rockets, has embraced the idea of reusing previously-flown boosters.
In a statement in August 2019, for example, Beck noted that he actually had to “eat his hat” when it came to reusing his company’s rockets. “For a long time, I said we weren’t going to do reusability. This is one of those occasions where I have to eat my hat,” the Rocket Lab CEO said.
That being said, the fact that the ULA CEO is considering reusing the Vulcan’s BE-4 engines may be considered as a small win for reusable rockets. Perhaps in the near future, Bruno would see exactly why SpaceX has grown so much over the years, and why the company is practically launching its Starlink satellite internet system at a minimal cost.
“We view (rocket reuse) as sort of a journey. We’re going to start with the engines because we’re pretty sure we can save money with that and pass those savings on right away. As we learn more by doing, we’ll continue to assess other valuable parts of the rocket, and we may discover that we can do that there as well.
“There is one funny thing about reusability. As you make your rocket less expensive, and you make parts of your rocket less expensive, it’s harder to close a business case on reuse because the thing you’re recovering isn’t as valuable. There’s a balance there,” Bruno said.
Investor's Corner
Tesla (TSLA) Q2 2025 earnings call: What investors want to know

Tesla (NASDAQ:TSLA) is set to report its second-quarter 2025 financial results on Wednesday, July 23, after markets close. With this in mind, Tesla investors have aggregated their top questions for the company at its upcoming Q&A session.
The upcoming earnings report follows a mixed delivery quarter. Tesla produced over 410,000 vehicles and delivered more than 384,000 units globally. In the energy segment, Tesla deployed 9.6 GWh of storage products, continuing momentum for its Megapack business. Tesla’s vehicle sales are currently down year-over-year, though a good part of this was due to the Model Y changeover in the first quarter.
Following are Tesla investors’ top questions for management, as aggregated in Say.
- Can you give us some insight (into) how robotaxis have been performing so far and what rate you expect to expand in terms of vehicles, geofence, cities, and supervisors?
- What are the key technical and regulatory hurdles still remaining for unsupervised FSD to be available for personal use? Timeline?
- What specific factory tasks is Optimus currently performing, and what is the expected timeline for scaling production to enable external sales? How does Tesla envision Optimus contributing to revenue in the next 2–3 years?
- Can you provide an update on the development and production timeline for Tesla’s more affordable models? How will these models balance cost reduction with profitability, and what impact do you expect on demand in the current economic climate?
- When do you anticipate customer vehicles to receive unsupervised FSD?
- Are there any news for HW3 users getting retrofits or upgrades? Will they get HW4 or some future version of HW5?
- Have any meaningful Optimus milestones changed for this year or next, and will thousands of Optimus be performing tasks in Tesla factories by year-end?
- Will there be a new AI day to explain the advancements the Autopilot, Optimus, and Dojo/chip teams have made over the past several years? We still do not know much about HW4.
- Cybertruck ramp is now a year in, but sales have lagged other models. How are you thinking through boosting sales of such an incredible product?
- When will there be a new CEO compensation package presented and considered for the next stage of the company’s growth?
Tesla will release its Q2 update letter on its Investor Relations website after markets close on Wednesday. A live Q&A webcast with management will then follow at 4:30 p.m. CT (5:30 p.m. ET) to discuss the company’s performance and outlook.
News
Tesla Model Y becomes dual champ in China’s vehicle sales rankings
The Model Y’s recent accomplishments suggest that Tesla really has created something special with the all-electric crossover.

The Tesla Model Y was recently deemed a double champion in China, with the all-electric crossover topping two notable sales charts in the country’s automotive sector.
The Model Y’s recent accomplishments suggest that Tesla really has created something special with the all-electric crossover, as it has continued to outsell even vehicles that are newer and more affordable.
Tesla China’s announcement
In a post on Weibo, Tesla China VP Grace Tao highlighted that the Model Y topped China’s sales of SUVs, as well as vehicles that are priced in the 200,000-400,000 yuan range. This is quite remarkable, as the Model Y is one of the more costly entries in both lists. She also invited everyone to try out the vehicle for themselves. “You will know the champion strength after a try,” the Tesla VP wrote.
For the first half of the year, the Tesla Model Y sold 171,491 units domestically in China. This number was enough to make it the country’s best-selling SUV and vehicle priced in the 200,000-400,000 yuan range, but it could still easily be higher in the second half of 2025.
This was because Tesla initiated a changeover in Gigafactory Shanghai to shift the facility’s Model Y line to the vehicle’s new iteration. Had Tesla sold the Model Y in full force during the first half of 2025 in China, the vehicle’s domestic sales figures would have been even more impressive.
Model Y L coming
Tesla China’s Model Y sales could see a notable boost in the second half of the year due to the addition of the Model Y L, an extended wheelbase version of the all-electric crossover. Tesla is yet to announce the details for the Model Y L, though the vehicle was listed in the MIIT regulatory catalog as a six-seater. This is game-changing, as the Model Y’s previous seven-seat configurations have caught criticism for being far too cramped and unusable for adults.
With the six-seat Model Y in the company’s lineup, Tesla would be able to compete with popular vehicles from rivals like BYD, which have made it a point to release spacious three-row vehicles that are designed to carry the whole family. Provided that the Model Y L is priced correctly, it could very well raise Tesla’s vehicle sales this year.
Investor's Corner
Tesla still poised to earn $3B in ZEV credits this year: Piper Sandler
Piper Sandler analyst Alex Potter maintained his $400 per share price target on TSLA stock.

Tesla (NASDAQ:TSLA) is still poised to earn about $3 billion in zero-emission vehicle (ZEV) credits this year despite growing concerns over policy shifts under United States President Donald Trump. This is, at least, according to Piper Sandler analyst Alex Potter, who maintained his $400 per share price target and “Overweight” rating on TSLA stock.
Tesla’s ZEV credit revenue
In a recent investor note, Potter acknowledged that Trump’s efforts to undo EV-related incentives could impact Tesla’s ZEV credit income. The analyst noted that these effects would likely not be too drastic, however, even if ZEV credits provide Tesla’s finances with a substantial boost. Last year, Tesla earned about $3.5 billion from regulatory credits, equal to nearly 100% of the company’s FY24 free cash flow, as noted in a Benzinga report.
Potter estimated that the impact of potential regulatory reversals from the Trump administration will likely not be immediate. “Tesla will still book around $3B in credits this year, followed by $2.3B in 2026,” the Piper Sandler analyst wrote.
Considering his reiterated $400 price target for Tesla stock, Potter seems to be expecting an upside of over 20% for the electric vehicle maker. It should be noted, however, that Tesla is a volatile stock by nature, so huge swings in stock price may happen even without material developments from the company.
Robotaxi developments
The Piper Sandler analyst also highlighted the progress of Tesla’s Full Self-Driving (FSD) program and Robotaxi developments as potential offsets to regulatory headwinds. Potter pointed to expanding operations in Austin and Tesla’s push to launch Robotaxi services in Phoenix and the Bay Area, pending regulatory approval.
“In our view, these favorable FSD-related developments are likely to overshadow any/all negative commentary arising from lower 2025/2026 estimates,” the analyst wrote.
In addition to rescinding ZEV programs, the Trump administration has proposed ending the $7,500 federal EV credit by September 2025 and rolling back Corporate Average Fuel Economy (CAFE) standards.
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