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SpaceX Falcon 9 Block 5 rocket’s drone ship return captured in stunning detail [gallery]

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Teslarati photographer Pauline Acalin has captured SpaceX’s first West Coast Falcon 9 Block 5 booster recovery in the best detail yet seen of the rocket upgrade, well-worn after its first successful launch of Iridium NEXT-7, July 25.

Iridium-7 marked a number of important debuts for SpaceX: Falcon 9 Block 5 (Booster 1048, in this case) completed its first West Coast launch from SpaceX’s Vandenberg pad, drone ship Just Read The Instructions’ (JRTI) first rocket recovery attempt and success in nearly ten months, and recovery vessel Mr Steven’s first (albeit unsuccessful) attempt at catching a Falcon fairing with a dramatically enlarged net and arms.

Although inclement wind conditions foiled Mr Steven’s fairing catch effort and put pressure on Falcon 9 B1048’s journey to JRTI, Iridium-7 was flawlessly placed in orbit and Falcon 9 managed a slightly off-center but still thoroughly successful landing on the drone ship off the coast of California. With that launch and land debut on the West Coast and a second successful East Coast launch of a Block 5 rocket to the East just a few days prior, SpaceX has effectively demonstrated the basic functionality and reliability of the upgrade’s many far-reaching changes to the underlying Falcon 9 architecture.

Just Read The Instructions recovers a rocket

After nearly ten months largely spent berthed at SpaceX’s original Port of San Pedro dock space, drone ship JRTI has at long last returned to sea and successfully recovered a Falcon 9 booster, this time marking the West Coast launch and landing debut of the Block 5 rocket. Photos of the drone ship and rocket’s return to port were some of the best ever seen, thanks largely to the port’s layout and narrow mouth, which allowed Teslarati photographer Pauline Acalin to put giant telephoto lenses and a unique top-down perspective to good use.

Iridium NEXT-7 thankfully brought an end to the understandable but still-painful practice of intentionally expending twice-flown Falcon 9 boosters in the ocean after launch. Thanks to Iridium-7’s new Block 5 booster, B1048, expending the rocket was out of the question, as it likely will be for most Block 5 launches in the future. A combination of several expendable missions and an unfortunate duo of recovery anomalies (a small fire after Koreasat 5A and the Falcon Heavy center core landing failure) led to JRTI sitting on the sidelines since October 2017, as a considerable subset of its critical thruster hardware had to be stripped in order to keep East Coast sister ship Of Course I Still Love You (OCISLY) operational for a handful of attempts in 2018.

Many of the months JRTI spent at berth were thus without the pod thrusters the drone ship needs to keep itself at the proper landing point once at sea. Still, JRTI departed the port with a full complement of four blue thrusters on the evening of July 22 and had a highly successful return-to-action. Sadly, it’s unclear how much SpaceX will need the vessel within just a month or two from today – after the final Iridium launch (NEXT-8) in November or December, perhaps all of SpaceX’s future Vandenberg launches will be lofting lightweight payloads that should allow the company to rely almost entirely on its brand-new rocket landing zone – conveniently colocated barely 1000 feet from the pad – for CA rocket recoveries.

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F9 Block 5 shows off its upgraded exterior

Falcon 9 Block 5 booster (B1048) arrived at Port of Los Angeles on July 27 after landing at sea aboard drone ship JRTI. Photos captured by Pauline arguably show the best details yet seen of the rocket upgrade, ranging from titanium grid fins to extraordinary shots of its sooty-but-still-sorta-shiny Merlin 1D engines.

 

Myriad others provide an amazing sense of place with SpaceX technicians conducting thorough post-landing checkouts, carefully documenting the booster’s condition, and generally wrenching on a massive, orbital-class rocket that completed a suborbital jaunt to space just days prior.

Of particular note are detailed views of the silky black “highly flame-resistant felt” now covering Falcon 9’s interstage (the top segment), landing legs, octaweb section, and raceways (the black lines traveling up and down the rocket). Compared to beat-up, older Falcon 9s, B1048’s shielded components look barely worse for wear, and it would genuinely be difficult to determine if the rocket had flown before without the telltale soot fingerprint present after every Falcon 9 recovery.

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The only mystery that still remains is what exactly Falcon 9 Block 5’s octaweb heat-shielding looks like, reportedly one of the most critical and research-intensive upgrades necessary for true rapid reusability and reliability through many, many flights. Now built largely of titanium bolted to the octaweb, among a number of other extremely heat-tolerant metals and materials and even active water-cooling in spots, the new heat-shield was designed to carry the brunt of the reentry heating Falcon 9 experiences with ease.

Perhaps we’ll get a glimpse of that yet-unseen heat-shield over the next few weeks and months. Many, many more launches to come, so stay tuned!


For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

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“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

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However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

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Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

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CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

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The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

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These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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