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SpaceX’s Falcon 9 may soon have company as Rocket Lab reveals plans for Electron rocket reuse
The most prominent launcher of small carbon composite rockets, Rocket Lab, announced plans on Tuesday to recover the first stage of their Electron rocket and eventually reuse the boosters on future launches.
In short, CEO Peter Beck very humbly stated that he would have to eat his hat during the ~30-minute presentation, owing to the fact that he has vocally and repeatedly stated that Rocket Lab would never attempt to reuse Electron. If Rocket Lab makes it happen, the California and New Zealand-based startup will become the second entity on Earth (public or private) to reuse the boost stage of an orbital-class rocket, following SpaceX’s spectacularly successful program of Falcon 9 (and Heavy) recovery and reuse.
What is Rocket Lab?
Rocket Lab – headquartered in Huntington Beach, California – is unique among launch providers because they specialize in constructing and launching small carbon composite rockets that launch from the gorgeous Launch Complex 1 (LC-1) in Mahia, New Zealand. Their production facilities are located in Auckland, New Zealand, where they not only produce their own rockets but also 3D print Rutherford engines, the only orbital-class engine on Earth with an electric turbopump.
Electron’s 1.2-meter (4 ft) diameter body is built out of a super durable, lightweight carbon composite material that relies on custom Rocket Lab-developed coatings and techniques to function as a cryogenic propellant tank. It is powered by 9 liquid kerosene and oxygen (kerolox) Rutherford engines that rely on a unique electric propulsion cycle. The engine is also the only fully 3D-printed orbital-class rocket engine on Earth, with all primary components 3D-printed in-house at Rocket Lab’s Huntington Beach, CA headquarters. Pushed to the limits, a complete Rutherford engine can be printed and assembled in as few as 24 hours.
Currently, Rocket Lab is producing an Electron booster every 20-30 days and flies about once a month out of New Zealand. Since the first operational flight at the end of 2018 Rocket Lab has supported both commercial and government payloads. With a new launch complex (LC-2) coming online in Wallops, Virgina by the end of this year, they look to increase launch frequency, but also widen its market of customers. According to CEO Peter Beck, booster reuse could be a boon for Electron’s launch cadence.
“Electron, but reusable.”
In the world of aerospace, SpaceX is effectively the only private spaceflight company (or entity of any kind) able to launch, land, and reuse orbital-class rockets, although other companies and space agencies have also begun to seriously pursue similar capabilities. Rocket Lab’s announcement certainly brings newfound interest to the private rocket launch community. Reuse of launch vehicle boosters – typically the largest and most expensive portion of any given rocket – is a fundamental multiplier for launch cadence and can theoretically decrease launch costs under the right conditions.
Rocket Lab hopes, more than anything, that recoverability will lead to an increase in their launch frequency and – at a minimum – a doubling of the functional production capacity of the company’s established Electron factory space. This will allow for more innovation and give the company more opportunities to “change the industry and, quite frankly, change the world,” according to founder and CEO Peter Beck.
Unlike like SpaceX’s Falcon 9, propulsive landing is not an option for the small Electron rocket. In fact, cost-effective recovery and reuse of vehicles as small as Electron was believed to be so difficult that Beck long believed (and openly stated) that Rocket Lab would never attempt the feat. Beck claims that in order to land a rocket on its end propulsively – by using engines to slow the booster while it hurdles back to Earth in the way the Falcon 9 booster does – would mean that their small rocket would have to scale up into the medium class of rockets. As Beck stated, “We’re not in the business of building medium-sized launch vehicles. We’re in the business of building small launch vehicles for dedicated customers to get to orbit frequently.”

The main concern that Rocket Lab faces with the daunting task of not using propulsion to land is counteracting the immense amount of energy that the Electron will encounter on its return trip through the atmosphere. In order to return the booster in any sort of reusable condition they will have to decrease the amount of energy that the rocket is encountering which presents in the forms of heat and pressure from ~8 times the speed of sound to around 0.01 times the speed of sound. This decrease also needs to occur in around 70 seconds during re-entry and according to Beck “that’s a really challenging thing to do.” Beck went on further to explain that this really converts into dissipating about 3.5 gigajoules of energy which is enough energy to power ~57,000 homes.
Breaking through “The Wall”
When re-entering the atmosphere the energy that any spacecraft endures creates shockwaves of plasma which must be diverted away in order to protect the integrity of the spacecraft. An example of this can be seen during the re-entry of a SpaceX fairing half. Beck explains that “the plasma around those shockwaves is equal to about half the temperature of the (surface of the) sun” which can reach temperatures as high as 6,000 degrees fahrenheit. It also endures aerodynamic pressure equal to that of three elephants stacked on top of the Electron, according to Beck. His team refers to these challenges as breaking through “The Wall.”Beck explains that they will attempt to solve these problems differently using passive measures and aerodynamic decelerators.
The Wall is something that Beck and his team have been trying to tackle for some time now. Since the Electron began operational flights at the end of 2018 data has been collected to inform the problem solving process. In total Electron has successfully completed 7 flights, with its 8th scheduled to occur within the coming days. Beck explains that flights 6 and 7 featured data collection done through 15,000 different collection channels on board of Electron. The upcoming eighth flight will feature an advanced data recording system nicknamed Brutus. This new recording system will accompany Electron on the descent, but will survive while the booster breaks up as usual. It will then be collected and the data will be evaluated and used to further inform the decision making process for how to best help Electron survive its fall back to Earth.
Catching rockets with helicopters
Once Rocket Lab breaks through The Wall and effectively returns Electron without harm, the booster will need to be collected before splashing down into corrosive saltwater. This was demonstrated to be done via helicopter which according to Beck is “super easy.”
An animation depicts a helicopter leaving a dedicated recovery vessel to capture the Electron booster after it deploys a parafoil and begins gliding. The helicopter will intercept the booster’s parachute using a hook and will then carry the booster back to the recovery vessel, where technicians will carefully secure it.
The entire goal of recovering a booster is to be able to reuse it quickly. Beck explains that since Electron is an “electric turbopump vehicle…in theory, we should be able to put it back on the pad, charge the batteries up, and go again.”
Although this goal is ambitious, it is one that – if achieved – will significantly impact the launch community in very positive ways. Not only will the option of rapid reusability open up, but so will opportunity for more agencies to engage in the world of satellite deployment. The Electron currently costs anywhere between $6.5 – 7 million per launch to fly. If the production cost of a new booster is removed space becomes attainable for many more customers.
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News
Chevy answers Tesla’s new ‘Standard’ offerings with an actually affordable EV

Chevy answered Tesla’s new Standard Model 3 and Model Y offerings with its second-generation Bolt EV, a car that actually appeals to those who were looking for affordability.
Earlier this week, Tesla unveiled the Model 3 and Model Y Standard, two stripped-down versions of the cars of the same name it already offers. The Long Range versions are now labeled as “Premium,” while the Performance configurations stand alone.
Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings
However, many people were sort of upset with what Tesla came to market with. For well over a year, it has been transparent that it was planning to develop affordable models, and this year, it was forced to take action to counter the loss of the $7,500 EV tax credit.
The Model 3 Standard starts at $36,990, while the Model Y Standard comes in at $39,990. While these are cheaper than the company’s Premium offerings, many fans said that Tesla missed the mark with the pricing, as these numbers are not necessarily “affordable.”
At the very least, they will likely miss the mark in helping Tesla regain annual growth rates for its deliveries. Tesla will likely rely on its “unboxed process,” which will be used to manufacture the Cybercab and potentially other affordable models in the future. These will be priced at below $30,000.
Other carmakers are making their moves and were able to undercut Tesla’s new Standard offerings, Chevrolet being one of them.
This week, the company launched its second-gen Bolt EV, which starts at just $28,995.
Here are the full specs:
- 65 kWh LFP battery
- 255 miles of range (EPA estimated)
- Native NACS port for Tesla Supercharger accessibility without an adapter
- Up to 150 kW charging speed
- Bidirectional power of 9.6 kW
- Front-Wheel-Drive
- 10-80% charging in just 26 minutes
- No Apple CarPlay or Android Auto
- SuperCruise capable
- 11.3″ touchscreen, 11″ digital gauge cluster
- 16 cubic feet of cargo capacity
- Other Trims
- RS – $32,000
- Base LT – $28,995
- Deliveries begin in early 2026
Let’s be frank: Tesla fans are unlikely to bat an eye at other OEM offerings. However, first-time EV buyers might be looking for something more price accessible, so vehicles under $30,000 are where they will look first, at least for most people.
If money isn’t an option, people will consider spending a minimum of $37,000 on a new vehicle, especially an EV, as a first-time owner.
The Bolt EV could be something that does well, especially considering its one of only a handful of EVs that are priced at around $30,000 brand new in the U.S.
The others are:
- Nissan Leaf S ($28,140)
- Mini Cooper SE ($30,900)
- Fiat 500e ($32,500)
While these cars are priced at around $30,000 and are affordable, they each offer minimal range ratings. The Nissan Leaf S and Fiat 500e have just 149 miles, while the Mini Cooper SE has 114 miles.
News
Tesla Model S makes TIME’s list of Best Inventions

Tesla’s flagship sedan, the Model S, has officially been named one of TIME Magazine’s Best Inventions of the 2000s. It joins its sibling, the Model 3, which made the list in 2017.
The Model S is among the most crucial developments in the automotive industry in the last century.
Just as the Ford Model T made its mark on passenger transportation, becoming the first combustion engine vehicle to be successfully developed and marketed at a time when horse and buggy were the preferred mode of transportation, the Model S revolutionized things a step further.
Although it was not the first EV to be developed, the Tesla Model S was the EV that put EVs on the map. In 2012, TIME recognized the Model S as a piece of technology that could truly transform the car industry.
The publication wrote:
“This electric four-door sedan has the lines of a Jaguar, the ability to zip for 265 miles (426 km) on one charge—that’s the equivalent of 89 m.p.g. (2.6 L/100 km)—and touchscreen controls for everything from GPS navigation to adjusting the suspension.”
Looking back, TIME was right on. The Tesla Model S was truly a marvel for its time, and it, along with the OG 2008 Roadster, can be seen as the first two EVs to push electrification to the mainstream.
As TIME described this year, the Model S “proved to be a game-changing experience for electric vehicles,” and it ended up truly catalyzing things for not only the industry, but Tesla as well.
The Model S acted as a fundraiser of sorts for future vehicles, just as the Model X did. They paved the way for the Model 3 and Model Y to be developed and offered by Tesla at a price point that was more acceptable and accessible to the masses.
The Current State of the Tesla Model S
The Model S contributes to a very small percentage of Tesla sales. The company groups the Model S with the Model X and Cybertruck in its quarterly releases.
Last year, that grouping sold 85,133 total units, a small percentage of the 1.789 million cars it delivered to customers in 2024.
Things looked to be changing for the Model S and the Model X this year, as Tesla teased some improvements to the two cars with a refresh. However, it was very underwhelming and only included very minor changes.
Lucid CEO shades Tesla Model S: “Nothing has changed in 12 years now”
It appeared as if Tesla was planning to sunset the two cars, and while it has not taken that stance yet, it seems more likely that the company will begin taking any potential options to heart.
CEO Elon Musk said a few years ago that the two cars were only produced due to “sentimental reasons.”
Investor's Corner
Tesla analysts are expecting the stock to go Plaid Mode soon

Tesla (NASDAQ: TSLA) has had a few weeks of overwhelmingly bullish events, and it is inciting several analysts to change their price targets as they expect the stock to potentially go Plaid Mode in the near future.
Over the past week, Tesla has not only posted record deliveries for a single quarter, but it has also rolled out its most robust Full Self-Driving (Supervised) update in a year. The new version is more capable than ever before.
Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive
However, these are not the only things moving the company’s overall consensus on Wall Street toward a more bullish tone. There are, in fact, several things that Tesla has in the works that are inciting stronger expectations from analysts in New York.
TD Cowen
TD Cowen increased its price target for Tesla shares from $374 to $509 and gave the stock a ‘Buy’ rating, based on several factors.
Initially, Tesla’s positive deliveries report for Q3 set a bullish tone, which TD Cowen objectively evaluated and recognized as a strong sign. Additionally, the company’s firm stance on ensuring CEO Elon Musk is paid is a positive, as it keeps him with Tesla for more time.
Elon Musk: Trillionaire Tesla pay package is about influence, not wealth
Musk, who achieved each of the tranches on his last pay package, could obtain the elusive title as the world’s first-ever trillionaire, granted he helps Tesla grow considerably over the next decade.
Stifel
Stifel also increased its price target on Tesla from $440 to $483, citing the improvements Tesla made with its Full Self-Driving suite.
The rollout of FSD v14.1 has been a major step forward for the company. Although it’s in its early stages, Musk has said there will be improved versions coming within the next two weeks.
Stifel raises Tesla price target by 9.8% over FSD, Robotaxi advancements
Analysts at the firm also believe the company has a chance to push an Unsupervised version of FSD by the end of the year, but this seems like it’s out of the question currently.
It broke down the company’s FSD suite as worth $213 per share, while Robotaxi and Optimus had a $140 per share and $29 per share analysis, respectively.
Stifel sees Tesla as a major player not only in the self-driving industry but also in AI as a whole, which is something Musk has truly pushed for this year.
UBS
While many firms believe the company is on its way to doing great things and that stock prices will rise from their current level of roughly $430, other firms see it differently.
UBS said it still holds its ‘Sell’ rating on Tesla shares, but it did increase its price target from $215 to $247.
It said this week in a note to investors that it adjusted higher because of the positive deliveries and its potential value with AI and autonomy. However, it also remains cautious on the stock, especially considering the risks in Q4, as nobody truly knows how deliveries will stack up.
In the last month, Tesla shares are up 24 percent.
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