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SpaceX’s Falcon 9 may soon have company as Rocket Lab reveals plans for Electron rocket reuse

Following in SpaceX's footsteps, Rocket Lab wants to become the second company in the world to reuse orbital-class rocket boosters. (USAF/Rocket Lab)

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The most prominent launcher of small carbon composite rockets, Rocket Lab, announced plans on Tuesday to recover the first stage of their Electron rocket and eventually reuse the boosters on future launches.

In short, CEO Peter Beck very humbly stated that he would have to eat his hat during the ~30-minute presentation, owing to the fact that he has vocally and repeatedly stated that Rocket Lab would never attempt to reuse Electron. If Rocket Lab makes it happen, the California and New Zealand-based startup will become the second entity on Earth (public or private) to reuse the boost stage of an orbital-class rocket, following SpaceX’s spectacularly successful program of Falcon 9 (and Heavy) recovery and reuse.

What is Rocket Lab?

Rocket Lab – headquartered in Huntington Beach, California – is unique among launch providers because they specialize in constructing and launching small carbon composite rockets that launch from the gorgeous Launch Complex 1 (LC-1) in Mahia, New Zealand. Their production facilities are located in Auckland, New Zealand, where they not only produce their own rockets but also 3D print Rutherford engines, the only orbital-class engine on Earth with an electric turbopump.

Electron Flight 6 stands vertical at Rocket Lab’s spectacular Launch Complex-1 (LC-1), located in Mahia, New Zealand. (Rocket Lab)

Electron’s 1.2-meter (4 ft) diameter body is built out of a super durable, lightweight carbon composite material that relies on custom Rocket Lab-developed coatings and techniques to function as a cryogenic propellant tank. It is powered by 9 liquid kerosene and oxygen (kerolox) Rutherford engines that rely on a unique electric propulsion cycle. The engine is also the only fully 3D-printed orbital-class rocket engine on Earth, with all primary components 3D-printed in-house at Rocket Lab’s Huntington Beach, CA headquarters. Pushed to the limits, a complete Rutherford engine can be printed and assembled in as few as 24 hours.

Currently, Rocket Lab is producing an Electron booster every 20-30 days and flies about once a month out of New Zealand. Since the first operational flight at the end of 2018 Rocket Lab has supported both commercial and government payloads. With a new launch complex (LC-2) coming online in Wallops, Virgina by the end of this year, they look to increase launch frequency, but also widen its market of customers. According to CEO Peter Beck, booster reuse could be a boon for Electron’s launch cadence.

A photo of Rocket Lab’s production facility located in Auckland, New Zealand shows multiple first stage Electron boosters during the production process. (Rocket Lab)

“Electron, but reusable.”

In the world of aerospace, SpaceX is effectively the only private spaceflight company (or entity of any kind) able to launch, land, and reuse orbital-class rockets, although other companies and space agencies have also begun to seriously pursue similar capabilities. Rocket Lab’s announcement certainly brings newfound interest to the private rocket launch community. Reuse of launch vehicle boosters – typically the largest and most expensive portion of any given rocket – is a fundamental multiplier for launch cadence and can theoretically decrease launch costs under the right conditions.

Rocket Lab hopes, more than anything, that recoverability will lead to an increase in their launch frequency and – at a minimum – a doubling of the functional production capacity of the company’s established Electron factory space. This will allow for more innovation and give the company more opportunities to “change the industry and, quite frankly, change the world,” according to founder and CEO Peter Beck.

Unlike like SpaceX’s Falcon 9, propulsive landing is not an option for the small Electron rocket. In fact, cost-effective recovery and reuse of vehicles as small as Electron was believed to be so difficult that Beck long believed (and openly stated) that Rocket Lab would never attempt the feat. Beck claims that in order to land a rocket on its end propulsively – by using engines to slow the booster while it hurdles back to Earth in the way the Falcon 9 booster does – would mean that their small rocket would have to scale up into the medium class of rockets. As Beck stated, “We’re not in the business of building medium-sized launch vehicles. We’re in the business of building small launch vehicles for dedicated customers to get to orbit frequently.” 

Electron is pictured here during its first three successful launches. (Rocket Lab)

The main concern that Rocket Lab faces with the daunting task of not using propulsion to land is counteracting the immense amount of energy that the Electron will encounter on its return trip through the atmosphere. In order to return the booster in any sort of reusable condition they will have to decrease the amount of energy that the rocket is encountering which presents in the forms of heat and pressure from ~8 times the speed of sound to around 0.01 times the speed of sound. This decrease also needs to occur in around 70 seconds during re-entry and according to Beck “that’s a really challenging thing to do.” Beck went on further to explain that this really converts into dissipating about 3.5 gigajoules of energy which is enough energy to power ~57,000 homes. 

Breaking through “The Wall”

When re-entering the atmosphere the energy that any spacecraft endures creates shockwaves of plasma which must be diverted away in order to protect the integrity of the spacecraft. An example of this can be seen during the re-entry of a SpaceX fairing half. Beck explains that “the plasma around those shockwaves is equal to about half the temperature of the (surface of the) sun” which can reach temperatures as high as 6,000 degrees fahrenheit. It also endures aerodynamic pressure equal to that of three elephants stacked on top of the Electron, according to Beck. His team refers to these challenges as breaking through “The Wall.”Beck explains that they will attempt to solve these problems differently using passive measures and aerodynamic decelerators. 

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The Wall is something that Beck and his team have been trying to tackle for some time now. Since the Electron began operational flights at the end of 2018 data has been collected to inform the problem solving process. In total Electron has successfully completed 7 flights, with its 8th scheduled to occur within the coming days. Beck explains that flights 6 and 7 featured data collection done through 15,000 different collection channels on board of Electron. The upcoming eighth flight will feature an advanced data recording system nicknamed Brutus. This new recording system will accompany Electron on the descent, but will survive while the booster breaks up as usual. It will then be collected and the data will be evaluated and used to further inform the decision making process for how to best help Electron survive its fall back to Earth.

Rocket Lab has detailed plans to recover and re-fly Electron’s first stage to support increased launch frequency for small satellites. (Rocket Lab/Youtube)

Catching rockets with helicopters

Once Rocket Lab breaks through The Wall and effectively returns Electron without harm, the booster will need to be collected before splashing down into corrosive saltwater. This was demonstrated to be done via helicopter which according to Beck is “super easy.”

An animation depicts a helicopter leaving a dedicated recovery vessel to capture the Electron booster after it deploys a parafoil and begins gliding. The helicopter will intercept the booster’s parachute using a hook and will then carry the booster back to the recovery vessel, where technicians will carefully secure it.

The entire goal of recovering a booster is to be able to reuse it quickly. Beck explains that since Electron is an “electric turbopump vehicle…in theory, we should be able to put it back on the pad, charge the batteries up, and go again.”

Although this goal is ambitious, it is one that – if achieved – will significantly impact the launch community in very positive ways. Not only will the option of rapid reusability open up, but so will opportunity for more agencies to engage in the world of satellite deployment. The Electron currently costs anywhere between $6.5 – 7 million per launch to fly. If the production cost of a new booster is removed space becomes attainable for many more customers.

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How Tesla’s Roadster fan system and thrusters are built to dominate the corners

Tesla’s Roadster uses fans, active wings and cold gas thrusters to create grip at any speed.

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The Roadster’s rear wing, one of the aerodynamic elements Tesla pairs with a fan-based downforce system. (Image: Tesla)
The Roadster’s rear wing, one of the aerodynamic elements Tesla pairs with a fan-based downforce system. (Image: Tesla)

Tesla’s new Roadster is best known for flipping through the air in Texas, but the technology that matters most for a race track is the stuff that keeps it on the ground. Tesla’s Roadster page describes a multi-mode fan and ground sealing system that acts as a downforce generator, pulling air out from beneath the car. Tesla says it provides enough suction to hold the vehicle upside down, even when stationary.

That is the key difference from the wings and diffusers on a normal supercar. Conventional aero only makes downforce when the car is moving, and it grows with speed, so a car has the least grip in the slow corners and under hard braking. A fan system makes downforce at any speed. Tesla’s patent, which we covered last year, describes fans and deployable skirts that create sealed or partially sealed regions under the car, with the fans extracting air to lower the pressure and increase grip and stability.


Tesla pairs that with active wings, a next generation steer by wire system and a Track Mode that lowers the car and changes the suspension, with high downforce and low drag settings for the circuit. To keep weight down, Tesla points to magnesium, titanium and carbon fiber, manual controls and a fixed seat position, which it says lets the car respond to driver inputs almost instantly.

Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds

The cold gas thrusters are the other half. On the Thrust version they sit at the rear and Tesla says they take the car from 0 to 60 mph in under 0.9 seconds, while the Rocket version adds perimeter thrusters for forward, upward and lateral rotational movement. Tesla says the all electric actuators make micro adjustments within a fraction of a second.


Musk has been talking about records for years. In June 2019 he said, “We’re going to do things with the new Roadster that are kind of unfair to other cars.” That September, when a follower asked whether the Roadster would beat the Nürburgring production car record, he replied with one word, “Absolutely,” as we reported at the time. In February 2024 he said Tesla had “radically increased the design goals” for the car and that its sub one second 0 to 60 time would be “the least interesting part.”

There are caveats. Tesla has not published a lap time or a verified cornering figure, so the record talk is still a promise rather than a result. Tesla also says the car is not approved for public road use, and the thruster features are limited to the Rocket trim, which is invite only. Fan cars have also been banned or withdrawn before, and getting a sealed underbody to work on a rough public road is a harder problem than on a smooth track. The first real test will be an official lap at a circuit.

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Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds

Tesla’s Roadster comes in Performance, Thrust and Rocket versions, with a claimed 0-60 under 0.59 seconds.

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Elon Musk addresses the crowd next to the new Tesla Roadster, which Tesla offers in Performance, Thrust and Rocket versions. (Image: Tesla/X)

Tesla finally showed the next generation Roadster on Thursday night, and the demo had more in common with a SpaceX test than a track lap. At an event outside Waco, Texas, near SpaceX’s McGregor site, the car used a mix of fans and cold gas thrusters to drive up a curved ramp until it was upside down, then flew off, flipped and landed on the pavement. “Well, it worked,” Elon Musk said. “Flying cars are real.”

The Roadster also hovered itself over a Cybercab, Cybertruck, Tesla Semi, Model Y and Model 3 while moving, and that Tesla showed it going 0 to 60 mph in one second. Musk said “this will be the actual car that’s on the roads” and that it “literally is just going to puff itself up” to perform the maneuvers whenever an owner wants. He called the result a collaboration between Tesla and SpaceX engineers that is “better than any James Bond car,” with Franz von Holzhausen and Lars Moravy on site.

Tesla published new mind-blowing stats for the car that replace the previous targets. The Performance version is road ready and seats two, with active aerodynamics and a multi-mode suction system, and Tesla lists 0 to 60 mph in under 1.6 seconds. The Thrust version is race ready, also seats two, and adds rear-mounted cold gas thrusters for a 0 to 60 time of under 0.9 seconds. The Rocket version is described as air ready, seats one, and uses perimeter-mounted thrusters for forward and upward acceleration plus lateral rotational movement.

Configuration Seats 0 to 60 mph
Performance 2 under 1.6 s
Thrust 2 under 0.9 s
Rocket 1 under 0.59 s

Tesla’s own description: “So…yes, it can fly.” It lists a 0 to 60 time of under 0.59 seconds for Rocket, a top speed of up to more than 230 mph, and range of more than 300 miles. Tesla has not yet given pricing in the information we have seen, but has reopened $50,000 reservations in the newly updated Tesla Roadster configurator. Production is planned for Giga Texas in 2027 or 2028, and Musk has said it would follow the demo by 12 to 18 months.

Tesla’s Roadster page adds more on how the car works. A multi-mode fan and ground sealing system pulls air from under the car, producing enough suction to hold it upside down even when stationary. Active wings, steer-by-wire with a yoke, and a Track Mode that lowers the car round out the driving setup. The cold gas thrusters use all-electric actuators for micro adjustments to stabilize the car in flight. Tesla says it cut weight with magnesium, titanium and carbon fiber, manual controls and a fixed seat position, and the exterior has hidden headlights, a full-length taillight and Ano White paint inspired by aerospace coatings. Inside are an Ultrawhite interior with gray microsuede, a center touchscreen and two smaller forward displays, and gold tinted glass modeled on spacesuit visors. Availability is tiered: Performance is by reservation, Thrust is a limited release, and Rocket is invite only. Tesla notes the car is not approved for public road use, and that Rocket is not available in all regions.

Tesla Roadster Highlights

  • Aero and suction: a multi-mode fan and ground sealing system pulls air from under the car and can hold it upside down even when stationary. There are also active wings and a Track Mode that lowers the car.
  • Controls and thrusters: steer-by-wire with a yoke. The cold gas thrusters use all-electric actuators for micro adjustments that stabilize the car in flight.
  • Weight: magnesium, titanium and carbon fiber, manual controls and a fixed seat position.
  • Design: hidden headlights, a full-length taillight, Ano White paint inspired by aerospace coatings, and gold tinted glass modeled on spacesuit visors.
  • Interior: an Ultrawhite interior with gray microsuede, a center touchscreen and two smaller forward displays.
  • Availability: Performance is by reservation, Thrust is a limited release, and Rocket is invite only.
  • Road use: Tesla notes the car is not approved for public road use, and that Rocket isn’t available in all regions.

Musk has described the Roadster as “the best of the last of the human-driven cars,” and he has been open that it is a halo product. He said he is “not sure it moves the needle massively from a revenue standpoint,” and has warned that anyone whose top priority is safety should not buy it. Tesla reports third quarter earnings on October 21.

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Amazon shuts out Elon Musk’s Grok Bot so he may just build his own rival store

Musk promises SpaceX will cover Grok Bot purchase errors, tells users to shop beyond Amazon.

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Concept rendering showing a silhouette of Elon Musk, arms folded, overlooking a sprawling modern Amazon warehouse via Grok
Concept rendering showing a silhouette of Elon Musk, arms folded, overlooking a sprawling modern Amazon warehouse via Grok

Elon Musk said SpaceX will reimburse users if Grok Bot botches a purchase or leaks their card details. A few hours later he was telling users to take their shopping elsewhere after Amazon shut the agent out.

The first post was a reply to an X user who said Grok Bot booked him a flight after he sent a photo of his credit card. “This works well,” Musk wrote. “If Grok @Bot makes a mistake with a purchase or leaks your card (never happened yet), SpaceX will make you whole,” said Musk.

The second came after another user posted the error his Grok Bot hit on Amazon: “Continued access by an unauthorized AI agent violates Amazon’s Conditions of Use, to which our customers have agreed.” The user said his bots can no longer order from the site. Musk answered, “Just ask Grok @Bot to buy what you want someplace else and get a better deal. There are far more purchasing websites than just Amazon!” He later added, “Maybe we should start a competitor to Amazon,” a possible hint at an X shopping service.

The Amazon block did not start Thursday. A reply to Musk on October 10 said Amazon was blocking the bot, and Musk responded that Grok would find another way, then showed an order it placed on Lego’s website.

The latest reimbursement promise builds on late August when Musk told a Tesla investor weighing whether to give Grok Bot access to his bank accounts, “If Grok Bot messes up, we will make you whole,” as Teslarati covered when SpaceXAI added its Finance integration. That promise goes further than the company’s consumer terms, which make users responsible for what their agents do and generally cap liability at the greater of fees paid or $100. Neither Thursday post says those terms have changed, so for now it remains a statement on X rather than a published policy.

The two posts matter to Tesla owners because Grok Bot is no longer limited to a phone. Tesla brought it into its vehicles on September 22, and it is now enabled across every Cybercab and the rest of the Model Y Robotaxi fleet, as noted when Teslarati looked at why Grok Bot may be the Cybercab’s real advantage. A rider who asks for groceries or a coffee order is relying on retailers that let the agent in. Amazon has now said it will not, and Musk’s answer is to route around it.

Amazon has not commented publicly on the block in the posts Teslarati reviewed, and it is unclear whether Musk will follow through on a rival store.

So, how many of you do the vast majority of shopping on Amazon and hate that you do? Comment and let us know your thoughts!

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