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SpaceX’s Falcon 9 may soon have company as Rocket Lab reveals plans for Electron rocket reuse
The most prominent launcher of small carbon composite rockets, Rocket Lab, announced plans on Tuesday to recover the first stage of their Electron rocket and eventually reuse the boosters on future launches.
In short, CEO Peter Beck very humbly stated that he would have to eat his hat during the ~30-minute presentation, owing to the fact that he has vocally and repeatedly stated that Rocket Lab would never attempt to reuse Electron. If Rocket Lab makes it happen, the California and New Zealand-based startup will become the second entity on Earth (public or private) to reuse the boost stage of an orbital-class rocket, following SpaceX’s spectacularly successful program of Falcon 9 (and Heavy) recovery and reuse.
What is Rocket Lab?
Rocket Lab – headquartered in Huntington Beach, California – is unique among launch providers because they specialize in constructing and launching small carbon composite rockets that launch from the gorgeous Launch Complex 1 (LC-1) in Mahia, New Zealand. Their production facilities are located in Auckland, New Zealand, where they not only produce their own rockets but also 3D print Rutherford engines, the only orbital-class engine on Earth with an electric turbopump.
Electron’s 1.2-meter (4 ft) diameter body is built out of a super durable, lightweight carbon composite material that relies on custom Rocket Lab-developed coatings and techniques to function as a cryogenic propellant tank. It is powered by 9 liquid kerosene and oxygen (kerolox) Rutherford engines that rely on a unique electric propulsion cycle. The engine is also the only fully 3D-printed orbital-class rocket engine on Earth, with all primary components 3D-printed in-house at Rocket Lab’s Huntington Beach, CA headquarters. Pushed to the limits, a complete Rutherford engine can be printed and assembled in as few as 24 hours.
Currently, Rocket Lab is producing an Electron booster every 20-30 days and flies about once a month out of New Zealand. Since the first operational flight at the end of 2018 Rocket Lab has supported both commercial and government payloads. With a new launch complex (LC-2) coming online in Wallops, Virgina by the end of this year, they look to increase launch frequency, but also widen its market of customers. According to CEO Peter Beck, booster reuse could be a boon for Electron’s launch cadence.
“Electron, but reusable.”
In the world of aerospace, SpaceX is effectively the only private spaceflight company (or entity of any kind) able to launch, land, and reuse orbital-class rockets, although other companies and space agencies have also begun to seriously pursue similar capabilities. Rocket Lab’s announcement certainly brings newfound interest to the private rocket launch community. Reuse of launch vehicle boosters – typically the largest and most expensive portion of any given rocket – is a fundamental multiplier for launch cadence and can theoretically decrease launch costs under the right conditions.
Rocket Lab hopes, more than anything, that recoverability will lead to an increase in their launch frequency and – at a minimum – a doubling of the functional production capacity of the company’s established Electron factory space. This will allow for more innovation and give the company more opportunities to “change the industry and, quite frankly, change the world,” according to founder and CEO Peter Beck.
Unlike like SpaceX’s Falcon 9, propulsive landing is not an option for the small Electron rocket. In fact, cost-effective recovery and reuse of vehicles as small as Electron was believed to be so difficult that Beck long believed (and openly stated) that Rocket Lab would never attempt the feat. Beck claims that in order to land a rocket on its end propulsively – by using engines to slow the booster while it hurdles back to Earth in the way the Falcon 9 booster does – would mean that their small rocket would have to scale up into the medium class of rockets. As Beck stated, “We’re not in the business of building medium-sized launch vehicles. We’re in the business of building small launch vehicles for dedicated customers to get to orbit frequently.”
The main concern that Rocket Lab faces with the daunting task of not using propulsion to land is counteracting the immense amount of energy that the Electron will encounter on its return trip through the atmosphere. In order to return the booster in any sort of reusable condition they will have to decrease the amount of energy that the rocket is encountering which presents in the forms of heat and pressure from ~8 times the speed of sound to around 0.01 times the speed of sound. This decrease also needs to occur in around 70 seconds during re-entry and according to Beck “that’s a really challenging thing to do.” Beck went on further to explain that this really converts into dissipating about 3.5 gigajoules of energy which is enough energy to power ~57,000 homes.
Breaking through “The Wall”
When re-entering the atmosphere the energy that any spacecraft endures creates shockwaves of plasma which must be diverted away in order to protect the integrity of the spacecraft. An example of this can be seen during the re-entry of a SpaceX fairing half. Beck explains that “the plasma around those shockwaves is equal to about half the temperature of the (surface of the) sun” which can reach temperatures as high as 6,000 degrees fahrenheit. It also endures aerodynamic pressure equal to that of three elephants stacked on top of the Electron, according to Beck. His team refers to these challenges as breaking through “The Wall.”Beck explains that they will attempt to solve these problems differently using passive measures and aerodynamic decelerators.
The Wall is something that Beck and his team have been trying to tackle for some time now. Since the Electron began operational flights at the end of 2018 data has been collected to inform the problem solving process. In total Electron has successfully completed 7 flights, with its 8th scheduled to occur within the coming days. Beck explains that flights 6 and 7 featured data collection done through 15,000 different collection channels on board of Electron. The upcoming eighth flight will feature an advanced data recording system nicknamed Brutus. This new recording system will accompany Electron on the descent, but will survive while the booster breaks up as usual. It will then be collected and the data will be evaluated and used to further inform the decision making process for how to best help Electron survive its fall back to Earth.
Catching rockets with helicopters
Once Rocket Lab breaks through The Wall and effectively returns Electron without harm, the booster will need to be collected before splashing down into corrosive saltwater. This was demonstrated to be done via helicopter which according to Beck is “super easy.”
An animation depicts a helicopter leaving a dedicated recovery vessel to capture the Electron booster after it deploys a parafoil and begins gliding. The helicopter will intercept the booster’s parachute using a hook and will then carry the booster back to the recovery vessel, where technicians will carefully secure it.
The entire goal of recovering a booster is to be able to reuse it quickly. Beck explains that since Electron is an “electric turbopump vehicle…in theory, we should be able to put it back on the pad, charge the batteries up, and go again.”
Although this goal is ambitious, it is one that – if achieved – will significantly impact the launch community in very positive ways. Not only will the option of rapid reusability open up, but so will opportunity for more agencies to engage in the world of satellite deployment. The Electron currently costs anywhere between $6.5 – 7 million per launch to fly. If the production cost of a new booster is removed space becomes attainable for many more customers.
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Tesla has its answer to grow its automotive sales over the next few years, TD Cowen analyst Itay Michaeli says, but it just has to bring it to the U.S.
On Thursday, Michaeli reiterated his $490 price target and the ‘Buy’ rating he already held on Tesla stock (NASDAQ: TSLA). However, its automotive division has struggled to show sequential growth over the past few years, mostly due to its focus on AI and Full Self-Driving. Tesla already axed two of its lower-volume vehicles with the Model S and Model X earlier this year.
However, Tesla does not need to engineer an entire new vehicle to trigger an upward tick in sales; it just has to bring it from China to the U.S., Michaeli said.
He is talking about the Model Y L, a slightly larger version of the all-electric crossover that is already available in China. U.S. customers have been pleading with CEO Elon Musk to bring it to the country since its launch in Asia last year, but he’s not convinced of it because of the advent of self-driving and its importance in this particular market.
The problem is that Tesla owners have been requesting something larger that could fit a typical American family. The Model Y L is slightly larger than the standard Model Y, but some are concerned that it could still be too small to fit what most people might need.
Instead, they have asked for a full-size SUV from Tesla.
Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck
Nevertheless, the Model Y L still presents a great opportunity for Tesla in the U.S., and Michaeli says that there is an additional sales opportunity of about 100,000 units, with demand potential falling somewhere between 60,000 and 135,000 units.
TD Cowen’s note to investors also analyzed that Tesla’s growth could come from a stock perspective as well, positively impacting the stock price, as it has been widely reliant on vehicle sales, even though Tesla has truly phased itself away from that being an important metric.
Tesla stands to gain greatly from the introduction of the Model Y L in the U.S., but only if Elon Musk sees it as a viable fit for the market. Families may need to see Tesla bring something larger to the U.S., or they might be forced to buy from another automaker that offers something that fits is needs for more interior space to haul around the kids.
Tesla Hardware 3 owners are set to get a new Full Self-Driving version this month as the company plans to release what it is referring to as v14 Lite.
The rollout is not yet confirmed for June, but Tesla executives have stated on several occasions that this more refined FSD iteration will work with their cars and increase its capabilities.
This comes after Tesla admitted during its last Earnings Call that these Hardware 3 vehicles would not be able to achieve Full Self-Driving, something that they did not know when they bought these cars. We regularly receive messages from Hardware 3 owners asking when v14 Lite will come out, what they should expect, and whether it is worth it to upgrade the self-driving computer or buy a new car altogether.
Following future rollout of FSD V14 Lite for HW3 vehicles in the US, we plan on expanding V14 Lite to additional international markets.
This update ensures that HW3 vehicle owners will continue to benefit from ongoing software updates.
Since international rollout is subject to…
— Tesla (@Tesla) April 29, 2026
It is hard not to feel for them; Tesla CEO Elon Musk said at the company’s 2019 Autonomy Day that all vehicles produced at the time, including Hardware 3 cars, had “all the hardware necessary, compute and otherwise, for Full Self-Driving.”
Musk also said in March of that year that, “Anyone who purchased Full Self-Driving will get FSD computer upgrade for free.”
Anyone who purchased full self-driving will get FSD computer upgrade for free. This is the only change between Autopilot HW2.5 & HW3. Going forward “HW3” will just be called FSD Computer, which is accurate. No change to vehicle sensors or wire harness needed. This is v important. https://t.co/lICMpT7xnX
— Elon Musk (@elonmusk) March 29, 2019
However, during the Q1 2026 Earnings Call, Musk admitted that Hardware 3 vehicles would not be capable of FSD, as “It has only 1/8th the memory bandwidth of Hardware 4, and memory bandwidth is one of the key elements needed for unsupervised FSD.”
Tesla has made some effort to remedy these Hardware 3 owners by offering:
- Discounted trade-ins toward AI4 cars
- Hardware retrofits, which would replace the self-driving computer and upgrade all cameras
- Full Self-Driving v14 Lite
The issue is that many of these owners were led to believe their cars would be capable of unsupervised self-driving. Now, they’re left scrambling for options, and while there are several, they will all require more money out of their pockets.
Expectations for Tesla v14 Lite for Hardware 3 Owners
The big differences between the AI4 v14 and v14 Lite for Hardware 3 owners will stem primarily from hardware constraints. Tesla developed v14 Lite with an optimized frame of mind; the v14 neural nets are toned down to run on an HW3 computer.
Tesla v14 will use the same behavior, but its limits will be hardware-related, especially given that the cameras on HW3 vehicles are lower-resolution.
Tesla reveals its plans for Hardware 3 owners who are eager for updates
This will result in potentially more edge cases due to the lower quality perception and less long-range detection, but reaction time and overall confidence should be more refined.
There should also be a handful of additional features that are available on AI4 cars, such as:
- Starting Full Self-Driving from Park
- Auto Shift
- Streaks
- Speed Profiles
- Improved Dynamics, like Pulling Over for Emergency Vehicles
Tesla plans to release v14 Lite this month, but we are all familiar with how the company can be with timelines. Additionally, if v14 Lite has not proven to be ready for a wide release, Tesla will slam the brakes on the rollout.
We would anticipate that Tesla is testing v14 Lite internally, and likely has been for several months.
Elon Musk
SpaceXAI just launched into your kitchen with their new app
SpaceXAI just powered its first consumer app and it predicts what you want to buy.
SpaceXAI just made its first move into consumer AI, and it involves your grocery cart. On June 3, 2026, Gopuff and SpaceXAI announced the launch of Go, a Grok-powered shopping assistant built directly into the Gopuff app that predicts what you need before you even start searching for it.
Gopuff is an instant delivery platform that operates more than 400 micro-fulfillment centers across the U.S., delivering everyday essentials, snacks, drinks, and household items in as little as 15 minutes. It is not a restaurant delivery app or a marketplace. It owns its inventory, controls its warehouses, and handles its own logistics, which means it has built one of the most detailed consumer behavior datasets in retail over its 13-year history.
Go combines SpaceXAI’s advanced reasoning, voice, and image generation models with Gopuff’s dataset of hundreds of millions of orders and real-time cultural signals from X to prepare a suggested cart the moment a customer opens the app. It learns each shopper’s habits and automatically builds a personalized cart based on time of day, location, order history, and real-time indicators. Returning customers can check out with a single tap.
Rather than searching for specific items, users can describe a situation like a game-day party or the desire for a healthy breakfast and Go will assemble a cart automatically. It can also predict when shoppers are running low on items like coffee or paper towels and have them packed and delivered in under 15 minutes. Grok voice integration lets users talk to the app in plain conversational language and check out completely hands-free.
Gopuff co-founder and co-CEO Yakir Gola said: “Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering. We’re combining Gopuff’s demand intelligence with xAI’s frontier reasoning to create an everyday shopping experience that feels like a true extension of you.”
Why SpaceX just made a $60 billion bet on AI coding ahead of historic IPO
The timing carries context beyond the product launch. SpaceXAI was formed after SpaceX completed an all-stock merger with Elon Musk’s xAI earlier this year, folding one of the most advanced AI labs in the world into the same corporate structure as the company preparing what could be the largest IPO in history. SpaceXAI is dipping into consumer-focused AI just as it prepares for its public debut, and while Musk has openly discussed building an everything app, this launch uses Grok to power another company’s product rather than launching a standalone consumer platform. Every consumer-facing deployment of Grok ahead of the IPO roadshow adds tangible evidence that SpaceXAI is not just an infrastructure play but a direct competitor in the AI application layer where OpenAI and Google are already fighting for dominance.
Tesla has its answer to auto growth, it just has to bring it to the U.S.: analyst
Tesla Hardware 3 owners could be made whole this month
