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SpaceX’s massive Falcon Heavy rocket aims for December 29 inaugural launch
Based on information released by NASASpaceflight.com, a highly reliable source of insider details, SpaceX’s first Falcon Heavy rocket could roll out to the LC-39A launch pad before the end of November, less than a month away. While the first roll-out (or two) will be dedicated solely to “Wet Dress Rehearsals” (WDR), this will be the first time the iconic vehicle makes it to the pad, and will be a historic event regardless of what follows.
No earlier than (NET) “late-November”, the first WDR will see Falcon Heavy go through the usual motions of propellant loading while also conducting an array of systems checks and validations to verify that things are proceeding as expected. This first test will not culminate in any sort of hot-fire, and is more intended to verify that the massive rocket is playing well with the modifications made to the launch pad and the Transporter/Erector/Launcher (TEL) that carries it from the integration facilities to the pad. If major issues come up, they will be dealt with and followed by a second identical WDR. If there are no issues with the first WDR, the second rehearsal could smoothly morph into the first static fire of the integrated vehicle.
As Chris Gebhardt of NSF discusses in some detail, the first Falcon Heavy static fire(s) conducted at LC-39A will be of groundbreaking importance, as SpaceX is currently unable to test fully-integrated Falcon Heavy vehicles at its McGregor, Texas facilities due to the rocket’s sheer power. A lot, thus, rests on these first static fires, currently scheduled to begin around December 15th.
Falcon Heavy and Dragon 2 could one day enable circumlunar space tourism. (SpaceX)
Given the distinctly experimental nature of Falcon Heavy’s inaugural launch, specific dates are best taken as general placemarkers, and the actual dates of the first flow depend entirely upon the tests that precede each subsequent step. Nevertheless, the dates provided by NASASpaceflight point to Falcon Heavy’s first static fire on December 15th, followed two weeks later by a tentative launch date of December 29th.
Staying focused on Mars: Is Falcon Heavy necessary?
Even an uncertain launch date of that specificity is still a historic event for Falcon Heavy, long lampooned and straw-manned as an example of SpaceX’s silly pie-in-the-sky claims and Elon Musk’s oversimplification of complex engineering tasks. There is a grain of truth to such contentions, but they tend to miss the point by huge margins. The actual market for mid-level heavy-lift launch vehicles like Falcon Heavy is quite simply too small to be a major motivator for a commercial launch company like SpaceX. One must remember that SpaceX was not founded to be a run-of-the-mill launch provider. The company’s goal, as has been reiterated ad infinitum, is “enabling human life on Mars”, something that has explicitly prefaced every single job posting on the company’s website for more than half a decade.
For a time, it appeared that Falcon Heavy might eventually be used to enable SpaceX’s Red Dragon program, intended to field-test the technologies needed for month-long cruises in deep space and landing large payloads on Mars. However, the program was cancelled earlier this year, in favor of what Musk called “vastly bigger ships”. Indeed, updated Mars plans unveiled on September 29th showed that SpaceX was forging ahead with an updated BFR and BFS, and hopes to fly its first missions to Mars in 2022.
SpaceX’s massive BFR, intended to create and support a human colony on Mars, is visualized taking to the sky. Experience from operating Falcon Heavy will likely benefit BFR once it eventually begins hot-fire testing. (SpaceX)
Falcon Heavy will admittedly become the most powerful operational launch vehicle when it first lifts off in approximately two months, and it will likely retain that title well into 2020, when NASA’s Space Launch System may conduct its first launch. However, regardless of the impressive technological accomplishments it will embody, Falcon Heavy simply is not powerful or affordable enough to ever realistically enable a sustained human presence on Mars. SpaceX does have a small number of customers actively waiting with payloads for Falcon Heavy – its second mission is currently penciled in for June 2018 – and it is reasonable to assume that some or all of those missions will be completed simply out of due diligence. SpaceX may also be motivated to continue the Falcon Heavy program as a possible entrant in a recently-announced USAF competition meant to partially fund the development of multiple US-built heavy-lift launch vehicles.
More simply still, experience derived from igniting and simultaneously operating Falcon Heavy’s 27 Merlin 1D rocket engines will to some extent benefit BFR’s development and operations, as the conceptual vehicle is currently expected to host 31 Raptor engines on its first stage.
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- Taken on October 9th by Ted Meyer, this airborne shot shows that LZ-1’s second pad (on the left) is close to completion. (tedwardmeyer/Instagram)
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- LZ-1’s operational landing pad has seen hosted multiple successful landings from 2016-2017. (SpaceX)
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- The base of the TEL now sports multiple additional launch clamps (large grey protrusions) that will be needed for Falcon Heavy’s three first stage cores. (SpaceX)
Whether Falcon Heavy is to remain a development or production priority for SpaceX after its first several launches is unclear, but the vehicle’s inaugural launch and all subsequent launches are bound to be spectacles to behold. The company’s second Florida-based launch pad, intended to support two simultaneous landings of Falcon Heavy’s side boosters, appears to be nearly complete. At LC-39A, the facility’s TEL already sports major visible modifications necessary for it to operate with Falcon Heavy. All three of the first Heavy’s first stage cores have already completed hot-fire testings in Texas and are now located at Cape Canaveral, awaiting their first integrated tests later this month. Delays to the December 29th launch date are probable, but the various components needed for Falcon Heavy’s first launch have truly come together, and the vehicle’s launch is now simply a matter of “when”. Place your bets!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
