News
Report: SpaceX to launch at least five back-to-back Crew Dragon missions for NASA
Update: Wasting no time at all, NASA has confirmed the Ars Technica report one day later, announcing that rookie astronauts Nicole Mann and Josh Cassada have been reassigned from Boeing Starliner missions to SpaceX’s Crew-5 Crew Dragon launch – currently no earlier than August 2022.
Ars Technica’s Eric Berger reports that NASA has begun the process of moving a number of astronauts assigned to Boeing’s ailing Starliner spacecraft to a SpaceX Crew Dragon mission scheduled no earlier than August 2022.
Per sources close to Berger, NASA has chosen to reassign two rookie astronauts to Crew Dragon as hopes of a crewed Starliner launch – and thus an opportunity for them to gain hands-on spaceflight experience – in the next 6-12 months continue to wither. Barring surprises, the implied change of plans behind those actions means that SpaceX now appears to be scheduled to fly five operational NASA Crew Dragon missions back to back before Boeing’s Starliner flies a single astronaut – let alone its first operational mission with four crew aboard.
In December 2019, nine months after Crew Dragon’s own uncrewed March 2019 debut, Starliner lifted off for the first time on a ULA Atlas V rocket. However, whereas Crew Dragon performed a practically flawless orbital launch, space station rendezvous, docking, departure, reentry, and splashdown on its first try, Starliner’s Orbital Flight Test (OFT) went horribly wrong as soon as it separated from Atlas V.
Due to shoddy prelaunch testing that failed to detect several gaping holes in Starliner’s software, the spacecraft effectively lost control as soon as it was under its own power. Aside from making ground communication and control far harder, Starliner burned through most of its propellant and pushed most of its maneuvering thrusters past their design limits in the first hour or two after launch. Due to the catastrophic software failure and lack of propellant margins, NASA unsurprisingly called off a planned space station rendezvous and docking attempt and Boeing ultimately ordered Starliner to reenter a few days after launch.
Mere hours before reentry, Boeing apparently detected and fixed another major software error at the last second, potentially preventing Starliner’s propulsion and service module from smashing into the capsule’s fragile heat shield and dooming the spacecraft to burn up during reentry. Ultimately, it’s likely that the only reason Boeing didn’t suffer a total loss of vehicle (LOV) during Starliner’s OFT debut spacecraft was dumb luck. Had the initial clock error been worse, Starliner could have failed to reach orbit entirely or burned through all of its propellant, resulting in an uncontrolled reentry. Had there been no clock issue, it’s hard to imagine that Boeing’s software team would have attempted the panicked, impromptu bug hunt that detected and fixed the service module recontact issue.
Now, 22 months after Starliner’s catastrophic OFT, Boeing has been forced to stand down from a second self-funded orbital flight test (OFT-2) due to the last-second discovery of more than a dozen malfunctioning valves on the second spacecraft’s service module. Aside from raising the question of how Boeing and NASA yet again failed to detect a glaring Starliner issue until the day of launch, Starliner’s valve issues appear likely to cause another multi-month delay as Boeing is forced to investigate the problem, find the root cause, and implement a fix on all impacted service modules.
NASA reassigning some of the astronauts scheduled to helm Starliner on its Crewed Flight Test (CFT) and first operational mission to Crew Dragon’s August 2022 Crew-5 launch seemingly implies that the space agency is not confident that Boeing will have completed Starliner OFT-2, passed extensive post-flight reviews, and readied another Starliner for CFT by Q3 2022. Given that NASA took some 14 months to OK Crew Dragon’s Demo-2 crewed flight test after Demo-1’s March 2019 success and a catastrophic April 2019 failure during a ground test of the recovered capsule, it’s not unreasonable to assume that NASA will take about a year after OFT-2 to approve Starliner’s first crewed flight test.
If significant issues arise during OFT-2, which is now unlikely to occur before early 2022, a year-long gap is even more likely. Ultimately, that means that there is now a significant chance that SpaceX’s Crew Dragon spacecraft will complete not just five – but six – back-to-back operational NASA astronaut launches before Starliner is ready for its first operational ferry mission. SpaceX, in other words, is now expected to singlehandedly hold the line and ensure biannual NASA access to and from the International Space Station (ISS) for more than two years despite charging NASA $2 billion less than Boeing (~$5B vs ~$3B) to develop Crew Dragon.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
