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SpaceX’s Gwynne Shotwell to oversee Starship program, Starbase facilities

(TED - 2018)

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The Information reports that SpaceX President and COO Gwynne Shotwell “will assume oversight” of the company’s Starship program and Starbase facilities, seemingly stepping in for Elon Musk as the CEO shifts his focus to Twitter.

In his own words, Twitter appears to be in a precarious position after the Tesla CEO and SpaceX founder purchased the social media platform for an inflated price of $44 billion, saddling it with immense debt. The immediate implementation of far-reaching changes (or threats of changes) have scared off existing advertisers, slashing the company’s already tenuous revenue, and Musk himself admitted on November 10th that the company as it stands is losing billions of dollars per year and could face bankruptcy if its plan to charge a subscription for a verification badge – a service that was, in theory, previously free – isn’t highly successful.

Simultaneously, poorly planned layoffs that targeted half of all Twitter staff appear to have maimed the company’s technical expertise and triggered the departure of numerous senior employees and executives, while also catching the attention of the US Federal Trade Commission. If he wants Twitter to survive, let alone thrive, it appears that Musk will have to divert most of his attention to the social media app for the indefinite future, forcing him to step back from some of his day-to-day work at SpaceX and Tesla.

https://twitter.com/beckpeterson/status/1590844781751828483

Enter Gwynne Shotwell, a long-time executive second only to Musk that has often been viewed as “the adult in the room” – a source of stability that bridges the gaps between the CEO’s chaotic and whiplash-inducing style of management. Hired in 2002, it’s entirely possible that SpaceX wouldn’t have survived if her sales acumen hadn’t convinced NASA to take a billion-dollar bet on the company in 2008. But NASA ultimately took that bet right when SpaceX needed it most, and Shotwell went on to help secure another several billion dollars of launch contracts from all possible sectors.

She became President and COO after navigating NASA’s first major SpaceX contract in 2008 and still holds both positions 14 years later. Given that position, The Information’s report is thus somewhat surprising. As Chief Operating Officer, Shotwell was, by definition, already overseeing Starbase operations and the Starship program to some degree. It’s possible that her day-to-day work mainly focused on SpaceX’s Dragon, Falcon, and Starlink programs, but it would be almost impossible for a COO with a reputation as good as hers not to pay close attention to a program that likely represents half (or more) of SpaceX’s R&D spending.

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More importantly, Starship, according to CEO Elon Musk, is the future of all SpaceX programs. If successful, the fully-reusable rocket will be able to launch at least five times the payload of SpaceX’s workhorse Falcon 9 rocket for even less than the smaller rocket’s already extraordinary marginal cost of ~$15 million. With ultra-low launch costs and orbital refueling, Starship could become the most high-performance rocket in history and outclass multi-billion-dollar single-use behemoths like Saturn V and SLS for a price tag less than Falcon 9 and Falcon Heavy today ($70-100 million).

Eventually, with enough experience and refinement, that combination of cheap launches and reliable refueling could allow SpaceX to achieve its ultimate purpose: building a self-sustaining human presence on Mars. In the nearer term, Musk once stated that SpaceX could go bankrupt if Starship wasn’t ready to begin launching the next generation of Starlink internet satellites in the near future, without which the constellation would apparently be a financial liability. While the CEO was almost certainly exaggerating the severity of the situation, it still emphasizes that Starship is viewed as a keystone that can ensure the long-term sustainability of all of SpaceX’s programs.

In April 2021, even NASA fully bought into Starship, awarding SpaceX a $2.9 billion contract to develop the system and create a version of the rocket’s upper stage that can land astronauts and cargo on the Moon. In 2022 alone, that Human Landing System (HLS) contract earned SpaceX more than $800 million, and NASA’s attachment to Starship has made the program’s success even more essential.

It’s little surprise, then, that Musk would explicitly ask Shotwell – SpaceX’s biggest ‘gun’ – to oversee the program in his unplanned absence. It’s unclear if that means she will hand the day-to-day operations of other major SpaceX programs to direct reports or if the new position involves an expansion of her existing Starbase and Starship oversight. But it’s safe to assume that Shotwell’s deeper involvement is unlikely to hurt the programs.

The Information also reports that SpaceX executive Mark Juncosa – a brash, unconventional engineer that’s successfully led the Starlink program since Musk fired several over-cautious executives in 2018 – took over technical leadership of the Starship program in the summer of 2022. Executives Joe Petrzelka and Bill Riley, who previously filled that role alone, now report to Juncosa, who reports to Shotwell.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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SpaceX’s Crew-11 mission targets July 31 launch amid tight ISS schedule

The flight will lift off from Launch Complex 39A at Kennedy Space Center in Florida.

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(Credit: SpaceX)

NASA and SpaceX are targeting July 31 for the launch of Crew-11, the next crewed mission to the International Space Station (ISS). The flight will lift off from Launch Complex 39A at Kennedy Space Center in Florida, using the Crew Dragon Endeavour and a Falcon 9 booster.

Crew Dragon Endeavour returns

Crew-11 will be the sixth flight for Endeavour, making it SpaceX’s most experienced crew vehicle to date. According to SpaceX’s director of Dragon mission management, Sarah Walker, Endeavour has already carried 18 astronauts representing eight countries since its first mission with NASA’s Bob Behnken and Doug Hurley in 2020, as noted in an MSN report.

“This Dragon spacecraft has successfully flown 18 crew members representing eight countries to space already, starting with (NASA astronauts) Bob (Behnken) and Doug (Hurley) in 2020, when it returned human spaceflight capabilities to the United States for the first time since the shuttle retired in July of 2011,” Walker said.

For this mission, Endeavour will debut SpaceX’s upgraded drogue 3.1 parachutes, designed to further enhance reentry safety. The parachutes are part of SpaceX’s ongoing improvements to its human-rated spacecraft, and Crew-11 will serve as their first operational test.

The Falcon 9 booster supporting this launch is core B1094, which has launched in two previous Starlink missions, as well as the private Ax-4 mission on June 25, as noted in a Space.com report.

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The four-members of Crew-11 are NASA astronauts Zena Cardman and Mike Fincke, as well as Japan’s Kimiya Yui and Russia’s Oleg Platonov.

Tight launch timing

Crew-11 is slated to arrive at the ISS just as NASA coordinates a sequence of missions, including the departure of Crew-10 and the arrival of SpaceX’s CRS-33 mission. NASA’s Bill Spetch emphasized the need for careful planning amid limited launch resources, noting the importance of maintaining station altitude and resupply cadence.

“Providing multiple methods for us to maintain the station altitude is critically important as we continue to operate and get the most use out of our limited launch resources that we do have. We’re really looking forward to demonstrating that capability with (CRS-33) showing up after we get through the Crew-11 and Crew-10 handover,” Spetch stated.

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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Tesla debuts hands-free Grok AI with update 2025.26: What you need to know

All new Tesla vehicles delivered on or after July 12, 2025, will include Grok AI out of the box

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Credit: Tesla China

Tesla has begun rolling out Grok, an in-car conversational AI assistant developed by xAI, to eligible vehicles starting July 12. The feature marks the most direct integration yet between Elon Musk’s artificial intelligence startup and Tesla’s consumer product lineup, offering drivers hands-free access to a chat-style companion while on the road.

Grok comes pre-installed on new vehicles

According to Tesla’s FAQ page for the feature, all new vehicles delivered on or after July 12, 2025, will include Grok AI out of the box. Owners of older vehicles may gain access through an over-the-air update, provided their vehicle meets a few hardware and software requirements.

Specifically, Grok is currently only supported on Tesla models equipped with an AMD infotainment processor and running vehicle software version 2025.26 and higher. Compatible models include the Model S, Model 3, Model X, Model Y, and Cybertruck. A Premium Connectivity subscription or active Wi-Fi connection is also required.

Tesla notes that additional vehicle compatibility may arrive in future software updates.

Grok’s features and limitations for now

Drivers can engage with Grok using the App Launcher or by pressing and holding the voice command button on the steering wheel. Grok is designed to answer questions and hold conversations using natural language, offering responses tailored to its chosen personality—ranging from “Storyteller” to the more eccentric “Unhinged.”

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For fun, Tesla posted a demonstration of Grok likely running on “Unhinged” talking about what it would do to Optimus when they are on a date, much to the shock of the humanoid robot’s official social media account.

It should be noted, however, that Grok cannot currently issue commands to the vehicle itself, at least for now. Traditional voice commands for tasks like climate control, navigation, or media remain separate from Grok as of writing.

The feature is being released in Beta and does not require a Grok account or xAI subscription to activate, although that policy may change over time.

Grok privacy and in-car experience

Tesla emphasizes that interactions with Grok are securely processed by xAI and not linked to a user’s Tesla account or vehicle. Conversations remain anonymous unless a user signs into Grok separately to sync their history across devices.

Tesla has also begun promoting Grok directly on its official vehicle webpages, showcasing the feature as part of its in-car experience, further highlighting the company’s increasing focus on AI and infotainment features on its all-electric vehicles.

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