Connect with us

News

Why does SpaceX market space better than NASA?

NASA may be truly making progress, but when compared to SpaceX, it seems more like thus far, they just have a guitar amp that “goes to 11”.

Published

on

Unless you live under a rock (where exactly are these rocks, anyhow?), you’ve heard the news that SpaceX completed the 4th successful first stage landing of its Falcon 9 rocket after launching to a very high orbit. This was the third one in a row to land on an oceangoing droneship, setting the event up for a pathway to becoming routine business.

Waiting for Falcon 9 at the Park

I was in Florida last week and had the opportunity to go to Jetty Park in Cape Canaveral to watch the launch on its first scheduled date of Thursday, May 26th.

Falcon 9 launch onlookers.

Unfortunately, I had to catch a flight before the next launch window opened after the first one was scrubbed, and I ended up catching the live stream from home on Friday; however, I still don’t regret having rearranged my flights to be there Thursday. Seeing the enthusiasm for the launch first-hand isn’t something I could have fully appreciated from a webcast.

Cars were piled in all over the park by the time the original launch time arrived. People were under sun shades, having picnics, and there were even a few tailgaters – an awesome concept in itself. The only damper is the inability to guarantee the launch will actually happen as scheduled, but since when has that impeded a viable tailgating excuse?

Advertisement

I’m not sure whether this type of activity happens for all launches, but it made me think about some of the discussions and my observations from earlier in the week.

SpaceX at the Space Congress

I also attended the first day’s events for the 44th Space Congress wherein commercial space technology was the primary topic. Bob Cabana, former space shuttle astronaut and current director of the John F. Kennedy Space Center, was the keynote speaker to kick off the event.

99RocketProblemsQuoteWhile taking questions, an audience member mentioned that her neighbor thought NASA had been “shut down”, and more audience members concurred that they’d had similar discussions with others. The purpose of the question was to gather Cabana’s opinion on why people weren’t more aware of NASA’s activities, but he didn’t entirely have an answer. I later overheard him speaking to someone else about how they were doing so many “great things” and didn’t understand why people weren’t more aware of them. As a SpaceX enthusiast, of course, I found the problem amusing. I mean, rockets involve at least 99 problems, but SpaceX does not have one with publicity. [Sorry, I had to.]

However, I still questioned why SpaceX was having an awareness impact on space travel that NASA, in all its social media, outreach efforts, and resources couldn’t seem to mirror. Was it that the technology SpaceX was developing more reminiscent of Hollywood and science fiction? Was it all just better marketing overall? Better video music?

Cue the First Panel

After more questions and a short break, the panel on the progress being made in NASA’s Commercial Crew program began with guests Danom Buck from Boeing and Benji Reed from SpaceX.

Advertisement
Credit: BLM Nevada under CC by 2.0.

Boeing’s Commercial Crew capsule, CST-100 Starliner. Credit: BLM Nevada under CC by 2.0.

The Commercial Crew program involves the development of the next generation of transport technology for human space travel to and from the International Space Station (and eventually beyond). Or in other words, it’s the program to get America launching people from American soil again rather than buying rocket seats from the Russians.

The overall panel discussion was interesting, but I will admit that I kept waiting for Boeing to get to the “good” part. BoeingGoodPartQuote2As a member of the general public, my interpretation of their technology was that it was a reworked version of the capsules used on the Apollo program and not much else. Their landing system consisted of high-speed-impact capable air bags versus SpaceX’s propulsive landing, i.e., “hovering”, Dragon capsule.

While I understand that there are significant improvements in the works with Boeing’s craft, I know I’m not the only one to be unmoved by the lack of apparent novelty in the landing system, particularly because I had recently seen this video of Elon Musk responding to an MIT student’s question comparing SpaceX’s system to Boeing’s:

https://youtu.be/PULkWGHeIQQ?t=48m7s

I kept waiting for the right question to break down the professionalism between the two company representatives (“Fight! Fight! Fight!”), but alas, nothing of the sort happened. I wasn’t entirely convinced that Danum was very excited about Boeing’s technology, either. Maybe I wasn’t being fair to Boeing. After all, Benji’s presentation began with this familiar SpaceX recap video:

Advertisement

Crossover Landing Technology Between Dragon and Falcon 9

Credit: SpaceX

Credit: SpaceX

I did get a chance to ask Benji my own question wherein I inquired about how much technology crosses over between the Dragon capsule’s propulsive landing system and the Falcon 9’s first stage landing system. I was curious whether it was mostly just software sharing since landing the crafts were likely to use similar calculations, but the equipment involved was too different to be relatable.

His response consisted of an explanation about how the development environment at SpaceX is set up to encourage collaboration among systems engineers (open floor layout, connected teams next to one another). Implied answer: He either wasn’t sure specifically but assumed there was some crossover, or he knew some specifics, but wasn’t going to give them for one reason or another. Or perhaps it was some mix of the two.

Cue Lunch and the Next Panel

The speaker during lunch was Col. Eric Krystkowiak, the 45th Space Wing Launch Group Commander. The 45th Space Wing Launch Group is located at Patrick Air Force Base in Cape Canaveral, Florida where the May 27th Falcon 9 lifted off from. The first Falcon 9 ground landing also took place there, something Col. Krystkowiak spoke about during his presentation: “They’re thinking…still can’t believe the Air Force let us do that.”Falcon9AirForceLanding

The Air Force's customer service considerations.

The Air Force’s customer service considerations.

As a lifelong Air Force brat, I may have been partial in my reception to the talk due to the familiar social gathering “zone” it reminded me of.

The presentation format and overall humor were very good (isn’t anything that quotes Seinfeld?), and although they have to remain impartial as government representatives, it certainly felt as though the Air Force genuinely liked the SpaceX team and was leaning towards their business model to support in their commercial spaceflight customer service role moving forward. Perhaps they just appreciate SpaceX’s wherewithal and determination to push through bureaucracy to really enable innovation.

Oh, and I think someone asked about the lawsuit SpaceX filed against the Air Force, but I don’t remember the specifics of either the question or the answer. Hey, it was lunch time!

The Journey Ends

Jumping forward again to the original Thursday launch date, once it was clear the launch was not happening before my flight home (shout out to the very nice lady listening to the AM radio updates), I had to book it to the airport. Then, ironically, it turned out my Uber driver had spent seventeen years as a defense contractor with Raytheon working on satellite technologies.

Advertisement

It really was a space kind of week!

Space geek that I am, I took the opportunity to have him provide first hand insight into what that type of job was like. I was particularly interested in why contract work like that always went over time and over budget. His answer was that essentially, when NASA approaches its contractors, they are asking for things to be done that have never been done before, thus it’s hard to predict exactly what the future will hold as far as the development of the technology.

But these go to "11".Fair enough, but once again, SpaceX shines here. There’s never been a company quite like them before, doing quite the things they’re doing in quite the way they’re doing them.

Maybe just being first has its merits? After all, history tends to reward the winners. Most Americans don’t know who the first American in space was, but they know the Russians beat us there to begin with, and they know we beat everyone to the Moon. Then again, Sally Ride tends to be mistaken by Americans as the first woman in space, but Russian Valentina Tereshkova was actually first.

The question of what makes SpaceX so different in marketing space technology is still a difficult one for me as my personal reasons for admiring their progress has little to do with the aesthetics of the achievements. I admire the true progress they’re making and the relatability of what they’re developing to what their larger goals are.

Advertisement

NASA may be truly making progress towards a “Journey to Mars”, but when compared to the advancements SpaceX has achieved, it seems more like thus far, they just have a guitar amp that “goes to 11”.

Thoughts, anyone?


Author’s Note: I’ve uploaded more pics of the Space Congress and the park on launch day to my Flickr account. Nothing spectacular – just FYI.

Advertisement

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

Advertisement
Comments

Elon Musk

Brazil Supreme Court orders Elon Musk and X investigation closed

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

Published

on

Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Brazil’s Supreme Federal Court has ordered the closure of an investigation involving Elon Musk and social media platform X. The inquiry had been pending for about two years and examined whether the platform was used to coordinate attacks against members of the judiciary.

The decision was issued by Supreme Court Justice Alexandre de Moraes following a recommendation from Brazil’s Prosecutor-General Paulo Gonet.

According to a report from Agencia Brasil, the investigation conducted by the Federal Police did not find evidence that X deliberately attempted to attack the judiciary or circumvent court orders.

Prosecutor-General Paulo Gonet concluded that the irregularities identified during the probe did not indicate fraudulent intent.

Advertisement

Justice Moraes accepted the prosecutor’s recommendation and ruled that the investigation should be closed. Under the ruling, the case will remain closed unless new evidence emerges.

The inquiry stemmed from concerns that content on X may have enabled online attacks against Supreme Court justices or violated rulings requiring the suspension of certain accounts under investigation.

Justice Moraes had previously taken several enforcement actions related to the platform during the broader dispute involving social media regulation in Brazil.

These included ordering a nationwide block of the platform, freezing Starlink accounts, and imposing fines on X totaling about $5.2 million. Authorities also froze financial assets linked to X and SpaceX through Starlink to collect unpaid penalties and seized roughly $3.3 million from the companies’ accounts.

Advertisement

Moraes also imposed daily fines of up to R$5 million, about $920,000, for alleged evasion of the X ban and established penalties of R$50,000 per day for VPN users who attempted to bypass the restriction.

Brazil remains an important market for X, with roughly 17 million users, making it one of the platform’s larger user bases globally.

The country is also a major market for Starlink, SpaceX’s satellite internet service, which has surpassed one million subscribers in Brazil.

Advertisement
Continue Reading

Elon Musk

FCC chair criticizes Amazon over opposition to SpaceX satellite plan

Carr made the remarks in a post on social media platform X.

Published

on

Credit: @SecWar/X

U.S. Federal Communications Commission (FCC) Chairman Brendan Carr criticized Amazon after the company opposed SpaceX’s proposal to launch a large satellite constellation that could function as an orbital data center network.

Carr made the remarks in a post on social media platform X.

Amazon recently urged the FCC to reject SpaceX’s application to deploy a constellation of up to 1 million low Earth orbit satellites that could serve as artificial intelligence data centers in space.

The company described the proposal as a “lofty ambition rather than a real plan,” arguing that SpaceX had not provided sufficient details about how the system would operate.

Advertisement

Carr responded by pointing to Amazon’s own satellite deployment progress.

“Amazon should focus on the fact that it will fall roughly 1,000 satellites short of meeting its upcoming deployment milestone, rather than spending their time and resources filing petitions against companies that are putting thousands of satellites in orbit,” Carr wrote on X.

Amazon has declined to comment on the statement.

Amazon has been working to deploy its Project Kuiper satellite network, which is intended to compete with SpaceX’s Starlink service. The company has invested more than $10 billion in the program and has launched more than 200 satellites since April of last year.

Advertisement

Amazon has also asked the FCC for a 24-month extension, until July 2028, to meet a requirement to deploy roughly 1,600 satellites by July 2026, as noted in a CNBC report.

SpaceX’s Starlink network currently has nearly 10,000 satellites in orbit and serves roughly 10 million customers. The FCC has also authorized SpaceX to deploy 7,500 additional satellites as the company continues expanding its global satellite internet network.

Continue Reading

Energy

Tesla Energy gains UK license to sell electricity to homes and businesses

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

Published

on

Credit: Tesla Energy/X

Tesla Energy has received a license to supply electricity in the United Kingdom, opening the door for the company to serve homes and businesses in the country.

The license was granted to Tesla Energy Ventures Ltd. by UK energy regulator Ofgem after a seven-month review process.

According to Ofgem, the license took effect at 6 p.m. local time on Wednesday and applies to Great Britain.

The approval allows Tesla’s energy business to sell electricity directly to customers in the region, as noted in a Bloomberg News report.

Advertisement

Tesla has already expanded similar services in the United States. In Texas, the company offers electricity plans that allow Tesla owners to charge their vehicles at a lower cost while also feeding excess electricity back into the grid.

Tesla already has a sizable presence in the UK market. According to price comparison website U-switch, there are more than 250,000 Tesla electric vehicles in the country and thousands of Tesla home energy storage systems.

Ofgem also noted that Tesla Motors Ltd., a separate entity incorporated in England and Wales, received an electricity generation license in June 2020.

The new UK license arrives as Tesla continues expanding its global energy business.

Advertisement

Last year, Tesla Energy retained the top position in the global battery energy storage system (BESS) integrator market for the second consecutive year. According to Wood Mackenzie’s latest rankings, Tesla held about 15% of global market share in 2024.

The company also maintained a dominant position in North America, where it captured roughly 39% market share in the region.

At the same time, competition in the energy storage sector is increasing. Chinese companies such as Sungrow have been expanding their presence globally, particularly in Europe.

Advertisement
Continue Reading