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SpaceX’s next Starhopper flight needs more analysis for FAA go-ahead, says Elon Musk
According to SpaceX CEO Elon Musk, the company’s next major Starhopper flight test is still awaiting FAA approval due to a need for more hazard analysis, presumably required because Starhopper will be traveling much higher than before.
On August 9th, SpaceX completed a routine wet dress rehearsal (WDR) with Starhopper, loading the vehicle with propellant and fluids and replicating a launch countdown up to the point of Raptor ignition. Starhopper remains untethered in a sign that SpaceX doesn’t have plans for a static fire test before the low-fidelity rocket prototype’s next flight milestone. Originally scheduled for August 12th, that milestone – a 200m (650 ft) hop test – has been indefinitely delayed as SpaceX awaits an updated permit from the Federal Aviation Administration (FAA).
The oddity of the apparent difficulty SpaceX is having with the FAA’s experimental permit process is deepened by the fact that Starhopper is already permitted by the FAA and demonstrated its first successful flight just a few weeks ago, on July 25th. On top of the fact that the local Boca Chica and Brownsville, Texas airspace tends to be extremely quiet, it’s unclear what exactly is holding up SpaceX, the FAA, or both in what should otherwise be a relatively streamlined process.
A few weeks ago, after one false start on July 24th, Starhopper performed its first untethered flight ever on July 25th, successfully demonstrating its integrated steel propellant tanks, avionics, software, and Raptor propulsion over the course of 20 or so seconds of flight. Starhopper’s inaugural flight was delayed at least several weeks by a major bug with SpaceX’s next-gen Raptor engine, described by Elon Musk as a problem with a certain frequency of vibration (i.e. mechanical resonance).
According to Musk, said resonance failure mode was effectively solved with unspecified modifications made to the sixth Raptor engine produce (Raptor SN06). That engine became the first to successfully pass SpaceX’s regime of pre-hop static fires in McGregor, Texas around July 10th and was shipped south to Boca Chica and installed on Starhopper scarcely 24 hours later.
Assuming those vibration issues have been completely quashed, Musk has also stated that SpaceX is aiming to produce as many as two Raptor engines per day by the end of 2019. It’s believed that all engines preceding SN06 (SN01-05) were either damaged or destroyed during testing, be that a result of intentional testing-to-destruction or anomalous behavior during certain test regimes. It should be noted that full-scale Raptor is still undoubtedly in development and hardware failure during developmental testing is more predictable and valuable than it might seem. As long as the program can handle it, ‘hardware-rich’ development (i.e. moving fast and breaking things) can be equally – if not more – valuable than an extremely cautious get-it-right-the-first-time approach.
Regardless, once SpaceX’s propulsion engineering team is confident that the more major bugs that plagued early Raptor engines have been alleviated, they will likely give the go-ahead for the engine manufacturing team to begin ramping production rates. Musk believes that SpaceX could be ready for the first test flights of either or both of the company’s orbital Mk1 and Mk1 Starship prototypes as early as mid-September, milestones that will eventually require three sea-level Raptor engines and up to three vacuum Raptor engines per rocket.
Meanwhile, although SpaceX has yet to begin assembling the first Super Heavy booster(s), said boosters will require dozens of Raptor engines each for their first flights. Musk says that SpaceX will start out with something like 20 Raptor engines per booster to minimize losses and disruption in the event of a catastrophic failure, eventually expanding to as many as 35 engines per booster as confidence grows.
For now, Starhopper’s next flight test was scheduled from August 16th through the 18th but has since been tentatively rescheduled to Aug. 19-21. Starhopper will remain grounded until the FAA is satisfied with SpaceX’s updated hazard analyses for the rocket’s 200m flight test.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
