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SpaceX looks to launch space tourists to record heights
SpaceX has signed an agreement with a space tourism company that could see its Crew Dragon spacecraft take space tourists to heights unmatched by astronauts in half a century.
On Tuesday, February 18th, Space Adventures announced the agreement, revealing that it is now officially looking for wealthy private customers interested in launching to orbit on a SpaceX rocket and spacecraft. Known as Crew Dragon, that spacecraft is perhaps just two or three months away from SpaceX’s inaugural astronaut launch, in which two NASA astronauts will be sent into orbit to rendezvous and dock with the International Space Station (ISS) before returning to Earth after several weeks or months in space.
Founded in 1998, while Space Adventures has a slightly checkered past and has been more or less inactive for more than a decade, the company did manage to arrange eight separate spaceflights for seven private customers between 2001 and 2009. All flights previously arranged were done so through Russian space agency Roscosmos with Soyuz rockets and spacecraft and involved approximately week-long visits to the International Space Station (ISS), where the private astronauts – all multimillionaires and billionaires – mainly observed routine ISS operations and assisted with science experiments. With SpaceX’s Falcon 9 and Crew Dragon, Space Adventures hopes to soon offer orbital tourists an option that keeps all operations in the United States.
As noted, it must be stated that the February 18th agreement doesn’t actually mean that private customers will definitively launch into orbit in SpaceX’s Crew Dragon spacecraft. Instead, it serves as a semi-contractual confirmation that the spaceflight company is officially willing and ready to support such a mission in the event that Space Adventures is able to secure enough customers to purchase the necessary launch services. While not out of the question, that will be no easy feat.
Thankfully, several aspects of this new agreement should work in SpaceX and Space Adventures’ favor. As a unique ‘free-flying’ mission, Crew Dragon and its space tourists would not actually rendezvous with the ISS – instead serving as its own miniature outpost in Low Earth Orbit (LEO) for several days. Relative to SA’s past tourist flights to the ISS, this will save a large portion of the time and cost associated with both training civilians for spaceflight and ISS operations and working with NASA and Roscosmos to arrange the complex mission.
Aside from simplifying the training and bureaucracy involved in orbital tourism, the fact that Space Adventures’ newest proposal will have no affiliation or involvement with NASA or Roscosmos also means that there’s nothing preventing SpaceX from using a flight-proven Falcon 9 booster and Crew Dragon capsule on its space tourist launch. By combining flight-proven hardware with a space station-free mission profile, SpaceX could theoretically cut the overall flight’s cost by tens or even hundreds of millions of dollars.
According to public analyses performed over the last few years by auditors and researchers, SpaceX Crew Dragon launches will likely cost NASA around $400 million each, while a comparable Boeing Starliner mission will cost the space agency at least $650 million. The SpaceX figure is, however, predicated upon the production of a brand new Falcon 9 rocket and Crew Dragon spacecraft for each launch and includes costs associated with any processing or operations involving NASA teams and facilities.
As noted above, the use of a thoroughly flight-proven Falcon 9 booster and Crew Dragon capsule could dramatically cut the cost of private astronaut launches relative to the NASA baseline. It’s conceivable that – having effectively amortized the cost of the spacecraft and booster with a NASA astronaut launch – such a private mission’s price could be little more than the cost of building a new Falcon upper stage and Crew Dragon trunk, as well as booster/capsule refurbishment and general operations. Conservatively, the ultimate price SpaceX offers or offered Space Adventures could thus be as low as $100-200 million per launch.
Space Adventures says it could support as many as four space tourists on one flight, translating to a cost of $25-50 million per person if all seats are filled. This would compare reasonably well with the $20-50 million it typically charged its seven orbital tourism customers. That is still a vast sum of money and cuts the pool of potential customers to perhaps a few tens of thousands of people worldwide. Nevertheless, Google co-founder Sergey Brin (and possibly others) is on a sort of waiting list (requiring a $5 million deposit) for future orbital Space Adventures flights, giving the company at least one strong prospective customer.
Thanks to skipping a space station rendezvous, perhaps the single biggest selling point of the mission is that Falcon 9 and Crew Dragon could potentially send space tourists higher than ever before – to an altitude only certain NASA Apollo and Gemini astronauts can claim to have surpassed. Space Adventures specifically notes this on its website, stating that prospective space tourists could reach an altitude that only Gemini 11 astronauts have surpassed while remaining in Earth orbit.
Gemini 11 astronauts reached an of apogee around 850 miles (1350 km) while still in Earth orbit – a record that stands today. Neither Space Adventures or SpaceX have specifically stated how high an unmodified Falcon 9 and Crew Dragon to launch private astronauts, but the implication is that the view would be comparable to – or even better than – what the Gemini 11 crew saw back in 1966. Regardless, it’s safe to say that if SpaceX and Space Adventures’ new space tourism effort is greeted with healthy demand, we’ll be shortly entering a new era of private spaceflight. Crew Dragon’s first private astronaut mission is tentatively scheduled to launch as early as late-2021 or early-2022.
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The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
