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SpaceX looks to launch space tourists to record heights
SpaceX has signed an agreement with a space tourism company that could see its Crew Dragon spacecraft take space tourists to heights unmatched by astronauts in half a century.
On Tuesday, February 18th, Space Adventures announced the agreement, revealing that it is now officially looking for wealthy private customers interested in launching to orbit on a SpaceX rocket and spacecraft. Known as Crew Dragon, that spacecraft is perhaps just two or three months away from SpaceX’s inaugural astronaut launch, in which two NASA astronauts will be sent into orbit to rendezvous and dock with the International Space Station (ISS) before returning to Earth after several weeks or months in space.
Founded in 1998, while Space Adventures has a slightly checkered past and has been more or less inactive for more than a decade, the company did manage to arrange eight separate spaceflights for seven private customers between 2001 and 2009. All flights previously arranged were done so through Russian space agency Roscosmos with Soyuz rockets and spacecraft and involved approximately week-long visits to the International Space Station (ISS), where the private astronauts – all multimillionaires and billionaires – mainly observed routine ISS operations and assisted with science experiments. With SpaceX’s Falcon 9 and Crew Dragon, Space Adventures hopes to soon offer orbital tourists an option that keeps all operations in the United States.
As noted, it must be stated that the February 18th agreement doesn’t actually mean that private customers will definitively launch into orbit in SpaceX’s Crew Dragon spacecraft. Instead, it serves as a semi-contractual confirmation that the spaceflight company is officially willing and ready to support such a mission in the event that Space Adventures is able to secure enough customers to purchase the necessary launch services. While not out of the question, that will be no easy feat.
Thankfully, several aspects of this new agreement should work in SpaceX and Space Adventures’ favor. As a unique ‘free-flying’ mission, Crew Dragon and its space tourists would not actually rendezvous with the ISS – instead serving as its own miniature outpost in Low Earth Orbit (LEO) for several days. Relative to SA’s past tourist flights to the ISS, this will save a large portion of the time and cost associated with both training civilians for spaceflight and ISS operations and working with NASA and Roscosmos to arrange the complex mission.
Aside from simplifying the training and bureaucracy involved in orbital tourism, the fact that Space Adventures’ newest proposal will have no affiliation or involvement with NASA or Roscosmos also means that there’s nothing preventing SpaceX from using a flight-proven Falcon 9 booster and Crew Dragon capsule on its space tourist launch. By combining flight-proven hardware with a space station-free mission profile, SpaceX could theoretically cut the overall flight’s cost by tens or even hundreds of millions of dollars.
According to public analyses performed over the last few years by auditors and researchers, SpaceX Crew Dragon launches will likely cost NASA around $400 million each, while a comparable Boeing Starliner mission will cost the space agency at least $650 million. The SpaceX figure is, however, predicated upon the production of a brand new Falcon 9 rocket and Crew Dragon spacecraft for each launch and includes costs associated with any processing or operations involving NASA teams and facilities.
As noted above, the use of a thoroughly flight-proven Falcon 9 booster and Crew Dragon capsule could dramatically cut the cost of private astronaut launches relative to the NASA baseline. It’s conceivable that – having effectively amortized the cost of the spacecraft and booster with a NASA astronaut launch – such a private mission’s price could be little more than the cost of building a new Falcon upper stage and Crew Dragon trunk, as well as booster/capsule refurbishment and general operations. Conservatively, the ultimate price SpaceX offers or offered Space Adventures could thus be as low as $100-200 million per launch.
Space Adventures says it could support as many as four space tourists on one flight, translating to a cost of $25-50 million per person if all seats are filled. This would compare reasonably well with the $20-50 million it typically charged its seven orbital tourism customers. That is still a vast sum of money and cuts the pool of potential customers to perhaps a few tens of thousands of people worldwide. Nevertheless, Google co-founder Sergey Brin (and possibly others) is on a sort of waiting list (requiring a $5 million deposit) for future orbital Space Adventures flights, giving the company at least one strong prospective customer.
Thanks to skipping a space station rendezvous, perhaps the single biggest selling point of the mission is that Falcon 9 and Crew Dragon could potentially send space tourists higher than ever before – to an altitude only certain NASA Apollo and Gemini astronauts can claim to have surpassed. Space Adventures specifically notes this on its website, stating that prospective space tourists could reach an altitude that only Gemini 11 astronauts have surpassed while remaining in Earth orbit.
Gemini 11 astronauts reached an of apogee around 850 miles (1350 km) while still in Earth orbit – a record that stands today. Neither Space Adventures or SpaceX have specifically stated how high an unmodified Falcon 9 and Crew Dragon to launch private astronauts, but the implication is that the view would be comparable to – or even better than – what the Gemini 11 crew saw back in 1966. Regardless, it’s safe to say that if SpaceX and Space Adventures’ new space tourism effort is greeted with healthy demand, we’ll be shortly entering a new era of private spaceflight. Crew Dragon’s first private astronaut mission is tentatively scheduled to launch as early as late-2021 or early-2022.
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Tesla CEO Elon Musk said that flying cars will be coming to the market, something that his own company has hinted at previously.
Musk said on X, in response to a post that read, “We were promised flying cars and all we got is infinite superintelligence for everyone,” “You will get flying cars.”
You will get flying cars
— Elon Musk (@elonmusk) August 12, 2026
The post rang back to when Musk teased flying and hovering capabilities for the Tesla Roadster, the company’s supercar that has been delayed more times than anyone cares to count. It was set for an unveiling earlier this year, but it was then pushed back to August. There is still no sign of it coming.
However, that does not mean it won’t. But one of the biggest features of the Roadster that was teased was a SpaceX package that featured cold gas thrusters on the rear end that would help with white-knuckle acceleration. Another set would face the ground and would help the Roadster gain small bits of altitude, potentially helpful to jump over obstacles.
Elon Musk hints at Tesla Roadster’s “hovering” abilities in SpaceX package
But it is not a straightforward thing for Musk. As a serial entrepreneur, he tends to spend his time on major disruptors; currently, his largest projects are artificial intelligence and compute power, as well as SpaceX’s launches that will eventually make life multiplanetary.
In the past, he has been critical of flying cars and has been in favor of tunnels, one of the big reasons he started the Boring Company. In 2017 at a TED talk, he said:
“There is a challenge with flying cars in that they’ll be quite noisy. The wind force generated will be very high. Let’s just say that if something’s flying over your head, if there are a whole bunch of flying cars all over the place, that is not an anxiety-reducing situation…You’re thinking, ‘Did they service their hubcap? Or is it going to come off and guillotine me as they’re flying past?'”
However, he’s never been against them. He has also said he’s in favor of both tunnels and flying cars.
Contrary to press reports, I’m not against flying cars. Just said it was important to consider both pros and cons.
— Elon Musk (@elonmusk) March 24, 2015
Most recently, Musk said that anyone who wants a flying car should be able to get one. This was stated last October on the Joe Rogan Experience:
“My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars… I think if Peter wants a flying car, we should be able to buy one.”
Whether the Roadster will be Tesla’s flying car or potentially another one remains in the mind of Musk. Of course, the Roadster will have to make its way to production lines before we find out.
Elon Musk
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.
Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.
The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.
We made rockets reusable and are rebuilding the internet in space. The next challenge: making life multiplanetary and understanding the true nature of the universe
Watch @ElonMusk deliver a company update to @SpaceX employees pic.twitter.com/5c8rxoCQfu
— SpaceX (@SpaceX) August 11, 2026
Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.
The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.
Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
Tesla CEO Elon Musk says flying cars are coming
SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff
