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SpaceX looks to launch space tourists to record heights
SpaceX has signed an agreement with a space tourism company that could see its Crew Dragon spacecraft take space tourists to heights unmatched by astronauts in half a century.
On Tuesday, February 18th, Space Adventures announced the agreement, revealing that it is now officially looking for wealthy private customers interested in launching to orbit on a SpaceX rocket and spacecraft. Known as Crew Dragon, that spacecraft is perhaps just two or three months away from SpaceX’s inaugural astronaut launch, in which two NASA astronauts will be sent into orbit to rendezvous and dock with the International Space Station (ISS) before returning to Earth after several weeks or months in space.
Founded in 1998, while Space Adventures has a slightly checkered past and has been more or less inactive for more than a decade, the company did manage to arrange eight separate spaceflights for seven private customers between 2001 and 2009. All flights previously arranged were done so through Russian space agency Roscosmos with Soyuz rockets and spacecraft and involved approximately week-long visits to the International Space Station (ISS), where the private astronauts – all multimillionaires and billionaires – mainly observed routine ISS operations and assisted with science experiments. With SpaceX’s Falcon 9 and Crew Dragon, Space Adventures hopes to soon offer orbital tourists an option that keeps all operations in the United States.
As noted, it must be stated that the February 18th agreement doesn’t actually mean that private customers will definitively launch into orbit in SpaceX’s Crew Dragon spacecraft. Instead, it serves as a semi-contractual confirmation that the spaceflight company is officially willing and ready to support such a mission in the event that Space Adventures is able to secure enough customers to purchase the necessary launch services. While not out of the question, that will be no easy feat.
Thankfully, several aspects of this new agreement should work in SpaceX and Space Adventures’ favor. As a unique ‘free-flying’ mission, Crew Dragon and its space tourists would not actually rendezvous with the ISS – instead serving as its own miniature outpost in Low Earth Orbit (LEO) for several days. Relative to SA’s past tourist flights to the ISS, this will save a large portion of the time and cost associated with both training civilians for spaceflight and ISS operations and working with NASA and Roscosmos to arrange the complex mission.
Aside from simplifying the training and bureaucracy involved in orbital tourism, the fact that Space Adventures’ newest proposal will have no affiliation or involvement with NASA or Roscosmos also means that there’s nothing preventing SpaceX from using a flight-proven Falcon 9 booster and Crew Dragon capsule on its space tourist launch. By combining flight-proven hardware with a space station-free mission profile, SpaceX could theoretically cut the overall flight’s cost by tens or even hundreds of millions of dollars.
According to public analyses performed over the last few years by auditors and researchers, SpaceX Crew Dragon launches will likely cost NASA around $400 million each, while a comparable Boeing Starliner mission will cost the space agency at least $650 million. The SpaceX figure is, however, predicated upon the production of a brand new Falcon 9 rocket and Crew Dragon spacecraft for each launch and includes costs associated with any processing or operations involving NASA teams and facilities.
As noted above, the use of a thoroughly flight-proven Falcon 9 booster and Crew Dragon capsule could dramatically cut the cost of private astronaut launches relative to the NASA baseline. It’s conceivable that – having effectively amortized the cost of the spacecraft and booster with a NASA astronaut launch – such a private mission’s price could be little more than the cost of building a new Falcon upper stage and Crew Dragon trunk, as well as booster/capsule refurbishment and general operations. Conservatively, the ultimate price SpaceX offers or offered Space Adventures could thus be as low as $100-200 million per launch.
Space Adventures says it could support as many as four space tourists on one flight, translating to a cost of $25-50 million per person if all seats are filled. This would compare reasonably well with the $20-50 million it typically charged its seven orbital tourism customers. That is still a vast sum of money and cuts the pool of potential customers to perhaps a few tens of thousands of people worldwide. Nevertheless, Google co-founder Sergey Brin (and possibly others) is on a sort of waiting list (requiring a $5 million deposit) for future orbital Space Adventures flights, giving the company at least one strong prospective customer.
Thanks to skipping a space station rendezvous, perhaps the single biggest selling point of the mission is that Falcon 9 and Crew Dragon could potentially send space tourists higher than ever before – to an altitude only certain NASA Apollo and Gemini astronauts can claim to have surpassed. Space Adventures specifically notes this on its website, stating that prospective space tourists could reach an altitude that only Gemini 11 astronauts have surpassed while remaining in Earth orbit.
Gemini 11 astronauts reached an of apogee around 850 miles (1350 km) while still in Earth orbit – a record that stands today. Neither Space Adventures or SpaceX have specifically stated how high an unmodified Falcon 9 and Crew Dragon to launch private astronauts, but the implication is that the view would be comparable to – or even better than – what the Gemini 11 crew saw back in 1966. Regardless, it’s safe to say that if SpaceX and Space Adventures’ new space tourism effort is greeted with healthy demand, we’ll be shortly entering a new era of private spaceflight. Crew Dragon’s first private astronaut mission is tentatively scheduled to launch as early as late-2021 or early-2022.
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United Airlines CEO Scott Kirby said that SpaceX’s Starlink satellite internet is its leading competitive advantage in the U.S. airline industry. However, in recent comments, while he described the service as “the biggest competitive advantage” the carrier currently holds, he also acknowledged that the edge is temporary.
“…everybody eventually is going to have high-speed low earth orbit internet connectivity. It’s going to be a must-have. We are going to have a few years of being the only airline that has it at scale, and that’s our mission,” Kirby said. Until everyone has it, United aims to capitalize on its head start by converting trial users into long-term loyal customers.
🚨 United CEO Scott Kirby calls Starlink “the biggest competitive advantage,” but says it’s temporary.
“I think it’s the biggest competitive advantage. And it’s temporary. Like it’s not, everybody eventually is going to have high speed low earth orbit internet connectivity. It’s going to be a must-have. But we are going to have a few years of being the only airline that has it at scale, and that’s our mission.”
“I think we’re going to convince customers that United is the best airline and we’re going to get customers to switch their loyalty, to get our credit card, switch their loyalty to United. Not because of Starlink. They’re going to try us for Starlink and they’re going to stay with all the other technology, and everything else is better, and the technology in particular is so much better than technology other, and it’s accelerating because we’ve got the right tech stack, and because we’re like, our gap is getting wider and wider with our technology every day.”
Next: LAX becomes United’s first 100% Starlink hub in the first half of next year, and the United app will show your Starlink odds for each flight. https://t.co/hToyFWaWj7
— TESLARATI (@Teslarati) October 27, 2026
United has moved faster than its rivals on Starlink installations. As of mid-to-late October 2026, the system was on roughly 43 percent of its fleet, with plans to reach 61 percent by year-end, 87 percent by June 2027, and full fleet coverage by the end of next year.
The airline already operates more Starlink-equipped flights than the rest of the U.S. industry combined. Los Angeles International Airport is scheduled to become United’s first 100 percent Starlink hub in the first half of 2027, and the carrier’s app will display the likelihood that any given flight has the service.
Kirby has pointed to early evidence that the offering influences booking decisions. Some passengers loyal to other airlines are already switching flights for Starlink connectivity, something the airline, along with American Airlines, has tried to leverage against competing airlines. Both companies used status-match programs, and some of those customers are pursuing company-specific credit cards, which signals an intent to stay.
Once onboard, these customers encounter the airline’s broader investments in aircraft, larger seat-back screens, oversized bins, connection tools, and a mobile app that Kirby says outperforms competitors. Wi-Fi satisfaction scores on Starlink-equipped planes have been reported to be nearly double those on aircraft with other systems.
Competitors are moving slowly to do the same. Southwest Airlines began installations in 2025 and expects to complete them soon. Delta is pursuing Amazon’s Leo system, while American expects to start Starlink work in early 2027 and has not yet detailed regional-fleet plans. This timeline gap gives United a multi-year window in which it remains the only major U.S. carrier offering Starlink at scale.
Kirby has framed the strategy as pressing that advantage while simultaneously widening gaps in other technology areas so that customers who try United for the Wi-Fi remain for the overall experience.
The approach reflects a calculated bet that superior in-flight connectivity can accelerate share gains and support longer-term financial targets, including a 10 percent pre-tax margin goal.
High-speed internet is particularly valued by premium and business travelers who can work or stream reliably. As low-Earth-orbit service becomes ubiquitous, the temporary nature of the pure connectivity edge means United’s retention will depend on whether its other product and operational improvements keep pace.
Tesla Cybercab skips the traditional paint shop entirely, marking an unorthodox process for coloring the fully autonomous vehicle. However, the decision was a smart one, as it slashed factory costs, floor space utilization, and complexity, since Tesla relied on specialized alloys and in-mold coloring.
Munro Live was given the opportunity to do a factory walkthrough with Tesla Vice President of Vehicle Engineering Lars Moravy, who explained and detailed how Cybercab production at Giga Texas eliminates one of the automotive manufacturing industry’s most expensive and space-hungry elements.
A conventional paint line can cost hundreds of millions of dollars and require a million man-hours to build. Moravy framed the choice around Tesla’s core rule: “Question the requirements: why do you need paint?”
🚨 Super cool quote from the Cybercab breakdown on the decision to avoid traditional paint:
“One of the most expensive parts of the factory is a paint line… a few hundred million dollars, a million man hours to build one… rule number one at Tesla, question the requirements. Why do you need paint?… the alloys we use in the castings… don’t oxidize and reduce strength over time.” -@larsmoravy
Model Y and Cybertruck bodies are fully coated and painted. On Cybercab, only the side pieces get the anti-corrosion dip coat, and there’s no paint shop at all, which helps cut factory floor space per car by about 50%.
— TESLARATI (@Teslarati) October 26, 2026
The structural answer lies in material selection. The aluminum alloys used in Cybercab’s front and rear castings do not oxidize and lose strength over time, the way many common automotive aluminum alloys do. Only the side modules, built around hot-stamped boron-steel door rings, receive an anti-corrosion e-coat, or dip coat. Front and rear modules skip coating altogether.
Model Y and Model 3 bodies, by contrast, are fully coated and painted.
Exterior colors come from the plastics shop, which Tesla engineers described as “our paint shop” for the Cybercab. Body panels are produced via reaction injection molding, referred to as RIM. Color is then mixed into a polyurethane resin at the mix head immediately before injection, so the panel emerges already colored with a Class-A surface.
Robots trim overflow to control sink marks and flow lines. The process avoids conventional spray-paint defects like orange peel and paint bleed. Scratches can still be repaired with compatible coatings that behave “basically like paint.” Because color is integral rather than a surface layer, shallow scratches do not expose a contrasting undercoat.
The secret behind Tesla’s Cybercab Gold goes well beyond just the color
Tesla has also explored related approaches, including in-mold lamination and painted films on stamped panels.
The manufacturing payoff is substantial because removing the paint shop, combined with the “unboxed” modular process that builds and tests front, rear, side, and center modules in parallel before a short final assembly, cuts factory floor space per vehicle by about 50 percent.
Final assembly itself uses only about 25 automated stations, far fewer than the typical Model Y line, and the overall line runs at about 78 percent automation, Moravy said. The approach also eliminates volatile organic compound emissions associated with traditional spray painting for these panels and shortens the coloring cycle from hours to minutes.
Cybercab’s paint strategy is clearly less about aesthetics than about systematically deleting capital-intensive, energy-heavy, and space-consuming steps once material science and process design make them unnecessary. It is a concrete example of Tesla applying first-principles questioning to one of the auto industry’s most entrenched factory requirements.
Investor's Corner
Tesla has a Cybercab problem nobody saw coming
Tesla’s Cybercab line now builds robotaxis faster than Tesla can deploy them, Lars Moravy says.
Tesla’s Cybercab line in Texas can now build the two seat robotaxi faster than the company can put it into service, according to Lars Moravy, Tesla’s Vice President of Vehicle Engineering. “We don’t run every day because the line can run so fast. It’s currently outpacing our deployments,” Moravy said in a new Cybercab deep dive from Munro Live. “So, it’s a bit of a race right now. Who’s going to go faster? Right now the manufacturing line’s ahead.”
Tesla’s official Robotaxi account shared a Cybercab analysis video on X on Monday, calling it a “Cybercab engineering deep dive.” Moravy’s comments go further than what he told analysts on the Q3 earnings call last week, when he said the Cybercab line’s listed capacity of more than 125,000 units a year undersells what it can actually run.
The tour shows where that speed comes from. Tesla’s unboxed process splits the Cybercab into front, rear, side and center modules that are built and tested on their own before they meet on a short final line. That final line has just 25 fully automated stations, which Tesla’s team estimated is a fifth to a tenth of what a Model Y needs. The full line is about 78% automated, the framing line is already at 100%, and the layout uses roughly 50% less floor space per vehicle. The stated goal is “100% automation in 10 second cycle time,” or one finished Cybercab every 10 seconds.
Tesla also deleted the paint shop. Only the side modules are coated, and the exterior panels get their color inside the molding machine. Engineers said the car is designed to run at least 500,000 miles, which matters for a vehicle that will spend most of its day carrying riders.
The battery got the same treatment. The Cybercab uses an 88S6P pack of 4680 cells in a steel enclosure, a first for Tesla, with each module potted separately so a single failed module can be swapped instead of the whole pack. Wireless battery management boards replace a wiring harness, and new contactors are fast enough to drop the pyro fuse entirely. Tesla’s battery director graded the pack an A minus, compared with a D for the Model Y structural pack and a B minus for Cybertruck. Up front, the drive unit runs an 11:1 gear ratio versus roughly 9:1 on most Teslas, since the Cybercab does not need a high top speed.
Cybercab engineering deep dive — Robotaxi (@robotaxi) October 26, 2026
The deployment side is now the bottleneck Moravy described. Tesla had more than 50 Cybercabs working the Formula 1 weekend in Austin, and Texas records show 463 Cybercabs registered. Tesla said on its earnings call that Cybercab service will launch in Dallas next month, and Moravy said the company is aiming to get Cybercabs to customers by the end of 2026. Every unit built so far has gone into Tesla’s own fleet since the line moved into volume production in April.
Munro Live also asked when it could get a Cybercab to tear down. Tesla’s answer: “Not yet.”
Starlink is ‘biggest competitive advantage,’ but it’s temporary, United CEO says
Tesla Cybercab’s unorthodox paint process explained
