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SpaceX delays Starhopper’s first flight a few days despite Raptor preburner test success
SpaceX has (partially) ignited Starhopper’s freshly-installed Raptor engine, successfully verifying that the engine is ready for its next major test: a full ignition and static firing. Although successful, SpaceX still has some work to do before the vehicle is ready for its first untethered flight(s).
July 15th’s progress is just the latest in a several day-series of preflight tests designed to reduce the likelihood that Starhopper is destroyed over the coming days and (hopefully) weeks. If all goes planned during the awkward Starship prototype’s first foray into hover tests, SpaceX CEO Elon Musk has stated that he will provide an official presentation updating the public on the status of the company’s ever-changing next-generation rocket.
The past week or so of Starhopper preflight testing began with Raptor serial number 6 (SN06) completing the last of a series of acceptance test fires in McGregor, Texas on June 10th. Even on its own, this was a major milestone for the new SpaceX engine: Raptor SN06 was the first of the new, full-scale engines to pass the acceptance test program with flying colors. According to Musk, for the engine to complete those tests so successfully, SpaceX had to solve a challenging bug in which some sort of mechanical resonance (i.e. vibration) damaged or destroyed Raptors SN01-05.
Hours later, the engine began a short ~450 mi (720 km) journey south to Starhopper, located in Boca Chica, Texas. The engine arrived on July 11th and was fully installed on Starhopper by the following evening (July 12th), at which point SpaceX put Starhopper and Raptor through some mild but valuable thrust vector controller (TVC) tests, wiggling the car-sized engine to ensure it can accurately steer the prototype rocket.
Around two days after the above ‘wiggle’ test was successfully completed, SpaceX moved into the next stage, partially fueling Starhopper with liquid methane and oxygen propellant and helium pressurant in what is known in rocketry as a wet dress rehearsal (WDR). The (implicitly) successful WDR was capped off with a duo of what can now safely be concluded were some sort of Raptor test preceding even pre-ignition operations. Whatever the tests were, they appear to have been completed successfully.
That appears to be the case because less than 24 hours after their completion, on July 15th, SpaceX once again began loading Starhopper with propellant and pressurant for a second round of wet testing. This time around, SpaceX got right into more critical Raptor tests once enough propellant was loaded, igniting the engine’s interwoven oxygen and methane preburners.
Previously discussed 24 hours ago in a Teslarati article focused on Raptor wiggles and other miscellaneous tests, Raptor is an extremely advanced rocket engine based on a cycle (i.e. how propellant is turned into thrust) known as full-flow staged combustion.
“In a staged-combustion engine like Raptor, getting from the supercool liquid oxygen and methane propellant to 200+ tons of thrust is quite literally staged, meaning that the ignition doesn’t happen all at once. Rather, the preburners – essentially their own, unique combustion chambers – ignite an oxygen- or methane-rich mixture, the burning of which produces the gas and pressure that powers the turbines that bring fuel into the main combustion chamber. That fuel then ignites, producing thrust as they exit the engine’s bell-shaped nozzle.
Unintuitively, conditions inside the preburner – hidden away from view – are actually far more intense than the iconic blue, purple, and pink flame that visibly exists Raptor’s nozzle. Much like hot water will cool while traveling through pipes, the superheated gaseous propellant that Raptor ignites to produce thrust will also cool (and thus lose pressure) as it travels from Raptor’s preburner to its main combustion chamber. If the pressure produced in the preburners is too low, Raptor’s thrust will be (roughly speaking) proportionally limited at best. At worst, low pressure in the preburners can trigger a “hard start” or shutdown that could destroy the engine. According to Elon Musk, Raptor’s oxygen preburner thus has the worst of it, operating at pressures as high or higher than 800 bar (11,600 psi, 80 megapascals).”
In full-flow staged combustion (FFSC), even more complexity is added as all propellant that touches the engine must necessarily end up traveling through the main combustion chamber to eke every last ounce of thrust out of the finite propellant a rocket lifts off with. As such, FFSC engines can be about as efficient as the laws of physics allow any given chemical rocket engine to be, at the cost of exceptional complexity and brutally difficult development.
Additionally, FFSC physically requires two separate preburners and then makes things even harder by making each separate preburner (methane and oxygen) depend on each other’s operation for the engine to fully ignite. This means that no individual preburner can be used to kickstart Raptor – instead, SpaceX must somehow spin the turbopumps that feed propellant into each preburner with some separate system. This is all just to emphasize the fact that Raptor’s ignition sequence is a spectacularly complex orchestra of valves, spark plugs, sensors, and magic. This is why it’s valuable for Raptor to test its preburner system independently of an actual ignition test, at least as long as the engine is still in the development stages.
According to NASASpaceflight.com managing editor Chris Bergin, what this practically translates to is a minor Starhopper hover test delay of 1-2 days, while the static fire has also been pushed roughly 24 hours from July 15th to July 16th. If that full static fire produces lots of happy data, Starhopper could be cleared for a hover test debut attempt as early as Wednesday or Thursday (July 17/18).
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
